Retail Lighting. Food.
Good light is good business.
QUALITY
LIGHT
–
NATURAL PRESENTATION
–
MORE SALES
THE SETTING OF LIGHTING SCENES for food is one of the most demanding tasks in lighting architecture. Particularly in the case of fresh products, quality lighting is of the highest importance. Good light underlines the quality of food and preserves it at the same lighting solution, lighting which is gentle to the product is therefore at the forefront. Modern lighting concepts set an attractive and sales-promoting scene for the goods. They create a pleasant shopping atmosphere and
This requires a high degree of professionalism and sophisticated know-how. Starting from design-orientated products with outstanding lighting technologies with a high luminous planning/design competence and many years of experience. Ansorg achieves economical and effective scene setting for every product in the retail trade.
TABLE OF CONTENTS
78 PRODUCTS 4 THE ANSORG ADVANTAGES We show your products in the right light
82 100 110 118 138 146 158
Spotlights Recessed spotlights Downlights Suspended luminaires Systems Mood filters Explanation of symbols
6 LIGHTING IN FOOD SALES
We know a lot about food supermarkets. The attractive sales-promoting presentation of goods has been one of Ansorg’s concerns for over 50 years. It is therefore no wonder that we also know how light can create an appetite for more.
100%
8 PROJECTS
148 What you should know about LEDs
10 14 18 22 26 30 34 36 38 42 46 50 54 58 62 66 68 70 74
Bio Company, Berlin Ethnic Angel, Paris Temma, Cologne Dettori Market CRAI, La Maddalena Supermercados Sanchez Romero, Madrid Leclerc, Cernay Immergrün, Mülheim Glockenbrot, Mayence Intermarché, La Garde La Vie Saine, Dole Sky-Markt, Kiel-Dietrichsdorf Toom Supermarkt, Saarburg Maximarché, Genelard Conad, San Lazzaro (Bologna) Leclerc, Pineuilh Bäckerei Itjen, Cuxhaven Bäckerei Weiss, Tostedt Edeka Fanderl, Ingolstadt Leclerc, Olivet
THE ADVANTAGES FOR ANSORG CUSTOMERS WE SHOW YOUR PRODUCTS IN THE RIGHT LIGHT
WHAT DO CUSTOMERS
GET FROM
US? 4 | ansorg Retail Lighting Food
+ + + + + +
Emotional shopping atmosphere Energy-efficient lighting solution Sales-promoting lighting conception Lighting that does not harm the goods Customised advice and lighting design Optimised investment, operating and maintenance costs
HOW
DO WE D O
THINGS?
WHATS SETS U
APART?
+ Comprehensive product range + Innovative LED and HID equipment with convincing energy balance + Intelligent reflector technology + High-quality mood filters with a high transmission factor + Goods-orientated customised lighting design instead of whole-area illumination + Competitive price level
5
6 | ansorg Retail Lighting Food
A KE
TA SER LO C
K O
LOLIGHT AT
7 7
LIGHTING IN FOOD SALES EXIT
K ESK CASH D
PASTRIES BREAD &
F
DELICOU
NTER
G MARKET
WINE
D
REAR WALL
QUALITY
I
DEEP-FREEZERS
J
PLACE
H
B
AISLE WITH A RANGE
A
ENTRANCE
E
C
TECHNO LOGY -
PRODUCTS
COMPETENCE
Especially for the food retail trade, Ansorg has put together a selection of luminaires which cover all zones, requirements and tasks in the best possible way. Our product portfolio is a reliable basis as far as the technology and t he optimum price/ performance ratio are concerned – whether between the shelves, over the counters, the fresh food area, the wine department, as ambient lighting or as accent lighting.
We know a lot about food supermarkets. The attractive sales-promoting presentation of goods has been one of Ansorg’s concerns for over 50 years. It is therefore no wonder that we also know how light can create an appetite for more. Since particularly where the tactile subject of food and drink is concerned, the right quality of lighting helps to increase sales in the supermarket by bringing emotion into play.
SERVICE
LIGHTING DESIGN The right lighting creates a customerfriendly atmosphere and increases guidance with light. It leads the customer through the sales room and ensures the true colours of the range. The use of light, colour and brightness ensures a positive atmosphere in the sales area – with the aim being to make customers feel good.
Entrance
Main aisle
Involved here is the attractive distant effect with recognition value and the inviting entrance area: the entrance characterises the supermarket to the outside. Its promotionally effective function goes far beyond the functional building access. Here independent luminaires of a decorative nature which have a striking and high-quality appearance prove successful.
Along a main axis the light serves in particular for orientation, shows the direction and leads people into the adjoining aisles and areas. Ansorg systematically looks after this important main access axis with the help of an appropriate gondola head lighting system, arranged along the aisles and at the same time setting the scene for goods in an attractive way.
A
B
Rear wall & advertising panels
Aisle with a range
Shelves in the background: an objective is the rear wall illumination, flush with the ceiling, which appears to cover the whole area and nevertheless appears lively. Here luminaires with asymmetrical reflectors are necessary which, with high efficiency, project the light evenly onto the shelves. Efficient luminaires permit the use of a lower number as larger spaces between them are possible
Aisles containing ranges are the largest part of the area to be lit. Here the focus is placed on lighting in keeping with the merchandise and on economic efficiency. The accentuated shelf and aisle area lighting is an essential aspect of lighting design. It directs the gaze of the consumers systematically towards the ranges of goods on the shelves.
C
D
Bread & pastries
Market place
Bread and pastries are handled with care and they are displayed in a salespromoting manner. The best way to do so is with a range of appealing warm colours corresponding to the nature of this item of food. HIT lamps are the chosen illuminant. At this point, the Gold filter is put to use: it makes bread look appetising and at the same time protects the sensitive pastries from excessively high temperatures.
The lighting for the fresh products which are shown in all colour facets should have an appetite-whetting effect and be gentle on the merchandise. This brings the Sun filter to the forefront. The HID lamp as the illuminant underlines the variety of colours and emphasises the freshness and attractiveness of the various types of fruit and vegetables.
E
F
Meat & sausage & cheese
Fish
High-quality products are a guarantee for good food. The Mood filter underscores the selection criteria in the counter. Meat as fresh food is also very sensitive. For that reason, the focus is on the least damaging but sales-promoting presentation by means of a combination of efficient lighting equipment with special filters.
The fish counter makes particularly high demands on the degree of freshness and the visual appearance of the goods presentation. White fish fillet alongside salmon-coloured crustacean additionally means requirements rich in contrast. The light colour temperature 4200K, in combination with the RosĂŠ filter makes the fillet, together with the crushed ice, sparkle and underlines the red component.
G
H
Deep freezers
Wine
Deep-freezers require homogeneously bright horizontal lighting. The brand images of the goods must be illuminated rich in contrast and without any thermal load. Suspended luminaires place room-forming and decorative accents. They make it easier to find your way and permit visual allocation of the groups of products.
In this high-quality area what it’s all about is the mood, the refined gourmet atmosphere. Accentuated lighting increases the attractiveness and the apparent value of the products. Sun filters ensure a warm lighting situation with a minimum thermal load, in which the consumers like to linger.
I
J
Cash desk The cash desk area demands an individualised lighting concept since here non-glare workplace lighting, scene setting for goods and orientation aid come close together. In the sales room itself, the cash desk must be visible for the consumers from a great distance.
T H G E
LWI HETS TH E T I T E P P
A
K
8 | ansorg Retail Lighting Food
TAKE A
CLOSER
LOOK AT PROJECTS 9
10 | ansorg Retail Lighting Food
BIO COMPANY BERLIN, GERMANY
PRODUCTS BOXX LTL
MAXX MBB
COLLECTION CMH
90
120
134
+ Zoom reflector wit h infinitely variable beam angle permits t he adjustment of t he light beam to every requirement wit h only one movement of t he hand + The flat structure of t he spotlight is suitable part icularly for low room heights - also in t he t ilted-out state
+ The reflector is t he shapedetermining moment + Excellent glare-reduct ion of t he reflectors for perfect ease of vision + Large variety of structural shapes
+ Individualised luminaire design based on t he customer‘s corporate ident ity: ‘Create your own design’ + Combinat ion of decorat ive use of shapes and highly-efficient merchandise light ing
11
BIO COMPANY BERLIN, GERMANY
PROJECT DETAILS + Area: 360 m² + Architect: Anja Herold, Berlin + Lighting design: Ansorg D + Photographer: Florian Bolk, Berlin + Luminaires: Boxx, Punta, Maxx, Collection
12 | ansorg Retail Lighting Food
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ETHNIC ANGEL PARIS, FRANCE
PRODUCTS BOXX LTL
COLLECTION CPA
90
134
+ Zoom reflector wit h infinitely variable beam angle permits t he adjustment of t he light beam to every requirement wit h only one movement of t he hand + The flat structure of t he spotlight is suitable part icularly for low room heights - also in t he t ilted-out state
+ Individualised luminaire design based on t he customer‘s corporate ident ity: ‘Create your own design’ + Combinat ion of decorat ive use of shapes and highlyefficient merchandise lighting
15
ETHNIC ANGEL PARIS, FRANCE
16 | ansorg Retail Lighting Food
PROJECT DETAILS + Area: 640 m² + Lighting design: Ansorg F + Photographer: Vincent Muracciole, Paris + Luminaires: Boxx, Collection
17
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TEMMA
COLOGNE, GERMANY
PRODUCTS BOXX LTL
MAXX FACTORY
COLLECTION CPA
90
120
134
+ Zoom reflector wit h infinitely variable beam angle permits t he adjustment of t he light beam to every requirement wit h only one movement of t he hand + The flat structure of t he spotlight is suitable part icularly for low room heights - also in t he t ilted-out state
+ Synt hesis of design and highly efficient visual comfort + Numerous design and colour versions + In its design adapted to t he Maxx downlight series
+ Individualised luminaire design based on t he customer‘s corporate ident ity: ‘Create your own design’ + Combinat ion of decorat ive use of shapes and highlyefficient merchandise lighting
19
TEMMA
COLOGNE, GERMANY
20 | ansorg Retail Lighting Food
PROJECT DETAILS + Area: 816 m² + Architect: The Store Designers, Cologne + Lighting design: Ansorg D + Photographer: Friedhelm Grosse, Oberhausen + Luminaires: Boxx, Silla, Punta, Maxx, Collection, Maxx Factory, Special Solution
21
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DETTORI MARKET CRAI LA MADDALENA, ITALY
PRODUCTS BOXX LTL
CARDO PROFIL
90
106
+ Zoom reflector wit h infinitely variable beam angle permits t he adjustment of t he light beam to every requirement wit h only one movement of t he hand + The flat structure of t he spotlight is suitable part icularly for low room heights - also in t he t ilted-out state
+ Simple and flexible mount ing of several Cardo spot lights + Lengt h of t he frame, t he quant ity and arrangement of t he spot lights can be chosen freely + High quality extruded aluminium sect ion
23
DETTORI MARKET CRAI LA MADDALENA, ITALY
24 | ansorg Retail Lighting Food
PROJECT DETAILS + Area: 800 m² + Architect: Studio Tondo, Macomer + Lighting design: Ansorg F + Photographer: Studio Tondo, Macomer + Luminaires: Boxx, Lightstripe, Cardo Profil
25
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SUPERMERCADOS SANCHEZ ROMERO MADRID, SPAIN
PRODUCTS VELO VEL
PUNTA RHI
CLASSIC BALL
94
102
124
+ Integrated temperature separat ion between reflector and ballast equipment in a very confined space: t his results in a higher product life for all of t he components and at t he same t ime makes a compact structural shape possible + Efficient reflectors and a high light output reduce t he number of luminaires required
+ Large t ilt ing angle of between 0째 and 70째 permits ceiling-high light ing wit h opt imum luminous efficiency + Tool-free recessing mechanism saves mount ing t ime and reduces mount ing costs
+ Combinat ion of decorat ive design and highly efficient shop light ing + Simple installat ion: t he luminaire shade can be installed in advance, lamp replacement is possible wit hout removal of t he lamp shade
27
SUPERMERCADOS SANCHEZ ROMERO MADRID, SPAIN
28 | ansorg Retail Lighting Food
PROJECT DETAILS + Area: 1,000 m² + Lighting design: Ansorg E + Photographer: Max Schulz, Mülheim + Luminaires: Velo, Punta, Maxx, Collection, Classic
29
30 | ansorg Retail Lighting Food
LECLERC CERNAY, FRANCE
PRODUCTS BOXX LTL
PUNTA RHI
LINEA SRV
90
102
114
+ Zoom reflector wit h infinitely variable beam angle permits t he adjustment of t he light beam to every requirement wit h only one movement of t he hand + The flat structure of t he spotlight is suitable part icularly for low room heights - also in t he t ilted-out state
+ Large t ilt ing angle of between 0째 and 70째 permits ceiling-high light ing wit h opt imum luminous efficiency + Tool-free recessing mechanism saves mount ing t ime and reduces mount ing costs
+ Good glare reduct ion of t he reflectors for opt imum ease of vision + Mult iWatt ballast increases t he flexibility for t he use of various lamp wattages
31
LECLERC CERNAY, FRANCE
PROJECT DETAILS + Area: 1,943 m² + Architect: Lameynardie Michel, Saint Herblain + Lighting design: Ansorg F + Photographer: Vincent Muracciole, Paris + Luminaires: Classic, Boxx, Punta, Linea
32 | ansorg Retail Lighting Food
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IMMERGRÜN MÜLHEIM, GERMANY
Area: 40 m² Lighting design: Ansorg D Photographer: Tobias Trapp, Oldenburg Luminaires: Punta
PRODUCTS PUNTA RHI 102 + Large t ilt ing angle of between 0° and 70° permits ceiling-high light ing wit h opt imum luminous efficiency + Tool-free recessing mechanism saves mount ing t ime and reduces mount ing costs
35
36 | ansorg Retail Lighting Food
GLOCKENBROT MAINZ, GERMANY
Area: 173 m² Lighting design: Ansorg D Photographer: Tobias Trapp, Oldenburg Luminaires: Punta, Cardo
PRODUCTS PUNTA RLC
CARDO CBI
102
104
+ Large t ilt ing angle of between 0° and 70° permits ceiling-high light ing wit h opt imum luminous efficiency + Tool-free recessing mechanism saves mount ing t ime and reduces mount ing costs
+ The design networking wit h t he series Brick, Lightstripe and Cardo Systems favours t he creat ion of a harmonious ceiling design + Due to mount ing on gimbals, t he light can be directed in any direct ion desired
37
38 | ansorg Retail Lighting Food
INTERMARCHÉ LA GARDE, FRANCE
PRODUCTS BIT BTC
FLOATLINE
86
140
+ Part icularly economical spot light wit h a light output rat io of up to 80% + Material select ion from t he point of view of sustainability + Very good price/performance rat io (low investment per kLm)
+ Frameless luminaire appearance supports t he reduced use of shapes + Creat ion of an opt imum mount ing height in largearea salesrooms wit h open ceilings
CARDO CBI 104 + The design networking wit h t he series Brick, Lightstripe and Cardo Systems favours t he creat ion of a harmonious ceiling design + Due to mount ing on gimbals, t he light can be directed in any direct ion desired
39
INTERMARCHÉ LA GARDE, FRANCE
PROJECT DETAILS + Area: 2,400 m² + Lighting design: Ansorg F + Photographer: Tobias Trapp, Oldenburg + Luminaires: Boxx, Cardo, Bit, Punta, Maxx, Linea, Cordline, Floatline
40 | ansorg Retail Lighting Food
41
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LA VIE SAINE DOLE, FRANCE
PRODUCTS CORDLINE
BIT BTC
COLLECTION CPA
140
86
134
+ Strip light ing system as a quick-mount ing system + Connect ion of t he profiles wit hout t he use of tools
+ Zoomable light ing: fine tuning for adjustment to individual room heights + The modular structure, t he ´plug and play´ connector system in t he electrical installat ion and t he bayonet mechanism of t he reflector make mount ing easier and reduce t he cost
+ Individualised luminaire design based on t he customer‘s corporate ident ity: ‘Create your own design’ + Combinat ion of decorat ive use of shapes and highly-efficient merchandise light ing
43
LA VIE SAINE DOLE, FRANCE
44 | ansorg Retail Lighting Food
PROJECT DETAILS + Area: 495 m² + Lighting design: Ansorg F + Photographer: Tobias Trapp, Oldenburg + Luminaires: Bit, Punta, Collection, Cordline, Tecno-Sino-Pendelleuchte, Special Solution
45
46 | ansorg Retail Lighting Food
SKY-MARKT KIEL-DIETRICHSDORF, GERMANY
PRODUCTS BOXX LTL
PIZZA PLR
CARDO CRL
90
116
104
+ Zoom reflector wit h infinitely variable beam angle permits t he adjustment of t he light beam to every requirement wit h only one movement of t he hand + The flat structure of t he spotlight is suitable part icularly for low room heights - also in t he t ilted-out state
+ The intrinsic brightness of t he luminaire serves as a ceiling design element + Integrated downlights wit h high luminous intensity for accentuat ion
+ The design networking wit h t he series Brick, Lightstripe and Cardo Systems favours t he creat ion of a harmonious ceiling design + Due to mount ing on gimbals, t he light can be directed in any direct ion desired
47
SKY-MARKT KIEL, GERMANY
PROJECT DETAILS + Area: 1,435 m² + Architect: Ansorg D + Photographer: Tobias Trapp, Oldenburg + Luminaires: Cardo, Pizza, Boxx, Cordline, Punta, Lightstripe, Tecno
48 | ansorg Retail Lighting Food
49
50 | ansorg Retail Lighting Food
TOOM SUPERMARKT SAARBURG, GERMANY
PRODUCTS SILLA SIL
SINO SCI
MAXX MCA
98
130
120
+ Economical light ing solut ions for t he food area + Homogeneous, vert ical shelf light ing and non-glare aisle illuminat ion + Efficient reflectors permit large distances between luminaires and reduce t he number of luminaires
+ Zoomable light ing: fine tuning for adjustment to individual room heights + The modular structure, t he ´plug and play´ connector system in t he electrical installat ion and t he bayonet mechanism of t he reflector make mount ing easier and reduce t he cost
+ The reflector is t he shapedetermining moment + Excellent glare-reduct ion of t he reflectors for perfect ease of vision + Large variety of structural shapes
51
TOOM SUPERMARKT SAARBURG, GERMANY
52 | ansorg Retail Lighting Food
PROJECT DETAILS + Area: 4,793 m² + Lighting design: Ansorg D + Photographer: Boris Golz, Arnsberg + Luminaires: Boxx, Punta, Maxx, Sino, Bit, Silla, Linea
53
54 | ansorg Retail Lighting Food
MAXIMARCHÉ GÉNÉLARD, FRANCE
PRODUCTS SILLA SIL
BOXX LTL
BIT BTC
98
90
86
+ Economical light ing solut ions for t he food area + Homogeneous, vert ical shelf light ing and non-glare aisle illuminat ion + Efficient reflectors permit large distances between luminaires and reduce t he number of luminaires
+ Zoom reflector wit h infinitely variable beam angle permits t he adjustment of t he light beam to every requirement wit h only one movement of t he hand + The flat structure of t he spotlight is suitable part icularly for low room heights - also in t he t ilted-out state
+ Part icularly economical spot light wit h a light output rat io of up to 80% + Material select ion from t he point of view of sustainability + Very good price/performance rat io (low investment per kLm)
55
MAXIMARCHÉ GÉNÉLARD, FRANCE
PROJECT DETAILS + Area: 840 m² + Architect: Mazagran Services, Avallon + Lighting design: Ansorg F + Photographer: Tobias Trapp, Oldenburg + Luminaires: Boxx, Silla, Bit, Collection
56 | ansorg Retail Lighting Food
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CONAD
SAN LAZZARO (BOLOGNA), ITALY
PRODUCTS MAXX GLASSICO
TAKE TKL
CARDO CRL
120
88
104
+ Synt hesis of design and highly efficient visual comfort + Numerous design and colour versions + In its design adapted to t he Maxx downlight series
+ Economic efficiency and long product life due to a high-quality luminaire housing + Opt imised reflector technology for brilliant light quality and high efficiencies + Maintenance and userfriendly and can be fitted wit hout t he use of tools
+ The design networking wit h t he series Brick, Lightstripe and Cardo Systems favours t he creat ion of a harmonious ceiling design + Due to mount ing on gimbals, t he light can be directed in any direct ion desired
59
CONAD SAN LAZZARO, ITALY
PROJECT DETAILS + Area: 750 m² + Lighting design: Ansorg D + Photographer: Filippo Molena, Padua (Italy) + Luminaires: Maxx Glassico, Take, Cardo, Linea, Cordline
60 | ansorg Retail Lighting Food
61
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LECLERC PINEUILH, FRANCE
PRODUCTS CORDLINE
MEXXO
TAKE TKC
142
120
88
+ Strip light ing system as a quick-mount ing system + Connect ion of t he profiles wit hout t he use of tools
+ Synt hesis of design and highly efficient visual comfort + Numerous design and colour versions + In its design adapted to t he Maxx downlight series
+ Economic efficiency and long product life due to a high-quality luminaire housing + Opt imised reflector technology for brilliant light quality and high efficiencies + Maintenance and userfriendly and can be fitted wit hout t he use of tools
63
LECLERC PINEUILH, FRANCE
PROJECT DETAILS + Area: 5,897 m² + Lighting design: Ansorg F + Photographer: Ansorg + Luminaires: Boxx, Silla, Take, Pizza, Cordline, Mexxo
64 | ansorg Retail Lighting Food
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BÄCKEREI ITJEN CUXHAVEN, GERMANY
Area: 200 m² Lighting design: Jäckstein Ladenbau GmbH, Oststeinbeck Photographer: Jäckstein Ladenbau GmbH, Oststeinbeck Luminaires: Punta, Cardo
PRODUCTS PUNTA RHC 102 + Large t ilt ing angle of between 0° and 70° permits ceiling-high light ing wit h opt imum luminous efficiency + Tool-free recessing mechanism saves mount ing t ime and reduces mount ing costs
CARDO CBI 104 + The design networking wit h t he series Brick, Lightstripe and Cardo Systems favours t he creat ion of a harmonious ceiling design + Due to mount ing on gimbals, t he light can be directed in any direct ion desired
67
68 | ansorg Retail Lighting Food
BÄCKEREI WEISS TOSTEDT, GERMANY
Area: 200 m² Lighting design: Jäckstein Ladenbau GmbH, Oststeinbeck Photographer: Jäckstein Ladenbau GmbH, Oststeinbeck Luminaires: Punta, Cardo
PRODUCTS PUNTA RHC 102 + Large t ilt ing angle of between 0° and 70° permits ceiling-high light ing wit h opt imum luminous efficiency + Tool-free recessing mechanism saves mount ing t ime and reduces mount ing costs
CARDO CBI 104 + The design networking wit h t he series Brick, Lightstripe and Cardo Systems favours t he creat ion of a harmonious ceiling design + Due to mount ing on gimbals, t he light can be directed in any direct ion desired
69
70 | ansorg Retail Lighting Food
EDEKA FANDERL INGOLSTADT, GERMANY
PRODUCTS BIT BTC
CARDO CRL
86
104
+ Part icularly economical spot light wit h a light output rat io of up to 80% + Material select ion from t he point of view of sustainability + Very good price/performance rat io (low investment per kLm)
+ The design networking wit h t he series Brick, Lightstripe and Cardo Systems favours t he creat ion of a harmonious ceiling design + Due to mount ing on gimbals, t he light can be directed in any direct ion desired
BOXX LTL 90 + Zoom reflector wit h infinitely variable beam angle permits t he adjustment of t he light beam to every requirement wit h only one movement of t he hand + The flat structure of t he spotlight is suitable part icularly for low room heights - also in t he t ilted-out state
71
EDEKA FANDERL INGOLSTADT, GERMANY
72 | ansorg Retail Lighting Food
PROJECT DETAILS + Area: 1,800 m² + Architect: JosDeVries The Retail Company, Marssen + Lighting design: Ansorg D + Photographer: Tobias Trapp, Oldenburg + Luminaires: Boxx, Bit, Punta, Cardo, Linea, Maxx, Cordline
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LECLERC OLIVET, FRANCE
PRODUCTS BOXX LTL
PUNTA RLC
BIT BTC
90
102
86
+ Zoom reflector wit h infinitely variable beam angle permits t he adjustment of t he light beam to every requirement wit h only one movement of t he hand + The flat structure of t he spotlight is suitable part icularly for low room heights - also in t he t ilted-out state
+ Large t ilt ing angle of between 0째 and 70째 permits ceiling-high light ing wit h opt imum luminous efficiency + Tool-free recessing mechanism saves mount ing t ime and reduces mount ing costs
+ Good glare reduct ion of t he reflectors for opt imum ease of vision + Mult iWatt ballast increases t he flexibility for t he use of various lamp wattages
75
LECLERC OLIVET, FRANCE
76 | ansorg Retail Lighting Food
PROJECT DETAILS + Area: 8,000 m² + Lighting design: Ansorg F + Photographer: Ansorg + Luminaires: Boxx, Bit, Punta, Cardo, Cordline, Mexxo, Classic
77
78 | ansorg Retail Lighting Food
TAKE A
CLOSER
LOOK AT PRODUCTS 79
PRODUCT OVERVIEW
THE PRODUCTS AT A GLANCE AND AN EXPLANATION OF SYMBOLS CAN BE SEEN ON PAGE158
SPOTLIGHTS
82
DOWNLIGHTS
110 80 | ansorg Retail Lighting Food
RECESSED SPOTLIGHTS
100
SYSTEMS
138
SUSPENDED LUMINAIRES
118
81
SPOT LIGHTS
82 | ansorg Retail Lighting Food
BOP
BIT
TAKE
BOXX
84
86
88
90
BRICK
VELO
TECNO
SILLA
92
94
96
98
83
Colour
The compact spotlight BOP was conceived for the power track and as a product for semi-recessing. BOP provides an optimum price/performance ratio. The design is balanced and characterised by generously dimensioned radii. BOP gives the ceiling an uncluttered appearance and is recommended also for low room heights and for suspended ceilings with shallow recessing depths. The spotlight head made of glass fibre-reinforced plastic shows lower thermal conductivity. BOP is also available using the very latest LED technology.
84 | ansorg Retail Lighting Food
Subject to technical alterations. Š Ansorg GmbH
BOP
Lighting technology
Wattage
colour temperature 89
20/35/50 W
RS
BD
SN
176
HIT/G8.5
~ 215
BTK
GD
ø125 43
264 360°
90 240
BTE
HIT/G8.5
20/35/50 W
RS
BD
SN
100
0 - 20
ø 185
GD
360° 60° ø 210
176
3,000lm
~ 215
BKL
89
360°
ø125 43
264
2,700K/3,000K/ 4,000K
90 240
BEL
3,000lm
ø 185 100
0 - 20
2,700K/3,000K/ 4,000K
360° 60° ø 210
Subject to technical alterations. Š Ansorg GmbH
85
Colour
In the form of the surface-mounted spotlight BIT, the product range was extended by a very economical and efficient spotlight. By the use of high-grade components and reflectors a light output ratio of more than 80 % was achieved. The neutral, unobtrusive use of shapes makes it possible for BIT to be used in a variety of ways. The choice of materials was made especially from the points of view of sustainability and environmentally compatible disposal.
86 | ansorg Retail Lighting Food
Subject to technical alterations. Š Ansorg GmbH
BIT
Lighting technology
Wattage
colour temperature 132
223
BTC
HIT/G8.5
20/35/50/70 W
RS
BD
SN
192
360°
GD 90°
166
164
Subject to technical alterations. Š Ansorg GmbH
87
Colour
The spotlight TAKE embodies modern, sophisticated design and brilliant light quality. Innovative convex facetted reflector technology provides TAKE with very high operational efficiencies and produced brilliant, non-glare presentation light. This is successful even at low wattages starting from 20 watts - a convincing sign of high energy efficiency. The horizontal arrangement of the ballast housing and the lighting head makes the spotlight, with its very low mounting height, appear compact and, at the same time, light. Not least, TAKE impresses with its ease of maintenance and user-friendliness.
88 | ansorg Retail Lighting Food
Subject to technical alterations. Š Ansorg GmbH
TAKE
Lighting technology
Wattage
colour temperature
HIT/G8.5
20/35/50/70 W
RS
BD
SN
GD
~188
TKC
~167
360°
90° 224
~153
2,700K/3,000K/ 4,000K
90° 224
Subject to technical alterations. Š Ansorg GmbH
~188
TKL
~167
360°
2,000lm/3,000lm/ 4,000lm
~153
89
Colour
The product philosophy of ”the reflector as a luminaire“ has been taken a step further with BOXX. The shape concentrates on essentials, while the function is based on high-quality lighting and electrical equipment. What is special about BOXX is the continuous adjustment of the focusing from narrow to wide beam carried out without any change of reflector which means that this is an extremely user-friendly design. Due to its flat shape this spotlight is suitable for areas with low ceilings.
90 | ansorg Retail Lighting Food
Subject to technical alterations. © Ansorg GmbH
BOXX
Wattage
HIT/G12
35/50/70/100/150 W
RS
BD
SN
238
LTL
116
360°
GD
108
Lighting technology
166
90°
HIT/G12
35/50/70/100/150 W
SN
198
LTW
141
360°
GD
90°
108
302
166
262
HIT/G12
95
230
LTR
107
360°
35/50/70/100 W
258
90° 294
HIT/G8.5
20/35/50/70 W
RS
BD
SN
GD
126
90° ~74
142
192
LTN
119
360°
164
HST/GX12-1
50/100 W
90°
108
238
LGL
116
360°
166
302
Subject to technical alterations. © Ansorg GmbH
91
Colour
With pared-down shapes and functional flexibility, the BRICK spotlight range permits a large number of design and lighting schemes. The spots can be turned through 360° and tilted 90° and hence it is possible to illuminate the whole room, the light reaching almost every position in it. Through the four different beam angles BRICK can be recommended both for ambient and accent lighting purposes, in shops and stores as well as for transit zones in public buildings.
92 | ansorg Retail Lighting Food
Subject to technical alterations. © Ansorg GmbH
BRICK
Wattage
colour temperature 272
72
HIT/G8.5
20/35/70 W
RS
BD
SN
GD
105
BSS
~ 210
360°
~ 101
Lighting technology
90°
SOFT
366
204
~ 101
105
2,000lm/3,000lm
~210
BML
72 360°
2,700K/3,000K/ 4,000K
90° ~300
Subject to technical alterations. Š Ansorg GmbH
93
Colour
VELO is a spotlight with a mono-casing into which the transformer has been integrated. An efficient temperature management system leads to a markedly longer service life. The toolfree replacement system for the reflector and the safety glass is a feature which indicates VELO‘s ease of handling. Anti-glare, mood filter or diffuser are meaningful accessories and supplement VELO‘s basic equipment.
94 | ansorg Retail Lighting Food
Subject to technical alterations. © Ansorg GmbH
VELO
Lighting technology
Wattage
colour temperature
35/70 W
RS
BD
SN
GD 90°
159
HIT/G8.5
ø 119
VEL
243
219
360°
69
205
Subject to technical alterations. Š Ansorg GmbH
95
Colour
With a functional, minimalistic shape and great technical flexibility, TECNO spotlights are ideal for numerous lighting tasks. The use of low-loss electronic ballast technology and optimised reflector efficiency guarantee high economic efficiency.
96 | ansorg Retail Lighting Food
Subject to technical alterations. Š Ansorg GmbH
TECNO
Lighting technology
Wattage
colour temperature
20/35/50/70 W
RS
BD
SN
GD
SOFT
90°
153
HIT/G8.5
286
TTC
174
360°
194
75 112
35/70 W
90°
153
HIT/G12
286
TTS
174
360°
194
75 112
90°
174 153
2,000lm/3,000lm/ 4,000lm
360° 286
TBL
2,700K/3,000K/ 4,000K
194
75 112
Subject to technical alterations. Š Ansorg GmbH
97
Colour
SILLA is an efficient lighting solution for the food market. Essential components are the different types of reflectors. The reflector material (MIRO) used has, as compared with conventional material, a 10% higher degree of reflection and hence large distances between luminaires of up to 3,80 metres can be achieved. Consequently, SILLA stands for a highly economical and efficient lighting system.
98 | ansorg Retail Lighting Food
Subject to technical alterations. Š Ansorg GmbH
SILLA
Wattage
colour temperature 66 223
113
Lighting technology
197
187
302
SIL
HIT/G12
223
113
66
70/100/150 W 197
187
302
293
113
66
195 301
80
HIT/G12
35/50/70/100/150 W
200
SEL
0 - 25
220x220
240x240
SWL
HIT/G12
192
194
35/50/70/100/150 W 142
166 316
HIT/G12
100 W
max. 5000
Factory
186
90
ø 350
Subject to technical alterations. Š Ansorg GmbH
99
100 | ansorg Retail Lighting Food
PUNTA
CARDO
102
104
CARDO SYSTEM
BOLA
106
108
101
Colour
PUNTA – the classic among the recessed spotlights convinces with its special abilities. The reflector housing is located flexibly on a running ring and, in that way, ensures optimum mobility. The newly developed tool-free recessing mechanism reduces the mounting costs. With the extension of this large series by the addition of the HIT/G8.5 lighting equipment a very high efficiency of up to 85 % is achieved. PUNTA stands for versatile use, from the pinpointed effect high up on the wall as far as the illumination of peripheral areas.
102 | ansorg Retail Lighting Food
Subject to technical alterations. Š Ansorg GmbH
PUNTA
Lighting technology
Wattage
colour temperature
HIT/G8.5
35/50/70/100/150 W
RS
BD
SN
GD
0 - 25
RLC
160
ø 185
ø 200
RHC
20/35/50/70 W
ø 130
max. 25
HIT/G8.5
355°
70°
RS
BD
SN
min. 140
SOFT
GD 53°
ø 141 355° ø 185
HIT/G12
35/50/70/100/150 W
RS
BD
SN
GD
35 - 70 W = 160
0 - 25
RHI
100,150 W = 210 ø 200 70°
355°
ø 185
HST/GX12-1
0 - 25
50 W = 160
RNS
50/100 W
100 W = 210 ø 200 355°
70°
0 - 25
RLL
2,700K/3,000K/ 4,000K
180
ø 185
3,000lm/4,000lm/ 5,000lm
360°
45° ø 200
Subject to technical alterations. © Ansorg GmbH
103
Colour
The CARDO product family comprises circular gimbal-mounted, recessed spotlights. At the same time, standardisation of the diameters (130 mm and 185 mm) not only gives the ceiling a calm, harmonious appearance but also permits combination with luminaires from any of our other product series. For complex and economical lighting schemes, recessed spotlights, wallwashers and downlights are therefore available.
104 | ansorg Retail Lighting Food
Subject to technical alterations. Š Ansorg GmbH
CARDO
Lighting technology
Wattage
colour temperature ø 185
HIT/G12
35/50/70/100/150 W
RS
BD
SN
GD
35 - 70 W = 150
max. 20
CRI
100/150 W = 180
360°
45° ø 210
HIT/G8.5
20/35/50/70 W
RS
BD
SN
GD
SOFT
150
CRC
max. 20
ø 185
360°
45° ø 210
HIT/G8.5
20/35/50/70 W
RS
BD
SN
GD
max. 20
CBI
min. 130
ø 130
360°
45°
SOFT
ø 150
QT/LP12 GY6.35
max. 20
CBN
min. 130
ø 130
max 90 W
360°
45° ø 150
2,000lm/3,000lm
2,700K/3,000K/ 4,000K
max. 20
CBL
min. 190
ø 130
360°
45° ø 150
170
CRL
2,700K/3,000K/ 4,000K
max. 20
ø 185
2,000lm/3,000lm/ 4,000lm
360°
40° ø 210
Subject to technical alterations. © Ansorg GmbH
105
Colour
CARDO is a compact, inexpensive recessed luminaire series equipped with the option of one, two or three gimble-mounted spotlight heads. The combination of different lighting technologies, reflectors and types of luminaires permits customised solutions for the most varied tasks and requirements in lighting planning.
106 | ansorg Retail Lighting Food
Subject to technical alterations. Š Ansorg GmbH
CARDO SYSTEM
Lighting technology
Wattage
colour temperature 155
170
0 - 25
155
170
170
HIT/G8.5
20/35/50/70 W
RS
BD
SN
GD
8 - 37
CML
min. 150
95 x 195
SOFT
108 x 203
439 170
0 - 25
155
454
170
215 190
0 - 25
215
232
232
215
20/35/50/70 W
RS
BD
SN
GD
SOFT
190
HIT/G8.5
0 - 25
CLC
432
449
232
649 190
0 - 25
215
232
Subject to technical alterations. Š Ansorg GmbH
666
107
Colour
Wallwashers underline the architecture, provide spatial orientation and define proportions. With its special reflector technology, BOLA succeeds in achieving a wide and uniform light distribution on the walls up to the ceiling. Moreover, this wallwasher has a low recessing depth.
108 | ansorg Retail Lighting Food
Subject to technical alterations. Š Ansorg GmbH
BOLA
Lighting technology
Wattage
colour temperature
35/50/70/100/150 W
SN
GD
54
HIT/G12
1 - 30
SBI
min. 120
ø 185
30°! ø 228!
Subject to technical alterations. Š Ansorg GmbH
109
110 | ansorg Retail Lighting Food
MAXX 112
LINEA 114
PIZZA 116
111
Colour
The MAXX product line is a range of luminaires of uniformly shaped design for universal lighting tasks. Innovative reflector equipment produces glare-free light and thus provides good visibility. Recessed and semi-recessed versions are available and can in each case be equipped with LED and metal halide lamps. Different reflector sizes and beam angles provide precise lighting options for a variety of uses.
112 | ansorg Retail Lighting Food
Subject to technical alterations. Š Ansorg GmbH
MAXX
Lighting technology
Wattage
colour temperature
HIT/G12
35/50/70/100 W
RS
BD
SN
GD
1 - 25
MBB
min. 225
ø 130
ø 145
HIT/G8.5
20/35/50/70 W
0 - 25
TCO
min. 170
ø 130
ø 150
HIT/G8.5
1 - 25
MCA
min. 160
ø 95
35/50/70 W
ø 105
HIT/G8.5
35/50/70 W
1 - 25
MCB
min. 160
ø 95
ø 105
ø 150
8
3,000lm/ 4,000lm
1 - 25
MBL
min. 180
ø 130
2,700K/3,000K/ 4,000K
2,000lm/ 3,000lm
2,700K/3,000K/ 4,000K
1 - 20
MCL
min. 140
ø 95
ø 111
Subject to technical alterations. Š Ansorg GmbH
113
Colour
LINEA is a family of powerful downlights with a selection of diameters. The advantages of the range are to be seen in the variety of available light sources and reflectors. The downlights yield balanced ambient lighting in retail areas or halls and are used for high-performance but economical lighting solutions.
114 | ansorg Retail Lighting Food
Subject to technical alterations. Š Ansorg GmbH
LINEA
Lighting technology
Wattage
colour temperature
HIT/G12
35/50/70/100/150 W
RS
BD
SN
GD
0 - 40
SRV
min. 210
ø 185
ø 205
HIT/G12
35/50/70 W
RS
BD
SN
GD
0 - 40
SRW
min. 160
ø 185
ø 205 ø 145 35 - 70 W = 180
HIT/G12
35/70/100/150 W
RS
BD
SN
GD
100/150 W = 210
1 - 20
SRC
ø 165
1*26 - 42 W
(min. 160)
TC-DEL/-TEL
1 - 20
TEG
min. 190
ø 245
ø 265
TC-DEL/-TEL
max. 20
475
TCC
2*26 - 42 W
min. 240
ø 248
ø 270
3,000lm/ 4,000lm/ 5,000lm
2,700K/3,000K/ 4,000K
0 - 40
SRL
min. 250
ø 185
ø 204
Subject to technical alterations. © Ansorg GmbH
115
Colour
PIZZA is a downlight series of round or square shape. The luminaires are closed with white opal acrylic glasses. Thus the impression of a hovering disc or the appearance of diffused daylight falling through an opening in the ceiling is created. PIZZA is suitable both for ambient lighting and for the entrance areas or points of decoration.
116 | ansorg Retail Lighting Food
Subject to technical alterations. Š Ansorg GmbH
PIZZA
Lighting technology
Wattage
colour temperature
PLC
TC-L/-2G11
1 - 40
ø 402 = 18 W
3*18 W 3*24 W
min. 160
ø 535 = 24 W
ø 560 = 24 W ø 428 = 18 W
TC-L/-2G11
3*55 W
1 - 40
PLK
min. 160
600 x 600
625 x 625
Subject to technical alterations. Š Ansorg GmbH
1- 40
PLK
4*36 W 35/50/70 W
min. 160
600 x 600
TC-L/-2G11 HIT/G8.5
625 x 625
117
118 | ansorg Retail Lighting Food
MAXX CLASSIC
MAXX MINIMUM
MAXX GLASSICO
MAXX FACTORY
121
121
122
MEXXO
CLASSIC
CUPOLA
TECNO
122
124
120
126
128
SINO
PIAZZA
COLLECTION
130
132
134
119
CLASSIC Colour
The MAXX series of suspended luminaires, based on the downlight series of the same name, is intended for the use of metal halide lamps. The innovative reflector technology with various interchangeable reflectors produces non-glare light and thus provides high visual comfort. Various shade variants of glass, metal or plastic in various design and colour versions permit optimum adaptation to the interior.
120 | ansorg Retail Lighting Food
Subject to technical alterations. Š Ansorg GmbH
MAXX SERIES
Colour
MINIMUM
Colour
GLASSICO
Subject to technical alterations. © Ansorg GmbH
121
Colour
FACTORY
Colour
MEXXO
122 | ansorg Retail Lighting Food
Subject to technical alterations. Š Ansorg GmbH
MAXX SERIES
HIT/G12
35/50/70/100/150 W
colour temperature
RS
BD
SN
GD
2000 / 5000
Wattage
ø 63
128
Classic
Lighting technology
HIT/G12
35/50/70 W
ø 63
42 86
Minimum
2000 / 5000
ø 122
HIT/G8.5
20/35 W
RS
BD
SN
GD
ø 110
201
Glassico
2000 / 5000
ø 232
HIT/G12
RS
35/50/70/100/150 W
BD
SN
GD
ø 63
186
Factory
2000 / 5000
ø 152
HIT/G8.5
35/50/70 W
SOFT
205
Mexxo
260
max. 3000
ø 350
ø 514
Subject to technical alterations. Š Ansorg GmbH
123
Colour
CLASSIC is a suspended luminaire series which meets both decorative demand and also takes into account the aspect of technical merchandise lighting. This series of products is above all suitable for use as a suspended downlight for ambient or aisle area lighting, particularly when at the same time design structuring of the overall area is desired. Classic basic shapes in respective different design variants are available.
124 | ansorg Retail Lighting Food
Subject to technical alterations. Š Ansorg GmbH
CLASSIC
HIT/G12
35/50/70/100/150 W
Design
5000
Wattage
150 ø 209
Translucent, metal-coated
Ball 15/18/22 W
ø 400 = 390
TC/E27
5000
400 500
ø 500 = 495
Lighting technology
150
ø 400 = 390
Frosted
5000
400 500
ø 500 = 495
ø 209
150 ø 209
500
Subject to technical alterations. © Ansorg GmbH
540
Opal
125
Colour
The CUPOLA pendant luminaire combines powerful lighting from various heights with the sensitive design of shapes. Reflectors guide the light and at the same time provide accentuation lighting within the room. Depending on the shape of the reflectors, narrow beam or wide wash lighting effects are obtained. CUPOLA is ideal for the lighting of large, high rooms, stairways, halls and corridors.
126 | ansorg Retail Lighting Food
Subject to technical alterations. Š Ansorg GmbH
CUPOLA
HIT/G12
35/50/70/100/150 W
colour temperature
RS
BD
SN
GD
max. 2000 / 5000
Wattage
ø 142
320
VFI
Lighting technology
ø 350 SP
ø 65
3,000lm
3,000K
ø 142
320
VPL
max. 5000
71
ø 315 VWFL
ø 315
Subject to technical alterations. Š Ansorg GmbH
127
Colour
More flexibility is provided by the new, economical TECNO suspended luminaire series. Since in this case the complete electronic ballast equipment is integrated into the lamp housing. Hence installation of the TECNO suspended luminaires in the power track is very simple and flexible even in the case of direct ceiling mounting – irrespective of the local architectural situation. The product family unites innovative reflector technology and mood filters for product-specific lighting solutions. Different lamp shade designs from functional to decorative extend the possible uses for the different lighting tasks.
128 | ansorg Retail Lighting Food
Subject to technical alterations. Š Ansorg GmbH
TECNO
Wattage
HIT/G8.5
35 W
colour temperature
max. 5000
Lighting technology
SOFT
281
468
TPA
35 W/70 W 50 W/70 W
SOFT 468
HIT/G8.5
183
281
370
TPB
max. 5000
max. 5000
ø 416
ø 416
max. 5000
ø 315
HIT/G8.5
70 W
SOFT
~189
~373
TPC
HIT/G8.5
70 W
SOFT
RS
BD
SN
GD 260
TPD
463
ø 350
152
Subject to technical alterations. © Ansorg GmbH
129
Colour
Its modular type of construction provides SINO with enormous flexibility - on the one hand due to the variable suspension height, on the other due to the option of the interchangeable reflectors and the continuously adjustable tilt-out angle. In addition, the bayonet mechanism means extreme ease of assembly and permits fast and simple handling on site. This suspended luminaire is a favourably priced lighting alternative, particularly for lighting large car showrooms or in the food and discounter sectors.
130 | ansorg Retail Lighting Food
Subject to technical alterations. Š Ansorg GmbH
SINO
Wattage
colour temperature 5000
Lighting technology
70/100/150 W
17 HIM 510 199
ø 314
ø 314
Subject to technical alterations. Š Ansorg GmbH
398
HIT/G12
65
252
SCI
286
173
ø 416
17 HIM 310 17 HIM 350
17 HIM 110
131
Colour
The new Piazza suspended luminaire series is presented in an appealing, geometrical design. The luminaire was developed for great room heights of five metres and more. Due to the use of different beam angles it is recommended for a homogeneous and also for accentuated ambient lighting. Piazza is available in a square and also in a round version with diffuser plate for functional light with an attractive long-distance effect.
132 | ansorg Retail Lighting Food
Subject to technical alterations. Š Ansorg GmbH
PIAZZA
Lighting technology
Wattage
PRL
8,000 lm/12,000 lm
3,000K/4,000K
150
max. 5000
150
ø 520 141
150
max. 5000
ø 550
70
3,000K/4,000K ~117
8,000 lm/12,000 lm
~87
PSL
150
250
150
500 x 500
Subject to technical alterations. Š Ansorg GmbH
133
Colour
Its modular type of construction provides SINO with enormous flexibility - on the one hand due to the variable suspension height, on the other due to the option of the interchangeable reflectors and the continuously adjustable tilt-out angle. In addition, the bayonet mechanism means extreme ease of assembly and permits fast and simple handling on site. This suspended luminaire is a favourably priced lighting alternative, particularly for lighting large car showrooms or in the food and discounter sectors.
+
Basic principle:
LAMP SHADES (5 options)
134 | ansorg Retail Lighting Food
FURTHER VERSIONS ON REQUEST
Subject to technical alterations. Š Ansorg GmbH
COLLECTION
Subject to technical alterations. Š Ansorg GmbH
135
136 | ansorg Retail Lighting Food
Subject to technical alterations. Š Ansorg GmbH
COLLECTION Wattage
HIT/G12
35/50/70 W
colour temperature
ø 150
319
2000 / 5000
600 x 600 400 x 400 ø 600 ø 400
319
250
CPA
70
2000 / 5000
Lighting technology
15/18/22 W ø 150
2,700K/3,000K/ 4,000K ø 150
319
5000
600 x 600 400 x 400 ø 600 ø 400
319
2,000 lm
188 54
CPL
319
2000 / 5000
600 x 600 400 x 400 ø 600 ø 400
319
70
TC/E27
250
CPA
HIT/G12
35/50/70 W
350
CMP
250
70
480
ø 150
5000
2000
237
1200
TC/E27
15/18/22 W
ø 150
350
CMP
188 54
480
350
5000
237
1200
2,000 lm
2,700K/3,000K/ 4,000K
ø 150
350
CLL
250
70
480
max. 5000
237
1200
TC-TEL/GX24
4x42W 604
CPT
ø 906
Subject to technical alterations. © Ansorg GmbH
137
138 | ansorg Retail Lighting Food
FLOATLINE
CORDLINE
140
142
LIGHTSTRIPE 144
139
Colour
With FLOATLINE, Ansorg provides an economical, linear suspended luminaire system that was developed specially for highwalled salesrooms covering a large area. Gimbal-mounted profile spotlights fitted with efficient HID lamps are integrated without a frame into the closed system and ensure flexible and brilliant illumination of the merchandise. FLOATLINE is suitable in particular for use above counters, promotional activity areas and traffic zones.
140 | ansorg Retail Lighting Food
Subject to technical alterations. Š Ansorg GmbH
FLOATLINE
Lighting technology
Wattage
colour temperature 0 125
HIT/G8.5
20/35/50/70 W
RS
BD
SN
GD
00
/ 15
00
/ 25
ma x 50 . 00
SOFT 60 180
3,000lm/4,000lm
Subject to technical alterations. Š Ansorg GmbH
2,700K/3,000K/ 4,000K
141
Colour
CORDLINE is a strip line lighting fixture system for fluorescent lamps for ambient lighting in the retail trade. The system can be fixed directly to the ceiling or suspended from round steel chains. The individual profiles are available in three different lengths and can be connected to each other quickly and without the use of tools. The system range comprises rectangular aluminium reflectors as well as profiles with power tracks for the use of spotlights with adapters.
142 | ansorg Retail Lighting Food
Subject to technical alterations. Š Ansorg GmbH
CORDLINE Lighting technology
Wattage
colour temperature
0
279 5/
148
60
15 0 30 0 0 60 0 00
55
1 x 35/49/80 W 2 x 35/49/80 W
Double-asymmetrical, aisle with a range
1 x 35/49/80 W
Asymmetrical, peripheral area
55
1 x 35/49/80 W 2 x 35/49/80 W
144
76
T16
wide angle, ambient lighting
1 x 35/49/80 W
anti-glare lighting, cash desk area
139
65
1 x 35/49/80 W 2 x 35/49/80 W
55
168
113
Subject to technical alterations. Š Ansorg GmbH
143
Colour
LIGHTSTRIPE is a modular luminaire system. The fitting frames are available in various lengths or for arrangement in rows of infinite length for the formation of linear structures fastened in the ceiling cut-out without any use of tools. The modular panels are equipped with different types of luminaires and are fastened in the fitting frame by means of a suspension mechanism, without the help of tools. All of the panels can be replaced at any time and their variants are designed in such a way that they flexibly perform every lighting task.
+
Basic principle:
=
170
172
144 | ansorg Retail Lighting Food
170
313
170
580
595
155
N x 141 + 15
170
N x 141 + 30
170
155
0 - 25
298
170
155
0 - 25
PANELS (14 options)
170
155
0 - 25
155
170
LLS
0 - 25
FRAME (1-4 modules)
Subject to technical alterations. Š Ansorg GmbH
LIGHTSTRIPE Wattage
HIT/G8.5
20/35/50/70 W
colour temperature
RS
BD
SN
GD
135
min. 170
LBS
Lighting technology
135 360°
156
SOFT
~85°
2,000lm/3,000lm
min. 170
LDL
ø105
2,700K/3,000K/ 4,000K 135
2,700K/3,000K/ 4,000K
360°
~200
3,000lm/4,000lm
LKL
90°
HIT/G8.5
20/35/50/70 W
RS
BD
SN
GD
135
135
SOFT
min. 170
LCS
ø 128
LCL
2,000lm/3,000lm
45°
360°
2,700K/3,000K/ 4,000K
HIT/G8.5
35/50/70 W
135
LMC
min. 170
135
ø 80
135
min. 170
135
2,000lm/3,000lm
LEL
2,700K/3,000K/ 4,000K
ø 82
276
135
min. 170
105
135 x 135
35/50/70 W 2x11 W/36 W
275 x 134
416 x 134 min. 170
HIT/G8.5 TC
135 x135
HIT/G8.5
20/35/50/70 W
370
LMM
4000
min. 170
LLD
ø 270
155
170
55 W
170
595
276
LLW
HIT/G12
135
35/50/70/100/150 W
18
9° 184
3,000lm/4,000lm
2,700K/3,000K/ 4,000K
43
LWL
135 min. 200
276
min. 170
TC
0 - 25
LAL
580 x 155
214
Subject to technical alterations. © Ansorg GmbH
145
WITHOUT FILTERS
146 146 | ansorg | ansorg RetailRetail Lighting Lighting FoodFood
*WITH FILTERS
*MOOD FILTERS PROVIDE ATMOSPHERE In the food retailing area Ansorg relies on a special mood filter technology. High light permeability and optimum colour rendition ensure scene setting for fresh food in keeping with the products.
147
RS
ROSÉ FILTER
This combination positively emphasises the colour rendition in the red range by reducing the green range. Recommended for
+ meat products + in combination with pure white light colour temperatures (942) suitable for ďŹ sh and seafood
BD
BORDEAUX FILTER
This combination intensiďŹ es the desired red components in the colour spectrum. Recommended for + fresh meat
SN
SUN FILTER
This combination accentuates the colour rendition in the yellow/orange range. The ďŹ lter reduces the blue spectrum. As the name already says the ďŹ lter ensures a sunny atmosphere. Recommended for
+ + + + +
Cheese and pastries and bread fruit and vegetables owers health & beauty textiles
GD
GOLD FILTER With a golden tone the colour spectrum of the goods is enhanced. Recommended for + Cheese and pastries and bread
148 | ansorg Retail Lighting Food
149
+ YOU TECHNOLOGY WITH SAVINGS POTENTIAL
The innovations in shop lighting are closely linked to the rapid development of LED technology. LED technology has a direct influence on changes in luminaire design as well as in the design and efficiency of lighting concepts. For food retailing, the criteria of energy saving and effective setting of scenes for merchandise are mainly of importance. Lighting has long been a main factor and instrument of strategic salesroom design. The further development of LED technology, above all with regard to light quality and efficiency, is leading to the increased use of LED lighting solutions in all sectors of the retail trade. While so far the use of LED solutions has been limited to individual sub-areas or special lighting tasks, meanwhile also whole-area LED conceptions are being implemented which meet high quality requirements. Ansorg gladly provides you with competent support for all questions relating to LED technology.
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ADVAN
TAGES
THE GENERAL ADVANTAGES OF LED TECHNOLOGY ECONOMIC ADVANTAGES + Low energy consumption / low electricity costs + Low heat development in the direction of the light radiation + Long service life / low maintenance costs
TECHNICAL ADVANTAGES + No UV und infrared radiation; low attraction of insects + No delay when switched on (100 % luminous flux immediately available) + + + + + +
No hollow body that can implode Flicker-free light No operating noises with passive cooling Impact and vibration-resistant Dimmability, without any change in the colour temperature Special light colours (adapted to the goods range)
ECOLOGICAL ADVANTAGES + Without mercury and other health-endangering substances + No hazardous waste, environmentally compatible + Lower energy requirements in operation, as a result less impact on the climate from CO2
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WHAT YOU SHOULD KNOW ABOUT LEDS 1 WHAT ARE THE MAIN ARGUMENTS FOR THE USE OF LED EQUIPMENT IN FOOD RETAILING? Due to the specific characteristics of LED equipment, numerous side effects which always had to be taken into account as well, can be solved considerably more easily. Maintenance of the lighting system associated with effort and expenditure is a thing of the past. The reduced thermal load and the absence of the UV component ensure gentle lighting and accommodate the “fresh products”. Energy savings are already possible today. With the rapid development of LEDs this is a rising trend.
HIT
vs vs HIT HIT THERMAL WÄRMELAST LOAD
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2 WHICH AREAS OF FOOD RETAILING ARE PARTICULARLY PREDESTINED FOR THE USE OF LEDS? The advantages of LED technology take effect mainly in the area of quickly perishable food. Lighting gentle on the products without any thermal load is of great importance particularly in the area of fresh food (meat, sausage, fish, fruit and vegetables), as freshness is the decisive selling point. In addition, product rejects are reduced.
4 3 WHAT AREAS IN FOOD RETAILING ARE STILL SUITABLE FOR THE USE OF LEDS? The use of LEDs is likewise appropriate when the second main advantage of this lighting technology, namely the long service life, comes into play. This is the case especially in areas difďŹ cult of access and in high-maintenance areas such as above refrigerated counters or in the entrance area with high ceilings.
WHAT ENERGY SAVING EFFECTS DUE TO LEDS ARE TO BE REALISTICALLY EXPECTED? The energy savings effects resulting from the retroďŹ tting of LEDs depend to a high degree on what lighting equipment was used previously. In the food retail sector, low-efďŹ ciency sodium vapour discharge (HST) lamps or lamps with a very high wattage are often used. Here there is certainly a possibility of saving energy by retroďŹ tting. For a realistic assessment, however, the whole lighting concept must be considered and analysed. If you compare a 35-watt HIT luminaire with an LED variant with the same power, in the case of the electric connected load a saving of approx. 14 % is achieved, with the trend increasing.
vs HIT ENERGY SAVING TAKE
TAKE
HIT 35W
LED 3000 lm
Connected load in watts (system value)
42W
36W Passive cooling
71 lm/W
71 lm/W
Energy saving
14%
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5 WHAT AREAS CAN BE RETROFITTED WITH LEDS WITH RELATIVELY LITTLE EFFORT AND EXPENDITURE? Little effort and expenditure on retrofitting/ modification is required in readily accessible areas, in which, for example, spotlights are mounted on power tracks. By replacing the luminaires, energy saving can be achieved directly by less power consumption. The advantages of the lower UV and thermal load have a direct effect on fresh products.
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6 WHAT REALISTIC AMORTISATION TIMES HAVE TO BE EXPECTED IN THE CASE OF LEDS? This question can only be answered after detailed analysis of the lighting conception (pure LED conception or mixed conception with conventional technology) for the entire sales room. A sweeping statement on the amortisation times is not possible. The LED concept can already be amortised after 2–3 years; in other cases, however, longer amortisation times of 5–8 years can be expected.
7 WHERE AND WHY ARE OTHER / CONVENTIONAL LIGHTING TECHNOLOGIES MORE APPROPRIATE THAN LEDS AND TO BE RECOMMENDED? By now there is hardly any lighting situation which cannot be convincingly implemented with LEDs. Exceptions are those situations in which it is not possible to work with the usual mounting height of about 3.20 m. In the case of conceptually required accentuation lighting from very great heights, the bigger lumen packages of conventional high-pressure discharge lamps are more likely to be put to use. At high wattages these show a higher efficiency than the LED equipment.
8
100%
UNDER WHAT CONDITIONS IS IT APPROPRIATE TO ILLUMINATE A GROCERY STORE PREDOMINANTLY OR EVEN COMPLETELY WITH LEDS? Complete implementation with LEDs is at the end of the day dependent upon a sample calculation. A professional calculation of profitability can clarify the matter in this case and answer this question specifically. A whole-area lighting system using LED equipment, however, always makes sense when optimum interplay of all or of the main LED advantages comes into effect.
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PRODUCTS AT A GLANCE SPOTLIGHTS BOP
BIT
TAKE
84
86
88
BOXX 90
BRICK
VELO
TECNO
92
94
96
SILLA 98
RECESSED SPOTLIGHTS PUNTA 102
CARDO
CARDO SYSTEM
104
106
DOWNLIGHTS MAXX 112
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LINEA 114
PIZZA 116
BOLA 108
SUSPENDED LUMINAIRES MAXX CLASSIC
MAXX MINIMUM
MAXX GLASSICO
MAXX FACTORY
121
121
122
MEXXO
CLASSIC
CUPOLA
124
126
TECNO
122
SINO
PIAZZA
COLLECTION
130
132
134
120
128
SYSTEMS FLOATLINE
CORDLINE
140
142
LIGHTSTRIPE 144
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EXPLANATION OF SYMBOLS REFLECTORS & FILTERS
SSP Super Spot
MFL-WFL focusable Medium Flood - Wide Flood
SP Spot
MFL-VWFL focusable Medium Flood - Very Wide Flood
SP-WFL focusable Spot - Wide Flood
FL Flood
SP-VWFL focusable Spot - Very Wide Flood
SOFT
SOFT
FL.S Flood Soft
MFL Medium Flood
WFL Wide Flood
MFL.S Medium Flood Soft
VWFL Very Wide Flood
PSW elliptical beam shape
Wallwasher
Double-asymmetrical/DDF with double-asymmetrical light distribution
Asymmetrical
DDF Indirect - Spotlight with double-asymmetrical light distribution with a share of indirect light
Reflector wide angle
AF Spotlight as a wall washer with asymmetrical light distribution
RS
BD
SN
ROSÉ FILTER
MEAT MODE
This combination positively emphasises the colour rendition in the red range by reducing the green range.
LED module for illumination of meat products.
BORDEAUX FILTER
FISH MODE
This combination intensifies the desired red components in the colour spectrum.
LED module for illumination of fish.
SUN FILTER This combination accentuates the colour rendition in the yellow/orange range. The filter reduces the blue spectrum. As the name already says the filter ensures a sunny atmosphere.
GD
GOLD FILTER With a golden tone the colour spectrum of the goods is enhanced.
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ANSORG
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PHOTOGRAPHY Florian Bolk, Berlin Boris Golz, Arnsberg Filippo Molena, Padova Hans-Georg Esch, Hennef Max Schulz, M체lheim Tobias Trapp, Oldenburg Vincent Murraciole, Paris Friedhelm Grosse, Oberhausen J채ckstein Ladenbau GmbH, Oststeinbek CONCEPT AND LAYOUT Schwitzke Graphics GmbH, D체sseldorf PRODUCTION Digital Media Service GmbH, Selm Lonnemann GmbH, Selm 08_2012
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