Dear (NAME): I am reaching out to let you know I was recently reviewing your life insurance policy (INSERT: identifying policy info), and you could be a candidate to cash in your policy with a Life Settlement. What is a Life Settlement? Well you may have seen commercials on TV or heard on the radio about selling your life insurance policy for a cash settlement if you no longer need or can no longer afford to pay the premiums. Far too many people abandon their insurance policies after years of premium payments for little to nothing in return without realizing this could be an option for them. But did you know, selling an unneeded life insurance policy is the right of every policy owner; and this is a financial option designed specifically for seniors who need money for the unique challenges of aging and/or declining health. This is a tax-advantaged way to help you pay for retirement, health and long-term care costs, or any other financial priorities. Think of your policy like your home-- You have made mortgage payments for years, and you have made premium payments for years. If you are no longer going to keep your home, you would always sell it. It’s the same for a life insurance policy. You should never lapse or surrender your policy without first determining its true value, and I am ready to help! I invite you to explore the value of your policy with a no-cost, no-obligation Policy Evaluation. It is a quick and simple 1-2-3 step process: Step One –Information: Submit application and policy information Step Two– Analysis: Review policy and insured information (the typical qualifying age is 70+ and policy size $100,000+) Step Three – Results: Inform policy owner if they qualify and value of policy If you are interested in moving forward to determine what the settlement value of your policy could be—we would then submit an application and begin the review and pricing process which takes less than a week. My goal is to assist you making well informed decisions, and I will follow up with you soon to see if you are interested in starting your Policy Evaluation.