LAUREN DYER FURNITURE DESIGNER
contents.
01.
02.
03.
grayson bookshelf.
eska range.
grayson desk.
04.
05.
erso.
other projects.
01. grayson shelving. The Grayson shelving was designed during my placement year for John Lewis and went on sale in January 2021. It was designed as part of the existing Grayson range to fill an identified hole in the market through trend & competitor research. Made from MDF, solid oak, solid rubberwood, and high quality American oak and American black walnut veneers, this product has a high quality feel at a more affordable price point.
The shape and size of the MDF panels have been optimised to maximise board usage and the materials and processes used in this product were optimised for factory production in Vietnam, in order to meet an extremely keen price point. All of these optimisation features help make this product successful for John Lewis, with 5 star reviews since its release.
details. Solid oak tambour curtain slides open and closed - adding design interest and saving space.
Closed cabinet for private storage space, allowing customers to showcase their best items.
CNC routered handles finished smooth for a subtle but practical handle detail.
3 fixed shelves, decreasing in size for a tapered, sleek look with ample storage space.
Solid wood stretchers add to the mid-century modern appearance while providing structural support.
Wooden cap covers and concealed knock-down fittings make for easy assembly but a premium appearance
research.
Material
Storage
Shape
Blonde wood & walnut are popular.
Most just have shelves, at least 3.
Tapering is popular in mid-century
1 material type per product.
Closed storage a bonus.
modern and contemporary.
development.
specifications. partial knock-down assembly:
support rail fixed shelves
Leg assembly
cabinet assembly
02. eska range. The Eska range was designed as my minor project in my final year of studies at NTU. The range was developed to redefine what student furniture can be. With a heavy focus on aesthetics and sustainability, Eska provides the continuity and quality that many students felt was missing from their housing. Aimed at universities and student accommodation providers, the range was designed to kit out full accommodation blocks with high quality, sustainable, repairable furniture.
To combat the small living spaces often offered to students, many of the products in the range have dual functionality: a side table or stool, a coffee table or bench, and a console table or desk. Available in a variety of colours, and optimised to achieve a competitive price point, this range considers the two most vital aspects of student life: aesthetics and value for money.
details. Construction uses standard furniture fixings to allow ease of repair from maintenance teams.
Powder coated mild steel legs, available in a variety of colours to reflect university colours & trends.
Solid pine feet to prevent damage to accommodation floors and give a higher quality feel.
Solid pine top surface adds a quality solid wood feel at a more affordable price point and more sustainably.
Ridged base assembly adds texture and strength to increase durability of the product.
Metal brackets on underside help to secure the structure subtly and allow easy customer assembly.
sketching.
prototyping.
technical specifications.
STOOL SIDE TABLE
BENCH COFFEE TABLE
DESK CONSOLE TABLE
CLOTHES RAIL
h450 x w400 x d400mm
h450 x w1100 x d450mm
h750 x w1000 x d400mm
h1550 x w1000 x d400mm
rendering.
03. grayson desk. After the success of my design for the Grayson bookcase with the John Lewis team, I was also tasked with designing a desk to further expand the range. The desk went on sale in January 2021 and has been a successful product for John Lewis so far, featuring on their website homepage and their Instagram account. It was designed to have a Scandinavian focus, with the turned legs giving it a retro edge - with definite mid-century modern inspiration.
Similarly to the bookshelf, the shape and size of the MDF panels have been optimised to maximise board usage and the materials and processes used in this product were also optimised for factory production in Vietnam, in order to meet an extremely keen price point. All of these features, as well as functional features like cable management holes and an adjustable shelf helped make this product successful for John Lewis after its launch, with 5 star reviews across the board.
details. Solid oak tambour curtain slides open and closed - adding design interest and closed storage
Closed cabinet with and adjustable shelf to provide private storage allowing a neat & tidy workspace
CNC routered handles finished smooth for a subtle but practical handle detail.
1050x600mm worktop provides ample usable surface space while being suited to smaller spaces
Solid rubberwood stained to walnut gives the appearance of a walnut finish at an affordable cost
Semi-KD construction with solid wood legs screwing into main body reduce shipping costs & ensure easy assembly
specifications. partial knock-down assembly:
1. Locate the cabinet legs and desk legs into the leg
2. Locate the shelf support pins at the desired height. Push
brackets on the bottom of the cabinet. Tighten by hand.
the adjustable shelf into place to sit on top of the supports.
04. erso range. The Erso range was designed during my placement year for El Corte Inglés and other international clients. It was designed to have simple, contemporary focus, with false finger joint details to give an authentic craft feel. Made from MDF, high quality American oak and clear tempered glass veneers, this product has a high quality feel at a more affordable price point for many customers.
Erso is a range of industrial inspired furniture with a contemporary twist. The chunky MDF blocks and false joinery details give the industrial feel while UV bosses bonded to the glass ensure relevant safety standards are met. Simple customer assembly is achieved through the use of threaded metal inserts in the wooden structure, allowing the product to be shipped almost flat-packed. Gently sloping legs ensure stability of the product and the large glass shelves give ample usable space for customers.
details. UV bosses bonded to the glass give neat finish, allow easy assembly and keep the structure secure
Wide-profile, chunky wood used to provide strength and give product a heavy, high quality feel
Gentle chamfers on edges of glass to improve safety specs and give a softness to the design
Overhanging glass top to provide a maximum amount of usable space while maintaining stability of product
False finger joints with end-grain veneer section to give the impression of quality for a lower price
Metal brackets on underside help to secure the structure subtly and allow easy customer assembly.
05. other projects. Throughout my time working in the industry I have been involved with a number of projects for clients all around the world. These include bedroom furniture, bunk beds, children’s educational furniture, and living & dining room furniture. I have worked with clients including Next, John Lewis, Zuiver, Nood, Adairs and El Corte Inglés. Please contact me for more information about any other of these other projects.
LAUREN DYER FURNITURE DESIGNER
laurend.design@outlook.com
laurend.design
linkedin.com/in/laurenddesign
issuu.com/lddesign