curioshop
The Design Portfolio of Lori Leigh Deaton
On a quest for inspiration as to what my personal logo should be, I went to a curioshop, and stumbled upon a very unique seahorse shaped container. It had such an interesting and lovely silhouette to me, I immediately considered it to be quite valuable. I did a little research, and discovered that it was a medicine box from a small island in Indonesia. I learned that people in eastern cultures actually consume seahorses for their healing properties. The moral of the story here is that the curioshop was a perfect metaphor for design. It’s a room overflowing with things, (which is how I think of my mind most of the time). Scattered among the things are the gems, or the ideas. They posess some emotional draw because they have meaning. We take the ideas, and consume them, and the real success of it all is when the result has done some good. I do believe that design can heal. Whether to promote a worldly cause, or simply create a laugh or a smile. Every painstaking hour poured into a design, in the end, is for you. thank you, and enjoy. -Lori
Swissgold (See Burma)
interactive human rights campaign
advertising campaign
carillon beach
editorial design & illustration
jibber jabiria
pigeonhole
board game design
typeface & book design
kerplunk
logo, rebrand
type installation Reveal Production of Graphic Proportions
Zumba Summer Jam 2011
event campaign
monstressities
Loft Magazine
desk calendar
illustration, packaging
editorial design
design process
sketchbook
board game design
Jibber Jabiria BACKGROUND As a kid, I spent alot of time observing that people often spoke without listening. When in the 5th grade, I was given the assignment to create a fictional country, so I imagined people with huge mouths and no ears. They became the inhabitants of an island country called Jibber Jabiria, where everyone talks, and nobody listens.
CHALLENGE Concept and design a board game based on the social commentary of my twelve-year old self.
SOLUTION The objective of Jibber Jabiria is to collect all 8 “Speaker’s notes” which function as deeds to their corresponding islands. Aquire them by competing with other players in challenges that involve fast talking and inventive wordplay. Players choose their Jabirian and Island of Origin, and begin with the speaker’s note of their Island. Players take turns rolling the die to visit the corresponding island, and compete in one of 8 challenges with the player that currently holds the speaker’s note. Full game includes box, game board, 8 tokens, 2 dice, 8 speaker’s notes, 200 challenge cards, and a cup of alphabet beans.
Jibber Jabiria
board game design
Jibber Jabiria
board game design
Jibber Jabiria
board game design
Jibber Jabiria
board game design
Jibber Jabiria
board game design
interactive human rights campaign
See Burma BACKGROUND The United States Campaign for Burma (USCB) is a U.S. based organization dedicated to empowering people around the world to bring an end to the human rights violations perpetrated by the current military dictatorship in Burma. The USCB has called for letters to be written to Senators and UN ambassadors to increase global pressure on Burma’s military regime.
CHALLENGE Design a poster campaign that informs people of the situation in Burma, and shows them a realistic way to help.
SOLUTION See Burma is a sustainable campaign solution that functions to inform and to help people take action. The military dictatorship in Burma has lost sight of the value of human rights, and many people in the U.S. have lost sight of the tragedies of their fellow humans. Ten posters display each the Buddha’s Ten Royal Qualities in braille, to illustrate what is not being seen. Behind the braille are very literal, graphic images of the reality of what is happening in Burma. The posters are made to be displayed at an awareness event. People come to learn about Burma, and to join the effort by contributing a personal expression of their concern. The back of the posters are pre-designed to function as the letters. Participants will choose one of the ten posters to remove from the wall, write a personal pledge directly onto the back, and follow the printed lines to fold the poster, which becomes the pre-addressed envelope.
Original Images: *** Poster Images courtesy of www.uscampaignforburma.org freeburmarangers.org netipr.org
See Burma
poster campaign
See Burma
poster campaign
See Burma
poster campaign
back
Delegation of the European Union to the United States of America 2175 K Street, NW, Washington DC 20037
front
Please Consider Our Pledge, Sincerely, _______________________________
Please Consider Our Pledge, Sincerely, _______________________________
Please Consider Our Pledge, Sincerely, _______________________________
Please Consider Our Pledge, Sincerely, _______________________________
Please Consider Our Pledge, Sincerely, _______________________________
Please Consider Our Pledge, Sincerely, _______________________________
See Burma
poster campaign
See Burma
poster campaign
See Burma
poster campaign
See Burma
poster campaign
See Burma
poster campaign
See Burma
poster campaign
See Burma
poster campaign
See Burma
poster campaign
editorial design
Pigeonhole Magazine BACKGROUND A monthly subscription culture magazine featuring articles on current artists, musicians, essays, and trends that develop into new societal niches.
CHALLENGE Create a full magazine with original concepts and illustrations within a 2 week time frame.
SOLUTION The term “pigeonholing� is a figure of speech, meaning to categorize, or box in. The cultural oddities featured here are things so peculiar, they have created their own pigeonholes.
Pigeonhole
editorial design
Pigeonhole
editorial design
Pigeonhole
editorial design
Pigeonhole
editorial design
Pigeonhole
editorial design
Pigeonhole
editorial design
advertising campaign
Swissgold Coffee Filters BACKGROUND Swissgold manufactures a premium line of 23 carat gold plated coffee filters that were developed as an alternative to the paper filter to get the best tasting coffee. The goldfilter is durable and reusable. It retains undesired residues while remaining neutral to taste filtration.
CHALLENGE Concept and design an advertising campaign introducing the Swissgold product line to the urban working community as the performance enhancing coffee filter solution.
SOLUTION The ‘coffee-drinking Superhero’ concept sends the message that even the highest performing icons in our culture sometimes need a lift. Each ad targets a specific type of coffee drinker. Like many business professionals, batman is “pulling an all nighter”, Wonderwoman parallels the working mom who can definately appreciate a lack of “beauty sleep”and The Thing is the toughest guy around, but even he sometimes feels “rough around the edges.” The images bleed over the top of the page so that the heads of the characters are not shown. The absence of a face allows viewers to imagine themselves in place of the superheroes.
Original Images: *** Wonderwoman sculpture by Tim Bruckner *** Batman rendering by midway games *** Thing action figure by insidepulse.com
Swissgold
ad campaign
Swissgold
ad campaign
Swissgold
ad campaign
Swissgold
ad campaign
typeface & book design
Fontfabric Type Foundry BACKGROUND Fontfabric is an independent type foundry, launched at the close of 2008 in Sofia, Bulgaria. Fontfabric’s goal is to create high-quality fonts which stand in a unique class of their own and serve as a good base for any designer project.
CHALLENGE Design a fresh novelty typeface that will be used to enhance graphic projects. Create a book to support the concept of the typeface that illustrates its creation and inspires possible applications.
SOLUTION The concept for the typeface was inspired by the art deco style of South Beach, Miami. It is called Kerplunk, so named because of the word’s loud, obnoxious, and water related connotations. The stems, bowls, and arms of the glyphs were derrived from the decorative architecture lining Ocean Drive, and the images are photo-edited collages of my hand painted like a bright pink flamingo, which were arranged to mimic and assist the making of the letterforms.
Kerplunk
typeface & book design
Kerplunk
typeface & book design
Kerplunk
typeface & book design
Kerplunk
typeface & book design
Kerplunk
typeface & book design
Kerplunk
typeface & book design
rebrand
Carillon Beach BACKGROUND Carillon Beach is a premier retirement community in Northwest Florida. Members enjoy a lifestyle with amenities that promote healthy aging and active living along the private stretch of white sandy beach and emreald green waters of the Gulf of Mexico. Capturing the essence of a southern small town church, the Carillon Meeting House acts as a town hall and fosters a traditional community atmosphere.
CHALLENGE Re-brand Carillon Beach to attract retirees to the community. Illustrate the unique features that make Carillon an primier retirement option.
SOLUTION The new logo features the community’s signature belltower of the Carillon Meeting House. The long shadow cast by the tower is remeniscent of a serene beach sunset. Garamond was chosen as the primary typeface because it is considered to be among the most legible and readable serif typefaces for use in print applications. It has also been noted to be one of the most eco-friendly major fonts when it comes to ink usage.
Carillon
rebrand
Carillon
rebrand
Carillon
rebrand
editorial design
Loft Magazine BACKGROUND A biannual magazine dedicated to fleshing out the true meaning of sustainability. In the most basic sense: the ability to endure.
CHALLENGE Concept and design a full mazazine on the topic of sustainability within a two week time frame.
SOLUTION LOFT magazine is about the practical, realistic side of sustainability. Inside are common sense solutions to ‘being green’ that rise above the agendas of profit and politics.
Loft
editorial design
Loft
editorial design
Loft
editorial design
Loft
editorial design
Loft
editorial design
Loft
editorial design
illustration & event campaign
Zumba Summer Jam 2011 BACKGROUND Zumba is a dance fitness program that combines Latin and international music with dance in an effort to make exercise fun.
CHALLENGE Design a local campaign to build brand awarness and encourage people to join the Zumba revolution. Combat the obstacle of the “fear of looking silly” that turns many people away from participating.
SOLUTION The ‘Sweaty Things’ campaign is designed to emphasize the “no worries” attitude that Zumba embraces. The headline (quoted from comedian George Carlin) and the comically distressed pig, respectfully named George, are reminders of the silliness of worrying about things beyond our control.
Zumba
event campaign
Zumba
event campaign
Zumba
event campaign
packaging & illustration
Monstressities BACKGROUND Hallmark develops trademark characters in order to attract specific target markets to the greeting card industry. Currently there are no specific lines that identify with a young, modern audience.
CHALLENGE Concept a line of trademark characters that will help to expand Hallmark’s clientelle.
SOLUTION Monstressities are visual representations of the “stress monsters” of life.They are small, humorous reminders that stress happens sometimes, and it isn’t always pretty. The monstressities relief kit includes a roll of bubble therapy, one bitable pencil, one top-heavystressed-out paperweight/pencil holder, 10 blank greeting cards, and 10 envelopes.
Monstressities
packaging & illustration
Monstressities
packaging & illustration
missing something.
feeling pretty today.
time for a vacation.
Monstressities
packaging & illustration
Monstressities
packaging & illustration
Monstressities
packaging & illustration
Monstressities
packaging & illustration
typography installation
Reveal BACKGROUND Installation typography opens the door to infinite areas of exploration and experimentation. By considering word choice, typeface choice, materials used, and the setting of the installation, the artist is responsible for what is being portrayed. Applying meaning to typographic imagery that exists in a 3D space is the challenge that makes this art form very attractive to designers.
CHALLENGE Collaborate with a team to create a typographic installation using multiples of a single item as pixels. Use the installation to illustrate the beauty and necessity of typography to the non-designer public.
SOLUTION Our team chose to approach this project with the concept in mind that type reveals information. The ubiquity of the written word causes people to take for granted it’s true magical nature. We chose to create the word ‘reveal’ by arching glowsticks into a large, publically viewable hill at sunset. As the sun went down, our installation magically revealed itself, prompting a slew of “what’s this all about?” questions from passers by.
Reveal
type installation
Reveal
type installation
design processes
Sketch Collection BACKGROUND Every design begins with a sketch. This is the experimental stage where things start to flow out, eventually to be edited, discarded, or further developed into new ideas.
CHALLENGE Develop a sketchbook presentation that conveys the candid nature of my personal creative process.
SOLUTION This sketch collection is a compillation of some of the more attractive results of my constant doodling. Some are studies of people or objects, while others are a more abstract, free association style.
Sketchbook
design processes
Sketchbook
design processes
Sketchbook
design processes
Sketchbook
design processes
designer’s desk calendar
Productions of Graphic Proportions BACKGROUND Every semester, a team of student ambassadors host a portfolio review for the graduating graphic design class at Flagler College. The event gives graduating students the opportunity to have their work critiqued by industry professionals. Traditionally a theme is developed relating to what it means to be a graphic designer.
CHALLENGE
SOLUTION This year’s theme stems from the feeling that every piece of design as a graduating student feels larger than life. The 2011 designer’s desk calendar puts a new spin on the ‘classic movie’ angle, hence the title, productions of GRAPHIC proportions. The calendar features 12 classic movie quotes that have been tweaked into puns about popular typefaces. Each quote is complimented with high resolution black and white scan of an image from classic cinema.
Collaborate with a team of ambassadors to concept a portfolio review theme, and create a gift to send to industry professionals, inviting them to attend the fall 2010 portfolio review at Flagler.
Original Images: *** High Res old movie scans www.doctormacro.com
“you can’t handle the trebuchetÓ
Graphic
desk calendar
“feel lucky? well, do ya, playbill?”
“scala, not stirredÓ
“franklin gothic, my dear, I don’t give a didot”
Graphic
desk calendar
“there’s no place like hoefler”
Graphic
desk calendar
“say hello to my little frutiger”
“eurostile phone home”
“may the futura be with you”
Graphic
desk calendar
“here’s looking at you, kabel”
Graphic
desk calendar
“hasta la verdana, baby”
“you had me at helveticaÓ
“let’s make him an optima he can’t refuse”
Graphic
desk calendar