RUSSIA
MEDIAKIT ONLINE 2013 www.le-citydeluxe.com/en/russia
Award AEEPP BARCELONA deluxe
RUSSIA
Web Le City deluxe
Newsletter
Social networks
www.le-citydeluxe.com/en/russia RUSSIA
WEB Le CITY deluxe RUSSIA · The online version of Le CITY deluxe in RUSSIA, features the best selection of relevant local editorial content and e-commerce features. · Browse prominent sections such as Fashion, Gourmet, Events, Entertainment, Culture, and other. · Share interesting luxury articles with your friends as well as shop them exclusively with Le CITY deluxe
Le CITY deluxe RUSSIA PORTAL · Russian · 40.000 page views a month · 20.000 users a month · 10 minutes per session
CONTENT SESSION DISTRIBUTION · 30% homepage read · 20% Fashion · 10% Motor · 5% Wellness · 5% Gourmet · 5% Travel · 5% Nightlife · 20% Others
BROWSE PLATFORM
USER PROFILE
OPERATING SYSTEM
· 90% Web · 10% Mobile
62% Russia 11% Europe 5% USA 3% Rest of the world
· 66% Windows · 19% Apple · 4% iPhone · 3% iPad · 2% Android · 6% Other
*source Google analytics
SPACES AND WEB FEES RUSSIA
AD spots AD spots
· Media Rectangle (300x250) 20€
(CPM)
EXCLUSIVE CONTENT DISTRIBUTION AGREEMENT RUSSIA
SPAIN
International English
ONLINE STORE RUSSIA
ONLINE STORE
· Sale of exclusive products · Points or currency purchase options · Defined categories for each product CONCIERGE SERVICE
·The best travel options · Reservations for the best restaurants · Selection of the best nightclubs · VIP tickets for shows · The best selection of exclusive shops · Everything our customer requires
NEWSLETTER RUSSIA
NEWSLETTER
E-MAIL ACTIVS
· 10.000 subscribers · Weekly emails · Inclusion of weekly news articles from Le CITY deluxe RUSSIA
· 44% iPhone · 30% Outlook · 13% Hotmail · 13% Rest
NEWSLETTER FEE
GENDER
· Email Banner · News · Text link
150€ 150€ 120€
· 53% Male · 47% Female
STATISTICS
SOCIAL
· Open Rate: 50% · CTR: average 15% · 85% Russia · 50% Moscow · 40% St.Petersburg · 10% Rest of Russia · 10% Europe · 5% USA
· 40% Facebook · 20% Twitter · 15% Linked In · 25% Not Connected
*source Mailchimp user statistics
IPAD & IPHONE RUSSIA
TOP 50!
Downloaded magazines on iPad
20%
iPad readers
TOP 10!
Luxury Apps
IPAD & IPHONE
· Total active Apps: 20.000 · Total active weekly users: 5.000 · Total 1-6 Session per week users: 1.500 · 25% spend between 3-6 minutes · New users per week: 100
*source Flurry 2013
80%
iPhone readers
IPAD & IPHONE RUSSIA
CATEGORY INTERESTS
MULTIMEDIA
· 24% Social Networking · 10% News · 9% Entertainment · 5% Lifestyle · 5% Books · 4% Finance · 3% Travel · 3% Business · Rest Others
· 20% make use of multimedia
*Source Flurry 2013
ADVERTISING PERFOMANCE · 15% average CTR
AGE · 80% 28-54 years
GENDER · 60% Male · 40% Female
USERS
AUDIENCIE CROSS OVERLAP
· 50% Europe · 13% Asia · 13% Middle East · 13% USA · 8% South America
· 35% also have World · 25% also have USA · 20% also have Russia · 20% also have Turkey
ADVERTISING ON IPAD RUSSIA
Video
Image Gallery
ADVERTISING IPAD/IPHONE
· iPad Full Page Link
PDF download
· Video · Banner (CPM) · Image Gallery
per edition (€)
1500 € 300€
30 €
200€
· Survey / fill form
150€
· PDF download
150€
SOCIAL NETWORKS RUSSIA
DISSEMINATION PERCENTAGES ON SOCIAL NETWORKS 54 %
29 %
9%
YouTube
Flickr
6%
2%
FanPages Facebook & Twitter · 58% Female visit · 42% Male visit Demographics · 68% Rusia · 16% Europe · 12% Usa · 4% Rest of World
FEES PER EDITION RUSSIA
WEB
· Medium Rectangle (300 x 250)
20€(CPM)
IPAD
· Full Page AD · Video AD · Image Gallery
1500€ 300€ 300€
NEWSLETTER
· Email Banner · News
150€ 150€
SOCIAL
· Social News
150€
RUSSIA
THANK YOU! please contact us Passeig de Gracia 118, Pral. 08008 Barcelona T +34 93 255 3171 advertising@le-citydeluxe.com