MediaKit Madrid deluxe engl 2010 by Le CITY deluxe

Presentation 2010

MADRID deluxe Introduction A driving force of MADRID deluxe is to promote the economic and social development of Madrid, led by creativity, knowledge and over 2000 years of history. It is the responsibility of the city’s authorities, institutions and communication channels to promote the Madrid brand internationally, as well as to attract business, investment and tourism. On this basis, MADRID deluxe have much to offer:

SER EL ESPEJO CULTURAL DE LA CIUDAD UNA REVISTA ATRACTIVA Y ACTUAL QUE INVITE A CONOCER LA CAPITAL LA REVISTA REFUERZA LA MARCA “MADRID”

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MADRID deluxe Market Segment

In order to promote these qualities,MADRID deluxe have conducted an analysis of the market, focusing on the reader/consumer as well as the client/advertiser. The former is looking for something; the latter offers diverse products, high quality brands and services from across the city. THE READER Our reader profile is that of an enterprising member of society, who makes the most of his free time and likes to do so with a wide knowledge of the possibilities available. Expansive and exploratory, independently-minded, appreciative of quality goods and services, our readers can be classified within the same economic social stratum; however their wide diversity of cultural origin means that distinct nuances in taste and interest are also present. Fully aware of this, MADRID deluxe maintains rigorous control over the magazine’s content in order to avoid cultural divergence among our readers. Firstly, we make a distinction between the PROFESSIONAL READER, who lives in, or travels to, Barcelona for business reasons; secondly, the LEISURE READER, who travels to the city for pleasure, and finally the EXTERNAL READER, a non-resident consumer with a high interest in the city, whether that be for professional, leisure or personal reasons.

LEISURE READER Age: 35 plus Style: urbanite Education: university Occupation: business/management Motive for reading: leisure/interest Culture: high Purchasing power: medium/high Women: 50% Men: 50% Nationality: EU, USA, Japan

EXTERNAL READER Age: 40 plus Style: cosmopolitan Education: university and/or higher Occupation: entrepreneur/ management or marketing Motive for reading: leisure/business Culture: medium-high/high Purchasing power: medium-high/high Women: 20% Men: 80% Nationality: EU and USA

PROFESSIONAL READER Age: 30 plus Style: cosmopolitan Education: higher/university Occupation: entrepreneur/ management Motive for reading: leisure/business Culture: medium/high Purchasing power: medium-high/ high Women: 10% Men: 90% Nationality: international (mainly EU)

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MADRID deluxe We have given media coverage to the following market sectors: High profile individuals from the city Events and society

Business promotion Other

12%

64%

BUSINESS PROMOTION

7% 3% 7%

Local commerce Fashion

35%

Catering Tourism

Design and architecture Motor and Nautical Technology Art exhibitions and collecting

8% 13% 11%

Other business areas

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MADRID deluxe The Advertiser We believe it is important to define a policy on advertisers for a segmented market. Our advertiser either aims to position their product in the luxury sector, or they are already positioned in this sector and aim to remain so. The magazine’s international distribution adds an extra level of interest, since we can bring the product of an advertiser who is often geographically limited to Barcelona & Madrid to a public with a future, periodic or sporadic relationship with the city. Within this profile we are able distinguish different categories of advertiser: A). ADVERTISER ALREADY POSITIONED IN LUXURY SECTOR Promotes their brand through campaigns managed by media agencies in order to maintain the positioning of the product, for example TOUS on a national level, and ESCADA on an international level. B). ADVERTISER AIMING TO POSTION PRODUCT IN LUXURY SECTOR Looks for a new niche in the market for their product. As such, they require high media visibility and their product/service is high enough quality to justify such positioning. C). INSITUTIONAL AND EVENT PROMOTION Our current distribution network represents a powerful tool for institutional promotion, with high levels of response and impact. Indeed, the magazine cover in itself carries inherent promotional value for the city.

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MADRID deluxe Local Distribution - Madrid

Private Hospitals and Clinics

Hotels

Private Subscribers/Spain and Internationally

Architecture Studios

Beauty Salons / Spas Airports

Restaurants Yachts

Legal Offices

Clubs/Associations

Fairs/Exhibitons Private Sports Clubs

Newsstands & FNAC

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MADRID deluxe Social Networking In 2008 BARCELONA deluxe & MADRID deluxe’s social networking activity grew considerably, making use of a variety of platforms - from the professional to the trendy. Below are some of the main online networking sites we use:

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MADRID deluxe Resumé Barcelona deluxe MADRID deluxe is a quarterly publication engaged in an ambitious project: to showcase the success and distinction of the city of Madrid. It is are a bilingual magazine, printed in English and Spanish, which is distributed via exclusive channels and can be found onboard SINGAPORE AIRLINES, IBERIA, SPANAIR and TURKISH AIRLINES as well as in five-star hotels, VIP lounges, private clinics and limousines. We appeal to those who wish to discover Madrid through the eyes of high profile individuals, be they international or local. MADRID deluxe is a prestigious platform for the dissemination of quality leisure products and services created in the city, and is aimed at some 300 000 middle and upper-class readers - tourists and locals, and above all visiting executives. In 2008 and 2009, we participated actively as media partner or principal sponsor in various major events in and around Madrid, of which the most prominent were:

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MediaKit 2010

MADRID deluxe

Presentation MADRID deluxe is a publication that are part of an ambitious project: to be the exclusive showcase of luxury in each city. Our magazine is linked to headers reputation as Barcelona Deluxe, Deluxe and Deluxe Vienna Mallorca, and controlled by the PGD. This project combines English & Castilian editorial and distributed both nationally and internationally. MADRID deluxe has become a “city mag” up to Ocean Drive (Miami) and The New Yorker (New York). Actively participates as Media Partner in the biggest events in Madrid. Also on board is distributed of the best private jet companies and First & Business Class on Singapore Airlines. www.madrid-deluxe.com MADRID Deluxe is an ideal platform for the dissemination of an exclusive lifestyle that is generated in each city. Some 300,000 readers in middle and upper classes, as tourists and especially executives, are part of the profile of our readers.

Editorial Profile WALK

PERSONALITY

• A stroll around Madrid with important people from the world of show business, fashion, politics, and sport, who talk tous about their careers and show us their favourite spots of the “City of Counts”.

• Exclusive interviews and profiles of celebrities and personalities attached to the city of international appeal.

CITY TOUR

EVENTS & SOCIETY

•We explore some must-see regions and areas in Madrid which give us a variety of cultural references, places, products and top quality services.

MediaKit 2010

• Noted events of the outstanding social life in Madrid.

LIVING: ARCHITECTURE, REAL ESTATE & INTERIOR DESIGN • Innovative architecture and dream homes in Madrid and the surrounding areas, along with a rundown of trends in cutting-edge interior design.

SHOPPING

RESTAURANTS & BARS

• An exquisite selection of the finest restaurants and fashionable bars in the city.

BEAUTY & WELLNESS

• An expert trip through the best fashion & jewellery stores, design establishments and technology emporiums of the city.

• The elite of perfumes and cosmetics through high class brands. Desired wellness centres, tips and secrets from its professionals all in and around Madrid.

YACHTS

MOTOR

•The most exclusive yachts and vessels in the nautical universe in context with our mediterranean city.

• Innovative cars and desired vehicles that drive through our streets.

MADRID deluxe FASHION

ART

• Fashion editorials tailored to our readers desires, pages that reflect the trends of each season produced by local talent.

• The shows and exhibits of renowned artists in galleries and museums of the city.

BUSINESS

TECH

TRAVEL & HOTEL

CALENDAR

•News and novelties regarding business oportunities and the ever changing economic perspectives generated in a capital like Madrid.

• Recommendations for must-see places to visit for the cosmopolitan traveller, and the most exclusive and luxurious hotels.

• The most luxurious items with the latest technological advances to stay on the leading edge.

• Information about music, dance, theatre, exhibitions and otherevents happening in Barcelona & Madrid.

MediaKit 2010

Measures MADRID deluxe GUIDE MODULE

MEASURE MAGAZINE (PÁGINA)

230 mm 1 MODULE 94 X 57 mm

94 X 120 mm

2 MODULES

194 X 57 mm

295 mm

2 MODULES

MEASURE WEB SITE

www.madrid-deluxe.com

www.le-citydeluxe.com

ADVERTORIAL / Publicidad en Home SKYSCRAPER / 120 X 600 pixels BANNER HOME / 468 x 60 pixels BUTTON HOME / 125 x 125 pixels GUIDE FIRST POSITION / Guia Web.Espacio preferente GUIDE NEXT POSITION / Guia Web TEXT LINK / Link de la su propia web www.barcelona-deluxe.com

3 MODULES

94 X 183 mm

MADRID deluxe QUARTERLY

Spring/Summer/Autumn/Winter. 3€ cover charge

MAGAZINE RATES 2010 Inside Cover Double Page

10.000 ¤

Back Cover

9.000 ¤

Inside Back Cover

7.000 ¤

2 Page Spread

8.000 ¤

Full Page

5.000 ¤

First 3 pages odd

3.000 ¤

Redaccional Page

2.500 ¤

PRICES GUIDE 2010 Module texto & foto

500 ¤

Year around presence (6 issues)

1.250 ¤

PRICES WEB 2010 Advertorial

50 ¤ CPM

Skyscraper

40 ¤ CPM

Banner Home

20 ¤ CPM

Button Home

15 ¤ CPM

Guide First Position

30 ¤ CPM

Guide Next Position

10 ¤ CPM

Text Link

5 ¤ CPM

PRICES ENCARTES EVENTOS 2010 A minimun of 1.500 units (measure 200 x 147,5 mm /máx.)

from 0,65 ¤ unit

Distribution MADRID deluxe is distributed at newsstands and bookstores with a cover price: 3€. as well as in exclusive establishments, such as golf clubs, hotels, restaurants and luxury higstreet shops free of charge. More over the magazine is also available at yacht & limousine charter agencies and special high profile events in Barcelona & Madrid. Yearly subscriptions /4 issues and Gold Club Benefit) a cover price: in Spain 98€, in Europe 130€ and outside Europe 150€ (includes VAT & postage). Free subscriptions for notaries & law firms, provate cliniques and architecture studios in Barcelona & Madrid. Most importantly the magazines are distribuded on board Singapore Airlines in Business & Firts Class and Iberia & Spanair from Frankfurt, as well as in the airport vip lounges for Iberia, Spanair, Lufthansa, SAS, Alitalia, KLM and Turkish Airlines, and in Iberia (Puente Aereo), in London, Paris, Brussels and Frankfurt. Distribution controled by

Establecimientos en España 4.000 puntos de distribución

Despachos de abogados y notarías Estudios de arquitectura Hoteles de 5 estrellas

Salas VIPS de los Aeropuertos

Restaurantes de lujo Tiendas de moda Clubs de golf Cruceros internacionales Fira Barcelona y otras ferias Quioscos y librerías Salas VIP en Aeropuertos

MADRID deluxe

902 110 319 / www.madrid-deluxe.com

MADRID deluxe Distribution 2010 Distribuci贸n controlada por tiraje:

Publication:

press run:

25.000

Quarterly Languages:

estimated number of readers:

English & Spanish

300.000

National Distribution //

News Stands & FNAC

Catalu帽a

Barcelona, Lleida, Girona y Tarragona

Madrid