Le CITY deluxe SPAIN mediakit print_eng

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SPAIN

MEDIAKIT 2013

www.le-citydeluxe.com/es/spain


SPAIN

The KEY to your AUDIENCE is ACCESS

At Le CITY deluxe, we believe that luxury is subjective, wealth is relative and exclusivity is no longer defined by zip code but rather access.

The KEY to your AUDIENCEis ACCESS AUDIENCE ACCESS

At Le CITY deluxe, we believe thatand LUXURY is SUBJECTIVE & WEALTH is RELATIVE VIP events exclusive offers limited to Le City readers and exclusivity is no longer defined by zip code—but rather access.

EDITORIAL ACCESS

Coverage of only the best in luxury across the globe

Reach your audience through RELEVANT HIGHBROW CONTENT- we cover only the best in luxury across the globe combined with concentrating on regional tastes and preferences with a strong focus on quality ADVERTISING PARTNERS ACCESS editorial content.

Powerful, effective cross-platform programmes engaging today’s most influential and affluent international players in the world of business and beyond


SPAIN

A UNIQUE VALUE PROPOSITION

Le CITY deluxe offers something different: Content catered to one of the largest luxury consumer bases: SPAIN’s global affluent audience.

THE BEST OF BOTH WORLDS

Whether venturing to Spain for business or pleasure, no other magazine provides affluent international consumers with global and local reporting. Combining 40% international and 60% local spanish highbrow content, Le CITY deluxe truly delivers the best of both worlds.

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B A R C E LO N A

B A R C E LO N A

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WATC H ES

DIRK BIKKEMBERGS ¡El apartamento de Dirk

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oventa y nueve chicos Bikkembergs custodiaban la

store Dirk Bikkembergs en España en el número 99 del Paseo de Gracia antes de

Sport Watches

nueva tienda acogieron a los más de 300 invitados que fueron recibidos por una alfombra del característico césped de los campos de futbol

ADRIANO CORREIA Y CLAUDIA TRIMDE

and adventure is the main feature in the top manufactures. High precision, exclusivity, and quality mechanisms accompanies users when playing their favorite sports.

Dirk Bikkembergs's apartment!

N

Searching for the best time

EN BÚSQUEDA DEL MEJOR TIEMPO

DIRK BIKKEMBERGS

www.bikkembergs.com

El espíritu deportivo y aventurero está presente en las mejores manufacturas. Alta precisión, exclusividad y mecanismos de gran calidad deseosos por acompañarles en la práctica de sus deportes favoritos.

inety-nine boys Bikkembergs Spain at number 99 of Paseo de

new store of 600m2 welcomed more than 300 guests who were greeted by a typical carpet

TEXT RAQUEL RABADÁN

PHOTOS JAVIER LORITE / MANSOOR TANWEER AITOR OCIO Y ADRIANO CORREIA SANTI MILLÁN Y CLAUDIA TRIMDE

www.rolex.com

ROLEX

Submariner

Yacht-Master Rolesium de 35 mm

El reloj de buceo por excelencia se engalana para reforzar su ya reconocible personalidad. Su caja sutilmente rediseñada da continuidad al modelo histórico lanzado en 1953

Creado en 1992 fue el primero de los relojes de lujo que combinaba robustez de un reloj deportivo con la elegancia de un reloj de lujo, un aliado para la práctica de vela

is adorned to strengthen its already recognizable personality. Its redesigned box is similar to the historical model launched in 1953

robustness of a sports watch with the elegance of a luxury watch. One can say it’s a partner to practice sailing with

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WINTER 2012

18

WINTER 2012

WINTER 2012

Man

36

Created in 1992 it was one of the

Woman


SPAIN

Advertise Locally or crossplatform INTERNATIONALLY

Powerful, effective cross-platform programmes engaging today’s most influential and affluent international players in the world of business and beyond- meet our current advertisors:

S

AUTUMN & WINTER 2011

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HIGHBROW EDITORIAL CONTENT SPAIN

CELEBRITY

CITY TOUR

A stroll with major personalities from the world of entertainment, fashion, politics or sport, who will discuss their trajectory and show us their favourite spots in the world.

We explore some essential regions and places. A visit is a must to discover their cultural offering, beauty spots and top-quality products and services.

LIVING: ARCHITECTURE, REAL ESTATE & INTERIOR DESIGN Innovative architecture and dream houses, plus an overview of cutting-edge interior design trends.

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J

All That Glitters Is Gold... Enhance your senses, dazzle no matter where you are and wow onlookers with any of the following pieces of jewellery. Exclusive products to make you shine this summer.

COLLAGE BAGUÉS

Inspirado en el mundo de la pintura, estos pendiente de la Colección Collage de Bagués en forma de gota están realizados en oro amarillo de 18 quilates con esmaltes al fuego. Inspired in the world of painting, these teardrop earrings from the Bagués Collage Collection are made from

Aldo Cipullo imagina en 1970 el primer brazaleteclavo para Cartier New York. El brazalete precursor se renueva y llega en un impecable diseño en oro rosa.

CARTIER

CARTIER TANK ANGLAIS

Vincent Wulveryck © Cartier 2012

Oro rosa de 18 quilates, diamantes de talla brillante y cuarzo para el modelo pequeño de Tank Anglaise. Una joya de impecable diseño que además es resistente al agua.

CARTIER

Un clavo que es una joya. El laborioso trabajo de un artesano que asocia la mecánica y la joyería y que Cartier nos presenta en diamantes y oro rosa.

18-karat pink gold, brilliant-cut diamonds and piece of jewellery.

A nail cum jewel. Cartier’s meticulously hand-crafted line blends mechanics and jewellery and features diamonds and pink gold.

Photo 2000 © Cartier 2011

Vincent Wulveryck © Cartier 2012

RABAT rosa y orla de diamantes blancos. Rabat sabe conquistar a las mujeres.

Rabat presenta esta preciosa pulsera ancha de oro amarillo con turmalinas rosas y diamantes blancos. SPRING & SUMMER 2012

Rabat presents this stunning yellow gold wide bracelet set with pink tourmalines and white diamonds.

Yellow gold earrings with pink quartz, pink sapphire and edged with white diamonds. Rabat knows how to win over women. SPRING & SUMMER 2012

RABAT

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60

PIAGET ROSE La colección Magic Gardens de Piaget nos propone este anillo de simplicidad magnética rosa de 18 quilates y diamante. a simply magnetic ring, delicately crafted with 18-karat pink gold and a diamond.

PERSONALITY

YACHTS

JEWELLERY

We secure exclusive interviews with the most charismatic celebrities on the international scene who are passing through cities.

The best yachts and boats from the nautical sphere.

Selection of the most exclusive and current jewellery.


HIGHBROW EDITORIAL CONTENT SPAIN

GOURMET

FASHION

ART & CULTURE

A selection of refined restaurants and trendy bars.

Fashion editorials custom-drafted for our readers, reflecting each season´s trends.

Exhibitions and shows by renowned artists on display at museums and galleries.

MOTORING

TRAVEL & HOTEL

EVENTS & GUIDE

The most desirable and innovative vehicles, state-of-the-art cars with a solid grip on the tarmac.

Recommendations on indispensable visits for the cosmopolitan traveller as well as the most exclusive and indulgent hotels.

The most distinguished events staged around the coutnry.


READER PROFILE SPAIN

Le CITY deluxe’s target market in SPAIN focuses reaching the HNI population of the country which is estimated to be 200.000.*1 It consists of men and women between the ages of 28 and 54: People who are closely related to the world of luxury with assets of at least 3 MIO Euros. Readers who are anxious to be updated on what is happening in the luxury sector. With a distinguished cosmopolitan profile, knowledge of the world and other cultures, as well as constant adaptation to the newest technology, 40% own an iPad and 60% an iPhone.*2 A percentage of our readers consist of either natives or foreigners residing in SPAIN (especially Russians) or travelers visiting the area for business or pleasure, all sharing a common interest in local events, shopping, investments or high-end services. *1 www.guardian.co.uk *2 Google analytics and Flurry 2013

It’s a specific target group who desire to be involved in the most exclusive sectors of fashion, art, design, events and all areas concerned with luxury. Those who wish to enjoy luxurious experiences, whether shopping for a unique gift, participating in networking activities, enjoying a personalized dinner, looking for an excellent hotel or the perfect weekend getaway have all this information and more at their fingertips. People who choose the Le CITY deluxe platform as the launching point for their activities and those who find it as means of support for their projects, personality, style or quality of life- all have a great appreciation for detail and exquisite taste for the universe of luxury.

Device Percentages · 40% iPad · 60% iPhone Percentages on Social Networks 42 %

Facebook Twitter Linkedin Flickr

22 % 15 % 11 %15 %

SPANISH

TRAVELER

RUSSIAN

Age: 28 to 54 years Trend: Cosmopolitan Education: Universitary / MBA Occupation: Enterprise/management or marketing Reason for reading: Informative, entertainment & business & Shopping Culture: Highbrow Spending power: High / + 500.000 euros per year Networth: + 3mio Credit Card: Gold or Black Nationality: Spanish / International & Russian


TECHNICAL FEATURES SPAIN

PAPER TYPE Glossy couché 120g FORMAT

240 x 320 mm + 3mm bleed

PERIODICITY Twice a year

· Spring/Summer Edition

Editorial content closing: 10 February Advertising closing: 20 February Publishing date: 15 March

240mm

FREE DISTRIBUTION

• Select malls • Private bank clients • Luxury Car dealers • Airport lounges • Top CEO’s • Events • Hotels • Spas • Golfclubs • Privat Jet companies DISTRIBUTION AT POINTS OF SALE

• Specialised Bookshops SUBSCRIBERS

• Private subscribers Spain

· Autumn/Winter Edition

Editorial content closing: 30 August Advertising closing: 15 September Publishing date: 22 September

MAGAZINE FEES · 3 fold inside cover · Double page inside front cover · 2nd, 3rd and 4th double page · Backpage · Inside backpage · Double page · Single page · Written page SINGLE PAGE

DOUBLE PAGE

240mm

PRINT RUN

Minimum 5.000 copies per edition

READERS

Minimum 25.000 readers

20.000€ 14.000€ 11.200€ 12.600€ 9.800€ 9.500€ 7.000€ 3.500€

480mm

GUIDE MODULE FEES

LANGUAGES English, Spanish & Russian MATERIAL

Publicity material must be turned in:

CD (Pg de Gracia 118, Pral, 08008 Barcelona email, dropbox, we transfer and yousendit)

TIFF format at a resolution of 300dpi & CMYK

· Text & Picture module · Annual fee

500€ 900€


STRATEGIC DISTRIBUTION SPAIN

ANDORRA

BARCELONA

MADRID

MARBELLA

Limited and exclusive distribution reaching SPAIN’s most affluent business leaders and cultural influencers. SPAIN 2013 Circulation*: 5,000 per edition Publishing Cycle: 2x/year TARGET DISTRIBUTION DEMOGRAPHICS & LOCATIONS

• HHI €3 mio+ • VIP Events • Five Star Hotels/Resorts • Private Aircraft & Airport Lounges • Yachts • Luxury High-Rises/Condos • Affluent households (Property Value 2.5M+) • Prestigious Corporate Headquarters • Private Wealth Management Offices • Sports Clubs • Art Galleries • Private Country Clubs/ Exclusive Golf Courses • Member Only Concierge Clubs


DISTRIBUTION SPAIN

LUXURY HOTELS BARCELONA

SPAIN DISTRIBUTION Print Run: 5.000 Readers Print edition: 25.000 Readers Ipad edition: 30.000 Readers online edition 100.000 Language: English/Spanish/Russian Publication: Twice a year Spring /Summer & Autumn/Winter

Abac 5* Dolce Sitges 5* You Stylish City Hotel Central 4* Casa Fuster 5* Hotel W 5* Barcelona Raval 4* Hotel Me 5* Hotel Emma 4*

100 100 60 60 60 60 60 60

AC Palacio del retiro 5* Hotel Lope De Vega

60 60 60 60 60

Chopard George Rech Ojalá García Madrid The Gallery

50

WELLNESS

60 50

60

20 40 60 60

20 20 40 100 20 50 50 40 20

BARCELONA Iradier Club Metropolitan Arsenal

BARCELONA

Carlos Olivares

BARCELONA 60 60 30

60 60 50 50

MADRID Gastronome Seven And Six Caoba Lúa Nikkei Luzi Bombón

40 40 40 40 40 40

SAN SEBASTIÁN Restaurant Arzak

50

60 60

60 50

Fresh Gallery Museo Thyssen

Total :1000

Salón Naútico La Automóvil Grass Golf Regata Fund. Barraquer Regata Puig Vela Clásica Festival Peralada Magazine launch

MADRID Salón Automóvil Madrid Golf Salón Gourmet Magazine Launch

Total :1000

TRANSFERS/AIRPORT BARCELONA Blai Limusinas

100

BARCELONA & MADRID

MADRID 60

MADRID Peluquería Mocho Moreno

Boo La Viblia Rest. Hotel Abac Rest. Ávalon By Ramón Freixa

GALLERIES

BEAUTY SALONS

BUSINESS Círculo Ecuestre Gild Cuatracases

40

MADRID

SAN SEBASTIÁN Hotel María Cristina 5*

Objeto De Deseo Santa Eulalia Escada The Vanity (Hotel Arts) Ojinaga Chopard Galería Loewe Loewe Fnac Barcelona

BARCELONA

BARCELONA

BARCELONA 60

MADRID Hotel Único 5* Spain Select 5* Chic Rentals 5* Hotel Ritz 5* Hotel Wellgton 5* Hotel Villamagna 5*

THE BEST RESTAURANTS LUXURY EVENTS

LUXURY SHOPS

40 40

Cabify 100 Vip Area A Irport 500 VIP AREA T1 International Pau Casals en la T1 schengen Colomer en la T1 corredor aeri Canudas en la T2 Sala Pre

SUBSCRIBERS

1300


BEYOND LOCAL NATIONAL ADVERTISING SPAIN

Le CITY deluxe

your Luxury Lifestyle Magazine with regional print editions in 5 countries your key to INTERNATIONAL AFFLUENCE with LOCAL FLAIR.

YEARLY PRINT RUN: 200.000 COPIES TOTAL ESTIMATED HNI READERS: 1 MIO


The KEY to your AUDIENCE- is ACCESS At Le CITY deluxe, we believe that LUXURY is SUBJECTIVE & WEALTH is RELATIVE and exclusivity is no longer defined by zip code—but rather access.

360 DEGREES COMMUNICATION PLATFORM

Reach your audience through RELEVANT HIGHBROW CONTENT- we cover only the best in luxury across the globe combined with concentrating on regional tastes and preferences with a strong focus on quality SPAIN editorial content.

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Magazine Le City deluxe

SPAIN

Events

Social networks & newsletters

Web Le City deluxe


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THANK YOU! please contact us Passeig de Gracia 118, Pral. 08008 Barcelona T +34 93 255 3171 advertising@le-citydeluxe.com


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