SPAIN
MEDIAKIT 2013
www.le-citydeluxe.com/es/spain
SPAIN
The KEY to your AUDIENCE is ACCESS
At Le CITY deluxe, we believe that luxury is subjective, wealth is relative and exclusivity is no longer defined by zip code but rather access.
The KEY to your AUDIENCEis ACCESS AUDIENCE ACCESS
At Le CITY deluxe, we believe thatand LUXURY is SUBJECTIVE & WEALTH is RELATIVE VIP events exclusive offers limited to Le City readers and exclusivity is no longer defined by zip code—but rather access.
EDITORIAL ACCESS
Coverage of only the best in luxury across the globe
Reach your audience through RELEVANT HIGHBROW CONTENT- we cover only the best in luxury across the globe combined with concentrating on regional tastes and preferences with a strong focus on quality ADVERTISING PARTNERS ACCESS editorial content.
Powerful, effective cross-platform programmes engaging today’s most influential and affluent international players in the world of business and beyond
SPAIN
A UNIQUE VALUE PROPOSITION
Le CITY deluxe offers something different: Content catered to one of the largest luxury consumer bases: SPAIN’s global affluent audience.
THE BEST OF BOTH WORLDS
Whether venturing to Spain for business or pleasure, no other magazine provides affluent international consumers with global and local reporting. Combining 40% international and 60% local spanish highbrow content, Le CITY deluxe truly delivers the best of both worlds.
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B A R C E LO N A
B A R C E LO N A
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WATC H ES
DIRK BIKKEMBERGS ¡El apartamento de Dirk
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oventa y nueve chicos Bikkembergs custodiaban la
store Dirk Bikkembergs en España en el número 99 del Paseo de Gracia antes de
Sport Watches
nueva tienda acogieron a los más de 300 invitados que fueron recibidos por una alfombra del característico césped de los campos de futbol
ADRIANO CORREIA Y CLAUDIA TRIMDE
and adventure is the main feature in the top manufactures. High precision, exclusivity, and quality mechanisms accompanies users when playing their favorite sports.
Dirk Bikkembergs's apartment!
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Searching for the best time
EN BÚSQUEDA DEL MEJOR TIEMPO
DIRK BIKKEMBERGS
www.bikkembergs.com
El espíritu deportivo y aventurero está presente en las mejores manufacturas. Alta precisión, exclusividad y mecanismos de gran calidad deseosos por acompañarles en la práctica de sus deportes favoritos.
inety-nine boys Bikkembergs Spain at number 99 of Paseo de
new store of 600m2 welcomed more than 300 guests who were greeted by a typical carpet
TEXT RAQUEL RABADÁN
PHOTOS JAVIER LORITE / MANSOOR TANWEER AITOR OCIO Y ADRIANO CORREIA SANTI MILLÁN Y CLAUDIA TRIMDE
www.rolex.com
ROLEX
Submariner
Yacht-Master Rolesium de 35 mm
El reloj de buceo por excelencia se engalana para reforzar su ya reconocible personalidad. Su caja sutilmente rediseñada da continuidad al modelo histórico lanzado en 1953
Creado en 1992 fue el primero de los relojes de lujo que combinaba robustez de un reloj deportivo con la elegancia de un reloj de lujo, un aliado para la práctica de vela
is adorned to strengthen its already recognizable personality. Its redesigned box is similar to the historical model launched in 1953
robustness of a sports watch with the elegance of a luxury watch. One can say it’s a partner to practice sailing with
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WINTER 2012
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WINTER 2012
WINTER 2012
Man
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Created in 1992 it was one of the
Woman
SPAIN
Advertise Locally or crossplatform INTERNATIONALLY
Powerful, effective cross-platform programmes engaging today’s most influential and affluent international players in the world of business and beyond- meet our current advertisors:
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AUTUMN & WINTER 2011
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HIGHBROW EDITORIAL CONTENT SPAIN
CELEBRITY
CITY TOUR
A stroll with major personalities from the world of entertainment, fashion, politics or sport, who will discuss their trajectory and show us their favourite spots in the world.
We explore some essential regions and places. A visit is a must to discover their cultural offering, beauty spots and top-quality products and services.
LIVING: ARCHITECTURE, REAL ESTATE & INTERIOR DESIGN Innovative architecture and dream houses, plus an overview of cutting-edge interior design trends.
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All That Glitters Is Gold... Enhance your senses, dazzle no matter where you are and wow onlookers with any of the following pieces of jewellery. Exclusive products to make you shine this summer.
COLLAGE BAGUÉS
Inspirado en el mundo de la pintura, estos pendiente de la Colección Collage de Bagués en forma de gota están realizados en oro amarillo de 18 quilates con esmaltes al fuego. Inspired in the world of painting, these teardrop earrings from the Bagués Collage Collection are made from
Aldo Cipullo imagina en 1970 el primer brazaleteclavo para Cartier New York. El brazalete precursor se renueva y llega en un impecable diseño en oro rosa.
CARTIER
CARTIER TANK ANGLAIS
Vincent Wulveryck © Cartier 2012
Oro rosa de 18 quilates, diamantes de talla brillante y cuarzo para el modelo pequeño de Tank Anglaise. Una joya de impecable diseño que además es resistente al agua.
CARTIER
Un clavo que es una joya. El laborioso trabajo de un artesano que asocia la mecánica y la joyería y que Cartier nos presenta en diamantes y oro rosa.
18-karat pink gold, brilliant-cut diamonds and piece of jewellery.
A nail cum jewel. Cartier’s meticulously hand-crafted line blends mechanics and jewellery and features diamonds and pink gold.
Photo 2000 © Cartier 2011
Vincent Wulveryck © Cartier 2012
RABAT rosa y orla de diamantes blancos. Rabat sabe conquistar a las mujeres.
Rabat presenta esta preciosa pulsera ancha de oro amarillo con turmalinas rosas y diamantes blancos. SPRING & SUMMER 2012
Rabat presents this stunning yellow gold wide bracelet set with pink tourmalines and white diamonds.
Yellow gold earrings with pink quartz, pink sapphire and edged with white diamonds. Rabat knows how to win over women. SPRING & SUMMER 2012
RABAT
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PIAGET ROSE La colección Magic Gardens de Piaget nos propone este anillo de simplicidad magnética rosa de 18 quilates y diamante. a simply magnetic ring, delicately crafted with 18-karat pink gold and a diamond.
PERSONALITY
YACHTS
JEWELLERY
We secure exclusive interviews with the most charismatic celebrities on the international scene who are passing through cities.
The best yachts and boats from the nautical sphere.
Selection of the most exclusive and current jewellery.
HIGHBROW EDITORIAL CONTENT SPAIN
GOURMET
FASHION
ART & CULTURE
A selection of refined restaurants and trendy bars.
Fashion editorials custom-drafted for our readers, reflecting each season´s trends.
Exhibitions and shows by renowned artists on display at museums and galleries.
MOTORING
TRAVEL & HOTEL
EVENTS & GUIDE
The most desirable and innovative vehicles, state-of-the-art cars with a solid grip on the tarmac.
Recommendations on indispensable visits for the cosmopolitan traveller as well as the most exclusive and indulgent hotels.
The most distinguished events staged around the coutnry.
READER PROFILE SPAIN
Le CITY deluxe’s target market in SPAIN focuses reaching the HNI population of the country which is estimated to be 200.000.*1 It consists of men and women between the ages of 28 and 54: People who are closely related to the world of luxury with assets of at least 3 MIO Euros. Readers who are anxious to be updated on what is happening in the luxury sector. With a distinguished cosmopolitan profile, knowledge of the world and other cultures, as well as constant adaptation to the newest technology, 40% own an iPad and 60% an iPhone.*2 A percentage of our readers consist of either natives or foreigners residing in SPAIN (especially Russians) or travelers visiting the area for business or pleasure, all sharing a common interest in local events, shopping, investments or high-end services. *1 www.guardian.co.uk *2 Google analytics and Flurry 2013
It’s a specific target group who desire to be involved in the most exclusive sectors of fashion, art, design, events and all areas concerned with luxury. Those who wish to enjoy luxurious experiences, whether shopping for a unique gift, participating in networking activities, enjoying a personalized dinner, looking for an excellent hotel or the perfect weekend getaway have all this information and more at their fingertips. People who choose the Le CITY deluxe platform as the launching point for their activities and those who find it as means of support for their projects, personality, style or quality of life- all have a great appreciation for detail and exquisite taste for the universe of luxury.
Device Percentages · 40% iPad · 60% iPhone Percentages on Social Networks 42 %
Facebook Twitter Linkedin Flickr
22 % 15 % 11 %15 %
SPANISH
TRAVELER
RUSSIAN
Age: 28 to 54 years Trend: Cosmopolitan Education: Universitary / MBA Occupation: Enterprise/management or marketing Reason for reading: Informative, entertainment & business & Shopping Culture: Highbrow Spending power: High / + 500.000 euros per year Networth: + 3mio Credit Card: Gold or Black Nationality: Spanish / International & Russian
TECHNICAL FEATURES SPAIN
PAPER TYPE Glossy couché 120g FORMAT
240 x 320 mm + 3mm bleed
PERIODICITY Twice a year
· Spring/Summer Edition
Editorial content closing: 10 February Advertising closing: 20 February Publishing date: 15 March
240mm
FREE DISTRIBUTION
• Select malls • Private bank clients • Luxury Car dealers • Airport lounges • Top CEO’s • Events • Hotels • Spas • Golfclubs • Privat Jet companies DISTRIBUTION AT POINTS OF SALE
• Specialised Bookshops SUBSCRIBERS
• Private subscribers Spain
· Autumn/Winter Edition
Editorial content closing: 30 August Advertising closing: 15 September Publishing date: 22 September
MAGAZINE FEES · 3 fold inside cover · Double page inside front cover · 2nd, 3rd and 4th double page · Backpage · Inside backpage · Double page · Single page · Written page SINGLE PAGE
DOUBLE PAGE
240mm
PRINT RUN
Minimum 5.000 copies per edition
READERS
Minimum 25.000 readers
20.000€ 14.000€ 11.200€ 12.600€ 9.800€ 9.500€ 7.000€ 3.500€
480mm
GUIDE MODULE FEES
LANGUAGES English, Spanish & Russian MATERIAL
Publicity material must be turned in:
CD (Pg de Gracia 118, Pral, 08008 Barcelona email, dropbox, we transfer and yousendit)
TIFF format at a resolution of 300dpi & CMYK
· Text & Picture module · Annual fee
500€ 900€
STRATEGIC DISTRIBUTION SPAIN
ANDORRA
BARCELONA
MADRID
MARBELLA
Limited and exclusive distribution reaching SPAIN’s most affluent business leaders and cultural influencers. SPAIN 2013 Circulation*: 5,000 per edition Publishing Cycle: 2x/year TARGET DISTRIBUTION DEMOGRAPHICS & LOCATIONS
• HHI €3 mio+ • VIP Events • Five Star Hotels/Resorts • Private Aircraft & Airport Lounges • Yachts • Luxury High-Rises/Condos • Affluent households (Property Value 2.5M+) • Prestigious Corporate Headquarters • Private Wealth Management Offices • Sports Clubs • Art Galleries • Private Country Clubs/ Exclusive Golf Courses • Member Only Concierge Clubs
DISTRIBUTION SPAIN
LUXURY HOTELS BARCELONA
SPAIN DISTRIBUTION Print Run: 5.000 Readers Print edition: 25.000 Readers Ipad edition: 30.000 Readers online edition 100.000 Language: English/Spanish/Russian Publication: Twice a year Spring /Summer & Autumn/Winter
Abac 5* Dolce Sitges 5* You Stylish City Hotel Central 4* Casa Fuster 5* Hotel W 5* Barcelona Raval 4* Hotel Me 5* Hotel Emma 4*
100 100 60 60 60 60 60 60
AC Palacio del retiro 5* Hotel Lope De Vega
60 60 60 60 60
Chopard George Rech Ojalá García Madrid The Gallery
50
WELLNESS
60 50
60
20 40 60 60
20 20 40 100 20 50 50 40 20
BARCELONA Iradier Club Metropolitan Arsenal
BARCELONA
Carlos Olivares
BARCELONA 60 60 30
60 60 50 50
MADRID Gastronome Seven And Six Caoba Lúa Nikkei Luzi Bombón
40 40 40 40 40 40
SAN SEBASTIÁN Restaurant Arzak
50
60 60
60 50
Fresh Gallery Museo Thyssen
Total :1000
Salón Naútico La Automóvil Grass Golf Regata Fund. Barraquer Regata Puig Vela Clásica Festival Peralada Magazine launch
MADRID Salón Automóvil Madrid Golf Salón Gourmet Magazine Launch
Total :1000
TRANSFERS/AIRPORT BARCELONA Blai Limusinas
100
BARCELONA & MADRID
MADRID 60
MADRID Peluquería Mocho Moreno
Boo La Viblia Rest. Hotel Abac Rest. Ávalon By Ramón Freixa
GALLERIES
BEAUTY SALONS
BUSINESS Círculo Ecuestre Gild Cuatracases
40
MADRID
SAN SEBASTIÁN Hotel María Cristina 5*
Objeto De Deseo Santa Eulalia Escada The Vanity (Hotel Arts) Ojinaga Chopard Galería Loewe Loewe Fnac Barcelona
BARCELONA
BARCELONA
BARCELONA 60
MADRID Hotel Único 5* Spain Select 5* Chic Rentals 5* Hotel Ritz 5* Hotel Wellgton 5* Hotel Villamagna 5*
THE BEST RESTAURANTS LUXURY EVENTS
LUXURY SHOPS
40 40
Cabify 100 Vip Area A Irport 500 VIP AREA T1 International Pau Casals en la T1 schengen Colomer en la T1 corredor aeri Canudas en la T2 Sala Pre
SUBSCRIBERS
1300
BEYOND LOCAL NATIONAL ADVERTISING SPAIN
Le CITY deluxe
your Luxury Lifestyle Magazine with regional print editions in 5 countries your key to INTERNATIONAL AFFLUENCE with LOCAL FLAIR.
YEARLY PRINT RUN: 200.000 COPIES TOTAL ESTIMATED HNI READERS: 1 MIO
The KEY to your AUDIENCE- is ACCESS At Le CITY deluxe, we believe that LUXURY is SUBJECTIVE & WEALTH is RELATIVE and exclusivity is no longer defined by zip code—but rather access.
360 DEGREES COMMUNICATION PLATFORM
Reach your audience through RELEVANT HIGHBROW CONTENT- we cover only the best in luxury across the globe combined with concentrating on regional tastes and preferences with a strong focus on quality SPAIN editorial content.
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THANK YOU! please contact us Passeig de Gracia 118, Pral. 08008 Barcelona T +34 93 255 3171 advertising@le-citydeluxe.com