Lead 2 Real Estate Group | 7168 Weddington Rd Ste 148 | Concord, NC 28027
Recipient of Charlotte's 5-Star Award for Overall Customer Satisfaction - 2012, 2013, 2014, 2015, 2016
Indiana-native, Boston Reid began his professional life as a successful NASCAR driver. Following a shift to a career as a REALTOR®, Reid earned the title of 2010 Van Mingle Rookie of the Year by the Charlotte Regional REALTOR® Association. In 2011 Reid teamed up with Frank Bolter to form Lead 2 Real Estate Group. Reid quickly out-paced his colleagues in one of the most challenging economies and real estate markets in several generations closing 33 transactions during the first full-year he was a REALTOR®.
Accomplishments: • 2014, 2015, 2016 & 2017 CarolinaMLS Board of Directors • 2012, 2013, 2014, 2015 & 2016 Recipient of Charlotte’s 5-Star Award for Overall Customer Satisfaction • Sold 30+ homes in 2010, 2011, 2012, 2013, 2014, and 50+ homes in 2015, & 2016 respectively • Senior Real Estate Specialist • Short Sale & Foreclosure Resource Specialist
Lead 2 Real Estate Group | 7168 Weddington Rd Ste 148 | Concord, NC 28027
Marketing Your Home in 2017
Top 3 Resources for Home Buyers:
1) The Internet 2) A Real Estate Agent 3) Yard Sign • Consumers have fully embraced the internet with 90% of home buyers utilizing internet sites & applications to purchase their new home. Lead 2 Real Estate Group is committed to aggressively marketing your home on all of the most-viewed internet platforms. • The average home buyer is viewing 12 homes on average during their search process. Our goal is to make your home one of the 12 listings viewed by potential buyers. • The real estate market is, now more than ever, highly localized. Nationwide data is reviewed but the Lead 2 Real Estate team is trained to research city & neighborhood statistics as well to give our clients a more exact understanding of local market trends.
Lead 2 Real Estate Group Provides: • Online Marketing through Realtor.com®, Zillow® & others • Virtual Tour of your Home • Marketing Materials prepared by Lead 2 Real Estate Group • Direct-to-Agent Email Marketing • ShowingTime™ Showing Services
Lead 2 Real Estate Group | 7168 Weddington Rd Ste 148 | Concord, NC 28027
Listing Syndication
Your Listing
Lead 2 Real Estate Group is committed to making your home’s listing accessible to millions of potential buyers by syndicating to the most popular real estate websites & search engines.
Lead 2 Real Estate Group | 7168 Weddington Rd Ste 148 | Concord, NC 28027
Online Marketing
Showcase Listings Lead 2 Real Estate Group will pay for additional exposure by upgrading your listing to a “Showcase Listing” on realtor.com® featuring additional photographs, property descriptions, neighborhood information, virtual tours and more. • • • • •
Stand out with up to 36 high-quality photographs Display link to online virtual tour and/or video tour Include detailed map and school information Include robust neighborhood information Feature attention-grabbing custom listing headline
Over 82% of home buyers desire photos and detailed property descriptions online. Upgrading your home to a “Showcase Listing” via realtor.com® is strategically important, as consumers consistently show a preference for viewing properties with additional listing photos.
Realtor.com® has millions of listings. We promise to make your listing stand out!
Lead 2 Real Estate Group | 7168 Weddington Rd Ste 148 | Concord, NC 28027
Virtual Tours
Virtual Tours
Home buyers want to see a multitude of high-quality photographs of your home! We employ the best real estate photographers in our area to provide magazine quality photographs that are certain to make your property POP!
Lead 2 Real Estate Group | 7168 Weddington Rd Ste 148 | Concord, NC 28027
Virtual Tours
• Buyers will experience your property in gorgeous high-resolution images with seamless playback! • Virtual tours help your home gain more exposure. • Listings that provide a virtual tour receive substantially more views than listings without a tour.
Lead 2 Real Estate Group has our own dedicated virtual tour site, www.Lead2Tours.com, to view tours. In addition, your home’s virtual tour will be linked to your MLS property listing, your realtor.com® & Zillow® listings, as well as being syndicated to YouTube & hundreds of other real estate sites.
www.Lead2Tours.com Lead 2 Real Estate Group | 7168 Weddington Rd Ste 148 | Concord, NC 28027
Video Tours
Video Tours
A picture is worth 1,000 words but just one minute of video is worth even more! Lead 2 Real Estate Group’s full-motion, walk-through video tours are comparable to a 24/7 online open house for your home. The result? More qualified leads, less time on the market & better selling prices!
Lead 2 Real Estate Group | 7168 Weddington Rd Ste 148 | Concord, NC 28027
Direct-to-Agent Email Marketing At Lead 2 Real Estate Group we believe direct-to-agent email marketing is an effective marketing channel due to it’s closed, targeted and permission-based nature. It’s a key piece of our integrated online marketing strategy. Our marketing department sends out a “new listing” email campaign for each new listing we represent.
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Before each direct-to-agent email marketing campaign our team creates a custom email list of area agents that have represented a buyer who has purchased a home in your neighborhood or surrounding area within the past six months or up to two years. We pride ourselves on utilizing cutting-edge technology to target a list of agents who have recently sold homes. Our list is not simply a mass list of agents, we target agents who are matching buyers with listings & are actively seeking homes for their clients. We then monitor each email campaign to view statistics on opens, clicks, etc. to further seek out buyers.
Lead 2 Real Estate Group | 7168 Weddington Rd Ste 148 | Concord, NC 28027
Marketing Materials 13425 MLS # 309 678
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2 Car Garage 21'4 x 27'7
Deck 24' x 20'1
Eye Catching Signage Laundry 7'1 x 9'5
Bedroom 11'6 x 12'4
Master Bathroom 14'9 x 9'5
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Great Room 20' x 19'
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Dining Room 17'5 x 12'6 Foyer Breakfast Room 10'9 x 7'6 Covered Porch 21' x 7'5
Professional Measuring & Floor Plans
FIRST FLOOR
Lead 2 Real Estate Group | 7168 Weddington Rd Ste 148 | Concord, NC 28027
Social Selling
At Lead 2 Real Estate Group we pride ourselves on driving awareness & boosting engagement with potential home buyers through our social media platforms including, but not limited to Facebook, Twitter, YouTube, LinkedIn & Pinterest. We provide materials & empower the seller to share their home on these platforms as well!
Lead 2 Real Estate Group | 7168 Weddington Rd Ste 148 | Concord, NC 28027
Social Selling
issuu is the fastest growing digital publishing platform in the world. Millions of avid readers visit issuu every day to read the free publications. This provides yet another platform for your house to be sold on! Lead 2 Real Estate Group will publish your home on issuu as well as providing a link on Facebook to view.
Lead 2 Real Estate Group | 7168 Weddington Rd Ste 148 | Concord, NC 28027
Showing Your Home
What is ShowingTime™? ShowingTime™ assists Lead 2 Real Estate Group in making your home easier to show for other realtors. ShowingTime™ provides us one central phone number for all real estate agents in a market to schedule showing tours for their buyers. This convenience results in more showings for you. ShowingTime™ is quick & efficient. Therefore, agents prefer showing home on ShowingTime™ more than non-ShowingTime™ homes.
How Does ShowingTime™ Work? With ShowingTime™, there are three basic types of showings: 1. Go - used for vacant homes. 2. Courtesy - means they will text, email or call & leave a message about the appointment but the agent is okay to show your property. 3. Appointment Required - means they have to get your approval to let the buyer’s agent show your home to a prospective buyer.
Lead 2 Real Estate Group | 7168 Weddington Rd Ste 148 | Concord, NC 28027
Showing Your Home
Agents & Feedback The easiest & best way to get information is to ASK! ShowingTime™ will send up to three emails to the potential buyer’s agent over 36 hours requesting feedback for each showing of your home. The feedback requests will include a link to a customized feedback form which can be filled out online. An email will be sent to you & Lead 2 Real Estate Group whenever a feedback form has been completed. All of the feedback we collect from the agents who showed your home will be available online for your records.
2017 sellers should know that foreclosures and short sales will still be available on the market. However, one area where individual home sellers can beat the competition is in home condition. Home condition can greatly impact a buyer’s purchase if they want their new home to be move-in ready. Your well-kept home can present to buyers in a way that most foreclosures & short sales cannot.
Tips for Showing Your Home • Dust & vacuum the whole house thoroughly. • Lightly clean & straighten up living areas. • Open all drapes & blinds to let in as much light as possible. Turn on lamps & other lights to brighten each room. • Any household or children’s items should be stored away. That includes toys, bikes, skateboards, etc. • Turn television off.
Lead 2 Real Estate Group | 7168 Weddington Rd Ste 148 | Concord, NC 28027
Client Reviews
★★★★★ Highly likely to recommend “We so enjoyed working with Boston. Very professional. Well researched in terms of what a certain house should sell for and what our initial asking price should be. (Boston) went out of his way to find us a short-term rental and then a great house. (Boston) was totally involved from beginning to end. He even postponed a family trip to attend the closing. A+, I would recommend him to anyone.”
★★★★★ Highly likely to recommend “We listed, sold and bought a home with Boston. He created a great marketing package which got us a lot showing activity on the home we were selling… We were able to go from listing to close within three months and achieve our goal in pricing.”
★★★★★ Highly likely to recommend “Boston helped us in every way possible to get our house ready to sell. His knowledge on what and when to do things was amazing. (Lead 2 Real Estate Group’s) presentation and marketing was just what we needed to get our house in front of potential buyers and showcase the beauty of what we had to offer in a home. (Boston) got us top dollar and a very fast closing. Our experience was great. He is highly recommended by my wife and I.” Local Knowledge: ★★★★★ Responsiveness: ★★★★★ Process Expertise: ★★★★★ Negotiation Skills: ★★★★★
Lead 2 Real Estate Group | 7168 Weddington Rd Ste 148 | Concord, NC 28027
Boston Reid Broker/Owner Phone: (704) 975-6742 Email: BostonReid@me.com 7168 Weddington Rd | Ste 148 Concord, NC 28027
Lead 2 Real Estate Group | 7168 Weddington Rd Ste 148 | Concord, NC 28027