Michiana Life- Media Kit

Page 1

MICHIANA people

entertainment

shopping

Life

dining

art

Taste of Fall Buchanan’s Wheatberry offers unique cuisine, dining experience

Join the

JUNK EVOLUTION in South Bend

FALL 2014

Step inside one of Michiana’s GREENEST homes!


MICHIANALife people

entertainment

shopping

dining

art

Publisher

Michael Caldwell

Managing Editor Ambrosia Neldon

Creative Director Anne Johnson

On the Cover Contributors Cricket Nelson Craig Haupert Scott Novak Ted Yoakum

Marketing

Buchanan’s Wheatberry Restaurant & Tavern offers unique cuisine and dining experiences. Serving regional American dishes prepared with local ingredients, Wheatberry features award-winning pit barbecue, fresh-caught fish and seafood, prime steaks, free-range poultry and vegetarian options. The up-scale tavern pours a unique selection of spirits, wines, small batch and craft beers that are perfect for fall or any season. - page 10

Sherina Gonzalez Jenny Yarbrough Phil Langer Nicole Bates Donna Knight Dayna Coquillard Krystal Pipke

15

Contact Information Leader Publications 217 N. 4th Street Niles, MI 49120 www.MichianaLife.com

Advertising Inquiries 269-683-2100

27


What’s Inside? Homes

5 Home Showcase 7 In the Details 9 DIY

Shopping

12 In the Biz 17 Local Treasures

Food

20 In the Kitchen 24 From the Cookbook Recipes

Features

10 Feature #1 55 Feature #2 30 Feature #3

In Every Issue

11 Publisher’s Note 16 Windows to the Past 19 Purely Michiana 28 How To 50 20 Answers 61 Why I Love Michiana

Arts & Culture

34 On Display 40 Have You Been Spotted? 44 Calendar

* All mock-ups are only examples of the content and may not represent actual stories or layouts.

74 18

41

35


RECIPE

homemade

hot apple cider Quarter the apples (no need to remove peel or seeds). In a large stock pot add apples and fill with water – just enough to cover the apples. Add sugar. Wrap cinnamon and allspice in a doubled up cheese cloth and tie, and add this to the apples and water. Boil on high for one hour (uncovered) checking on it frequently. Turn down heat and let simmer for two hours (covered). Take off the heat after two hours of simmering and let cool. Remove spices and mash up the apples to a pulp like consistency (a potato masher works well for this). Once cool pour into a strainer over a large bowl. When most of the juice has drained away, put the remainder of the pulp into a doubled up cheese cloth and squeeze over the bowl until no more juice comes out. (At this point either strain the juice to get out the little bits of pulp that remain with a cheese cloth draped inside the strainer to catch them or just leave it). Store in an air-tight container in the refrigerator for up to a week or freeze it for later use. Reheat in the microwave or on the stove. –Submitted by Joanne Smith, South Bend

Ingredients

• 8 -10 apples (Use gala for a less tart or intense taste) • 1/2-1 cup sugar • 4 tablespoons cinnam on (or 4 cinnamon sticks) • 4 tablespoons allspice


SHOPPING

home decor for

autumn

Michiana’s unique boutiques offer a collection of affordable autumn themed decor for your home.

Jar Lid Pumpkin Sorella’s Boutique, Granger, Indiana

$9 Rustic Fall Sign Ben Franklin’s, Bridgman, Michigan

$25

Mason Jar Flower Vases Shawnee Road Antiques, Baroda, Michigan

$20

Fall Pillows French Twist, Bridgman, Michigan

$10 Each

Autumn Wreath RUsT, Dowagiac, Michigan

$15


THANKSGIVING

table setting Niles etiquette expert offers helpful tips By: Ambrosia Neldon A large meal is customary come Thanksgiving. Planning an impressive Thanksgiving menu can be enjoyable for many people, while others get a little nervous when tasked with such an undertaking. But getting a head start and staying organized can make planning a Thanksgiving meal much easier than it looks. Begin by jotting down ideas of which dishes you want to make this year. Traditional foods like turkey and candied yams may be expected, but it’s perfectly acceptable to think outside the box as well. If you won’t be hosting a large crowd, you may want to serve more manageable Cornish hens in place of a larger turkey. Root vegetables and squash are seasonal foods that can add some autumn flavor to your Thanksgiving dinner table. Potatoes, corn, turnips and parsnips can be served baked or turned into soups and casseroles. Thanksgiving is a great time to celebrate local foods as well. If certain items are native to your area, such as grains or game, incorporate these foods into the planning. Once you have established the menu, you

can make a list of what can be prepared in advance and what will need to be made shortly before the holiday or the day of. Separate your shopping accordingly. Any frozen or canned products can be purchased in advance of the holiday rush and stored until use. Frozen turkeys also can be bought weeks before and then thawed out when they need to be cooked. Any dairy products or fresh produce should be purchased a few days before Thanksgiving and freshly prepared for optimal flavor. Rather than spending all of your time cooking the night before the dinner, mashed potatoes and casseroles can be prepared and frozen, then reheated on Thanksgiving. Some foods actually taste better when flavors have had an opportunity to meld. Even some baked goods can be made in advance and refrigerated or frozen until use. Think about preparing batters for cookies or cakes and then storing them in the refrigerator before finishing them on Thanksgiving. Any work you can handle in advance will save you time in the kitchen come the big day.

G I V E T H A N K S


HOMES


FEATURE

Fostering Hope

Local couple opens home to more than 30 children during the past eight years

By: Craig Haupert Every night as she sits down for dinner, 9-year-old Carlee Gibson thanks her mother for making the meal. It’s a simple gesture, but one that tugs at her mother’s heartstrings. “(Carlee) says it every time — every single

time,” said Jessica Gibson. “It’s hard because you know there’s an old life attached. ... There was a time when she didn’t know if food was going to be on the table.” Jessica, 29, and her husband, James, 30, became foster parents of Carlee and her

biological sisters, Marissa, 11, and Jenna, 8, in 2006. They later adopted all three. Jessica didn’t want to dredge up the painful details of the sisters’ previous family life, but said they came from a traumatic situation.


“When we got (Carlee) it was Feb. 28. Her birthday was March 2,” she said. “She never knew what her birthday was. ... She didn’t know a birthday cake, she didn’t know she got presents. Nothing.” The Gibsons are among the approximately 40 licensed foster families for the Cass County Department of Human Services. According to the program’s child services supervisor, Kristen Williams, there are currently 150 youth in the county’s foster care system. Around 40 percent are placed outside the county, with many children being split from their siblings, because there aren’t enough licensed foster families to take them in Cass County. “There’s a real big need for foster families,” Williams said. “One of the real issues our children face when they are placed outside of the county is they lose their sense of community. They often can’t stay in the same school, participate in the same groups, like 4-H or little league. ... When you lose that it is very traumatic for a child.”

“We both looked at each other and something sparked that conversation again,” James said. “We’d been tossing around the idea in our own heads, but neither one of us knew that.” Both quickly agreed to begin the process toward becoming a licensed foster family. They welcomed Marissa, Carlee and Jenna — their first foster placements — into their home Feb. 28, 2006. Since then, they’ve fostered approximately 30 children and adopted four, including Martha, 17, in 2009. Looking back on their original decision not to have children, James said it now

We don’t want kids

The Gibsons are the lead pastors at Victory Tabernacle PC of God in Dowagiac. Jessica, a Dowagiac native, and James, originally fron Flint, met at a youth camp in Hillsdale in the summer of 2001. They were married in 2004. Neither wanted children. “We both knew we didn’t want our own children between us. That was something we agreed on when we got married,” Jessica said. “It’s not like I can’t have children — there really wasn’t a reason. I just wanted to be with him and he wanted to be with me.” That early decision changed a couple of years later when the two were driving to South Bend, Ind., to do some shopping. On the way, the radio played an advertisement about the need for foster families in the area. Neither one of them talked about it at first, but both remember hearing the ad and how it had stirred up an urge deep inside them. Being people of deep faith, the Gibsons believe God meant for them to hear the ad. Some three weeks later, the topic of fostering came up.

makes perfect sense. God meant for them to be a foster family. “There was something else in store for us,” James said. “Everyone feels like there’s a calling in their life and this is mine,” Jessica said. “This is my heart. This is my passion.”

“ ” Everyone feels like there’s a calling in their life, and this is mine. This is my heart. This is my passion.

–Jessica Gibson

Full house

When the Gibsons welcome a foster child into their home, they make sure that child feels welcome. “We never make the foster children feel

like foster children. They are part of our family right away,” said Jessica. “We don’t introduce them as foster children. They are members of the family.” The Gibsons’ adopted daughters help too, buying each new foster child a present before showing them around the house. “We try to teach our kids that they have the opportunity to give back,” James said. “After all, the girls know what it is like to come into a strange home, not knowing what to expect.” The Gibsons currently have two foster children living with them, making for a full house. James said they have to be very structured and organized to make it work. “We live by calendars,” he said. “By 8:30 in the morning we’ve already been to five schools or day cares. Then we go to work, do what we have to do, and in the afternoon it starts again.” Jessica and James strive to take one day off a week — usually Monday — in order to make sure their marriage remains strong. “We try to do something together and usually it’s just us — unless school is cancelled,” James said. “Let’s just say it’s been a long January for us.” Marissa said she enjoys having so many people around the house. “You are never alone — there’s always someone to play with and talk to. I just feel happy,” she said. Despite the seemingly hectic lifestyle, the Gibsons say they wouldn’t change a thing. “I thought we were pretty cool seven years ago,” said James. “Now, our hearts are overwhelmed for the compassion of children. There’s not a child we see that doesn’t have potential.”

Impacting lives

Jessica said most foster children come to them confused and scared, not knowing what is next or where they are going. Their job, Jessica said, is to make sure each child feels loved and cared for while they have them. “I love to see the transformation six months later when they are smiling and they are happy,” she said.


HOUSE

beautiful

In the details of a Niles home By: Ted Yoakum Kelli Ellis is an interior designer for all seasons. But when spring rolls around each year, she is truly in her element. For Ellis, spring offers endless opportunities to update and refresh interior spaces with touches of color. While she always recommends starting with a neutral foundation that includes walls and major pieces of furniture in shades of white, beige or brown, Ellis loves to add seasonal flourishes by changing up accents and accessories. “With a neutral foundation,” explains Ellis, “you don’t have to invest a lot of time or money to refresh. Once you have the basics -- those pieces of furniture that you absolutely love and will stand the test of time -- the sky’s the limit in terms of changing accents such as valances, pillows, rugs, candle holders -- even the matting on a picture. A neutral foundation opens the door to a new look with minimal changes.” According to Ellis, one of the best -- and easiest -- ways to add seasonal color and refresh a living space is with fresh flowers displayed in a variety of containers. Fresh flowers not only enliven a room and bring in the sights and scents of the outdoors, they are perfect for playing up color and color combinations. “A lot of people are afraid of color in their decor, so a less scary way of introducing color is with

Home of Kelli Ellis, Niles, MI

flowers and vases,” Ellis notes. “Fresh flowers can go with any type of decor and generally last as long as your mood, so there are endless opportunities to experiment without making a long-term commitment.” Decorating with flowers begins with choosing a container that is in sync with the season and the style of your home, counsels Ellis. “There are so many container options for every type of decor,” Ellis says. “If your home leans toward country, think about using old decanters, tins or even wooden boxes. For contemporary homes, glass vases with clean lines work best. And for traditional homes, go with urns or ornate vases.”


HOMES


Why magazine advertising?

91%

of Americans read magazines

Magazine media grabs the attention of affluent customers

71%

Magazines read in the last six months (print and digital editions)

Magazines influence, inspire and endure

of adults say they have some interest in magazine advertising they have seen in the past 30 days.

More than 150 print magazines have thrived for over 50 years. (only 9 TV programs can say the same). 47 titles have succeeded for more than 100 years.

59%

of readers took action or plan to take action as a result of exposure to specific print magazine ads.

Magazines are #1 in reader engagement

The average reader spends

40 minutes

reading each print issue. Sources: Gfk MRI, Spring 2013, Fall 2012. Shullman Luxury and Affluence Monthly Pulse, March 2013. Gfk MRI Starch, January-December 2012. MPA Info Center, Mediafinder.com, Serial Solutions, Ulrich’s web, Museum of Boradcasrt Commiunications; 2012 data.


Readership starts strong and keeps growing – across platforms Monthly audience accumulation by week

Magazines outperform TV and online for critical purchase drivers when it comes to brand awareness, brand favorability and brand purchase intent.

100

80

60

40

20

0 -1

*

*

1

on-sale date

2

3

4

weeks from on-sale date ➤

5

6

7

print

8 digital

Magazine readers recommend products and services to others. Trusted influencers are heavy print magazine users when it comes to telling others about vacation travel, healthcare, automotive, finance, technology and food. (Index) magazines websites ad-supported tv networks

People are most influenced and inspired by magazine media

I pay attention to or notice ads

145

85

90

Ads fit well with the content

139

96

86

It is a way to learn about new products

135 100 77

Inspires me in my own life

135

Gets me to try new things

131 100 81

I get valuable info from the ads

130

Ads help me make purchase decisions

130 100 85

I am more likely to buy products in ads

125

95

85

Inspires me to buy things

122

109

78

I trust it to tell the truth It is an escape for me

113 111

107 77

84 114

Sources: Experian Marketing Services, Simmons Multi-Media Engagement Study, Fall 2012. GfK MRI, Fall 2012. InsightExpress, 2013.

96 96

88 83


MICHIANALife

PeoPle

M

ichigan and Indiana. Our Michiana region creates one community, one home, one life. The region possesses a diverse history and a future that’s one of the brightest. Michiana stands out, today, as a region known for its preservation of a small-town values and more temperate way of life. Michiana Life magazine holds true to and celebrates these grand traditions while embracing the new perspectives, energy and vitality of the 21st Century. Like the region, Michiana Life magazine possesses dignity and confidence enabling us to take readers on bold journeys through culture and history, and on to what lies ahead. Our pages convey warmth of the people and style of this proud region. Our content is intelligent, open minded, and as honest as down home cooking. Our foundation is in our editorial integrity which allows us to seamlessly integrate the thoughts and ideas of those that stretch over 1,200 square miles, and our understanding of the time-honored perspectives that have helped shape this region. We are … Michiana Life.

Market Living in Northern Indiana and Southwest Michigan has a deeper meaning than a mere “lifestyle.” This region holds an appeal to those who have lived here, and continues to draw others to move here because of its extraordinary legacy, rewarding quality of life and entertaining community. Michiana Life magazine strives to replicate the true spirit of the region and those who call it home. Michiana boasts a diverse economy that hosts businesses of almost any sector, and entrepreneurs of every stripe. Michiana Life holds its homes and its readers in high regard, and will be presented in beautiful photography, indepth and thoughtful articles on a range of topics, and use of the charm of this special place in an intelligent manner.

Reader/Demographics Michiana Life magazine is for those who call the region home, and for those who may want to in the future. From young transplants to fourth-generation old hands, our readers are unified by an active interest in the world around them. Whether our readers are looking to shop local businesses or attend cultural events, they are plugged into the scenes around them. The readers of Michiana Life magazine value creativity and inno-

vation but also the distinctive elements of traditional life. Of course, that’s why they are drawn to the special charm of the region. Our readers are intelligent, upwardly mobile, and realize the potential for business and cultural opportunities springing up around the region. They hold jobs in a variety of industries and are involved in their community. They volunteer, start businesses, lead, vote and contribute to society. The readers of Michiana Life have a more open perspective than most, and travel whenever they can. They spend time outdoors and take pride in their image and appearance. Our readers also possess the very best qualities of the region itself – confidence, curiosity and a desire to actively participate in a unique way of life.

Distribution and Circulation

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Granger wom an helps get yo ur garden grow ing

Difference M

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SPOTTED? Se

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A N A I H C I M

SPRING 20

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NIK JU ON L O UT

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MICHIANALife FALL 2014

Michiana Life magazine will satisfy this curiosity with strategic placements into the hands and homes of interested and connected readers that advertisers will want to reach.

pEoplE

In addition, the majority of the circulation will be available free of charge at upscale locations and retail outlets reaching our select readership where they shop, as well as circulate in hotels, medical offices, banks, real estate and Chamber offices throughout the two states. It will also be available to subscribers of the magazine for a low yearly price.

8

ENTERTa

INmENT

Why I Love M

Sheriff Paul

shoppIN

g

dININg

Best local destinations for fun in the snow

Advertising Inquiry To receive more information on advertising in Michiana Life magazine as well as to receive a complimentary copy of the most recent issue, please contact Mike Caldwell at 269-687-7700, or send an email to: mike.caldwell@leaderpub.com.

St a r t

Michiana Life magazine circulates 8,000 copies, distributed across Michigan and Indiana to upper-income households and at more than 200 locations. It will reach those who’ve lived here for generations, those who’ve transplanted here over the years from other areas, and those who are traveling and could potentially be members of the community. Moreover, all three of these segments of readers have a natural eagerness to learn more about Michiana and the communities within it. Michiana Life contains that sought after information about the region’s lifestyles, those who live nearby as well as those who once did, the culture, the history, the shopping, the dining and opportunities in their future.

INmeNt

ichiana

Bailey opens

IT’S SUPA H! Niles woman

turns love fo r felines into upscale art

up

WINTER 20

14

aRT


Showcasing the best of Northern Indiana and Southwest Michigan.

HOUSE

beautiful

In the details of a Niles home

Content

By: Ted Yoaku

m

Kelli Ellis is an But when spring interior designer for all seasons. rolls around in her eleme each year, she nt. is truly For Ellis, spring offers endles to update and s opportunitie refresh interio s of color. While r spaces with touches she always recommends with a neutra starting l foundation that includes major pieces walls and of furniture in shades of or brown, Ellis white, loves to add changing up seasonal flouris beige accents and hes by access “With a neutra ories. “you don’t have l foundation,” explai ns Ellis, to invest a lot refresh. Once of time or money you have the to basics -- those furniture that you absolutely pieces of Home test of time of Kelli Ellis, love and will Niles, MI -- the sky’s stand the the limit in ing accents terms of chang such flowers and holders -- even as valances, pillows, rugs, vases,” Ellis the matting candle notes. “Fresh go with any foundation on a picture. flowers can opens the door type of decor A neutral and generally as your mood to a new look mal changes.” last as long , so there are with miniendless oppor experiment According without makin tunities to to Ellis, one g a long-term of the best ment.” -- ways to add -- and easies commitseasonal color t space is with and refresh Decorating fresh flower a living with flower s displayed s begins with a container containers. in a that is in sync Fresh flower choosing s not only enlive variety of style of your with the season and bring in home, couns the n a room and the els Ellis. they are perfec sights and scents of the “There are outdoors, so many contai t for playing type of decor, binations. up color and ner options for ” Ellis says. color comevery “If ward count “A lot of people ry, think about your home leans toare afraid of using old decan or even woode cor, so a less color in their scary way of n boxes. For ters, tins deintroducing contemporary glass vases color is with with homes, ditional homes clean lines work best. And for , go with urns or ornate vases. tra”

SHOPPING

home decor for

au tu mn

Food Restaurant profiles, local recipes and a guide to Michiana cuisine. Homes Showcasing Michiana’s most unique homes and easy DIY projects

a collection of afMichiana’s unique boutiques offer your home. fordable autumn themed decor for

Jar Lid Pumpkin Sorella’s Boutique, Granger, Indiana

$9.00

Rustic Fall Sign Ben Franklin’s, Bridgman, Michigan

$25.00

Mason Jar Flower Vases Michigan Shawnee Road Antiques, Baroda,

$20.00

Fall Pillows French Twist, Bridgman, Michigan

$10.00 Each

Autumn Wreath RUsT, Dowagiac, Michigan

$15.00

FEATURE

Arts & Culture Amazing artists, things to do and snapshots of residents who have been “spotted” on the town Shopping Featuring unique businesses and discovering hidden treasures in local stores Living Meet some of the region’s difference makers, get helpful tips to make life easier and much more.

Fostering H

ope

Local coup le opens hom e to more By: Ambrosia Neldon than 30 child ren during Every night as the past eigh 9-year-old Carlee she sits down for dinner t years , Gibson time,”

said Jessica thanks her mother for making the meal. cause you know Gibson. “It’s hard beIt’s a simple there’s an old biological sisters, gesture, but ... There was life attache one that tugs her mother’s Marissa, 11, and a time when at heartstrings. Jenna, 8, she didn’t know d. in 2006. They later food was going “(Carlee) says if to Jessica didn’t adopted all three. it every time Jessica, 29, and be on the table.” want to dredge — every single her husband, ful details of became foster the sisters’ previou up the painparents of Carlee James, 30, but said they s family life, and her came from a traumatic situation.

Spotlight Stories Get to know some of the amazing people, places and events in Michiana

RECIPE

Standing Features A diverse collection of topics in every issue homemade apple cider hot

In a large stock pot need to remove peel or seeds). the apples. Quarter your apples (no water--just enough to cover add your apples and fill withcinnamon and allspice in a doubled up cheese Add your sugar. Wrap yourto the apples and water. cloth and tie, and add this it frequently. Turn down (uncovered) checking on Boil on high for one hour hours (covered). Take off the heat after two hours two for heat and let simmer of simmering and let cool. consistency (a potato up the apples to a pulp like Remove spices and mash masher works well for this). over a large bowl. When most of the juice has Once cool pour into a strainer of the pulp into a doubled up cheese cloth out.(At this point you drained away, put the remainder until no more juice comes a and squeeze over the bowl to get out the little bits of pulp that remain with can either restrain the juicethe strainer to catch them or just leave it like I do). cheese cloth draped inside for up to a week or container in your refrigerator You can store in an air tight if you like. Reheat in the microwave or on the use later for it freeze you can stove. South Bend –Submitted by Joanne Smith,

Ingredients

• 8 -10 apples (I used gala for a less tart or intense taste) • 1/2-1 cup sugar • 4 tablespoons cinnamon (or 4 cinnamon sticks) • 4 tablespoons allspice

Readership

More than 30,000 people will read each issue

8,000 copies mailed to more than 4,000 readers with a household income of more than $150,000; another 4,000 copies free at over 200 locations

1,000+ readers of digital products Demographics

Primarily females ages 30-70 (But men will enjoy it, too!)

$150,000 or higher household income

Active, engaged, vibrant citizens who love living, working and playing in Northern Indiana and Southwest Michigan


Premium Locations Cost per Insertion

4x

o Back Cover......................................... $2,200 o Inside Front Cover.............................. $1,800 o Page Three......................................... $1,600 o Inside Back Cover.............................. $1,500 o Center Spread.................................... $2,500

Full Page 8.626” x 10.5” or 9.125” x 11.125” (Full bleed)

Half Page 4.228” x 10.5” or 8.626” x 5.1681”

1/4 Page 4.228” x 5.1681”

1/3 Page 2.875” x 10.5” or 8.626” x 3.5”

o Double Truck...................................... $2,000

Annual Commitment.......... 4x.............................. 1x Cost per Insertion o Full Page............................................. $1,200..................................... $1,800 o Half Page............................................... $800..................................... $1,150 o Third Page............................................. $650........................................ $900 o Quarter Page......................................... $500........................................ $700

Edition................... Publishes............Ad Copy Due PREMIERE ISSUE................................. October............................September 5 Winter................................................... January...........................November 14 Spring...................................................... March.............................. January 22 Summer..................................................... June.................................... May 22 Frequency: 4 times annually (Spring, Summer, Winter, Fall) Circulation: Michiana Life magazine prints a minimum of 8,000 copies quarterly and is available for pickup in upscale locations including medical offices, restaurants, banks, hotels, real estate offices and retail outlets throughout Michigan and Indiana. Readers may also purchase a yearly subscription to the magazine.

How to supply artwork: Print-ready ads may be sent in digitally to creative@leaderpub.com. Acceptable electronic art includes: High resolution PDF files; High-resolution CMYK TIFF files, 300 dpi at 100 percent ad size. Ads can also be created for your business at no additional charge.


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