Michiana Life Media Kit by Leader Publications

FE I L E • MICHI A N LIF A •

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MIC H IA

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MIC HI A

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www.MichianaLife.com Leader Publications • 217 N. 4th Street • Niles, MI 49120 • 269-683-2100 • 888-725-0108

Have you heard?

Michiana Life readers and advertisers are talking... Your second issue of Michiana Life is even better than the first!! You and your staff have done an incredible job of highlighting all that’s great about the region. This issue is so classy and sleek! I know you had a vision of what the magazine would be like, and I am sure you know that you surpassed even that! We are proud to advertise in Michiana Life and I can hardly wait until the next issue!

Just reading the first issue of Michiana Life magazine -- Fantastic job to all involved! VERY NICELY DONE!

Striving for

GREATNESS St. Joe artist uses Muhammad Ali’s famous mantra to empower youth

EXAMINING

THE KNOT

Janet

Married couples discuss life, love and commitment

For love of the game Who said football was just for guys? Female super fans show their spirit FALL 2014

Seeing

Double

Jack Strayer

Michiana Life | 1

Michiana moms weigh in on experience of raising twins

Caffeinated ambience Grabbing a cup of coffee about more than just the beverage

Farm to Fork Rocky River Tap & Table serving up fresh, local cuisine

Michiana Life | 1 WINTER 2015

Expo Arena at the Berrien County Youth Fair

I am very impressed, it’s very classy! In the beginning, I only had 2 or 3 issues delivered and I’ve had to ask people not to take my copies. Union Coffee House will now be a pickup location for future issues of Michiana Life.

i Caffe Tos ch Silver Bea a view of acts both wn with Tosi attr ettled upto n, Caffe relaxing e Michiga quiet and and Lak o ls. For a at a pati and loca outside tourists sit ch can rs no and wat , custome cappucci atmosphere in the m cup of the lake on a war table, sip clouds over waves and the boats, ze blows bree m e. war distanc year, the as h of the traﬃc acts For muc isound of d as a min the light describe e softly and ing. Onc has been noise. It ntown sett ambient st of a dow d in line ple stan in the mid house, peo vacation food. the coffee the ce: into stan walking The e de rési fill the air. for the pièc ee ing coff wait d and t puff ll of brea and gian The sme . desserts y made glass case perfectl ugh the one lines of omers thro minestr temp cust famous pastries ls of the light. t over bow hearty and People mee s, which that is both day dish Sun a soup, all day on one of t is sold rs can get Breakfas custome : Mini day that ’s favorites m is also the y Dunning mushroo r Anthon ach and manage iature spin , served three min into them Frittatas, ese baked toes. feta che ted pota with roas ic frittatas and garl ey sausage turk with

Caffe Tosi

“As an epicurean family with interests in the community and a musical background, we thought it would be a nice addition to the historical downtown business district in Buchanan to have an original café that celebrates coffee, food and music, and that would complement the nearby antique shops, library, art center and all locally owned businesses, for all tourists, and especially locals,” said Molly Thornton, manager of Union Coffee House.

38 | Michiana Life

Most eve rythin homem g is han ade, but dmade and the res outsid tauran e help. t has som Caffe Tos them as Bakery e we get i uses in nea the Bit our mo rby Ste minest includ of Swiss st pop vensvi rone [fro ing bre ular sou lle for m them] ad, des its goo p, the No ma of Swiss serts and ,” Dunni ds tter wh also wo is] the ng sai pastrie o makes the foo rks wit parent great foo d. s. Bit d and it, most h Caff restau d and drinks However e Tosi’s patron rant Tos atmosp coffee are inc upscal s say forme , we als i’s Res here onl sells itse redible e Italian r o think tauran to com y adds lf. and the eatery No ma t, an that peo e in for to the “[Caffe . tter how the frie ple con cui Tosi] is the com sin patron e. big of ndly ser tinue [from its own forting s may a hurry vice and Tosi’s separa ambie be in, “Custo Dunni Restau des te nce,” Du he ent have a sert tha ng say mers, encour ity nning both reg s tell close bus rant]. Howe t featur ages to said. ver, we triple me tha ular and es but stay for iness rela mo do ter t walkin usse and new, oft scotch tionshi and wa g in on buddin en granol p [with] “Anne rming a cold o, a cluste [Reitz, up snowy while of som r cookie the ow mothe day you sm ething ner and s. r] and ell the delicio I believ Dunni rem aroma us roa inds peo ng’s e [the sting in cause ple of memb the ove for suc lazy day er has n cess s where cooked for the a family someth m.” v ing spe cifical ly

Michian a Life

Superb!

like Buchanan.” It would be easy to be inspired by the “U,” as frequent visitors often refer to it. Everything screams creativity. The tiny espresso cups are an orange mosaic. The coffee house even features a creative area with local music for sale, artwork on display and a bookcase stocked full for

Kristi

St. Joe photographer creating iconic images of Michiana

visitors to enjoy. The tiny library features books that reflect the café’s atmosphere. Thornton describes the atmosphere as “tasteful, aromatic, original, unique, melodic, characteristic, happy, fresh and contemporary.” Union Coffee House has a well-known Sunday Sessions concert, also known as the Listening Room, which plays

Story by Michael Caldwell | Photos by Joshua Nowicki

It’s awesome! Visit

oshua Nowicki bounces easily across the beach, deftly dodging tall grass and sand dunes. He barely takes his eye from the viewfinder of the digital camera pressed firmly against his red-bearded face. Beneath blue skies on a perfect fall day, he lines up the iconic St. Joseph Lighthouse on Lake Michigan and snaps away, capturing yet another postcard-worthy image to add to the impressive portfolio the self-taught photographer has amassed in a short amount of time. The 35-year-old is confident and self-assured while behind the lens, but turn the camera on him and he

UnionBrittin, Coffee House Sarah Pizza Transit

customer in 2010. “Because T-Bird and his family are all musicians in some way, the family wanted to incorporate music into the café that featured local and regional musicians, without competing with bar/live music venues,” Molly said. The location is definitely a place to check out for music or to relax in a local atmosphere.

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LENS

The bar area has a nice touch to it and the latte menu is extensive featuring a wide variety of unique blends, including a cayenne mocha created by Thornton. She is in charge of creating the menu and said her vision began “with the desire to have a more urban selection of real food and tasty drinks in a small-town, rural-like setting,

at 2 p.m. weekly. The event features local musicians who are only allowed to perform original songs — no covers. Real music. Unplugged. Acoustic. The coffee house recently hosted local musicians including Indiana native Jeff Ruby, Lauren Whidden and Uncle John Potthasthad a CD release party at the venue. One of the owners is local musician Mathew “T-Bird” Thornton. He is in charge of booking the musicians. Mathew was nicknamed T-Bird by a Union Coffeehouse

PICKS

• Goat Ch mini tow eese Sa lad (zucchin er of roaste : a baked onion, i, yellow sq d veggies gre uash, red and wa en pepp er, provo lnut-encrus eggplant) lone ch ted go bed of at an eeses, sp se ina rved on d balsami ch, lig htl a • Butte c, honey mu y tossed in rscotc stard crumb h dre le cru Buddino: Or ssing st with blond eo ies bu and top , butterscotc tterscotc h • Triple ped with sa h pudding lte milk ch Mousse: da d caramel rk oc chocola olate and chocolate, • Gran te mousse white ola Clu s cranb ster Co err and wh ies, currants okies: ite ch , ocola cashews te

BEHIND THE

The shop is backed up by track lighting when needed but the natural light shining through the windows is disguised to be warm and inviting.

URS

Mond ay Saturda -Friday — 7 a.m. to Saturda y — 8 a.m. 8 p.m. to y—8 a.m. to 8 p.m. 3 p.m .

QUICK

ARTIST SPOTLIGHT

The small bar area and open café space is designed to

ocals and summer home visitors have known about a unique establishment for years, but to many Michiana residents it is a hidden gem. Nestled on a quiet street in downtown Buchanan near the Buchanan Art Center and Buchanan District Library is Union Coffee House & Café.

Caffe Tosi

Molly Thornton

be welcoming. Upon arrival, the smell of espresso drifts through the air. Four-top tables line the windows. One of the most prominent features in the coffee house is a massive light with a black lamp shade decorated with black-and-white paisley underneath.

Enjoy coffee and lunch with a side of entertainment in downtown Buchanan

Visit

515 Ple asant St. Jo se (269) 98 ph, Michiga n 4908 http://w 3-3354 5 ww.ca ffetosi.c om HO

iana Life 40 | Mich

Union Coffee House

Union Coffee House & Café

view

I wantLife one!! Michiana has definitely brought -Krissy in business. Many people have come in because of the article featuring us.

We are delighted to be featured in the Winter edition of Michiana Life magazine!

t ats, grea Sweet tre shore ke on the la

115 E. Front St. Buchanan, Michigan 49107 (269) 409-7004 unioncoffeehouse.com

visibly gets uncomfortable. In fact, the Grand Rapids native is averse to having his own photo taken at all, instead preferring to preserve the aura of mystery and anonymity that surrounds someone who has built a reputation as one of the best outdoor photographers in southwest Michigan. Josh could be called somewhat of an overnight success — but more than 30 years in the making. With a master’s degree in anthropology, Josh worked for several museums in the state before taking a job as the director of community relations at the Krasl Arts Center in St. Joseph in 2011.

QUICK PICKS • Homemade Vegetarian Soups: Veggie chili, tomato florentine soup and creamy chickpea garlic soup • Full authentic espresso and steam bar �• Grilled Veggie Burrito Plate: Wild rice, black beans, cheddar cheese, spinach, avocado, carrots and fresh pico in a jalapeno wrap, with sour cream, salsa, and fruit garnish.

Michiana Life | 39

10 | Michiana Life

Michiana Life | 11

Why magazine advertising?

91%

of Americans read magazines

Magazine media grabs the attention of affluent customers

71%

Magazines read in the last six months (print and digital editions)

Magazines influence, inspire and endure

of adults say they have some interest in magazine advertising they have seen in the past 30 days.

More than 150 print magazines have thrived for over 50 years. (only 9 TV programs can say the same). 47 titles have succeeded for more than 100 years.

59%

of readers took action or plan to take action as a result of exposure to specific print magazine ads.

Magazines are #1 in reader engagement

The average reader spends

40 minutes

reading each print issue. Sources: Gfk MRI, Spring 2013, Fall 2012. Shullman Luxury and Affluence Monthly Pulse, March 2013. Gfk MRI Starch, January-December 2012. MPA Info Center, Mediafinder.com, Serial Solutions, Ulrichâ&#x20AC;&#x2122;s web, Museum of Boradcasrt Commiunications; 2012 data.

Readership starts strong and keeps growing â&#x20AC;&#x201C; across platforms Monthly audience accumulation by week

Magazines outperform TV and online for critical purchase drivers when it comes to brand awareness, brand favorability and brand purchase intent.

100

0 -1

on-sale date

weeks from on-sale date â&#x17E;¤

8 digital

Magazine readers recommend products and services to others. Trusted influencers are heavy print magazine users when it comes to telling others about vacation travel, healthcare, automotive, finance, technology and food. (Index) magazines websites ad-supported tv networks

People are most influenced and inspired by magazine media

I pay attention to or notice ads

145

Ads fit well with the content

139

It is a way to learn about new products

135 100 77

Inspires me in my own life

135

Gets me to try new things

131 100 81

I get valuable info from the ads

130

Ads help me make purchase decisions

130 100 85

I am more likely to buy products in ads

125

Inspires me to buy things

122

109

I trust it to tell the truth It is an escape for me

113 111

107 77

84 114

Sources: Experian Marketing Services, Simmons Multi-Media Engagement Study, Fall 2012. GfK MRI, Fall 2012. InsightExpress, 2013.

96 96

88 83

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ichigan and Indiana. Our Michiana region creates one community, one home, one life. The region possesses a diverse history and a future that’s one of the brightest. Michiana stands out, today, as a region known for its preservation of a small-town values and more temperate way of life. Michiana Life magazine holds true to and celebrates these grand traditions while embracing the new perspectives, energy and vitality of the 21st Century. Like the region, Michiana Life magazine possesses dignity and confidence enabling us to take readers on bold journeys through culture and history, and on to what lies ahead. Our pages convey warmth of the people and style of this proud region. Our content is intelligent, open minded, and as honest as down home cooking. Our foundation is in our editorial integrity which allows us to seamlessly integrate the thoughts and ideas of those that stretch over 1,200 square miles, and our understanding of the time-honored perspectives that have helped shape this region. We are … Michiana Life.

Market Living in Northern Indiana and Southwest Michigan has a deeper meaning than a mere “lifestyle.” This region holds an appeal to those who have lived here, and continues to draw others to move here because of its extraordinary legacy, rewarding quality of life and entertaining community. Michiana Life magazine strives to replicate the true spirit of the region and those who call it home. Michiana boasts a diverse economy that hosts businesses of almost any sector, and entrepreneurs of every stripe. Michiana Life holds its homes and its readers in high regard, and will be presented in beautiful photography, indepth and thoughtful articles on a range of topics, and use of the charm of this special place in an intelligent manner.

Reader/Demographics Michiana Life magazine is for those who call the region home, and for those who may want to in the future. From young transplants to fourth-generation old hands, our readers are unified by an active interest in the world around them. Whether our readers are looking to shop local businesses or attend cultural events, they are plugged into the scenes around them. The readers of Michiana Life magazine value creativity and inno-

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vation but also the distinctive elements of traditional life. Of course, that’s why they are drawn to the special charm of the region. Our readers are intelligent, upwardly mobile, and realize the potential for business and cultural opportunities springing up around the region. They hold jobs in a variety of industries and are involved in their community. They volunteer, start businesses, lead, vote and contribute to society. The readers of Michiana Life have a more open perspective than most, and travel whenever they can. They spend time outdoors and take pride in their image and appearance. Our readers also possess the very best qualities of the region itself – confidence, curiosity and a desire to actively participate in a unique way of life.

Distribution and Circulation Michiana Life magazine circulates 8,000 copies, distributed across Michigan and Indiana to upper-income households and at more than 200 locations. It will reach those who’ve lived here for generations, those who’ve transplanted here over the years from other areas, and those who are traveling and could potentially be members of the community. Moreover, all three of these segments of readers have a natural eagerness to learn more about Michiana and the communities within it. Michiana Life contains that sought after information about the region’s lifestyles, those who live nearby as well as those who once did, the culture, the history, the shopping, the dining and opportunities in their future.

Striving for

GREATNES S

St. Joe artis t uses Muh ammad Ali’s famous man tra to empo wer youth

EXAMININ

G THE KNOT Married coup les discuss life , lov and commitm e ent

For love of th

e game

Who said foo tball was jus t for guys? Female supe r fans show their spirit FALL 2014

Michiana Life

Seeing

Double

igh in on moms we Michiana of raising twins e experienc

d Caffeinate e c n ie b am p of coffee a cu Grabbing re than about mo verage just the be

ork Fa rm to F & Table

2015

Michiana Life

WINTER

r Tap Rocky Rive cuisine fresh, local serving up

MICHIANALife

Michiana Life magazine will satisfy this curiosity with strategic placements into the hands and homes of interested and connected readers that advertisers will want to reach.

pEoplE

In addition, the majority of the circulation will be available free of charge at upscale locations and retail outlets reaching our select readership where they shop, as well as circulate in hotels, medical offices, banks, real estate and Chamber offices throughout the two states. It will also be available to subscribers of the magazine for a low yearly price.

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ENTERTa

INmENT

shoppIN

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dININg

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IT’S SUPA H! Nile

Why I Love M

Sheriff Paul

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Best local destinations for fun in the snow

Advertising Inquiry To receive more information on advertising in Michiana Life magazine as well as to receive a complimentary copy of the most recent issue, please contact Mike Caldwell at 269-687-7700, or send an email to: mike.caldwell@leaderpub.com.

ichiana

Bailey opens

s woman tu rns love for felines into upscale art

WINTER 20

aRT

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Showcasing the best of Northern Indiana and Southwest Michigan.

HOUSE

beautiful

Step inside a one-of-a-ki nd Niles home

Content

By: Ted Yoaku

Kelli Ellis is an interior design er for all season truly in her elemen s. But when t. spring rolls around For Ellis, spring each year, she offers endless is of color. While opportunities to update and she always recomm refresh interior major pieces ends starting spaces with of furniture with a neutral touches in shades of foundation that by changing white, beige up accents and includes walls or brown, Ellis and accessories. loves to add “With a neutral seasonal flourish foundation,” es explains Ellis, refresh. Once “you don’t have you have the basics -- those to invest a lot stand the test pieces of furnitu of time or money of time -- the re that you absolut sky’s the limit to rugs, candle in terms of changi ely love and holders -- even will ng accents such the matting new look with on a picture. as valances, minimal change A neutral founda pillows, s.” tion opens the door to a

Food Restaurant profiles, local recipes and a guide to Michiana cuisine.

Home of Kelli Ellis, Niles, MI

SHOPPING

home decor for

au tu mn

Homes Showcasing Michiana’s most unique homes and easy DIY projects.

a collection of Michiana’s unique boutiques offer your home. affordable autumn themed decor for

Jar Lid Pumpkin Sorella’s Boutique, Granger, Indiana

Rustic Fall Sign Chickadee’s, South Bend, Indiana

$25

Mason Jar Flower Vases Michigan Shawnee Road Antiques, Baroda,

$20

Fall Pillows Bella’s Gifts & Memories, Niles, Michigan

$10 Each

Autumn Wreath RuST, Dowagiac, Michigan

$15

FEATURE

Arts & Culture Amazing artists, things to do and snapshots of residents who have been “spotted” on the town. Shopping Featuring unique businesses and discovering hidden treasures in local stores. Living Meet some of the region’s difference makers, get helpful tips to make life easier and much more. Spotlight Stories Get to know some of the amazing people, places and events in Michiana.

RECIPE

Standing Features A diverse collection of topics in every issue. homemade apple cider hot

In a large stock pot add to remove peel or seeds). Quarter the apples (no need enough to cover the apples. – just apples and fill with water up cheese cloth and tie, and allspice in a doubled Add sugar. Wrap cinnamon water. and and add this to the apples it frequently. Turn down (uncovered) checking on the heat after two hours Boil on high for one hour off Take hours (covered). heat and let simmer for two of simmering and let cool. consistency (a potato up the apples to a pulp like Remove spices and mash masher works well for this).

most of the juice has over a large bowl. When Once cool pour into a strainer of the pulp into a doubled up cheese cloth drained away, put the remainder no more juice comes out. (At this point either until and squeeze over the bowl little bits of pulp that remain with a cheese cloth the it). strain the juice to get out to catch them or just leave draped inside the strainer to a week or freeze it up in the refrigerator for Store in an air-tight container microwave or on the stove. for later use. Reheat in the St. Joseph –Submitted by Joanne Smith,

Ingredients

• 8 -10 apples (Use gala for a less tart or intense taste) • 1/2-1 cup sugar • 4 tablespoons cinnamon (or 4 cinnamon sticks) • 4 tablespoons allspice

Readership More than 30,000 people will read each issue.

8,000 copies mailed to more than 4,000 readers with a household income of more than $150,000; another 4,000 copies free at over 200 locations.

1,000+ readers of digital products Demographics

Primarily females ages 30-70 (But men will enjoy it, too!)

$150,000 or higher household income.

Active, engaged, vibrant citizens who love living, working and playing in Northern Indiana and Southwest Michigan.

• Premium Locations Cost per Insertion

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o Back Cover......................................... $2,200 o Inside Front Cover.............................. $1,800 o Page Three......................................... $1,600 o Inside Back Cover.............................. $1,500 o Center Spread.................................... $2,500

Full Page 8.626” x 10.5” or 9.125” x 11.125” (Full bleed)

Half Page 4.228” x 10.5” or 8.626” x 5.1681”

1/4 Page 4.228” x 5.1681”

1/3 Page 2.875” x 10.5” or 8.626” x 3.5”

o Double Truck...................................... $2,000

Annual Commitment.......... 4x.............................. 1x Cost per Insertion o Full Page............................................. $1,200..................................... $1,800 o Half Page............................................... $800..................................... $1,150 o Third Page............................................. $650........................................ $900 o Quarter Page......................................... $500........................................ $700

Edition................... Publishes............Ad Copy Due Spring...................................................... March................................... January Summer..................................................... June......................................... May Fall................................................... September.....................................August Winter............................................... December................................November Frequency: 4 times annually (Spring, Summer, Winter, Fall) Circulation: Michiana Life magazine prints a minimum of 8,000 copies quarterly and is available for pickup in upscale locations including medical offices, restaurants, banks, hotels, real estate offices and retail outlets throughout Michigan and Indiana. Readers may also purchase a yearly subscription to the magazine.

How to supply artwork: Print-ready ads may be sent in digitally to creative@leaderpub.com. Acceptable electronic art includes: High resolution PDF files; High-resolution CMYK TIFF files, 300 dpi at 100 percent ad size. Ads can also be created for your business at no additional charge.

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LEADER PUBLICATIONS • 217 N. Fourth Street, Niles, MI 49120 • (269) 683-2100

ADVERTISING AGREEMENT Advertiser:________________________________________________________________________________________________________________________ Contact:__________________________________________________________________________________________________________________________ Address:_________________________________________________________________________________________________________________________ Billing Address (if different):_________________________________________________________________________________________________________ Phone:________________________________________________________Fax:________________________________________________________________ Email:_________________________________________________________Web Site:___________________________________________________________

Premium Locations Cost per Insertion

Payment Terms: The Advertiser/Agency shall pay for any advertising specified in this agreement according to the terms specified on Michiana Life/Leader Publications invoices. All first time advertisers are required to provide prepayment, and, if credit application approved, may be billed for future advertising. In the event that timely payment is not made Michiana Life may reject advertising copy or cancel this agreement. If the agreement is cancelled at any time due to the advertiser not making timely payments, Michiana Life may re-bill the advertiser/agency for any outstanding balances due at the earned open or contract rate; whichever applies. Short Rate: It is also understood that in the event the advertiser does not meet the stated volume requirements during the contract period Michiana Life has the right to charge back to the advertiser the difference between the contracted rate and the actual rate earned per the magazine’s rate card. Ownership of Advertising Copy: All advertising copy created by Michiana Life remains property of the magazine, including all rights and copyrights therein. Advertiser understands and agrees they cannot authorize any form of reproduction for use in any other medium without the magazine’s prior written consent. Creative: Advertiser or its agency shall provide Michiana Life with camera ready materials by material close date of each issue. In cases which advertising copy is created by Michiana Life, the magazine agrees to provide advertiser with (1) ad proof prior to material close date. Michiana Life reserves the right to charge for proofs provided to advertiser after materials close date. ADDITIONAL NOTES:________________________________________

___________________________________________________________ ___________________________________________________________ ___________________________________________________________ ___________________________________________________________ ___________________________________________________________ ___________________________________________________________ Advertiser Signature: ________________________________________ Date: ____________ Michiana Life Signature ____________________