Member Spotlight on Mike Hrivnak

Meet Mike!

Mike is the Agronomic Director at Canopy Lawn Care, which serves the Triangle and Charlotte areas. He has been in operations overseeing their Agronomic Programs for six years.

Fast Facts with Mike

What services do you offer?

We offer Scientific Lawn Care Treatments coupled with broadcast enhancements to improve soil health. We also specialize in topdressing warm and cool season turfgrasses, as well as aeration and seeding.

What is one thing you wish people knew about our industry?

We’re more than technicians and landscapers pushing a spreader or pulling a hose. We’re trained professionals that have a passion for this industry!

What is something you’ve seen change in our industry over the years?

The improved materials that we can blend into a fertilizer bag or jug to feed plants is pretty awesome. I've been in the industry for a while and have enjoyed seeing some of the out-of-the-box thinking from the fine turf managers migrate into the LCO world as well.

What is one challenge you face in your business?

Explaining how we're different from our competitors. We focus on soil health and concentrate on feeding and building soil fauna to make their turfgrass system much healthier. This can take time, depending on the state of the system, and some homeowners struggle with this.

What helps you overcome this challenge?

Continuing education for our customers and our industry as a whole. We have much better plant food sources available to feed the turfgrass that allow us to do more with less!

What is one fun fact about you?

I love Lego’s. I can’t let go of this part of my childhood!

Why do you choose to be a TCNC member?

Being a part of a professional organization is so valuable. Not only for the friendships, but also for the sharing of ideas. I love gathering with the members of TCNC to geek out over turfgrass. Their advocating for our industry in our state and their connection to the NC State Turfgrass Program is awesome as well!