Winter 2021
The Virginia Nursery & Landscape Association Magazine
Member Highlight on
M EA DO W S FA R M S NUR S ER IES A N D LA NDS C A P E Plus,
DON’T M I S S M A NT S 20 2 2
January 5 – 7
Smithfield, Virginia Locations in Smithfield, Virginia Beach, Williamsburg, and Currituck, NC Local: (757) 483-1425 www.bcnursery.com Toll Free: (800) 343-4611
Shreckhise Nurseries
Growers of quality trees and shrubs in the Shenandoah Valley since 1936 shreckhise.com 800-628-5871
Quality natives. Crafted by hand. At White House Natives, we pride ourselves in being dedicated stewards of the land—not just a tree grower. As a grower solely invested in natives, we are nimble; focusing all our efforts into creating an exceptional end product by being hands-on at every phase. We invite you to visit our 60-acre operation in the heart of the Shenandoah Valley where we grow over 100 species from 1½” to 3” caliper. Come see the difference that time, care, and dedication makes in producing a superior native that can be a star in your landscape plan. You’ll be glad you made the trip.
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W hite H o u s e N a t ive s L LC
1917 Kauffmans Mill Rd · Luray, VA 22835-4337 540.860.2556 · sales@whitehousenatives.com whitehousenatives.com @whitehousenativesllc
Virginia Nursery & Landscape Association 5101 Monument Avenue, Suite 203 Richmond, VA 23230 Tel: (804) 256 2700 Email: info@vnla.org Published by: Leading Edge Communications, LLC 206 Bridge Street, Suite 200 • Franklin, TN 37064 Tel: (615) 790-3718 • Fax: (615) 794-4524 Email: info@leadingedgecommunications.com 2021 Officers and Directors Year indicates start of volunteer service to VNLA Board of Directors EXECUTIVE COMMITTEE President Seana Ankers 2017 Meadows Farms Nurseries and Landscape
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Vice President Jeff Howe 2016 Windridge Landscaping
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Secretary Treasurer Chris Dowdy 2020 Bennett’s Creek Nursery Past President / Board Recruitment / Christopher Brown, Jr. 2013 Lancaster Farms Executive Director Shellie Archer DIRECTORS Matt Deivert 2017 MANTS Board Representative South Riding Nurseries Neal Beasley 2019 Certification / VCH* Chair Timmons Group
CONTENTS | Winter 2021
Jeff Riggleman 2020 Kohler Equipment
DEPARTMENTS
8 Upcoming Event MANTS
6 President’s Letter
Member Highlight on Meadows Farms Nurseries and Landscape
Jason Stern 2021 Bailey Nurseries
10 News from VNLA 13 Index of Advertisers
14 Cover Story
Robin McCall 2020 Williams Brothers Tree & Lawn Service
13 Calendar of Events
Warner Winthrop 2020 Website Development Chair Bartlett Tree Experts EX-OFFICIO, VIRTUE OF OFFICE: Non-voting Laurie Fox, Ph. D. VA Tech Hampton Roads AREC David Seward Reynolds Community College Montpelier, VA
4 • VNLA News • Winter 2021
* VCH = Virginia Certified Horticulturist
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5
PRESIDENT’S MESSAGE
Growing into the
NE W Y EA R H
ello and Happy New Year! What a year it has been! When I was first asked to join the executive committee, I definitely did not imagine that I’d be serving as Vice-President and President during a pandemic. The board and I went into this with specific goals and timelines, which have had to be reset multiple times. While things have not always progressed in the exact manner that we hoped, circumstances enabled us to reset, reprioritize and to take extra time to ensure that all the advancements we are making are exactly as we
need them to be. This, in turn, will enable VNLA to continue to grow and better represent its members. Through everything, I have been able to rely on a strong Board of Directors and Executive Committee. On top of that, we have been fortunate to have an Executive Director who has the VNLA’s best interests at heart and who is diligent in making sure that even the finest details are addressed. More than anything, I was very fortunate to have Christopher Brown Jr. serving as Past-President this year. His board experience and guidance have been invaluable
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and will be greatly missed. While he will be moving on from the executive committee, we look forward to him staying involved in other ways. As my term has come to a close, I find comfort in passing the position along to Jeff Howe, with Chris Dowdy as a strong VP to support him. Jeff has been actively involved on so many committees and brings with him a level of passion that will make things happen. He will have a strong executive committee and board to collaborate with, and I am confident that the association will thrive under his leadership in the coming year. Many things the board has been working on the past several years will be put into action and tested this next year, and Jeff will be diligent to see them through to the next step. It has truly been a pleasure to serve as VNLA President. Know that I will spend my time as Past-President doing everything I can to connect with our members better and to find new board members who will help propel us forward and continue to give us a voice with our legislators and communities. If you think you or a staff member could be that person, please let me know. We strive to have a diverse board to better serve our membership, and we are always looking for people who are passionate about key issues facing our industry. While we do our best to represent our members, we know that it takes a unified voice and encourage you to be an active part of that voice. In closing, I would like to thank each and every one of our members and partners for your trust and involvement. Keep pushing forward, telling your stories and helping our industry and businesses grow! All the Best,
Seana Ankers
VNLA President Sankers.vnla@gmail.com 571-419-7228
6 • VNLA News • Winter 2021
Our New Environmental Institute is Working for You! Connecting with environmental groups
Dialoguing with politicians
Spreading the news about our great industry
Pollinator Protection Program
Protecting Sensitive Oceanfront Areas
Protecting The James River
In 2022, we will distribute another 25,000 pollinator-friendly wildflower seed packets – that’s a total of 10 million wildflower seeds that could create half a million square feet of new food and foraging space
In 2022, we are partnering with the City of Virginia Beach to plant 15,000 beach grass plants on critical beach areas. The City wants us to make this an annual event!
We are working with Virginia State University, Virginia Cooperative Extension, the James River Association and others to keep sediment out of the James River.
AND THIS IS JUST THE BEGINNING!
P.O. Box 5989 Virginia Beach, VA 23471 (757) 464-1004 virginiaturf@gmail.com virginiaturf.org
UPCOMING EVENT
MID-ATLANTIC NURSERY TRADE SHOW
Q + A with Vanessa A. Finney Executive Vice President What is most significant about MANTS 2022? Returning to an in-person show is very important for our exhibitors and attendees. Our virtual MANTS.com Business Hub served its purpose during a very difficult 2021, but there is nothing like doing business face to face. Companies know that MANTS means business, and everyone is looking forward to getting down to business in person once again.
How Does Attendance at MANTS Support the VNLA? Your attendance at MANTS 2022 provides for face-to-face access to more than 900 exhibiting companies, meaningful business opportunities with qualified buyers, peer-to-peer networking, and the latest and greatest new products. The VNLA, along with the MNLGA and WVNLA, is one of the three state sponsoring associations of MANTS. Proceeds from MANTS are distributed to these sponsors helping to fund the operations of the associations. Your MANTS registration offers great business opportunities for you while also ultimately supporting the associations working on your behalf. As you look to the return to face-to-face connections in Baltimore, will any elements from last year become part of your planning? We continue to plan a full in-person MANTS. We know our attendees and exhibitors want to meet in person and connect on the trade show floor, so that remains a top priority. But we also encourage our exhibitors to take advantage of their online MANTS.com business profiles to complement the in-person
experience. This allows attendees everywhere to connect online preshow to see a company’s product offerings which help identify and set a game plan for the show.
Any changes for 2022? While we plan for an in-person show, the health and well-being of everyone are of utmost importance. We are working diligently with our business partners from the Baltimore Convention Center, Visit Baltimore, Shepard Exposition Services, and housing block hotels to implement the best health and safety practices possible to ensure a successful event where everyone feels safe while conducting business. The Baltimore Convention Center and many of the downtown hotels are GBAC™ Star accredited facilities. In addition, the Convention Center has more than doubled sanitizing availability throughout, updating its cleaning and sanitizing efforts with the health and safety of all guests in mind. For the latest information on our health and safety practices, please visit our website at MANTS.com. We ask all participants to adhere to these practices so that everyone can have a safe and enjoyable experience.
How can people attend MANTS? MANTS 2022 will return to the Baltimore Convention Center January 5–7, 2022. Registration is now open and runs through January 7. The cost is $20 before December 1 and $30 thereafter and onsite. The official MANTS housing bureau is also now open, offering discounted housing at nine downtown hotels. Learn more at MANTS.com. •
MID-ATLANTIC NURSERY TRADE SHOW P.O. Box 818 • Brooklandville, MD 21022 • 410-296-6959 • MANTS.com Twitter.com/MANTSBaltimore • Instagram.com/mantsbaltimore • Facebook.com/MANTSBaltimore #mantsbaltimore • #mants2022
8 • VNLA News • Winter 2021
MANTS 2022 ®
Business to Business • Face to Face
Means business
the masterpiece of trade shows™
January 5-7 As always, MANTS MEANS BUSINESS. It is the one show where buyers know that they can find all the plants, products, and services their business needs. Exhibitors can count on meeting a steady stream of well-qualified current and new customers. And when the business day is over, Baltimore’s Inner Harbor area offers a wide variety of hotels, restaurants, and attractions. So make your plans now to attend MANTS.
Baltimore Convention Center
mants.com
P.O. Box 818 • Brooklandville, MD 21022 410-296-6959 • fax 410-296-8288 Social icon
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On-line Registration is available 24/7 beginning October 1.
NEWS FROM VNLA
IN MEMORIAM JOHN RANDOLPH PRILLAMAN, SR. John Randolph Prillaman, Sr., 95, of Penhook, VA passed away on Wednesday, September 29, 2021, at his residence. He was born on July 7, 1926, in Callaway, VA to the late Herbert Lee Prillaman and Minnie C. Jamison Prillaman.
Impact Washington The Summit Representatives from all around the country came together for AmericanHort’s Impact Washington The Summit, this September to advocate for our industry. VNLA was proud to have a great showing from member companies, business partners, officers and non-members. Attendees had the opportunity to learn more about the issues impacting our industry and how to effectively advocate on our behalf. They were also able to meet with many of our legislators and staff members to tell their unique stories. It is through these individual, but collective stories that we can make a true impact on our legislators. We would like to thank all of those who took the time out of their week to represent our association and industry. •
Mr. Prillaman started the Virginia Certified Horticulturist Program and was the President at the Virginia Nursery Association in 1980. Randolph owned and operated Prillaman Nursery since 1951 and was a member of various state and federal Horticulturist Associations.
L-R Ed Tankard (Tankard Nurseries), Tim Huerth (Farm Credit of the Virginias), Art Parkerson (Lancaster Farms), Julie Zeijlmaker (Battlefield Farms); Congressman Ben Cline (VA 6th District), Seana Ankers (VNLA President, Meadows Farms), Megan Wright (másLabor), Richard Keeth (másLabor), Christopher Brown, Jr. (VNLA PastPresident, Lancaster Farms, Jim Saunders (Saunders Brothers)
Surviving is his daughter, Judith Meador (Stan Tonn) of Rocky Mount, VA; sons, John Randolph Prillaman, Jr. (Kathy Hensley) of Elkton, VA, Daniel Prillaman (April) of Perkins, OK, and C.D. Prillaman (Emily) of Ridgeway, VA. He is also survived by his longtime partner, Jean Roberts of Penhook, VA; and his grandchildren, Skyler Prillaman, student at HPU, Lucas Prillaman (Morgan Kremzar) of Charlotte, NC, Beth Terrier (Alex) of Richmond, VA, Adrienne Abrahamson (Paul) of Texas, Jennifer Jackson (Thomas) of Kenley, NC and Laura Lamb (William) of Sophia, NC; and seven great-grandchildren. A graveside memorial service was held on Saturday, October 9, 2021, at 2:00 p.m. at Prillaman Family Cemetery, Foothills Rd., (Route 642), Callaway, VA with Pastor Mark Long officiating.
PAUL L. SMEAL, Ph.D., Professor Emeritus of Horticulture, (1960 – 92) Paul Lester Smeal, age 89, of Blacksburg died, Tuesday, August 24, 2021, at Lewis Gale Hospital-Montgomery. He was born in Clearfield, PA. on June 11, 1932. He is survived by wife, Gladys Smeal, daughters, Gwen Woods, Tracy McLean, son, Lester Alan Smeal. Graveside service was conducted Friday, August 27, 2021 at 11:00 am in the Westview Cemetery. Arrangements by McCoy Funeral Home, Blacksburg. •
10 • VNLA News • Winter 2021
L-R Christopher Brown, Jr. (VNLA Past President, Lancaster Farms), Richard Keeth (másLabor), Ed Tankard (Tankard Nurseries), Megan Wright (másLabor), Art Parkerson (Lancaster Farms), Seana Ankers (VNLA President, Meadows Farms), Congresswoman Abigail Spanberger (VA 7th District), Jim Saunders (Saunders Brothers), Julie Zeijlmaker (Battlefield Farms)
L-R Seana Ankers (VNLA President, Meadows Farms), Nick Barbash (Senator Tim Kaine’s Legislative Director), Megan Wright (másLabor), Jim Saunders (Saunders Brothers), Julie Zeijlmaker (Battlefield Farms)
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Garner, NC 27529
Horticulture Short Course Update The Mid-Atlantic Horticulture Short Course (MAHSC) will be on hiatus for 2022. We are taking time to thoroughly evaluate how we deliver our programming, the needs of the industry, and the future role that The Virginia Horticultural Foundation will fill. A list of alternative CEU providers can be found on our website at www.mahsc.org as well as a full statement concerning the hiatus. •
Virginia Nursery & Landscape Association
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NEWS FROM VNLA • continued Byron Wates Award Recipient The Northern Virginia Nursery and Landscape Association (NVNLA) would like to congratulate Paul Eden, of South Riding Nurseries, as the 2021 Byron Wates Award Recipient. The Byron Wates Award is given annually to an individual who is selected by the Board of Directors for outstanding contributions and dedication to our association and industry. Paul has been a dedicated leader and positive influence in the Green Industry for decades. He served as NVNLA President for multiple terms, helped create the Hardscapes Committee and served on the Green Industry Seminars and Golf Outing Committees. While serving as President, Paul helped the association to embrace technology in a digital world, while growing association membership and reserves. Special appreciation goes out to South Riding Nurseries for hosting the Annual Awards Dinner, which was postponed from the normal winter meeting, due to COVID restrictions. • 2021 Byron Wates Award Recipient, Paul Eden (South Riding Nurseries)
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12 • VNLA News • Winter 2021
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INDEX OF ADVERTISERS
CALENDAR OF EVENTS
Bennett’s Creek Nursery...................2 www.bcnursery.com
Better Bilt Products...................18, 19 www.bbponline.com
Bremo Trees...................................13 www.bremotrees.com
Cam Too Camellia Nursery, Inc.......6
MANTS
MID-ATLANTIC NURSERY TRADESHOW
January 5 – 7, 2022 BALTIMORE, MARYLAND
www.camtoocamellia.com
Fairview Evergreen Nurseries............5 www.fairviewevergreen.com
Leading Edge Communications.......12 www.LeadingEdgeCommunications.com
másLabor..........................................5 www.maslabor.com
The statements and opinions expressed herein are those of the individual authors and do not necessarily represent the views of the association, its staff, or its board of directors, VNLA News, or its editors. Likewise, the appearance of advertisers, or their identification as Virginia Nursery & Landscape Association members, does not constitute an endorsement of the products or services featured in this, past or subsequent issues of this quarterly publication. Copyright © 2021 by the Virginia Nursery & Landscape Association. VNLA News is published quarterly. Subscriptions are complimentary to members of the Virginia Nursery & Landscape Association. Third-class postage is paid at Jefferson City, MO. Printed in the U.S.A. Reprints and Submissions: VNLA News allows re- printing of material. Permission requests should be directed to the Virginia Nursery & Landscape Association. We are not responsible for unsolicited freelance manuscripts and photographs. Contact the managing editor for contribution information.
Pender Nursery, Inc........................11 www.pendernursery.com
Shreckhise Nurseries.........................2
Where agriculture and nature meet
shreckhise.com
Virginia Turfgrass Council................7 www.vaturf.org
Wellmaster Carts..............Back Cover www.wellmaster.ca
White House Natives........................3 www.whitehousenatives.com
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434.842.8733 email@bremotrees.com www.bremotrees.com
Virginia Nursery & Landscape Association
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COVER STORY
Member Highlight on
MEADOWS FARMS NURSERIES AND LANDSCAPE
Roadside Stands
All photos courtesy of Meadows Farms Nursery
M
eadows Farms Nursery celebrated their 61st year in business in 2021, and is the area’s largest independent garden center. What started as tomatoes being sold door to door in little red wagons has grown to what is now 18 locations surrounding the Washington, D.C. area and a fullservice landscape and hardscape division, as well as a grounds maintenance division and Mosquito Shield franchise. With locations from their Great Big Greenhouse location in Richmond, Virginia to Burtonsville, Maryland and many areas in between, there’s almost always one near you. This includes one location in West Virginia. Meadows Farms Nurseries is managed from the top down, starting with President Jay Meadows. Decisions are made there and passed down through collaboration with the Vice Presidents, who also serve as regional managers over the nurseries, who have their own management staff to oversee day to day staff and operations. In this way, the nurseries are all managed in a similar fashion, with everyone working from the same blueprint. Meadows Farms’ retail nurseries offer a great selection of plant material, as well as hardscape material, including bulk and bagged rock, flagstone, bulk and bagged mulch and soils, sod, and a full selection of quality plants of every kind. Meadows also offers a significant discount to Landscape professionals and is happy to special order for companies in need. They can also offer special pricing for large volumes of their products. This flexibility continues to grow the wholesale side of the business, as well as the retail and landscape sides and stems back to the roots of the company.
14 • VNLA News • Winter 2021
Bill “The Farmer” Meadows
The late Bill “The Farmer” Meadows was born and raised near Beckley, West Virginia, where he married his childhood sweetheart, Betty, and enlisted in the Army. When his enlistment was up, Bill and Betty returned to West Virginia and enrolled in Marshall University. After receiving their degrees in Education, the Meadows moved to Fairfax County, Virginia, where Betty worked as a librarian and Bill as a Physical Education teacher and football coach. During his ten years of teaching, Bill developed a plan for keeping his students and himself productive during summer vacations. He would go to the Farmers’ Market in Washington, DC and buy tomatoes, which his students would then sell door-to-door
Jay Meadows, President and Owner of Meadows Farms Nurseries
from the little red wagons that you would later see for many years in the nurseries. The vendors in the market gave Bill the nickname “Farmer,” and the name stuck. Several years into the business, Farmer began setting up roadside markets in the Northern Virginia area, which eventually led to their first permanent produce stand in Sterling. The produce business proved to be quite lucrative, so Farmer eventually gave up the teaching and coaching that he loved so much, in favor of being a full-time “Farmer.” Betty continued working and keeping books in the evenings after work, until it became too large of a job to do part-time, so Betty resigned from teaching in favor of working alongside her husband.
The produce era was short-lived, however, as they began to explore other avenues of expanding their product line, including the addition of a line of nursery stock. What started with a distressed load of plants, working after dark to unload with a few rough signs in front of every group became the nurseries that surround the metropolitan area today. That first weekend with plants was phenomenal, leaving the till full and field empty. From there, Farmer began ordering plant material every week and selling it at a very low mark-up, which gave him his “discount” reputation. Selling to their niche of value-minded customers is a philosophy that stays with Meadows Farms to this day.
Virginia Nursery & Landscape Association
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COVER STORY • continued In the fledgling state of the nursery business, Farmer noticed that local nurseries priced their stock beyond the means of many average homeowners, making the acquisition of landscaping a luxury. The possibility of working with a designer was unimaginable. Farmer’s dream was to make landscaping a possibility for everyone, which resulted in the Landscape division being born. In addition to offering the best plants at the best price, he pioneered the idea of free landscape consultation for his clients, and later a Lifetime Warranty on installed plants. While the inhome consultations have increased in price slightly over the years due to popular demand, seasonal free design service at the retail nurseries and lifetime warranty on installed plants has remained. Meadows Farms Landscape division has grown over the years to include housing 39 designers and sending out well over 70 crews a day, who put in more than 3,500 landscape projects a year. Meadows Farms Grounds Maintenance was launched in 2006, opening the door to another area for Meadows Farms to work its magic. This division allows clients access to professional lawn and garden maintenance, delivery and planting of smaller plant orders and garden enhancements using annuals and perennials. While Meadows Farms has grown significantly over the years, some basic philosophies have not changed. This includes the courtesy of saying a simple “thank you” at each stage of the checkout process at the nurseries, including a sign thanking each person for being a “Meadows Farms Person.” This policy was set when Farmer noticed that many businesses he dealt with didn’t seem to appreciate his business and that clerks and staffers often neglected to thank him for his business. Meadows Farms is thankful for not only the retail and landscape clients who frequent their nurseries, but for all of the re-wholesale clients who continue to come in each season. They continue to offer the best prices possible for all of the quality products they carry and to serve their customers in the best possible way. During the pandemic, this has included offering “safe” shopping spaces, with outside checkout in many cases, as well as curbside pick-up and delivery. Meadows Farms has been a member of VNLA for many years, and they were “very appreciative in the work that VNLA did that allowed nurseries to be deemed ‘essential’ [in 2020 and 2021].” That distinction allowed them to have one of the best years in their history and to avoid what would have been a “complete disaster,” had they been shut down. They “would like to thank VNLA for their efforts to make this happen” as it “truly benefitted all nursery operations in the state.” Meadows Farms hopes everyone in our industry has a great year in 2022. They are cautiously excited about what the year will bring. As always, they will continue to work with their valued partners that supply their products, many of which are located in Virginia and Maryland, which brings great value to all of their customers. These relationships are very important to them and vital to their operations. They are “very appreciative of the longtime relationships” with all of their suppliers and “look forward to continuing these well into the future.” They would like to add a simple “thank you” to all of the growers and other vendors and all of the companies that shop with Meadows Farms on a re-wholesale basis. •
16 • VNLA News • Winter 2021
Part of the rock and bulk area selection
South Riding location in Chantilly, VA
Landscape Designed and Installed by Meadows Farms (designer Hugh Perry, installed by Florentino Calles and Jaimie Molina and their crews)
Virginia Nursery & Landscape Association
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