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DIGEST
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DATA MANAGEMENT TRENDS IN 2022 We are nearly halfway through 2022, and now would be a good time to review what trends in data management have emerged so far. In this blog post, we will discuss some of the most important trends we can spot so far, and explore how they will develop further by the end of the calendar year. We will also take a look at how Java developers can take advantage of these trends to create innovative data management platforms. But, first of all, let’s summarise what data management platforms are.
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Issue 64 I June 2022
DATA MANAGEMENT PLATFORMS A data management platform (DMP) unifies the collection, organisation, and activation of first-, second-, and third-party audience data from any source, including web data, data from your smartphone, and beyond. It’s the foundation of data-driven marketing, allowing companies to acquire personal insight into their audiences. DMPs are useful for businesses because they do not only store big, heavy, raw data. They also allow for the data to be sorted and analysed, thus enabling the marketing managers to use it effectively for each following campaign“”””””””””. The data is collected over many different platforms and can be used for personalised ads, customisation of content, targeted campaigns, etc. This makes it a significant tool in optimising a marketing and sales funnel.
