Title: 5 Tips Dental Businesses Can Use to Improve Their Marketing Strategy Keywords: marketing strategy Secondary keywords: go to market strategy Related keywords: content marketing strategy, social media marketing strategy
Content: ---Dental practices should understand the increasing competition in the industry. Word of mouth can only get you just as far. Additionally, there is still a stigma among the younger generations when it comes to having an appointment with a dentist. From the fear of sitting in the dentist chair to rumors about overcharging in services and malpractice - there are several other factors that make it a struggle for a person to find someone they could trust their teeth with. Without an effective marketing strategy to compel new clients, growing your practice can be quite challenging.
Go to Market Strategy for Dental Businesses Growing a dental practice is all about keeping the clients that you have while acquiring new patients at the same time. Ideally, a dental practice should have at least 20 new clients every month to be able to thrive as a business. However, finding those new clients can be taxing. In Australia alone, around 650 dentists graduate annually. In June 2021, a total of 24,984 dental practitioners registered at the Dental Boards, with only 856 professionals registered as nonpracticing. With the growing number of competition in the market, how can a person or a dental business thrive? In the age of digital technology, the only way to market your dental service to your market is through digital marketing.
Digital Marketing for Dental Practices Your audiences are located online. Thus, creating a solid digital presence is essential to achieve a scalable growth for your brand. A website, presence in directories, social media channels and Google are just some of the places where clients look for products and services they need. With digital experiences accessible to devices such as mobile phones, a device that serves as a necessity for this generation, being present in localized searches, generated from mobile devices is also essential. On top of your traditional marketing practices, going digital and building your brand online is essential. Here are five marketing strategies perfect for improving your dental service marketing
strategies.
Creating a Google My Business Page If your brand doesn't have a Google My Business Page, you need to create one now. It is one of the top things your business should have if you would like to improve your online presence.This is the key to improve your local search engine visibility. Why go local? In Australia, there are around 60 dental professionals for every 100,000. That is around 1600+ people per dental professional. This simply means that your local audience alone is a sufficient source of new and regular clients for your practice. Essentially, a Google My Business Page is a verified source of information about your dental practice. The listing features your location, business hours, related photos, professionals serving your business and other details about your practice. A complete and solid GMB listing can help your dental practice show up in searches, ideally in local searches, especially for searches looking for dentists or dental practices near their area.
Optimizing Your Website A website is your business address online. Creating a website connects your dental practice to thousands of opportunities in getting noticed digitally. Your website is the platform where your audiences can learn more about your brand - the services you offer, credentials, the professionals practicing in your clinic, how to book an appointment and many more. A website also serves as your avenue where you can talk to your audiences, creating engagement. To be able to make your website an effective communication tool for your audiences, optimizing its content and the user experience you offer for your potential clients is a must. Your website design alone should be easy in the eyes and navigate. Relevant information should be complete, making it easier for ordinary audiences to understand. Providing authoritative content, helpful to suffice your audience's needs is also a must. A combination of content, images, forms and videos, laid out in a comprehensible and easy to use website makes it easier to engage with what your potential clients need.
Consistent, Relatable and Useful Content Content is King. With useful content, you do not only populate your website with keywords that could potentially help your rank in search engines. Providing useful, relevant, consistent and timely content allows your brand to build its trustworthiness and credibility online. Would you trust your teeth and other dental needs to someone who barely knows anything about dental?
As a part of your content marketing strategy, it is important to create a plan, prior to providing your audiences with content. Research for the right and convert keywords suitable for your dental practice. Invest in taking the time to create a list of general and local keywords you can work your content with. Based on these keywords, build a content calendar suited for every type of audience on your website - regular clients, new clients and clients seeking to change service providers for their dental needs. You can provide content such as oral health tips, new techniques in dentistry, common dental problems and solutions and other content your audience may find useful.
Building Your Social Media Presence Alongside your content marketing strategy, your dental practice should be investing in a social media marketing strategy. Your audiences, both your and old are using a form of social media. Facebook alone roughly has 2.89 billion monthly active users. Interestingly, social media has been a source of information, especially for products and services offered online. Halt of these monthly users rely on social media to learn about the product they are interested in before making a purchase. Leveraging social media for your dental practice is too much of an opportunity to miss. Make your social media channels entertaining, fun and informative at the same time. Maintain the voice of your brand while providing your audiences with different types of content beneficial to them. You can highlight video testimonials, reviews or recent advancements your dental practice offers. Advertising in social media also makes it easier to target potential leads and clients locally.
Increasing Brand Awareness Through Ads Marketing Facebook ads can really do wonders for your dental marketing efforts. But why settle on Facebook alone when you can explore other platforms such as YouTube, TikTok, Instagram and Google to host your advertisements. Using ads is an effective way in accelerating your digital marketing campaigns. Pay-per-click ads is a good platform for online advertising you can tap into. You only pay for the engagement your ads get. Online ads are very effective in increasing brand awareness and acquiring leads from audiences that are aligned with the demographics and the type of audiences your brand is intended for. With the right ads marketing technique, you can earn ten times in conversion versus the amount you spend on online advertising. In creating online ads, it would be ideal to create mobile-friendly ads. Remember, everyone is carrying a mobile device of sorts and accessing the internet through a mobile device. Leverage the power of videos and develop a funnel strategy for your ads, in whichever platform you
intend to host it. Dental marketing strategies work, if you take time to invest and know what works for your brand and what does not. It takes a few trial and errors before arriving at a comprehensive campaign for your dental practice. As the market and the dental industry evolved, keeping up with the trends, while staying true to your brand helps your brand grow and achieve greater heights.