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INTRODUCTION

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Italy/Piemont

Italy/Piemont

The goal of the organisers prior to the first edition of “144 – A Matter of Honour” in July 2016 was clearly defined: Creating a unique and extraordinary golf event! The biggest golf tournament in Europe, consisting of 1,200 amateurs from all nations and all handicap classes, competing in their teams in the “Ryder Cup of Amateurs.” Similar to the Ryder Cup, the famous team competition between the USA and Europe in which there is no prize money, “144” is all about honour. The prizes, with a total value of 70,000 euros, are not intended to go to the winning teams themselves, but rather to promote the respective club’s internal student and youth teams. What an excellent idea to promote young talent!

An exciting, spectacular and unique idea became reality: Within 4 years, the event has grown to a number of over 1000 participants, which was fully booked in 15 minutes. Moreover, the media echo was also an impressive proof of the strong pull of the event concept. Participants and sponsors were both thrilled by the inspiring, emotional event. Since 2023, three tournaments will now be held annually, in Malmö (Sweden), Bad Griesbach (Germany) and in Carinthia at the Lake Wörthersee (Austria). And for 2024 another “144” is planned in Bogogno (Italy).

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