e v a S f o y r o t S e h T
Once upon a time, there was a little town named Central
Falls where all the earliest chocolate mills used to be. for this reason, it was
known as chocolateville throughout new england. However, as bigger factories and markets settled in, chocolateville soon became history. Today, Central Falls struggles economically and financially. And Since it declared for bankruptcy in 2011, somebody needed to take action.
that’s where the vision of one man comes in...
Meet Mike.
He’s a leader in the RI community, inspiring passion, pride, and action among residents.
AFTER HEARING ABOUT CENTRAL FALLS, Mike searcheD for ways he COULD help THE COMMUNITY. ONE DAY, WHILE LOOKING into THE HISTORY OF THE CITY, HE MADE A DISCOVERY.
RHODE ISLAND HISTORY
2010: Central Falls declares bankruptcy 18th Century: Central Falls was once called as Chocolateville
w did you kno you’re the atier last chocol falls? in central
Chocolatier I want d n a , yeah **** e h t t to ge here. f o t u o
an idea. e v a h I ! it a w colate o h c e k a m Let’s bars!
Mike's RESEARCH OF CHOCOLATEVILLE also LED him to discover Andrew Shotts, the last chocolatier in Central Falls! AND SO HE PAID HIM A VISIT.
Andrew agreed to stay and make the chocolate. along with his help came the help of a family-owned printing company as well as a local artist who designed the wrapper that told the story of chocolateville.
SAVE
CHOC
OLATE
VILLE
With the help of more friends, the chocolate was first sold at Whole Foods as a special sale. it was an instant hit and people began spreading the story of save chocolateville.
br
g n i eak
s w ne
! ! ! ! e e v ll i a v e s t a l o oc
ch
It became a sensation! 200 newspapers covered the story nationwide and New partners in the RI community started selling the Chocolate permanently.
The chocolate bar succeeded not only in raising awareness, but also in generating revenue. With a 55% profit margin, they raised $10,000 directly for charity.
: E U N E V E R
$2.25 : s d o o G f 1) Cost o it: $5.00 n U r e p ue 2) Reven in: 55% g r a M t i 3) Prof
With the money raised, Mike ran a competition to learn what the kids of Central Falls wanted for their community. It was important that this was about kids helping kids.
Mike Ritz
Chocolatier
Mayor
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the future? ?
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ibutio
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BR
AN
G
community development
UCT D O R N P ATIO C I F I IVERS
G DIN
IN D N U
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distr
PA
CK
AG
ING
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Despite A GREAT FIRST YEAR, Mike STILL FACED challenges REGARDING SAVE CHOCOLATEVILLE’S FUTURE. While Mike was pondering many options for the future, he received a phone call.
Hello?
Hi mike!
it’s kelly from svpri. I have some risd students who might be able to help you out.
The four of them met and came up with an exciting new plan for the future of save chocoville.
the plan! business development
cOMMUNITY DEVELOPMENT
Distribution product diversification
Create a platform
Finance
identity
packaging
revival public spaces
THE NEW STORY OF SAVE CHOCOLATEVILLE WILL BE ABOUT MORE THAN CHOCOLATE - IT WILL BE ABOUT COMMUNITY. TO BE CONTINUED...