Rebranding Project!
In collaboration with Design for the Environment! Prepared by Leah Erica Chung!
Current Logo! Three-tone globe in perspective with text wrap and two-line slogan below.!
Current Market! Predominantly organic colors / greens, blues, browns! Most often circular logo shape! Most often conveying soft image / “friendly” “green” “eco”! LEED and Energy Star / boldest brands!
Current Market! Most often circular logo shape! Most often conveying soft image / “friendly” “green” “eco”! LEED and Energy Star / boldest brands! Predominantly organic colors / greens, blues, browns!
New Criteria!
Visible / Recognizable !
Scalable!
Unique!
Concepts!
Concept 1: Prestige!
Concept 1: Prestige! This concept is based on the viewpoint it gaining the approval of the EPA and meeting its strict guidelines should be an achievement to celebrate. Pennants are used to show support for a certain sports team. ! Unique pentagonal shape stands out from the usual circle or square!
Concept 2: Protection! The semi-circle shape represents a protective dome. It is also a unique shape not found in the typical eco-label.!
Concept 2: Protection! The semi-circle shape represents a protective dome. It is also a unique shape not found in the typical eco-label.!
Concept 3: Symbolism!
Concept 3: Symbolism! Based off of the simplicity of the copyright logo, this bold “H” stands for “Human” and denotes that the product is human-friendly.!
Introducing DfE to:
 Consumers!
In collaboration with Design for the Environment! Prepared by Leah Erica Chung!
Education Series
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In collaboration with Design for the Environment! Prepared by Leah Erica Chung!
FUTURE EXTENSION / POSSIBILITITIES OPE + DFE -‐-‐-‐-‐> GET TOGETHER ROUNDTABLE FOR VARIOUS RETAILERS– HOSPITALS, SCHOOLS, AIRPORTS, ETC
Thank you!