MY NAME IS LEAH FRYE & I’M A GRAPHIC DESIGNER. A Graphic D esigner (/grafik/ dih-zahy-ner/) i s s o m e o n e w h o i s w i l l i n g t o t a k e s o m e o n e ’s ideas and bring them to life in a way that innovates, captivates and inspires. Graphic Designers often come with, but are n o t l i m i t e d t o : L a p t o p s d e s p e r a t e fo r m o r e storage, Sketch books spilling with ideas. insane amounts of caffeine and ideas you w o u l d n ’ t h av e o r i g i n a l l y c o n s i d e r e d .
1
PROJECT
5 3 PROJECT
N E W L I F E AT P A R K S T R E E T
PROJECT
B r a n d i n g + P r i n t + We b D e s i g n
MYSTERY TRIP SUITCASE PARTY B r a n d i n g + P r i n t + We b D e s i g n
2
PROJECT
B OY S & G I R L S C LU B S U M M E R C A M P B r a n d i n g + P r i n t + We b D e s i g n
LO STNAUT
Mobile app + UI Design
4
PROJECT
S E C O N D N AT U R E S K I N C A R E B r a n d i n g + A d v e r t i s i n g + We b d e s i g n
6
PROJECT
9 8 PROJECT
MEALS FOR MOMMY Branding + Advertising + Packaging
PROJECT
PROTON U Branding + UI Design
7
PROJECT
BURT’S BEES A d v e r t i s i n g + M o b i l e We b D e s i g n
M AT T ’ S M AT H L A B
Branding + UI Game Design
1
N E W L I F E AT P A R K S T R E E T C H U R C H
New Life at Park Street began with a handful of believers who remained from the original church that star ted on M c D u f f Av e n u e o v e r 5 0 y e a r s a g o .
DESIGN CHALLENGE Sinc e moving locations, New Life has experienc ed a change in the church d emographic and rec ognizes the need to cater to a younger audienc e. T h e c h a l l e n g e i s t o d e s i g n b r a n d , p r i n t a n d w e b m a t e r i a l s fo r a c h u r c h that is already established in a community and will please members both young and old.
DE SIGN SOLUTI ON T h e c h u r c h s t a n d s t o d ay w i t h t h e o r i g i n a l s t a i n e d g l a s s w i n d ow s , b e au t i fu l w o o d b e a m c e i l i n g s , a n d a r c h e d s a n c t u a r y . T h e s e a r c h i t e c t u r a l e l e m e nt s w e r e u s e d a s i n s p i r at i o n fo r t h e d e s i g n b e c au s e t h ey c o m mu n i c at e t h e r e s i l i e n c e a n d s t r e n g t h o f t h e c h u r c h . T h e s e e l e m e nt s w e r e t r a n s l at e d i nt o m o d e r n d e s i g n a c c e nt s a n d a r r a n g e d i n a w ay t h at p r e s e r v e d i t s f a m i l i a r i t y . T h e r e s u l t i s a n e f f e c t i v e b r a n d t h at e n c o m p a s s e s t h e o r i g i n s o f t h e c h u r c h , b u t w i l l h e l p t h e m c e l e b r at e t h e i r n e w , m o d e r n d i r e c t i o n .
2
B OY S & G I R L S C LU B S U M M E R C A M P
The Boys and Girls Club of Nor theast Florida (BGCNF) hosts a n e d u c a t i o n a l s u m m e r c a m p a n n u a l l y a s a w a y t o i nv o l v e and better suppor t the surrounding community.
DESIGN CHALLENGE B e c a u s e B C G N F p r o v i d e s t h e s u m m e r c a m p fo r c h i l d r e n i n t h e i n n e r - c i t y area, they are in constant need of donations. Their goal is to sponsor a n d r e g i s t e r a s m a ny c h i l d r e n a s p o s s i b l e , t h e r e fo r e t h e d e s i g n c h a l l e n g e is to brand and promote the summer camp in a way that is appealing to both kids as par ticipants, and adults as potential sponsors.
DE SIGN SOLUTI ON A s a s o l u t i o n , t h e fo l l o w i n g p i e c e s a r e b r a n d e d w i t h t h e t h e m e “ C o o l s u m m e r s s t a r t h e r e ! Yo u r d o n a t i o n s h e l p t h e m s t a y h e r e . � T h e t h e m e is then accompanied by bright vibrant colors and iconography that represents all of the fun activities that the camp has to offer. The visuals get kids excited to attend and the headlines encourage parents to donate and register their child.
SPONSOR POSTCARD KIT
SPONSOR POSTCARD KIT
BGCNF has suppor ters in their community who regularly
Because the goal is to enc ourage donati ons and
d o n a t e a n d fo l l o w t h e i r n e w s l e t t e r a n d s o c i a l m e d i a
sponsorship, the postcard will be mailed with one of two
accounts. In addition to normal monthly updates, a
response card designs (featured above) so that they
p o s t c a r d w i t h i n fo r m a t i o n a b o u t t h e s u m m e r c a m p w i l l
can donate immediately. These postcards also feature
be mailed out to show them how they can continue their
mandatories such as a microsite address which will ser ve
s u p p o r t a n d m a k e s u r e w e a l w a y s h av e c o o l s u m m e r s !
t o f u r t h e r i n fo r m t h e c o m m u n i t y a b o u t t h e s u m m e r c a m p .
SUMMER CAMP MICROSITE
SPONSOR POSTCARD KIT
T h e m i c r o s i t e fo r B G C N F w o u l d s e r v e a s a e n t r y p o i n t
To av o i d t h e p o s s i b i l i t y t h a t a v i s i t o r w o u l d l e av e t h e
into their full site. Visitors would first be directed to the
microsite altogether, high contrast illustrations and colors
microsite and can then choose the option to enter the full
h av e b e e n p u t i n p l a c e . A l s o t o w a r d s t h e t o p a r e t w o c l e a r
site if they aren’t interested in learning more about the
n av i g a t i o n p a t h s , t o d o n a t e o r r e g i s t e r , b o t h o f w h i c h
s u m m e r c a m p , o r t o d o n a t e o r r e g i s t e r a c h i l d fo r c a m p .
suppor t the BGCNF summer camp.
3
LO STNAUT
Lostnaut is a mobile app that helps you keep better tra ck of your things through the use of geo-tagging and smart t e c h n o l o g y . L e av e y o u r t h i n g s w i t h L o s t n a u t a n d n e v e r l o o s e a ny t h i n g a g a i n !
DESIGN CHALLENGE Research and assess needs of a user and create a mobile application to fill that need.
DE SIGN SOLUTI ON M y u s e r h a d d a i l y p r o b l e m s w i t h o r g a n i z at i o n , r e c a l l i n g d a i l y t a s k s a n d ST UDE NT GOLD A DDY FEBR UA RY 2 01 5 On l in e Ad v er t is in g A A F - D ay t on a, FL
r e m e m b e r i n g n e c e s s a r y i t e m s . T h e r e w a s a n o bv i o u s n e e d fo r a n a p p t h at a c t e d a s a p e r s o n a l a s s i s t a nt , b u t w a s a l s o v i b r a nt a n d fu n t o u s e . L o s t n au t w a s c o n c e i v e d a s a w ay s o t h at i t e m s c o u l d b e o r g a n i z e d a n d p a i r e d w i t h a n o t i f i c at i o n s y s t e m s o t h at my u s e r w a s r e m i n d e d t o c o m p l et e d a i l y t a s k s a n d b r i n g t h e t h i n g s t h ey n e e d e d w i t h t h e m .
T h e n a m e c a m e f r o m my u s e r w h o s a i d “ I n e e d a w ay s o my t h i n g s a r e n ’ t ST UDE NT GOLD A DDY FEBR UA RY 2 01 5 Mob il e A pp A A F - D ay t on a, FL
l o s t . L i k e l o s t , n o t . ” I c h a n g e d t h e s p e l l i n g t o ‘ L o s t n au t ’ s o t h at i t m i m i c k e d t h e w o r d ‘ a s t r o n au t ’ w h i c h g av e m e i n s p i r at i o n fo r t h e c r e at i v e t h e m e .
APP STORE DESCRIPTION Lostnaut is the new and easy way to keep track of your items so that y o u n e v e r l e av e t h e m b e h i n d a g a i n ! S e t a l e r t s a h e a d o f t i m e fo r t h o s e mornings you’re running late to work, o r t h e d a y s y o u k n o w y o u m i g h t fo r g e t t h e p e a n u t b u t t e r . . . fo r t h e t h i r d t i m e this week.
App Features Include: • Built in Aler ts & Notifications • Event Planning • Wa y s t o C o n n e c t a n d P e r s o n a l i z e Through social media.
1 . C R E AT E A N A C C O U N T
2. MAKE A NEW ITEM
W h e n y o u s t a r t t h e a p p fo r t h e f i r s t
Get star ted by creating a New Item in
time, a screen will prompt you to
the ‘My Items’ page. Or creating a new
create an account. Here, you can sign in
c a t e g o r y fo r m u l t i p l e i t e m s . Ta p t h e a d d
through using your email or with social
icon to get star ted!
m e d i a a c c o u n t s s u c h a s F a c e b o o k . Yo u r profile picture will sync automaticall y.
3 . A D D A L O C AT I O N
4. RE-TRAC E
Ta k e a p i c t u r e o f t h e i t e m a n d g i v e i t a
Lostnaut will send you a remind er to
name, description and add a location
g r a b y o u r t h i n g s e v e r y t i m e y o u l e av e
you frequently visit with this item. Or
the specified location. C heck off your
e v e n a d d a l o c a t i o n y o u o f t e n fo r g e t
i t e m s i n y o u r ‘ C a p t a i n ’s L o g ’ . T h i s w a y
this item in.
i f y o u fo r g e t s o m e t h i n g , L o s t n a u t k n o w s exactly where you left it!
4
S E C O N D N AT U R E S K I N C A R E
S e c o n d N a t u r e i s a l o c a l l y o w n e d s k i n c a r e c o m p a ny t h a t sells naturally, hand-crafted, skincare. Owner, Caren Burmeister, makes it her mission to help people obtain healthy, radiant skin without using harsh depar tment store chemicals with equally harsh depar tment store mark-ups.
DESIGN CHALLENGE Re-design a skincare brand to emphasize the use of natural ingredients, while also appealing to a wide variety of customers.
DE SIGN SOLUTI ON The use of product imager y in combination with illustrated ingredient icons creates a fun and fresh brand identity, while also communicating the impor tanc e of natural skincare over lab created products. This brand was carried over into adver tising and web materials to increase brand aw a r e n e s s a m o n g l o c a l c o m m u n i t y m e m b e r s .
S E C O N D N AT U R E A D S
SPONSOR POSTCARD KIT
The goal of these adver tisements are to increase sales
The ad reads: “Naturally, Handcrafted, Skincare is our
a n d s i t e t r a f f i c fo r S e c o n d N a t u r e . B e c a u s e S e c o n d
S e c o n d N a t u r e . We k n o w f i n d i n g t h e r i g h t s o l u t i o n t o y o u r
N a t u r e i s a s m a l l e r s k i n c a r e c o m p a ny , l o c a l a d v e r t i s i n g i n
s k i n c a r e i s s u e s i s n ’ t e a s y . I t ’s i n o u r s k i n ’s f i r s t n a t u r e t o
J a c k s o nv i l l e ’s s m a l l e r p u b l i c a t i o n s w o u l d b e m o s t a f f e c t i v e
be sensitive, oily or acne prone. But when good skincare
as a means of promotion. The ads themselves work the
practic es become S econd Nature, the problems disappear!
b r a n d i n t o t h e h e a d l i n e a s t o i n c r e a s e b r a n d aw a r e n e s s .
Visit our online store @ shop.secondnatureskin.com.
INGREDIENT ICONS As a main visual. icons were created to represent the natural ingredients S econd Nature uses in all of their products. The repetition of these throughout the design e n s u r e s c l e a r c o m m u n i c a t i o n o f t h e i r l o v e fo r naturally, hand-crafted, skincare.
5
MYSTERY TRIP SUITCASE PARTY
The Independent Living Resourc e C enter of Nor theast Florida, The ILRC, is a non-profit organization in J a c k s o nv i l l e , F l o r i d a t h a t h e l p s p e o p l e i n t h e c o m m u n i t y with disabilities.
DESIGN CHALLENGE Each year, The ILRC hosts a themed fundraising event known as the M y s t e r y Tr i p S u i t c a s e P a r t y . T h i s e v e n t i s k n o w n fo r b e i n g a n e v e n i n g o f g o o d f u n , g r e a t fo o d , a n d a c h a n c e t o w i n d r e a m t r i p s a n d e x p e r i e n c e s . The challenge is to design material to a given theme that is cohesive as well as effective.
DE SIGN SOLUTI ON T h e 2 0 1 5 M y s t e r y Tr i p S u i t c a s e Pa r t y t h e m e i s 1 9 4 0 ’s U S O S w i n g i n g ’ D a n c e Pa r t y . T h e d e s i g n s s h ow n h e r e a r e a c o l l a b o r at i o n w i t h my s i s t e r a n d f e l l ow d e s i g n s t u d e nt , S h a n n o n F r y e . T h e t h e m e w a s s et a f t e r r e s e a r c h i nt o t h e e r a a n d t h e e v e nt s p e o p l e u s e d t o h o s t . We fo u n d a l o t o f o l d s w i n g d a n c e p o s t e r s a d v e r t i s i n g s e n d - o f f a n d w e l c o m e h o m e p a r t i e s fo r s o l d i e r s h o s t e d by t h e U S O . T h e l o g o , c o l o r s a n d d e s i g n e l e m e nt s a r e d i r e c t i n s p i r at i o n s .
TRIP
PARTY
TRIP
PARTY
TELEGRAM FROM THE ILRC! I n t h e t r a d i t i o n o f t h e M y s t e r y Tr i p S u i t c a s e P a r t y , a l l d e s i g n e d m a t e r i a l s a r e t h e m e d . T h i s m e a n s t h a t t h e s av e t h e d a t e s w e r e not just mailed postcards, but oppor tunities to por tray another time period as telegrams from the ILRC. They posed a challenge t o d e s i g n b e c a u s e o f t h e a m o u n t o f i n fo r m a t i o n t h a t h a d t o appear on a limited surface.
MICROSITE M a ny o f t h e p o s t e r s w e s aw d u r i n g r e s e a r c h h a d r h y m i n g headlines that had something to do with the purpose of the e v e n t . We d e c i d e d t o c o m e u p w i t h o u r o w n s i m i l a r h e a d l i n e to encourage people to help fundraise. The headline reads: “ H e l p S o m e o n e i n N e e d w h e n Yo u G i v e t o t h e I L R C ”
6
MEALS FOR MOMMY
M e a l s fo r M o m m y i s a fo o d d e l i v e r y s e r v i c e fo r y o u n g o r n e w mothers. They believe whole-hear tedly that you shouldn’t h av e t o s a c r i f i c e h e a l t h fo r c o nv e n i e n c e , e s p e c i a l l y w h e n y o u r a m o m a n d n e e d t o c a r e fo r y o u r l i t t l e o n e .
DESIGN CHALLENGE T h e m i s s i o n a n d p u r p o s e o f M e a l s fo r M o m m y i s i n s p i r e d b y r e a l l i f e r e s e a r c h a n d e x p e r i e n c e o n w h a t i t ’s l i k e t o b e a n e w m o t h e r o f t w i n s . Ke e p i n g t h i s i n m i n d , t h e d e s i g n c h a l l e n g e i s t o c r e a t e t o - g o fo o d p a c k a g i n g t h a t s h o w c a s e s t h e m i s s i o n o f t h e c o m p a ny w h i l e a l s o b e i n g highly compact and por table.
DE SIGN SOLUTI ON B e c a u s e t h e c o m p a ny i s i n s p i r e d b y t w i n s , v e c t o r i l l u s t r a t i o n s o f t w o babies were created and repeated throughout the design piec es. The l o g o a p p e a r s a s a n e d i t e d s e r i f fo n t t o c o m m u n i c a t e t h e s t r e n g t h o f mothers, but also their soft and feminine side. The packaging is designed t o b e e a t e n o n a s a w a y t o e n s u r e c o nv e n i e n c e a n d c o m p a c t i b i l i t y .
H e a lt h y #
85
Mommy Tip
Rather than eating three large meals, aim to eat five smaller meals throughout the day to keep your energy up. It’s a better way of eating because it keeps your energy levels on an even keel the whole day long, rather than seesawing between hunger and fullness.
Need more tips? mealsformommy.com
H E A LT H Y M O M M Y = H A P P Y B A B Y M e a l s fo r M o m m y b e l i e v e s i n t h e p h r a s e “ H e a l t h y M o m m y = H a p p y B a b y . ” T h e r e fo r e i t ’s c r u c i a l fo r a m o t h e r t o g e t t h e r i g h t n u t r i t i o n s o t h a t s h e c a n nur ture her own children alongside friends and family. This is accomplished by c l e v e r l y c r a f t e d p a c k a g i n g t h a t m a k e s fo r s av e d t i m e . T h e p a c k a g i n g u s e d b y M e a l s F o r M o m m y i s a b l e t o s t o r e a l o t o f fo o d , i n a c o m p a c t m a n n e r , w h i l e a l s o p r o v i d i n g a s u r f a c e fo r e a t i n g . Tr a n s p o r t , d i n i n g , a n d d i s p o s a l a r e a l l m a d e e a s y a n d e f fo r t l e s s . T h e b o x a l s o f e a t u r e s i n fo r m a t i o n l i k e t i p s fo r h e a l t h y l i v i n g .
our
story
Founder, Kate Napehill, got the shock of her life when she found out she was expecting twins for her first pregnancy! But what was even more shocking was her early delivery and extensive two month wait in the hospital. Living off of nerves and hospital food, Kate found herself feeling physically unprepared to care for her newborns. She then started seeking out a healthier lifestyle for herself and her twin girls.
our
mission
Healthier food makes a happier and healthier you. But when you’re a new mom who has time to cook? Let alone prepare tasty, healthy meals that you can actually sit down to eat. So our solution is to do all of the work for you by delivering healthy, portioned, great tasting meals right to you, wherever you are. Hospital, messy living room, or even out at the grocery store.
H e a lt h y
Mommy
H a p py
baby
mealsformommy.com
7
BURT’S BEES AD CAMPAIGN
Bur t’s Bees is a nationally recognized brand that has r e c e n t l y g o n e i n a m o r e m o d e r n a n d u p d a t e d l o o k fo r t h e i r new identity as a leading provider of natural skincare.
DESIGN CHALLENGE This campaign, as a fictitious assignment, aimed at adver tising a product t h a t i s n ’ t n o r m a l l y t h o u g h t o f w i t h a p a r t i c u l a r b r a n d . I n t h i s c a s e , B u r t ’s Bees has begun to introduc e new lines of lip color, stain and chapsticks a s a p a r t o f t h e i r n e w l o o k , b u t h av e b e g u n t o n e g l e c t t h e i r m o i s t u r i z e r s and other lotions. The challenge of this project is to adver tise their moisturizers as effectively as their newer products.
DE SIGN SOLUTI ON To m a k e t h e a d s e f f e c t i v e a s a m e a n s o f i n c r e a s i n g s a l e s , t h e c a m p a i g n p l ay s o f f o f t h e a g e - o l d i d e a t h at s e x s e l l s . . .w e l l , k i n d a . C o p y a n d i nt e r a c t i v e a d v e r t i s i n g a r e u s e d a s a w ay o f s h o c k i n g t h e v i e w e r , b u t r e v e a l i n g a s t r o n g c a l l t o a c t i o n t h at c r e at e s a m e m o r a b l e e x p e r i e n c e .
FEELS LIKE YOU’RE WEARING NOTHING.
WELL, ALMOST NOTHING.
WELL, A LMO ST N OTHING.
SPONSOR POSTCARD KIT
The ads feature an interactive panel that covers the
Onc e viewers are in on the joke, the copy encourages
m o d e l t o m a k e h e r a p p e a r a s i f s h e ’s n a k e d . T h e f r o n t
t h e m t o l e a r n m o r e a b o u t t h e B u r t ’s B e e s m o i s t u r i z e r s b y
h e a d l i n e r e a d s “ F e e l s L i k e y o u ’ r e We a r i n g N o t h i n g . ” T h e n ,
viewing the site, and taking the radiant skin quiz. This quiz
once you flip the panel it reveals she actually has on
will help potential customers choose a moisturizer that
c l o t h e s . T h e c o p y t h e n r e a d s “ We l l , A l m o s t n o t h i n g . ”
w o r k s b e s t fo r t h e m , b a s e d o n t h e i r a n s w e r s .
8
M AT T ’ S M AT H L A B
Meet Matthew! He loves learning about all things scienc e and math in his secret lab. Help Matt finish his scienc e experiments by solving the math problems he gives you. Each problem earns you a special par t that will help create M a t t ’ s l a t e s t a n d g r e a t e s t i nv e n t i o n !
DESIGN CHALLENGE According to new National Assessment of Educational Progress, just 1 9 perc ent of Florida 12th graders were considered “proficient” on the 201 3 m a t h e x a m . H o w e v e r , s c i e n c e a n d r e a d i n g s c o r e s av e r a g e d h i g h e r . I ’ v e witnessed this in my own sister who, as an 8th grader, is already letting h e r m a t h g r a d e s s u f f e r w h i l e s h e s p e n d s m o s t o f h e r t i m e i nv e s t e d i n her reading and scienc e classes. The challenge is to create a game that is effectively educating elementar y and middle school students on basic math skills while still retaining their attention.
DE SIGN SOLUTI ON A N i n t e n d o D S g a m e w a s d e s i g n e d a s a w a y t o i nv o l v e t h e t a r g e t a u d i e n c e a t a c o n s u m e r l e v e l . M a t t ’s M a t h L a b u s e s t h e f r a m e w o r k o f scienc e and reading to help young minds learn about math in a way that is easy and fun!
FIRED UP FRAC TI ONS
DIVISION FISSION
CRAZY CONVERSIONS
Learn about fractions when you help
Learn long division while dividing up some
L e a r n a b o u t v o l u m e a n d l i q u i d c o nv e r s i o n s
Matt kickstar t his generator by ad justing
a t o m s w i t h M a t t ! B e c a r e f u l n o t t o h av e
when you help Matt mi x up his crazy
the switch on his generator to c er tain
a ny l e f t o v e r o r t h i n g s c o u l d g e t t r i c k y !
c h e m i c a l c o n c o c t i o n s ! C o nv e r t h i s
knotches! Add and subtract fractions to get the right amount of power.
chemicals into liters, mililiters and more.
P R O B L E M S O LV I N G We k n o w t h a t m a t h c a n b e i n t i m i d a t i n g ! However, to ease players into the gaming experience and to build confidence, a basic level math question is used to unlock the game and give players a guided lesson.
HELPFUL HINTS
C R E AT I V I T Y
Even if players get stuck on a problem,
By playing either of the three built-in mini
there is a help section built in tht can
games, players earn par ts that help build
b e r e f e r r e d t o a t a ny t i m e s o p l a y e r s ’
M a t t ’s l a t e s t a n d g r e a t e s t i nv e n t i o n ! T h i s
can refer to guidelines such as ‘order of
i nv e n t i o n c a n b e p u t t o g e t h e r m u l t i p l e
operations’ to help them solve problems.
ways to introduc e creative thinking.
9
PROTON U
P r o t o n U i s a n i n t e r a c t i v e s t o r y b o o k m a d e fo r U n i v e r s i t y of Florida Health Proton Therapy Institute to prepare p e d i a t r i c p a t i e n t s fo r t h e i r u p c o m i n g t r e a t m e n t .
DESIGN CHALLENGE This project began in an Interactive class with 17 students and was then carried over into an Interactive || class to finish the project. The challenge going into the new semester was to simplify and refine the design to make it acc essible to the patients at University of Florida Health Proton Therapy Institute.
DE SIGN SOLUTI ON My main role was to create the brand and ensure its consistency across all materials. Because the app is geared towards educating, the name Proton U was proposed by a fellow colleague to allude to a scholastic t h e m e . T h e b r a n d i n g t h u s fo l l o w e d t h i s d i r e c t i o n , c r e a t i n g a s e a l , s i m i l a r in nature to those you see at private institutions, but with a fun and friendly feel. University of Florida Health Proton Therapy Institute brand colors were also incorporated into the design.
OTHER C ONTRIBUTOR S T i m We b s t e r - I l l u s t r a t i o n Emily Holland - User Experience Michelle Linteris - C ontent Management C a m e r o n M c C a l l - Te c h n i c a l P r o d u c t i o n
WELC OME TO PROTON U!
SPONSOR POSTCARD KIT
P r o t o n U i s a n i n t e r a c t i v e s t o r y b o o k m a d e fo r t h e
Jefferson was named after Jefferson Street, which
University of Florida Health Proton Therapy Institute to
houses the University of Florida Health Proton Therapy
p r e p a r e p e d i a t r i c p a t i e n t s fo r t h e i r u p c o m i n g t r e a t m e n t .
Institute. Similarly, Proton U was named to communicate
Jefferson, an orange proton, is their helpful sidekick as
the educational journey patients experienc e while using
they learn all about how proton therapy works.
the app, as if it were a University.
APP STORE DESCRIPTION P r o t o n U i s y o u r p r e p fo r proton therapy! Proton U is an interactive stor ybook d e s i g n e d e x c l u s i v e l y fo r p e d i a t r i c patients and their families. With this animated app, you can learn all about your upcoming therapy at the University of Florida Health Proton Therapy Institute with your sidekick, Jefferson! Are you wondering what to expect during your radiation therapy? T h i s a p p i s f u l l o f u s e f u l i n fo r m a t i o n t h a t w i l l h e l p p r e p a r e y o u fo r p r o t o n therapy, whether you’re still asking yourself, “What is radiation?” or already sitting in the lobby at the treatment c enter.
LEAHFRYE.C OM
LFRYE924@GMAIL.C OM
1 (904) 614-4809
THANK YOU JUST ISN’T ENOUGH. Thank you to whoever is looking at this page right now, this ver y second. Sharing this work w i t h y o u , t h o u g h , w o u l d n ’ t h av e b e e n p o s s i b l e without the love, suppor t and care of my friends, family, and professors. Without their g u i d a n c e I d o n ’ t k n o w i f I w o u l d h av e t h e g u t s to put myself out there and do what I do. Above all else, all glor y to God.
God Bless, Leah Frye
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