Leah Metz: Copywriting Portfolio

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Leah Metz / copywriter


3msmartsolutions.com


Gage Marketing / 3M Smart Solutions


By getting involved in @15 you’ll ha ve a place to talk about issues relevant to you and yo ur life.

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Your opinions and ideas will inspire and make a difference

Store Address: 5575 South Virginia Street, Reno, NV 89502 Store Hours: Mon"–"Sat: 10 a.m."–"9 p.m., Sun: 10 a.m.–"8 p.m. Please visit us at BestBuy.com/StoreLocator

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BEST BUY, the BEST BUY logo and the tag design are trademarks of BBY Solutions, Inc. © 2009 Best Buy. All Rights Reserved. 38259

Best Buy / @15

@15™ is our commitment to give teens a voice.


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Best Buy / Pitch In Card


MOVIE NIGHT

EXTRAS

Valid 2/7/10–2/20/10

vv

ENJOY A SLICE OF THE ACTION

SALE 99

$

16

Reg. Price $24.99

THE PERFECT PAIR: DINNER & A MOVIE

Here’s how it works:

4–PACK FILM FAVORITES

SALE

11

$

99

Buy

EACH

YOUR CHOICE

GREAT VALUE UNDER 10

with purchase Š Buena Vista Home Entertainment, Inc.

*With the purchase of this DVD. Offer valid 1/24/10 – 3/28/10. Void where prohibited. Good in U.S.A. only. Details inside.

8011160

Š Buena Vista Home Entertainment, Inc.

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8011160

See page 2 for details.

THRILL-SEEKING ACTION

one of the eligible DVDs

Reg. Price $14.99 Each *With the purchase of this DVD. Offer valid 1/24/10 – 3/28/10. Void where prohibited. Good in U.S.A. only. Details inside.

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1

Kick back with a free Papa John’s pizza when you choose from selected titles, like The Bourne Ultimatum. Watch as Jason Bourne attempts to discover the mystery of his past while being chased by members of the organization he once$worked for.SALE 1

Buy any of these Blu-ray titles and 1 receive a FREE PIZZA from Papa John’s .

FREE PAY-PER-VIEW CASH

Enjoy Dinner and a Movie

TREAT YOURSELF TO A GREAT DEAL THE HOLLYWOOD CONCESSION MONEY OFFER

1

$

9

GET A KNOCKOUT DEAL

99

In search of more? Check out BestBuy.com/Movies for a vast selection.

Buy any UFC DVD or Blu-ray and save 10 on an upcoming Pay-Per-View UFC Fight1 $

EACH

YOUR CHOICE Reg. Price $12.99 Each

LAUGH IT UP COMEDY

*With the purchase of this DVD. Offer valid 1/24/10 – 3/28/10. Void where in prohibited. Good U.S.A. only. Details inside. Š

Š Buena Vista Home Entertainment, Inc.

8011160

*With the purchase of this DVD. Offer valid 1/24/10 – 3/28/10. Void where prohibited. Good in U.S.A. only. Details inside. Š Buena Vista Home Entertainment, Inc.

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More titles available in store

SALE

16 BLU-RAY

$

99

8011160

*With the purchase of this DVD. Offer valid 1/24/10 – 3/28/10. Void where prohibited. Good in U.S.A. only. Details inside. Š Buena Vista Home Entertainment, Inc.

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*With the purchase of this DVD. Offer valid 1/24/10 – 3/28/10. Void where prohibited. Good in U.S.A. only. Details inside.

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AFTER SAVINGS Reg. Price $19.99– $24.99 Each

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Find

More award-winning titles available in store

.com

FRIGHTFULLY GOOD HORROR

EACH

YOUR CHOICE with purchase

Š Buena Vista Home Entertainment, Inc.

8011179

Reg. Price $9.99 Each

*With the purchase of this DVD. Offer valid 1/24/10 – 3/28/10. Void where prohibited. Good in U.S.A. only. Details inside.

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Š Buena Vista Home Entertainment, Inc.

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6999

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*With the purchase of this DVD. Offer valid 1/24/10 – 3/28/10. Void where prohibited. Good in U.S.A. only. Details inside.

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*With the purchase of this DVD. Offer valid 1/24/10 – 3/28/10. Void where prohibited. Good in U.S.A. only. Details inside.

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Š Buena Vista Home Entertainment, Inc.

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*With the purchase of this DVD. Offer valid 1/24/10 – 3/28/10. Void where prohibited. Good in U.S.A. only. Details inside.

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Š Buena Vista Home Entertainment, Inc.

8011179

the Hollywood Concession Money Offer online

*With the purchase of this DVD. Offer valid 1/24/10 – 3/28/10. Void where prohibited. Good in U.S.A. only. Details inside.

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Concession Money good toward movie theater refreshments at participating theaters.

2

Offer redeemable online only. Good for a medium one-topping pizza. Valid from 1/19/2010–4/30/2010.

1

Represents Restricted Rating

EACH YOUR CHOICE

Represents Restricted Rating

8-Disc Box Set

More titles available in store

Rainchecks and Limitations: Unless noted, rainchecks are available for advertised products. We reserve the right to limit quantities. Unless noted otherwise, Best Buy rebates limited to one per household or address. Other limitations may apply. Unless noted otherwise, prices and promotions in this ad good 2/7/10 through 2/20/10 in the USA only and may vary online. Excludes Best Buy stores in Puerto Rico. Some products may not be displayed or physically available at some stores, but may be available for purchase online through Customer Fulfillment. Regular prices and offers may vary locally on certain items. Best Buy is not responsible for typographical or pricing errors in this ad. Please see a Customer Specialist for details. BEST BUY, the BEST BUY logo, BUYER BE HAPPY, the tag design and BESTBUY.COM are trademarks of BBY Solutions, Inc. All other trademarks or trade names are properties of their respective owners. Š 2010 Best Buy. All Rights Reserved. BBY049-9

PPV offer available on all PPV fights through 3/31/2010. PPV offer details stickered on individual titles in store. While supplies last.

Online offer may vary. Prices and offers good February 7–20, 2010.

Š 2009 Zuffa,LLC. All Rights Reserved.

1

TM


MOVIE NIGHT

WINNERS

Valid 2/21/10–3/6/10

vv

SALE 99

$

7

Reg. Price $9.99

Juno When 16-year-old Juno finds herself unexpectedly pregnant, she is forced to decide what to do with her unborn child. After choosing to give her baby up for adoption, pragmatic Juno begins her journey to find the perfect family. Academy Award-Winner for Best Original Screenplay.

In search of more winners? Check out BestBuy.com/Movies for a vast selection.

Best Buy / Digital Movie Inserts

SPEND A NIGHT EXPECTING THE UNEXPECTED


Upgrade to a more efficient ENERGY STAR® qualified clothes washer and save $50.

If your clothes washer is over 10 years old, it could be costing you more than just your favorite sweater. A $50 rebate is being offered by Boone REMC now through November 15, 2010 to eligible members, helping you upgrade to a more efficient ENERGY STAR qualified clothes washer. Not bad for doing what’s good. Need more reasons? Read on.

> Stop agitating your laundry Never have your clothes ruined in the wash again. ENERGY STAR advanced front-load clothes washers use top of the line systems to spin laundry through reduced streams of water, which can extend the life of your clothing.

> Save a ton of water Your old washer could be wasting nearly 30 gallons of water per load—using up to 17 gallons more than with a new ENERGY STAR qualified washer.

> Reduce energy costs If your washer is more than 10 years old, you’re paying about $135 more each year on your utility bill than you would if you owned a new, more efficient ENERGY STAR qualified model.

*

> Give your dryer a break Most ENERGY STAR qualified washers feature a better spin cycle, getting more water out of your clothes before they hit the dryer. This means you’ll use less energy on the dry cycle and cut down on drying time.

> Do less loads in less time Without a large agitator, more usable space is created in newer washers. Fewer loads of laundry equals less water wasted and more time in your schedule.

> Wash with good conscience Reduce your overall water consumption with an ENERGY STAR qualified washer and you’ll help protect our nation’s water supply.

Eligibility

In order to obtain the rebate you must purchase a washer that has a minimum Modified Energy Factor (MEF) of 1.8 and a maximum Water Factor of 7.5.* Check out the complete list of accepted washers by going to the ENERGY STAR website, energystar.gov. Offer can be combined with other state and local rebates. Offer dates are subject to change without notice. For rebate details, contact your Energy Advisor:

Boone REMC P.O. Box 563 Lebanon, IN 46052

bremc.com / 765-482-2390 APRIL 15 —

NOVEMBER

15

$ F GET A 5QU0ALIFOYINFG

AR ENERGY ST ASHER W S E CLOTH ®

MEF is an equation for Energy Factor that takes into account the amount of dryer energy used to remove the remaining moisture content in washed items. Water Factor is the water use of the washer measured in gallons per cycle per cubic foot.

factsheet

Wabash Valley Power / Clothes Washer Rebate

Old washers agitate your clothes. Especially your pockets.


email

Best Buy / Inside Blue


I found a cheap way to

cool his jets.

Save up to $1500 when you upgrade your inefficient electric heating/cooling system. Multiple rebates are now being offered that can add up to big savings on a more efficient electric air source or ground source heat pump for cooling and heating your home. And now through the end of the year, a federal tax credit worth 30% of your cost is also available. Don’t let cooling or heating issues disturb your domestic bliss.

Call your Boone REMC Energy Advisor at 1-800-000-0000 for details on available state and local rebates or visit RoutineChanges.com

Now we

snuggle out of love, not necessity.

Save up to $1500 when you upgrade your inefficient electric heating/cooling system. Multiple rebates are now being offered that can add up to big savings on a more efficient electric air source or ground source heat pump for heating and cooling your home. And now through the end of the year, a federal tax credit worth 30% of your cost is also available. Don’t let heating or cooling issues disturb your domestic bliss.

Call your Boone REMC Energy Advisor at 1-800-000-0000 for details on available state and local rebates or visit RoutineChanges.com

print


touching the thermostat.

Save up to $1500 when you upgrade your inefficient electric heating/cooling system. Multiple rebates are now being offered that can add up to big savings on a more efficient electric air source or ground source heat pump for heating and cooling your home. And now through the end of the year, a federal tax credit worth 30% of your cost is also available. Don’t let heating or cooling issues disturb your domestic bliss.

Call your Boone REMC Energy Advisor at 1-800-000-0000 for details on available state and local rebates or visit RoutineChanges.com

Wabash Valley Power / Heat Pump Rebate

We found a way to heat things up without


Denali Marketing / Holiday Card


guideline booklet


Best Buy / Partner Playbook


DENALI MARKETING

BLUE TAG

BRZ144 XXXXX

RZ RMT Bilingual poster PRINT SCALE TRIM/SIZE FOLDED BLEED Colors PUBLICATION TRAFFIC PA: Prev. PA ___CBM ___AE: ___CD: ___AD:

100% 24 w x 36 h N/A .125 4c/4c

___CW ___PrintProd: __Legal __Proofreading

Reward Zone® está hablando su

idioma

Reward Zone® is speaking your

language

FAST PASS PARA VER EL

TROFEO DE LA COPA MUNDIAL DE LA FIFA™ DOMINGO EL 2 DE MAYO

We’re offering bilingual options in everything

TOUR

we do, so you can join in on all the benefits that the Reward Zone program has to offer.

DEL TROFEO

de La

¿No eres un miembro de Reward Zone? Únete ahora en la tienda o en www.MyRewardZone.com®—ganar puntos, recibir ofertas exclusivos solo para miembros y mucho mas.

Copa

MunDial FIFA

Not a Reward Zone member? Join now in store or at www.MyRewardZone.com® — earn points, receive special member-only exclusive offers and so much more.

Compra una 20 onzas producto de Coca-Cola en un tienda de Best Buy® en el área de Houston para recibir su Fast Pass a la Copa Mundial de Fútbol Tour del Trofeo.

de la

por

!"#$%%&"#&"'(&)*+,-.&!/0/123405/166777$

$89:$98;777:<%;7)'

REDIMA SU FAST PASS

Domingo, el 2 de mayo 2010 University of Houston 10:00 a.m. – 5:00 p.m. Oferta válida solamente en tiendas de Best Buy en el área de Houston. Un Fast Pass por compra. Oferta disponible mientras que las fuentes duran.

© 2005 FIFA TM BEST BUY, el logotipo de BEST BUY y el diseño de la etiqueta son marcas comerciales de BBY Solutions, Inc. © 2010 Best Buy. Todos los derechos reservados 1411

Best Buy / Spanish Translations

Ofrecemos opciones bilingües en todo que hacemos, así que puedes unir en todos los beneficios que el programa de Reward Zone tiene para ofrecer.


Denali Marketing / Social Media


Alive Magazine / Interview



Alive Magazine / How-To Article



Leah Metz / copywriter 507.581.0552 / 2071 Village Lane St. Paul MN 55114 / metzleah@gmail.com

EDUCATION University of St. Thomas, St. Paul, Minnesota: Graduated Spring 2009. Center for Cross Cultural Studies, Seville, Spain: January and Spring Semester 2008. Majors in Journalism/Advertising and Spanish with a Minor in Visual Communications.

EXPERIENCE Denali Marketing-Associate Copywriter & Proofreader: Mpls., MN July 09-present Wrote diverse types of copy including interactive, print and direct mail for clients such as Best Buy, Wabash Valley Power, Great River Energy and Toys ‘ R ‘ Us. Created and lead all social media initiatives for the company. Proofread daily projects and translated many pieces into Spanish.

Gage Marketing-Freelance Copywriter: St. Louis Park, MN Spring 2009 Member of cross functional creative team to develop 3M’s new Smart Solutions website: www.3msmartsolutions.com

JobDig-Marketing Intern: Eden Prairie, MN-Fall 2008 Edited Chairman GL Hoffman’s blog to book, published in Dec. ‘09 Collected research used in the redesign of career centers used by JobDig.

TigerOak Publications/METRO Magazine-Intern: Minn., MN Summer 2008 Planned the redesign for the online newsletter set for August 2008. Worked and collected information for the direct e-mail and e-newsletter programs. Wrote PR work including company e-mails, media and press releases.

Alive Magazine-Intern: Minn., MN-Fall 2007

SKILLS AND STRENGTHS High level of proficiency in the Spanish language. Great professional interpersonal communication skills. Strong attention to detail honed in continuous editing projects. General knowledge of Photoshop, InDesign, Illustrator, Excel. Member of AdFed MN

Resume

Wrote press releases and published articles in the Fall and Spring editions Drove a 50% growth rate from’07-‘08 through soliciting support from new and previous sponsors.


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