IMPULSE H E A L T H & F I T N E S S
Copyright Š 2016 by IMPULSE Health & Fitness Co. Printed in the United States of America Designed by Leah Pellegrino All rights reserved, No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording, or any information storage or retrieval system, without permission in writing from the publisher.
IMPULSE H E A L T H & F I T N E S S
TABLE OF CONTENTS
4 8
WHAT IS IMPULSE?
SLOGAN
10 12
OUR LOGO
SUB LOGO
13 15 16 18
DO NOT
OUR COLORS
22 24
OUR FONTS
STATIONARY
WEBSITE
APP
WHAT IS IMPULSE Here at IMPULSE, our mission is to get you on the right track when it comes to your health and fitness goals. We understand that life is hard but staying healthy shouldn’t be! Our services make it easy to keep all your information in one place. Download our mobile app and have the option to sync it up with your fitbit to keep track of your activity all day long. When you first sign up for our services, we will ask you a series of questions about what you want to gain by using IMPULSE. Whether you want to lose weight, learn new recipes or just keep up with a healthy lifestyle, IMPULSE is for you. Our streaming site is personalized to what you want to gain. Watch currated videos and TV shows on any laptop or mobile device through our app or website. 4
Made for
YOU
SLOGAN
The slogan for IMPULSE is Made for YOU. This wraps the mission statement of the company all up into one short sentence. It should be used in all promotional pieces. Gotham Rounded Book in the secondary blue should be used for “made for” and Gotham Rounded Medium in the main blue should be used for the “YOU”. In addition, the “YOU should always be capitalized to show the important of the personaliation factor that IMPULSE offers.
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OUR LOGO PRIMARY The main IMPULSE logo should be used in majority of all publications. The letterhead, envelope and notecards should all be printed with the main blue logo and a white background. Business cards can alternate between the main and secondary logo.*
IMPULSE H E A L T H & F I T N E S S
* The thumbprint and type treatment for the
logo should always be kept the same scale.
SECONDARY The secondary IMPULSE logo should only be used in speciality pieces. Pieces with no body type can use the secondary logo. Business cards can alternate between the main and secondary logo.*
IMPULSE H E A L T H & F I T N E S S
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OUR SUB LOGO The logo can be broken up to be used for promotional or retail pieces when needed. In this case, the main feature should be on the thumbprint and it does not need to have the type directly underneath. However, somewhere on the piece, “IMPULSE Health & Fitnes� should be shown in the acceptable font and placement.
IMPULSE H E A L T H & F I T N E S S
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DO NOT The logo was designed this way for a reason, please keep it the correct way.
IMPULSE H E A L T H & F I T N E S S
IMPULSE
H E A L T H & F I T N E S S
NOPE.
NOT THIS.
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MAIN BLUE
SECONDARY BLUE
SECONDARY ORANGE
#367488 CMYK: 81, 44, 36, 8 RBG: 55, 116, 137
#60b1bd CMYK: 61, 12, 24, 0 RBG: 96, 176, 190
#ed7e22 CMYK: 3, 61, 100, 0 RBG: 237, 127, 35
OUR
COLORS The main and secondary blue should be used as the main color scheme for the main logo. The words “IMPULSE” should always be in the main blue when using the primary logo. The words “Health & Fitness” should always be in the secondary blue when using the primary logo. The secondary orange should only be used in promotion pieces when a call out is needed.
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FONTS When writing about the IMPULSE brand, the typeface for the company is Gotham Rounded. Any of the fonts in this family can be used, however the word IMPULSE should always be called out by using Gotham Rounded Medium and using the main blue color in the logos and in all text regarding the brand.
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Gotham Rounded Light Gotham Rounded Light Italic Gotham Rounded Book Gotham Rounded Book Italic Gotham Rounded Medium Gotham Rounded Medium Italic Gotham Rounded Bold Gotham Rounded Bold Italic
The words “Health & Fitness� should always be used in Franklin Gothic Book Regular. If another typeface is needed when talking about the brand, any of the fonts within the Franklin Gothic Book/ Medium families are acceptable.
Franklin Gothic Book Italic Franklin Gothic Book Regular Franklin Gothic Medium Italic Franklin Gothic Medium Italic
STATIONARY business cards
The business cards for IMPULSE are designed to be centered on the card. The color of the cards can range from any of the brand colors. On the front, the complete logo should be used and on the back, the type is centered using the Gotham Rounded Family
LEAH PELLEGRINO Creative Director
phone 610 328 1424 fax 610 328 1428 address 74 Coulter Ave, Ardmore, PA 19003 website www.impulse.com email leahpellegrino@impulse.com
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IMPULSE H E A L T H & F I T N E S S
IMPULSE H E A L T H & F I T N E S S
IMPULSE H E A L T H & F I T N E S S
IMPULSE H E A L T H & F I T N E S S
STATIONARY letterhead, envelope & notecards
To the right, are images of how the stationary for IMPULSE should be designed. The letterhead should always use the blue complete logo with the information at the bottom. The notecards can be done in any of the corporate colors with just the type treatment at the top. The envelope should be printed on orange paper that matches the corporate color.
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IMPULSE H E A L T H & F I T N E S S
Dear Mr. Smith,
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IMPULSE H E A L T H & F I T N E S S
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Leah Pellegrino, Creative Director
p h o n e 610 328 1424
a d d r e s s 74 Coulter Ave, Ardmore, PA 19003
w e b s i t e impulse.com
IMPULSE H E A L T H & F I T N E S S
74 Coulter Ave, Ardmore, PA 19003
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WEBSITE The IMPULSE website is the one of the main platforms where this brand will shine. On the homepage, the user will get to login with their username and password and get to set their preferences based on what they want to gain from the sight. After their preferences are set, tailored shows, movies and videos will come up to help the user acheive their goal.
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For the design of the website, the side bar with all the navigation should be placed on the left side. The website should continually use the corporate colors throughtout the page in all graphics and text.
APP
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The IMPULSE app is the second plateform that this brand will be most used from. When logging into the app, the user will use their thumbprint to unlock their account, making the experience even more personalized. The main first page of the app is where the user can navigate to their profile or the health/fitness categories to watch videos tailored for them.
Start your journey, today. IMPULSE H E A L T H & F I T N E S S