As you launch your startup, one of the steps in this process will be to raise capital to fund your business. If you can encourage investors to support your business, you can reduce the amount you’ll have to borrow. This will involve drafting a pitch that you can use to entice investors to get involved with your startup. While providing a detailed business plan is one part of this process, you’ll also want to create a pitch that excites investors and interests them in your success.