BE THE CHANGE YOU WANT TO SEE IN THE WORLD
Multi-award winning, cross-sector, social and environmentallyled creative studio. - 6 team members - Founded in 2004 - Carbon trading value of 4.95 tonnes
Awards & Accreditations
Leap - design for change 140 Alexandra Road St Austell Cornwall PL25 4QJ T. +44 (0) 1726 75551 E. info@designforchange.co.uk
What could you do :
80% of environmental impact is decided at the design stage* * Design Council
www.leap.uk.net
Why? // We believe we should // We know we can // Benchmarking within our sector // Cost savings // Resilience // Low carbon futures // Maintain our ISO14001 // Assist our clients // Knowledge share // PR / Awards // New business opportunities // Make a difference - regional, national, global
Why not? We’ve been working responsibly since 2004 and before that since 2001 heading up graphics at Eden Project. It’s in our creative dna!
www.leap.uk.net
5.9
Annual carbon budget: tonnes CO2
The average carbon footprint per person in the UK is 10 tonnes.
Our eco-side monitoring, minimising, engaging and then some... One acre of endangered rainforest preserved keeps 260 tonnes of climate warming CO2 where it belongs. To date Leap and our clients have protected 288 acres locking in over 15,000 tonnes of CO2 1.6 billion people depend on rainforests for their welfare and livelihoods, with 350 million of them living in rainforest communities.
www.leap.uk.net
Our eco-side monitoring, minimising, engaging and then some... After minimising all we can at Leap the remainder (5.9 tonnes) is offset giving us our CarbonZero status through the purchase of stoves around Kisumu, Kenya. Energy Efficient Stoves are built for families in villages throughout the area. The stoves require 50% less firewood to cook with, and therefore reduce carbon emissions by 50% compared to traditional “open fires�. As a result each energy efficient stove saves over 3 tonnes of carbon dioxide every year.
www.leap.uk.net
Our eco-side monitoring, minimising, engaging and then some... As part of our ISO 14001 and environmental commitment we use various monitoring tools. // DIY Kyoto for internal monitoring and team awareness. // Oxford University Smeasure (weekly reporting). // Our own Shell Step scheme created studio calculator for print and studio creative hours // Carbon calculator. // CarbonNeutral UK based servers.
www.leap.uk.net
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ShelterBox
In 2008 Leap had the fantastic opportunity of through to vehicle and box livery. In November re-branding international relief charity ShelterBox. 09, Leap delivered the ShelterBox multi-national We designed and printed all marketing material website, translated into 12 different languages,
it was voted as one of the most usable charity websites in the world by Smashing Magazine.
What did we design? Cornwall
Sir James Smith’s Community School Camelford The Brief
The Solution
This is an initiative to encourage recycling, reusing and thus reducing what we throw away at Sir James Smiths School. It was developed from our Carbon Footprint Mapping which showed that we need to improve our waste disposal.
The ican project has several angles.
The Team As Head of Year-8, Georgie Button initially had the whole year looking at the issues that the footprinting stage highlighted. In the end the Eco team at Sir James Smith’s was made up of 14 pupils that met on a weekly basis throughout the Challenge.
Hey, I’m Eco! Know when someone chucks their litter out the car window? Thing is, lights left on, taps left running, bottles in the dustbin: is that so different?
Hey, I’m Aqua! Just 'cos there's always water when you turn on the tap doesn't mean it'll last forever. If we're a bit smarter, it'll last a lot longer.
Mechanical design of an affordable can crusher made from scrap from ScrapStore. Involvements of the local recycle companies - Either to collect the cans or take them in exchange for the going rate per tonne of Aluminium (up to £800/tonne). A nationwide campaign in which schools will receive a package of materials they will need to set up a ‘collect-n-crush’ throughout their school year. A website will monitor the weight of cans, each school will be entered into the overall competition to set a record for collected and crushed. Hey, I’m Recycler! There's no bin-fairy! Stuff we chuck out doesn't just disappear. We can't keep filling huge holes with our crud, more than half of it's recyclable.
Hey, I’m Energis er! The sun's going nowhere, is it? There'll always be wind and tides, too . Energy from tho se things never run s out, it doesn't kick out carbon, either.
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www.ecodesignchallenge.co.uk
05/07/2010 10:54
The Scarlet
We were appointed lead creative on the Scarlet Hotel. Working on all aspects from brand, signage and teaser campaigns that
begun one year before the completion of the and DND from recycled car tyres. Multi-award hotel. Using recyclates throughout the creative winning website: www.scarlethotel.co.uk. process, ie room numbers from roofing copper
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St Austell Brewery 63 Trevarthian Road St. Austell Cornwall PL25 4BY
Tuesday 13th July Hall for Cornwall, Truro 2.30pm to 7.30pm
T. 0845 2411122 www.staustellbrewery.co.uk
sorry, no admision after 4.30pm Hosted by St Austell Brewery Co Ltd
04/06/2010 12:07
St Austell Brewery
The St Austell Brewery has been a client of Leaps since 2006. We creatively manage 25 of the brewery’s pubs, 9 hotels, and last summer we created a bar experience
for their first festival appearance at Glastonbury and are set to repeat in 2011. We branded Bar Culture as a bi-annual industry event for leading drinks
brand and future trends to come to Cornwall and are currently working on all material for the new 1 million development of the County Arms, Truro.
LAND MANAGEMENT
INFRASTRUCTURE & DEVELOPMENT
Biodiversity should be incorporated into all green space strategies, policies and plans, and the creation of a site Environmental Management Plan can improve spaces for wildlife.
Renewable energy sources >>>
Investigate using a green roof
>>>
When designing new developments or infrastructures, opportunities exist to incorporate biodiversity features into them. • Create new habitats e.g. through Sustainable Urban Drainage Schemes (SUDS) and/or wildlife-rich road verges. • Employ green technologies. • Any new development should have a Construction Environmental Management Plan (CEMP).
PROCUREMENT Procurement is one area where small changes can lead to big results in reducing impacts on biodiversity. These can include: • The use of sustainably sourced and/or local materials. • Purchasing recycled materials. • Monitoring and evaluating the environmental credentials of suppliers.
OPERATIONS & POLICIES Small alterations to everyday activities can have positive effects on biodiversity. The Royal Society of Wildlife Trusts work with public authorities to award the biodiversity benchmark, helping them to develop policies that put biodiversity at the heart of the organisation.
<<< Use energy-efficient appliances wherever possible
PUBLIC ENGAGEMENT & AWARENESS RAISING There are opportunities for public engagement in the work of many public authorities, including the provision of training or educational events and use of interpretation.
>>>
Staff benefits from green spaces can include reduced stress and improved health
>>>
Local Nature Reserve
>>>
Biodiversity can be integrated into staff training programmes, and any internal policies
Create and manage wildlife refuges in public open space
>>>
Introduce nesting and roosting sites
Bus Stop Plant wildlife-friendly vegetation and limit the use of chemicals >>>
Green spaces provide opportunities for people of all ages to explore and learn >>>
>>>
Grey Water
Reduce, Re-use, Recycle and Rot – lower consumption Provide facilities for non-motorised travel >>>
CLIMATE CHANGE WILL HAVE A HUGE EFFECT ON OUR WILDLIFE Taking action to reduce your individual and corporate carbon footprints is biodiversity conservation
www.leap.uk.net
To get involved with your local Biodiversity Action Planning process, visit www.bioportal.org.uk For more information, please contact Sarah Wilkinson sarahwilk@wiltshirewildlife.org and Charlotte Rose charlotter@wiltshirewildlife.org 01380 725670 at the Wiltshire Wildlife Trust
National Trust
Being one of the Trusts approved brand supSince 2004 the National Trust has been one Leapâ&#x20AC;&#x2122;s key clients. We have advised on National pliers, we were also complimented by Director Trust UKwide sustainability and paper policies. General of the National Trust on pushing their
boundaries, implementing the highly successful campaign Fresh Air 2010.
."+%/*,4(/%+8,#!-#,7 Cornwall Business Awards Winner, Best Website for The Scarlet Hotel. The Observer Ethical Awards Best Online Retailer Initiative for The Good Energy Shop. Media Innovation Awards Winner, DVD/CD Category for ‘Tales from Porth’ interactive CD-ROM produced for the Cornish Language Partnership.
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Cornwall Tourism Awards Winner, Silver, Tourism Website of the Year for The Bedruthan Steps Hotel. The Hub Business Awards Winner, Green Business of the Year 2010 Hampton Court Palace Flower Show Winner, Gold Medal for The Lost Gardens of Heligan’s display entitled: Camellias & rhododendrons introduced to Heligan pre 1920.
Cornwall Sustainability Awards Winner, Small Business Award. Overall Winner. The Times Green Awards Winner, Best Outdoor Advertising under £100k for Good Energy at the Delabole Wind Fair. Cornwall Sustainability Awards Finalist, Small Business Award. Winner, Best Individual.
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This tells us exactly what power we have and shows us the change you and we can make together is vast.
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whatâ&#x20AC;&#x2122;s in a name
Common logo mistakes
1. Designed By An Amateur
2. Relies On Trends
3. Uses Raster Images
4. Contains Stock Art
5. Designing For Yourself Rather Than The Client
6. Overly Complex
7. Relies On Color For Its Effect
8. Poor Choice Of Font
This is the biggest logo design mistake of all and, unfortunately, is becoming more and more common. As mentioned, the purpose of a logo is to represent a business. If it looks the same as someone elseâ&#x20AC;&#x2122;s, it has failed in that regard. Copying others does no one any favors, neither the client nor the 9. Has Too Many Fonts
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good logos are made of this! The Oxford Dictionary defines a logo as
"...a printed design or symbol that a company or an organisation uses as its special sign." Corporate history has shown that a logo is much more than that to a company. Rarely does one find a piece of corporate identity that can so effectively and quickly transform the perception of the company in the minds of the people as a logo can. No sooner does a company change its logo than it is suddenly seen in a different light and so is the company. A logo helps attach adjectives to a company - smart, fast, tech-savvy, conventional, hip, boring! A change to a logo makes the audience sit up and notice (often rethink) about the company. The human mind has a tendency to attach personal or humane characteristics to something intangible as an organization image that helps the logo.
Technically speaking Successful logos throughout the world have certain characteristics that make them popular and memorable. Differentiation: Distinctive, customised Timelessness: Evolution, Coca Cola 1886 by their book keeper Able to evoke emotions: Happy, authorative, visionary Malleability: Billboard to business card. Consider the media. Simplicity: Is detail needed, audience, reproduction, cost Exposure: We can’t all be Nike’s but we can make it memorable Inspirations: Different and often weird situations have inspired, stories
conclusion If budget allows it is strongly recommended that you let an experienced designer help you with your logo development. This can take 2 days to a lot of days to develop with a lot of interaction and explanation! But you will be living with the results so they should be nothing less than great. When talking to designers, ask them how they would develop a logo. What steps do they take? They might all have different ways, but the general thought should be the same. You and your business is probably your most valued investment. Help the world believe that too by having a logo that conveys it. Name recognition, building trust, and brand loyalty take time. Everything we have talked about was new once and had to start somewhere.
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• Clear proposition & positioning
• Appeals to niche sector
• Suggests all-encompassing ‘ethical travel one-stop shop’
• Little scope for brand expansion
• Fun, emotive that implies creating a ‘hullabaloo in travel • We do things differently
• Hullabaloo is a bit of a mouthful and potential for misspelling etc • A ‘Hullabaloo’ can have negative connotations
• playful
• We think differently so you can experience a new way of seeing the world • More cerebral, intelligent • Works with multiple brands… Lateral Travel, Travel Shop, Corporate Travel, Marketplace • Positive, upbeat • Star reference eludes to travel and seeking a new way
• A little ‘clinical’ not fun or personality type brand • Lateral in a travel context can imply moving sideways not forwards
• Domain name options are limited • Not a ‘personality’ brand
NAME: (Summary..) What kind of brand is it?... • Fun, modern, quirky that clearly implies (not necessarily overtly prescriptive) strong ethics and sustainability and a new way to travel • A single word that works across a number of different sub-brands; • ABC Travel (main travel brand) • ABC Travelshop (travel accessories ecommerce store) • ABC Corporate Travel Services (B2B travel mgt service) • ABC Marketplace (marketplace for niche ethical travel providers) • A brand that is intelligently playful in tone that can act as the hook for a distinct tone of voice in terms of the visual identity, style, graphics and copy • A strong/bold colour that stands out from me too travel brands
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