LEAP / livia diamonds I N I T I A L C O N C E P T S - s u m m e r 2 014
LEAP - LIVIA DIAMONDS
A U G U S T 2 014
Concept A Brand Inspiration
LEAP - LIVIA DIAMONDS
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Brand Inspiration Concept A
LEAP - LIVIA DIAMONDS
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Competitors LOCAL
ASPIRATION AL
LEAP - LIVIA DIAMONDS
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Competitors brand palettes
LEAP - LIVIA DIAMONDS
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Unused icon / brand concepts
LEAP - LIVIA DIAMONDS
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Concept A
Word form based logo - minimal, luxurious approach using a thin line break to reflect the geometric shapes within a diamond and the precision of the cutting process.
LEAP - LIVIA DIAMONDS
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Brand font:
abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz Brand colour palette
ENGAGEMENT JEWELLERY
LEAP - LIVIA DIAMONDS
COLLECTIONS
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CONTACT
SEARCH __________
LEAP - LIVIA DIAMONDS
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LEAP - LIVIA DIAMONDS
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Concept B
Diamond shape logo - this concept works around a simplified, recognisable illustration of a diamond. Certain parts of the shape were removed to abstractly form the letters ‘LD’. This new symbol has multiple connotations to appeal to the male audience. It could represent a romantic heart, a structured diamond or perhaps even a superhero emblem dependant on ones interpretation. A suggestion for further development in context would be to create a unique authenticity mark for each customer by altering the diamond illustration to further strengthen the unique qualities of each ring while reinforcing the brand.
LEAP - LIVIA DIAMONDS
A U G U S T 2 014
Brand font:
abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz Brand colour palette
LEAP - LIVIA DIAMONDS
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LEAP - LIVIA DIAMONDS
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LEAP - LIVIA DIAMONDS
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Concept C
Livia signature script - Livia Diamonds gives a hands-on service with a personal touch, so a handwritten, signature style logo seemed fitting to represent this. Inspired by German jewellers Thomas Sabo, it is a contemporary and casual style which doesn’t take itself too seriously.
LEAP - LIVIA DIAMONDS
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Brand font:
abcdefghijklmnopqrstuvwxyz a b c d efghi j k lmnopqr s t uv w x yz abcdefghijklmnopqrstuvwxyz a bc d ef ghi j k lmnopqr s t uvw xyz Brand colour palette
LEAP - LIVIA DIAMONDS
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LEAP - LIVIA DIAMONDS
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LEAP - LIVIA DIAMONDS
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Concept D
LEAP - LIVIA DIAMONDS
A U G U S T 2 014
Brand font:
abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz Brand colour palette
ENGAGEMENT JEWELLERY
LEAP - LIVIA DIAMONDS
COLLECTIONS
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CONTACT
SEARCH __________
LEAP - LIVIA DIAMONDS
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the answer is yes.
LEAP - LIVIA DIAMONDS
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Concept E
L D initials logo - This concept reflects the keywords of the company such as ‘simple’. ‘honest’ and ‘established’. The logo has an air of tradition and I have put the logo in context with a gold foil de-bossing effect to give an authenticated, regal feel. This is a highly transferable and adaptable concept as it is so simple.
LEAP - LIVIA DIAMONDS
A U G U S T 2 014
Brand font:
a b c d e f g h ijklm no p q r stuvw xy z abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz Brand colour palette
LEAP - LIVIA DIAMONDS
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LEAP - LIVIA DIAMONDS
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LEAP - LIVIA DIAMONDS
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Concept F
LEAP - LIVIA DIAMONDS
A U G U S T 2 014
Brand font:
abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz Brand colour palette
ENGAGEMENT JEWELLERY
LEAP - LIVIA DIAMONDS
COLLECTIONS
A U G U S T 2 014
CONTACT
SEARCH __________
LEAP - LIVIA DIAMONDS
A U G U S T 2 014
the answer is yes.
LEAP - LIVIA DIAMONDS
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Concept G
LEAP - LIVIA DIAMONDS
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Brand font:
abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz Brand colour palette
ENGAGEMENT JEWELLERY
LEAP - LIVIA DIAMONDS
COLLECTIONS
A U G U S T 2 014
CONTACT
SEARCH __________
LEAP - LIVIA DIAMONDS
A U G U S T 2 014
LEAP - LIVIA DIAMONDS
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Concept H
Livia
Diamonds
LEAP - LIVIA DIAMONDS
A U G U S T 2 014
Brand font:
abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz Brand colour palette
ENGAGEMENT JEWELLERY
LEAP - LIVIA DIAMONDS
COLLECTIONS
A U G U S T 2 014
CONTACT
SEARCH __________
LEAP - LIVIA DIAMONDS
A U G U S T 2 014
LEAP - LIVIA DIAMONDS
A U G U S T 2 014
LEAP - LIVIA DIAMONDS
A U G U S T 2 014