» INTERVIEW
TOWARDS STRONGER CONNECTIVITY Sakkeer Hussain-Director, Sales & Marketing, D- Link MEA discusses some of the key solutions of focus for enterprise and SME as it helps build stronger and faster networks How do you think the SME or enterprise segment can leverage some for your technologies best for enabling remote work for their workforce? Both SME and enterprise segments can take advantage of D-Link’s broad portfolio of networking and cloud solutions, which enable effortless remote work models. We are a pioneer in cloud solutions and services in the region. We have an elaborate portfolio of indoor and outdoor mydlink cameras, Nuclias Managed Wireless Networking Solution portfolio, market-leading Wi-Fi 6 routers, including two of flagship products - DIR-X6060 EXO AX AX6000 and DIR-X5460 EXO AX AX5400. Our recent launch Nuclias Managed Wireless Networking Solution portfolio has experienced a wide adoption in the regional market, especially as it was introduced during the peak of COVID-19 lockdowns. Regional businesses, across SMEs and enterprises, are able to implement solutions from Nuclias Cloud portfolio effortlessly to connect to company networks as the installation process demands a minimal need for in-house IT skills. Customers can manage their networks from the cloud with this solution, which boasts benefits around control and convenience. Discuss how D-Link is enhancing its Nuclias ecosystem and broadening market reach? Nuclias Connect and Nuclias Cloud Remote Network Management Solutions are part of our transformative remote work solutions portfolio and are genuine market differentiators. The complete end-to-end innovative suite of solutions is crafted to assist and empower remote learning and
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working. It is unique because never before have IT administrators set up, automated, monitored and scaled wireless networks remotely so easily and seamlessly. Nuclias Cloud portfolio allows SMBs and large enterprises across retail, education and hospitality, as well as MSPs, to deploy professional-grade networks from anywhere and anytime, eliminating physical space constraints. Convenience, cost-effectiveness and ease of use make the solutions ideal for onboarding, studying, troubleshooting as well as monitoring and reporting network activity quickly and easily. At D-Link, we are ensuring our partners are trained well in these solutions so that they are equipped to help regional customers with their remote work requirements. We are also continuously adding more partners into this ecosystem and bringing new and improved features to the portfolio. Do you see demand growth for wireless deployments in campuses and larger institutions across the region? Is that a strong focus for D-Link with its wide portfolio of APs? The demand for wireless deployments across all sectors has increased, especially as a result of the ongoing pandemic. This is also seen in the education sector, across campuses and larger institutions. With remote and distance learning models in place, it is key that educational institutes invest in the right technology that not only offer the advantages of fast wireless connectivity but also provides security – a crucial element now more than ever. At D-Link, the education segment is a key focus and we have several APs targeted
CXO DX / OCTOBER 2020
towards this sector. Please elaborate on how wifi-6 will benefit Business segment customers? Are your new product launches enabled to support WiFi-6? Wi-Fi 6 will offer extensive benefits to a vast number of users and use cases. The most important advantages will be seen in areas with high densities of users or client devices connecting to and transferring data over wireless networks. According to IDC, businesses that face these challenges will be the first adopters of the technology while others will integrate it as part of regular cyclical refreshes of WLAN hardware upgrades. In order to truly capitalize on the advantages of Wi-Fi 6, it is necessary for users to invest in new hardware as Wi-Fi standards not only rely on software upgrades. Unlike the existing 11ac wireless standard that operates only in the 5 GHz range, WiFi 6 fully utilizes both 2.4 GHz and 5 GHz bands. It also comes with 1024 QAM to boost throughput to devices by up to 25%, and 160 MHz contiguous channel width for even more bandwidth. Wi-Fi 6 routers from D-Link include two of its flagship products - DIR-X6060 EXO AX AX6000 and DIR-X5460 EXO AX AX5400. Besides these two, all our new products are enabled to support Wi-Fi 6. What are your solutions to support wireless video surveillance, wireless video/data transmission etc? Is there a growing demand? There is a significantly growing demand for wireless video surveillance solutions. D-Link’s extensive portfolio includes intelligent cameras, such as its flagship product – mydlink DCS-8630LH Full HD
