CXO DX October 2020

Page 6

» NEWS

HPE STRENGTHENS PARTNERSHIP WITH SAP FOR THE CLOUD SERVICES BUSINESS With HPE GreenLake, SAP will be enabled to offer the customer edition of SAP HANA Enterprise Cloud with a consistent, automated cloud experience and their flexible subscription-based as-a-service model. “Customers are increasingly turning to HPE GreenLake to enable them to benefit from the agility and flexibility of the cloud while also offering the security, data sovereignty, compliance, visibility, and cost controls of an on-premises deployment,” said Keith White, senior vice president and general manager, HPE GreenLake Cloud Services, at HPE. “We have a tremendous opportunity to build on the extensive proven partnership that HPE and SAP have built over decades, with the combination of our rapidly-growing cloud services business with HPE GreenLake and our leadership in powering SAP workloads.”

Keith White

Senior Vice President & GM, HPE GreenLake Hewlett Packard Enterprise (HPE) announced plans to partner with SAP for the cloud services business in the UAE and globe. The partnership delivers the customer edition of SAP HANA Enterprise Cloud with HPE GreenLake, as a fully managed service at the edge, in the customer’s data center or colocation facility of their choice. The customers in the UAE and globe will be able to keep their SAP software landscape and data on-premises while gaining the benefits of a subscription-based, agile, elastic, and consistent cloud experience from SAP with HPE GreenLake. With HPE GreenLake, SAP will be enabled to offer the customer edition of SAP HANA Enterprise Cloud

Peter Pluim, EVP, Global Head of Enterprise Cloud Services, at SAP said, “The new deployment model SAP HANA Enterprise Cloud, customer edition is a direct response to customers who want the flexibility and service level of a managed private cloud, but need to keep their systems in their own data centers, such as public sector and regulated industry customers. We are planning to make that possible with cloud services from HPE GreenLake and whiteglove operations and application management services from SAP, which will help unlock value and create new experiences for our joint customers.”

AL-FUTTAIM GROUP TAPS INTO MICROSOFT CLOUD AI Factory that will serve all Al-Futtaim business units. Various business challenges will be tackled around product recommendation, forecasting demand, pricing and many others. Al-Futtaim will migrate its data centre to the intelligent cloud by modernizing its core business applications and SAP environment to the cloud. Cloud-native services and microservices will also enable an omni-channel experience for end customers, bridging the gap between physical and digital experiences.

Three-year partnership will leverage the intelligent cloud to integrate infrastructure, apps, and data, while continuing to support AI, DevOps for deployment speed, agility and scalability Al-Futtaim Group has adopted the Microsoft intelligent Cloud to accelerate its digital transformation journey and reimagine its business model. “Our goal is to unlock hyper-personalised experiences for our customers,” said Gurmeet Singh, Al- Futtaim Group Chief Digital Officer. “This requires us to invest in advanced technologies and infuse digital innovations into our customer-first philosophy, enabling us to make a direct impact across all of our business entities. Microsoft is an ideal partner on this journey, to help realise our vision to create powerful and enriching experiences for our customers.” Al-Futtaim will leverage its multiple touch

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Sayed Hashish

General Manager, Microsoft UAE points with its customers, building a Customer Data Platform, that will deepen its knowledge of their preferences to deliver personalized messages, experiences and recommendations, driving greater loyalty to Al-Futtaim brand. This will be powered by the use of advanced analytics for a variety of case scenarios, as part of an

CXO DX / OCTOBER 2020

Sayed Hashish, GM Microsoft UAE said, “Knowing your customers, empowering employees, delivering on an intelligent retail operation and reinventing business models sit at the heart of digitally enabled business transformation for the group. Al-Futtaim’s journey to the secure, intelligent and trusted Microsoft Cloud is a leap forward in its ambitions to reinvent customer experiences, and we look forward to providing the best tools and technologies for the company to achieve their goals”.


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