» COLUMN
ELEVATING BUSINESS THROUGH NEXT-GEN DATA MANAGEMENT Nowadays, companies know how important their data is. But are they managing that data in a way that makes backup and recovery simple, can enhance security, improves productivity, and makes data more productive? Gregg Petersen, Regional Director - MEA at Cohesity shares his thoughts
L
aw enforcement in one European country recently accidentally deleted more than 150,000 files containing fingerprint, DNA, and arrest information from national police systems. This immediately called into question whether proper protection solutions, backups, or policies were in place to both prevent this data loss - and to quickly recover the deleted data. But this is not necessarily an isolated incident. A report by industry analysts IDC into backup and disaster recovery found that 43% of organisations surveyed had suffered unrecoverable data within the last year (2021) and very few organisations (20.4%) were confident in their solution’s ability to recover data. This not only calls into question the types of backup solutions that have been deployed, but the overall data management strategy that’s in place.
32
CXO DX / MARCH 2022
Next-gen data management: Important for business success In prior decades, proper data management meant having a backup copy of data that could be called on as an insurance policy if it was ever needed. That’s no longer the case. Not even close. Today, not only is stored production data frequently encrypted by bad actors engaging in ransomware attacks, but conventional backups are often destroyed at the same time. In addition, organisations need to meet basic data availability and access requirements, comply with government regulations, optimise storage costs, and/or analyse data for key business insights. As a result, relying on outdated data management systems is not just an IT problem - it poses a serious threat to business success. Next-gen data management offers a combination of four elements to put companies in the driver’s seat with their data: zero-trust
