eatme3D
THE BEGIN NERS GUIDE
CONTENTS
1 2 IN A NUT SHELL
FUTURE PROSP ECTIVES
This section contains a brief explanation of Eat Me 3D as a company and a service. Outlining both product and production line.
A comprehensive list of possible future outcomes and expansions.
Includes Pages 4- 9
Includes Pages 10-15
3 4 THE IDENTI KIT
THE BRAND BIBLE
An introduction to the Eat Me 3D Identikit publication aimed at consumers.
Personal branding bible and justification
Includes Pages 16-29
Includes Pages 30 - 39
5 EM3D THE PROJECT
Details the multiple forms of iteration and that the project has experienced Offers a small insight into the supplementary work that has been completed by the team, focusing on research and testing Pages 40 - 45
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WHAT WE DO Eat Me 3D allows customers to customise, design, print and eat their own personalised wedding cake toppers. Using a mixture of inspired design, 3D printing and, silicone moulding techniques; Eat Me 3D is a service that allows our user’s to design their own edible wedding cake toppers. Using our online store, customers can personalise and order their edibles and await their delivery directly to their doorstep. Most importantly, our service is accessible and easy to use, bringing next generation technology to the fingertips of the average person.
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THE MISSION Customised wedding cake toppers delivered to your doorstep; all at the click of a button. Eat Me 3D combines, prints and moulds every 3D design by hand, meshing technology and craftsmanship to produce a fun and alternative way to create and celebrate. We know that every person is different, and we try to tailor everyone’s experience to suit them. From customisable design to personalised cards, Eat Me 3D is focused on user creation and user satisfaction. We’re bridging emerging technologies with the everyday person by putting creative control back into the hands of the people. Eat Me 3D allows our users to customise and create their own designs to fit their own specific needs, and brings a sweet twist to 3D printing. Using our online store, anyone can view, customise and order 3D models, delivered to their doorstep in delicious chocolate form. We’re making the power of 3D printing accessible to everyone, and pushing the integration of 3D fabrication into everyday life. With Eat Me 3D, anyone with a computer or smart device can be a creator, designing delicious characters to suit any occasion. We have created a strong catalogue of customisable models that offer over a thousand possible combinations; a number that will increase exponentially over time, with the release of additional models and future integration with pre-existing libraries.
THE PROCESS
3D Models
3D Printing
Moulding
Casting
Eat Me 3D has a catalogue of 3D models separated into individual, attachable and customisable parts. With over 1000 possible combinations, and more being tested every day, every creation is individual and personalised. Upon order, the team assembles the character to fit the customer’s needs.
Each customised model is then 3D printed with PLA plastic, using the Makerbot Replicator. Approximately 8 hours later, what was once a digital file is now a tangible, personalised character.
The 3D printed model is then used to make a two-part mould, made of food-safe Elastosil M4670 silicone.
Once set, the silicone moulds are used to cast melted chocolate, leaving to set for a short period of time. The result: an edible and delicious chocolate version of the customer’s design.
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THE WEBSITE Eat Me 3D is a web-based service, featuring a simple and highly understandable website that is viewable on any device. From the beginning, the Eat Me 3D service required a strong focus on accessibility, both in access to new technology and access to the user. Simplicity is key when bridging the gap between the average person and new technologies, and we cannot assume that any given user have any experience in 3D modelling or printing. Therefore, we wanted to create something that was viewable, usable and understandable by anyone, at any time, anywhere. The Shop The key, and most important, component of the site is the shop, enabling the user to customise their model and place an order. The store features an online ‘dressing room’, complete with a 3D model viewer that responds to user input and customisation. This capability allows users to preview the finished product in digital form, watching as the model changes in accordance to their input and creativity. The customisation options are simple, easy to understand, and highly visible. The site also offers a checkout, in which the user can review their items before their purchase. Social Media Integration Eat Me 3D understands that the average user may want to experiment with their model on multiple occasions before placing an order, we also understand the need to share information with friends and family. To allow the user to return to their previous creations, feel safe, and negate the need for tedious registration protocols, Eat Me 3D has integrated social media as a form of login. Facebook has been used as a login procedure predominantly because of it’s ease of use and it’s wide spead popularity. The Design The Eat Me 3D website features a strong brand message that is both simple and striking. The colours, fonts and images used are featured consistently throughout all aspects of the company. Simplicity and ease of use are key, and thus almost all interactive elements are text based labels that stand strongly against their backdrop.
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IN THE
FUTURE Eat Me 3D defines a strong and highly malleable foundation that has multiple facets of potential expansion. We have formed a solid, tested production pipeline that can be expanded and moulded to suit a myriad of industries and demands. We have combined new technologies like 3D printing, with the older craft of moulding, to form a new way to produce user-centred content and creation. The emergence of 3D printing as an accessible and growing industry has birthed a new ideation of design, user centred and created content made by the individual, for the individual. New 3D printing technologies are being created at an ever increasing rate, creating more opportunities for new business ventures.
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PROSPECTIVE APPLICATIONS
Going Global
On Mass
3D Scanning
Eat Me 3D has the ability and opportunity to stand apart from it’s competitors and increase it’s market by forming partnerships with other online companies and services. Integrating models and access to large online libraries such as Mixamo and Thingiverse allows the Eat Me 3D user base to contact a global community of creators and designers. Instead of being restricted to Eat Me 3D designs, or their own personal creations, the customer would have the opportunity to choose from the collective designs of a global community.
With investment of resources and funding, Eat Me 3D could expand to cater for large scale events as well as small orders. With the correct licensing agreements and partnerships, edible 3D models provide the perfect marketing platform. Trade Shows, Publicity Events and conventions could feature 3D edibles in the form of game characters, logos, celebrities and much more; making interesting gifts, prizes or purchasable items that promote the event or company.
Although 3D scanning technologies currently exist, they are predominantly large scale, expensive and highly technical. However, devices such as the Kinect and 123D Catch allow for mobile 3D scanning to a reasonable degree. Two options arise from this current standing: await better quality, in-home printing technology that allows the customer to scan themselves and send the model; or, acquire funding and invest in an industry grade scanner that would enable the customer to be scanned by the team at Eat Me 3D.
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Food Printing
All Occasions
Reusable Products
User Creation
Even at present, there are 3D printers capable of printing in edible material. Rather than swapping to an entirely edible-only catalogue of printers, Eat Me 3D would ideally include this technology as a part of it’s arsenal. Continuing the production of PLA printed models and moulds as products that can be purchased alongside the edible product, allowing for package deals and further options for the user.
The inclusion of more models, further customisation, user created content or the integration of online libraries would upgrade Eat Me 3D from a service that provides wedding toppers, to a service that can cater to any occasion. From Easter to birthday parties to special events, given time and resources, Eat Me 3D has the capability of spreading through multiple industries.
Further time and testing is required to find the best mould material that is food safe, cost and time efficient and re-usable within the household. Adding this product as an option for purchase increases the likelihood of investment as it is no longer a ‘one off’ purchase. Customers can recast their models in multiple different materials and re-live happy memories, celebrate special events, or simply enjoy an activity on a rainy afternoon with their children.
Eat Me 3D would like to further encourage ‘maker’ culture by expanding to be able to accept user-created models and content. Giving the customer the ability to see their own creations in printed and edible form will likely heighten their desire to seek the service, and share their creations with friends and family. This capability also drastically expands the target demographic and market.
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WE’VE GOT REAL POTE NTIAL And we’re not the only ones that think so
The Eat Me 3D Facebook page has gained 78 Pages likes within the space of a few weeks
The Eat Me 3D Twitterpage has gained 11 followers and only tweeted 9 times within the space of a few weeks
INVESTMENT TESTIMONIALS My husband and I would be very interested in investing in this product and potential business, Eatme3D.
To whom it may concern,
Yours Faithfully,
I am writing this letter to express my thoughts on the EATME3D as a potential interest to our business.
Brett and Elaine Johnston. Gold Coast Residents, 2015
Hi Kurt, I have had a look at your new idea in 3d and would be very interested in this Potential Business. I believe you could be on a winner with this idea, it is very unique and would be very marketable. Look forward to its manifestation. Please keep me up to date with any new information regarding Eatme3D Cheers, Debby McGinlay Gold Coast Resident, 2015
I am the General Manager of a child care centre, where we see 82 lovely children a day. On a day to day basis we help families celebrate their children’s special day. Parents bring in the cake for their child and I believe the children would love nothing better to be able to pick their own EATME3D for their decoration and what a bonus they get to eat them also. Such an innovative idea for the busy families of today. No stress, no mess and the EATME3D will be such an awesome decoration. Many thanks Melissa Salisbury General Manager Terranora child care centre.
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THE IDENTI KIT
Eat Me 3D has a strong focus on personality and personalisation, and thus has a large catalogue of customisable options tailored to suit an alternative, young and fun audience. To make this process easier, more understandable and more enjoyable, Eat Me 3D produced a set of instructions titled ‘The Identikit’, a step by step infographic that provides important information and a splash of personality to both the service and the company. We are a small team of creatives and want our image as a company to reflect that, so it made sense to produce a product that matched our personality and made us more approachable as a business. This guide also features an art aesthetic that forms the backbone of the models themselves, reinforcing the brand image.
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STEP ONE: choose your face MR. SAD
MR. THOUGHTFUL
MR. EXCITED
MR. CUTE
MR. SLEEPY
For the groom with a wicked sense of humour, or the man that's suddenly experiencing a severe bout of cold feet. We have you covered with our oversized sad eyes so you can truly express how you feel
These eyes are perfectly suited for the man that's always lost in thought. Whether you're contemplating the ways of the world, or what you'll be doing for your bucks night, we have you covered with
Whether he just can't wait to get to that altar, or he loves big surprises, these wide eyes are perfect for the excitable groom. Nothing says happiness like eyes wide with wonder. Custom made just for you.
These eyes are perfectly suited for the groom that is always smiling. Come what may, this guy will always be there to spread a little light on your big day. Nothing says happiness like smiling eyes!
Made especially for the man that's always tired. Whether he works too hard or he just can't seem to sleep, these eyes are made for the guy that's always got a yawn at the ready.
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STEP TWO: choose your hairsyle SLICK & SUAVE
Sleek, simple and stylish. We've got hair that's custom made to suit the groom with a love for old world elegance.
UNTAMED
Whether he's fresh from the surf or straight out of bed, this guy always has the perfect messy hair. We've made this for the man that likes to keep the rugged, untamed look.
BED HEAD
KEEP IT SIMPLE
Perfect for the man that likes to keep his hair short and scruffy, this style has a simple and slightly spikey charm.
This one is for the gentlemen that like to keep their hair fuss-free. No frills, no bells and whistles, just a beautiful, simple style to suit everyone.
STEP THREE: choose your suit
SHORT SLEEVE
LONG SLEEVE
SUIT JACKET
If you're wedding is in a hot summer, or you just want to keep it care free, we have you covered with a short sleeve shirt for your groom.
A classic long-sleev, formal shirt for the groom that has chosen to forego the heavy jackey and opt for a simpler, fresher look. Perfect for outdoor weddings.
The double-breasted suit jacket to suit all occassions Classic and elegant, this comes with all the trimmings you come to expect from your jacket.
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STEP FOUR: mix and match the details Bow ties & Ties
Suspenders
Bow ties and ties go with anything. No matter what length sleeve or jacket you have chosen, you can add a bow tie or tie to your ensemble. The addition of a full length tie when wearing a jacket will render the lower half of the tie invisible. However, you will still be able to see the windsor knot and the beginnings of the tie, adding a little extra detail to the
Suspenders can be added to any ensemble that does not include the suit jacket. They can be mixed and matched with open collar, bow ties and ties to create a multitude of different looks depending on the groom’s personal style and approach. They would be rendered useless under the suit jacket, and have thus been made unavailable.
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STEP ONE: choose your face MRS. HAPPY
MRS. ELEGANT
MRS. CUTE
MRS. SWEET
MRS. CRANKY
These big eyes are perfect for the bride that can't wait to walk down the isle, or is always seeking adventure. If wide-eyed and excited is what you aim for, these are the eyes for you!
These hooded eyes have been custom made for the bride with a love for classic elegance and style. From shape to lashes, these have been hand crafted for the woman that embraces
Cute eyes that are perfect for the bride that is known for being sweet and pure. Whether shes demure or just shy, these closed eyes work well for anyone that wants to be a little different.
Smiling eyes that are perfect for the bride that is always smiling, or bringing a smile to those around her. Made especially for the woman that lights up the room everytime she smiles.
Perfect for the bride that has a sense of humour (or has had to deal with her husband's cold feet). Made for the strong women who wants everything to be exactly right, why wouldn't you?
STEP TWO:
choose your hairsyle
HIGH BUN
LOOSELY BRAIDED
This high bun is made for the bride that has a love for classic elegance. A simple, yet stunning hair style to suit every type of wedding.
Beautiful, loose braids have been a popular choice for the bride that wants to keep it natural and sweet. We have you covered with a simple side-plait. Side can be changed upon request.
SLICK BOB
SIDE SWEPT
We know it's not all ringlets and upstyles, so we have a hairstyle for the bride that likes to keep it simple and sleek.
We know that upstyles aren't always directly up, so we have created a hairstyle for the bride that likes to be a little different, and keep it to the side. Sides can be changed from left to right.
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STEP THREE: choose your neckline SWEETHEART
SQUARE
A custom made sweetheart neckline for the bride that has a classic, strapless dress design. Shoestring straps can be added to match your wedding dress.
A beautiful, square neckline that perfectly suits a wedding dress that has thicker, bolder straps. Height of the neckline can be altered to suit the dress, upon request.
SCOOP
STRAIGHT
A classic scoop design to suit the bride with a love of classic simplicity. We suggest the depth of the neckline stay as it is, however, it can be altered upon request.
A simple, straight cut strapless dress design to suit a multitude of different styles. Straps can be added upon request, varying in size from wide to shoe-string.
STEP FOUR: choose your hemline
SIMPLY STRAIGHT
FLOWING FLARES
A simple, straight cut, floor length dress design to suit the bride who's gown is tailored to shape. Fitting snugly around the ankles, this hemline is both simple and stunning. This hemline gives the entire model a rounded, sweet shape that matches the groom. For those that have opted for a shorter dress, this can be brought up upon request.
A flared, flowing, floor length dress design that is perfect for the bride that has opted for a gown with a train or a gathered base. This hemline increases the circumference of the model's base and creates an aesthetic that is slightly different from the groom. No further customisation of this base can be achieved.
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STEP FIVE: mix and match the details
THE LITTLE THINGS
Bows, waistline details, belts and capes can be added to any of your customised designs. You are free to mix and match with these details, however, we have a limit of one-per-type, unless expressly discussed with one of our team members. A few things to keep in mind: The addition of a cape will hide any neckline detail that you have added, so use wisely. Two types of waistline detail have been added - the angled v and the straight - adding a bow to any of these areas may detract from the detail itself. Lastly, the addition of a bow to the neckline may also diminish any neckline detail that has been chose, again, choose wisely. If there are any other customisations that you would like to discuss, please feel free to contact our team!
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Congratulations! Dont you both look cute? Best wishes from the team at Eat Me 3D. Go enjoy your day, your way.
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THE BRAND BIBLE
Consistent, beautiful branding across all platforms was of primary concern for the design team from the inception of the Eat Me 3D project. The overall aesthetic has changed and evolved as the project has, shifting to suit any and all circumstances that were thrown in our direction. However, a company-wide brand bible has been in use by all team members since the opening weeks, used as a tool to maintain visual consistency and strong brand message. All assets and imagery have been supplied by the design team, to all other members, primarily using this publication. From logo, to typeface, to colour scheme, the correct usage of all design assets is outline d in the following presentation.
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FLAT DESIGN MEETS 3D:
A love story
As a highly technology-based service, Eat Me 3D’s aesthetic needs to be bold, simple, easy to customise and in keeping with modern design trends. The flat design movement has gone from strength to strength, with simple, bold, vector-based artworks taking the web community by storm. This presents us with the perfect platform for inspiration, not only is the design simple and easy to create, it allows for highly customisable and unique looking characters that could be produced at high quality in little time. Thus, the cute, rounded aesthetic draws upon recurring themes within flat design, predominantly that of layering simple shapes to produce detail and form. This simplistic and sweet approach also allows for low poly, high impact 3D models that are imbued with more personality than the average lifelike replication.
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OUR LOGO
& BRAND IDENTITY
BLOCK LOGO Must be used with consideration Gestalts law of Figure/Ground. Best appliaction against the dark grey (#2C333) as a grounding colour. Not to be used as a first impression to a consumer. Works best as a watermark of our branding on images or documentation of the organisation.
TYPE MARK Highly versatile typemark version of the logo. Best application in situations that require clear and distinct communication of the service and branding. Works best in situations where the block logo is too dominant or obscure to represent the brand in a clear and distinct fashion.
PAIRED LOGO Pairing of logos for maximum impact. Best applicaton as a first impression to a consumer. Not to be used in situations where the block or typemark logo would better serve the purpose. Works best used in hero images, assets, or design elements across web platforms.
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OUR COLOUR SCHEME
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OUR TYPO GRAPHY
TECHNICAL
CREATIVE
PRIMARY: Liszt FY Bold has been chosen as the leading font for all headlines and major branding elements
BOLD STATEMENTS: Lettre has been chosen as a versatile serif that can stand alone as well as neatly compliment any of the other fonts. This will primarily be used as an all caps typeface.
Liszt FY Bold
SECONDARY: Liszt FY Bold has been chosen as the secondary font for all body or copy that requires large amounts of text, and all secondary design elements.
Liszt FY Light
FLOWING LINES: Mercury Script (Light) has been chosen as a script typeface that adds creative flair, whilst also chaining nicely with both the Lettre and Liszt typefaces. Only lower case to be used.
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EM3D
THE
PROJECT Eat Me 3D was created as a result of highly ambitious conversations between like-minded, creative individuals. Over the course of twelve weeks, four students have spent countless hours building this project from the ground up; what was once a pipe-dream possibility is now a functioning, pitchable business venture that integrates multiple forms of media. Eat Me 3D has grown and evolved in unexpected ways, suffered set backs, and experienced great successes; but most importantly, it has taught us that the right team of people, in the right roles and the right atmosphere can achieve a lot in a short period of time.
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ITS ALL
ITERATIVE
The original concept Eat Me 3D was originally pitched and planned as a service that created chocolate cake toppers or figurines from 3D Scans of the customers themselves. At it’s original stage, personalisation was the cornerstone of the project, there is nothing more personal than an exact replication of the individual. The service was originally planned to include an app and accompanying website that would allow users to upload their 3D scans and models and make a purchase. The usage of smartphones was of particular interest to facilitate both scanning and access to the business, especially considering the Autodesk 123D Catch app allows users to take 3D scans from the mobile devices. As an added degree of technological prowess, Eat Me 3D planned on having augmented reality (AR) capabilities built into the app, allowing the user to sign in to their account and use an AR tag on the business card to view the 3D models in real environments through their mobile device. The AR capabilities were pitched as a way for the couple to view their designs on top of their cake before they made their purchase. Unfortunately, the original concept proved technologically impossible when considering the resources available to us, and the time period allocated for completion. The 3D scanning technologies that were tested proved too unreliable, unstable or difficult to use for us to reasonably expect of the user. In order to maintain viability as a business venture, Eat Me 3D had to be accessible by a large demographic of people, most of which may not have the technological knowledge or resources required to complete a good quality 3D scan.
Eat me 2.0
The final Brief
Refusing to relinquish the idea of 3D scanning technologies, the team decided to seek the aid of companies that had the capability to take high quality 3D scans. Eat Me 3D as a concept thus evolved into a service that had pre-existing partnerships with industry professionals, ultimately sharing profits or paying a periodical fee. Research into outsourcing this part of the project turned up a handful of viable candidates that met a set of requirements. In order to gain access to a large market we required these companies to be in metropolitan areas of large cities, or with mobile capabilities. The candidate companies were then contacted in order to ascertain a few other details, predominantly surrounding their ability to travel with equipment, the equipment they used, the models they produced, the price, and the polygon count of the average model.
In order to create a project that fit within a reasonable scope, personalisation had to become customisation, with the company taking a portion of the creative control. It is at this point that games played an inspiring role, by bringing us to the conclusion of customisable characters rather than perfect representations. At this point Eat Me 3D evolved again, to a service the designed and provided models, that could be customised by the user on the fly. The main concern with this approach is creating a style that is simple enough to produce large amounts of models, met the proportional and physical requirements of a 3D printer, and was aesthetically appealing. Multiple aesthetic concepts were designed before the team came to consensus, eventually choosing an art style for it’s simplicity and easy-to-print nature.
Unfortunately, the results finally yielded 3D scanning a distinct impossibility at this time. Of the companies contacted, three replied with information, the rest did not make any further contact. Again, technological restrictions stopped us from pursuing this track, with the average poly count of a model consisting of upwards of two million polygons, immovable equipment, busy and unpredictable schedules, and prices ranging from $750.00 to $1,000.00 per individual scan. Furthermore, AR proved too difficult to develop for as it requires a high level of skill and understanding that could not reasonably be achieved in a short period of time. Although it is not a new concept, AR as a medium is still in developmental stages, making it very difficult to find individuals with the knowledge required to complete such a task.
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RESEARCH Due to it’s iterative history, the Eat Me 3D project has accumulated a large amount of research into a myriad of fields. Considering this project consisted of many small parts, research and testing was conducted throughout the entire process. The first concept to undergo an investigative phase was mobile 3D scanning technologies, followed closely by industry-grade 3D scanning technologies and companies that performed these tasks. Moulding materials were also heavily investigated, as they had to meet occupational health and safety standards and be time efficient and cost effective. The Augmented reality part of the project underwent extensive research, as it was one of the more advanced and explorative aspects of the brief. Furthermore, additional research was required for several of the smaller parts of the project. Packaging materials, postage techniques and interstate postage requirements were researched for the purposes of ascertaining the viability and accompanying cost of sending food over large distances. Similarly, edible materials were researched to ascertain what is the most likely to last long periods of time, fluctuating temperatures and produce highly detailed models. Fashion trends and digital design trends were heavily researched during the beginning stages of concept and design, as they built the face of the company. Finally, market research was conducted in the opening weeks of the project to ascertain the viability of the business, focusing on the means and marriage patterns of the target demographic within specific regions.
TESTING Eat Me 3D involves multiple forms of media that range from digital to edible artistry. Some of these technologies had not been used by the team before, and thus required ongoing testing in order build skill level and understanding. Furthermore, in order to produce a high quality, safe and viable product, multiple tests had to be conducted on materials and processes. The 3D printing underwent an extensive and ongoing testing phase that informed both design, process and size. With each model that was printed, multiple were attempted, most of which were met errors that were caused by a mixture of design and unreliable technology. Similarly, the moulding process was tested multiple times, inciting small changes in process to produce a higher quality product. The results of the previous two tests also informed change of the 3D models themselves, often leading to a more simplified and smooth design. Augmented reality, databases, interchangeable online vector art and 3D model viewers all underwent intensive testing throughout the course of the project, each informing the decision to create and test the other. Edible materials were tested for durability, quality, melting point and taste throughout the later stages of the project, along with several test printed packaging materials and designs.
MEET THETEAM Aled Mcewen
Joseph Wood
Lead Designer
Web Developer
Aled was the original team member, pitching the idea in the opening weeks of class. He has a high level of knowledge and experience in digital design and advertising, with prior experience in 3D modelling and printing. Aled was the driving force behind branding and design specifications, outlining the company image as it evolved. He has worked to produce the logo, colour scheme, typography, box design and social media aspects of the project, as well as providing feedback and assets to other team members. Aled built and ran the Eat Me 3D Facebook page.
Joseph came to the team with a lot of prior programming knowledge and experience, with a high proficiency in web design and prior a understanding of augmented reality development processes. Joseph built the website from the ground up, acquiring new knowledge and skills in a few different areas as the demands changed and evolved. Joseph also conducted a large amount research and testing throughout the project, all of which was necessary for the production of the final product. He has contributed to decisions surrounding design and branding, as the project evolved.
Kurt Johnston 3D modeller & mould technician Kurt came to the team with extensive prior experience and interest in 3D modelling, a thorough understanding of the moulding and casting process, as well as a diverse set of skills in digital media and design. Kurt has been the driving force and sole creator of the 3D models, silicone moulds and chocolate casts. He has also aided in the design and artistic process, providing feedback and suggestions that informed later decisions. In the earlier stages, Kurt performed and provided the team with comprehensive research in a multitude of fields, all of which was used to aid in major decision making processes.
Ellysha Mill Designer & Concept Artist Ellysha came to the team with a great degree of knowledge and experience in both concept art and digital design, with a proficient skill level in multiple disciplines. Ellysha conceived and designed multiple art styles for the project and aided Kurt with the production of customisable models. She also produced and designed the identikit and the brand bible, while helping Aled with design and the production of assets, as well as and branding decisions. Ellysha ran the Eat Me 3D Twitter page.
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