MARKETING REPORT JULY – AUGUST 2013
2
LAUNCH EVENT
3
LAUNCH EVENT IN PARIS MUSÉE JACQUEMART-ANDRÉ, 3RD JULY 13, HAUTE COUTURE WEEK
4
LAUNCH EVENT IN PARIS CELEBRITIES FROM LUXURY, FASHION & MEDIA
Julia Roitfeld & Alex Savelli
John Nollet & Milla Jovovitch
Marie Beltrami, Alexis Mabille & Inga Savitz
Carine Roitfeld
Olivia Palermo
Patrick Demarchelier & Astrid Munoz
Bianca Brandolini, Carine Roitfeld, & EugĂŠnie Niarchos
Virginie Courtin Clarins & Alex Savelli
5
POINTS OF SALE
6
EUROPEAN LUXURY RETAIL PARTNERS LUXURY DEPARTMENT STORES OR LIFESTYLE BOUTIQUES WITH AN INTERNATIONAL CLIENTELE
FRANCE /// Printemps Haussmann, Paris
/// Colette lifestyle store, Paris
UNITED KINGDOM /// Harrods, London
ITALY /// Harrods Pop-Up, Porto Cervo
7
DISTRIBUTION : FRANCE SAVELLI POP-UP STORE AT PRINTEMPS, PARIS
8
DISTRIBUTION : FRANCE SAVELLI AT COLETTE, PARIS
9
DISTRIBUTION : UNITED KINGDOM SAVELLI AT HARRODS, LONDON
/// The top high-end model - Black Insane (£98,500) has been sold at Harrods during the 1st week
10
DISTRIBUTION : ITALY SAVELLI AT HARRODS POP-UP STORE, PORTO CERVO
11
ADVERTISING HIGHLIGHTS
12
ADVERTISING IN PARIS SAVELLI BILLBOARD AT PRINTEMPS, PARIS
/// MEDIA CAMPAIGN IN LONDON WILL BE LAUNCHED IN AUGUST 2013
13
MEDIA COVERAGE HIGHLIGHTS THE LAUNCH ATTRACTED SUBSTANTIAL EXPOSURE ACROSS A VARIETY OF MEDIA PLATFORMS
14
SAVELLI MEDIA COVERAGE
July 2013
15
SAVELLI MEDIA COVERAGE
16
August 2013
SAVELLI MEDIA COVERAGE
17
July 2013
SAVELLI MEDIA COVERAGE
18
August 2013
SAVELLI MEDIA COVERAGE
19
July 2013
SAVELLI MEDIA COVERAGE
20
July 2013
SAVELLI MEDIA COVERAGE
August 2013 21
SAVELLI MEDIA COVERAGE
22
July 2013
SAVELLI MEDIA COVERAGE
23
July 2013
SAVELLI MEDIA COVERAGE
24
July 2013
SAVELLI MEDIA COVERAGE
July 2013
SAVELLI MEDIA COVERAGE
Fall 2013 26
SAVELLI MEDIA COVERAGE
27
August 2013
SAVELLI MEDIA COVERAGE
August 2013
28
www.savelli-geneve.com 29