WO R L D TR E N D IN S P IR AT IONS
2012
2013
<<
B E F O RE T H E D A WN
P E GA D&E
In Rev i ew WO RLD TREND INSPIRATIONS
2010 / 2011In Review Economic /
US Monetary Easing Policy floods the markets with US dollars, which results currency devaluation around the globe.
Population /
Our rapid aging population has brought in those long-anticipated social fractures, and their political, economic and social effects on our future should be given the same importance as global warming and peak oil.
Society /
The great 21st-Century economic evolution propelled by the distinctive determination of women. Women are now poised to drive the post-recession world economy.
Natural Disasters /
More than 296,800 people died in 373 natural disasters in 2010. In addition, about 208 million people were affected by the disasters. They caused $109 billion in economic damage, three times more than in 2009.
01
/
02
EPILOGUE >>
SECTION 03_ WAY BACK TO SMILES
/
>> Modern Language Desire Express Magic Machine
03
SECTION 02_ HYPER INSTINCT
WO RLD TREND INSPIRATIONS
SECTION 01_ I CHOOSE US
INTRODUCTION
2010 / 2011 IN REVIEW
TABLE OF CONTENTS B E F O RE T H E D A WN Ta bl e of Cont ent s
P E GA D&E
04
P E GA D&E
B E F O RE T H E D A WN
INTRODUCTIO
WO RLD TREND INSPIRATIONS
The U.S. and Europe are both dealing with unprecedented debt problems. Rescue packages continue to fail in Eurozone, and the US "Misery Index" (unemployment plus inflation) recently hit a twenty-eight year high and many believe that it is going to go much higher. This financial negative trend is also impacting the rest of the world.The developing economies are also experiencing the downturn in trades.
B E F O RE T H E D A WN
P E GA D&E
Int r oduc t i on WO RLD TREND INSPIRATIONS
05
/
06
THE AGITATED MIDDLE CLASS It is not so much the form of the device that makes up the Post-PC era. It is the way we use them. The draw is picking up a gadget and doing stuff, and that is a common practice that is already beginning to replace the standard computer away from the workplace.
CONTENTS DOMINATE THE WORLD Series of street revolution swept across the West Asia and North Africa.Citizens from the regions were protesting against political corruption, soaring unemployment, skyrocketing food prices, rich-poor gap widening. The fire of "Occupy Wall Street" movement started from thousands of people in the states, later spread out to the world. The downturn of economic globalization has transcended this American revolution into global scale.
B E F O RE T H E D A WN
P E GA D&E
S ec t i on 01 WO RLD TREND INSPIRATIONS
09
/
10
I
US
A s technology advances people have become more connected. Our activities, statuses, interests, lives and ideas are shared with one another. We seek collaboration with our peers, and seamless transitions in out day to
day activities. Working on a common platform helps us become more efficient and successful in our activities. Having a philosophy and goal to stand behind is more important than ever.
- Helen Keller
/
"Alone we can do so little; together we can do so much."
11
I Choose Us
WO RLD TREND INSPIRATIONS
TREND
B E F O RE T H E D A WN S ec t i on 01
P E GA D&E
12
B E F O RE T H E D A WN
P E GA D&E
S ec t i on 01 WO RLD TREND INSPIRATIONS
13
/
14
i.
c.
a.
j. b.
d.
A Team
Uniform
The power of two is better than one. When two or more units combine their potential is increased and greater results can be achieved.
A new wave has been spread. Working on a common platform helps us become more efficient and successful.
a. All in the air. b. Your personal trainer. c. Amazon Kindle Fire, provides more
i. Leave your textbook, bring your eBook. j. One printer, billions of applications. k. Smartphone boom.
complete service.
k.
d. One plus one equals more than two.
e.
l.
Brand Obsession
Privacy Sells
Customers are not only engaging with the product but also are becoming part of a brandâ&#x20AC;&#x2122;s culture and philosophy.
Information is shared freely and more open, allowing others to connect and engage with very little effort.
e. May the force be with you. f. Hip-hop rapper in IT industry. g. Online boutique announced in China. h. The legend.
l. Willing to share EVERYTHING. m. Public Isolation Project. n. Your personal museum, online.
g.
h.
f.
n.
m.
B E F O RE T H E D A WN
P E GA D&E
S ec t i on 01
15
/
16
IMAGE BOARD
WO RLD TREND INSPIRATIONS
cluster / protective / shelter / settling
gathering / safety / calm combining / unifying
TREND COLORS
B E F O RE T H E D A WN
P E GA D&E
S ec t i on 01 WO RLD TREND INSPIRATIONS
KEY WORDS >>
17
/
18
Gathering Security Converging Boundless
Urban Dwelling
Mother Nature
Glory Name
Habitat
Oriental Incense
Common Ground
Urban Jungle
B E F O RE T H E D A WN
P E GA D&E
S ec t i on 02 WO RLD TREND INSPIRATIONS
19
/
20
hyper instinct
As humans, we have a number of different ways to communicate with each other and interact with our environment. Physical language is just as powerful as verbal and written. In order to save time and quickly
realize our desires, we use the fastest most natural form of communication. As we rely more on our senses the elements of our environment change to meet our expectations.
- Michael Burke
/
â&#x20AC;&#x153;Good instincts usually tell you what to do long before your head has figured it out.â&#x20AC;?
21
Hyper Instinct
WO RLD TREND INSPIRATIONS
TREND
B E F O RE T H E D A WN S ec t i on 02
P E GA D&E
22
B E F O RE T H E D A WN
P E GA D&E
S ec t i on 02 WO RLD TREND INSPIRATIONS
23
/
24
j.
f.
j.
a.
Modern Language
Desire Express
Magic Machine
Using human senses and basic gestures is the most easy and effective way to transmit and receive information.
Instant gratification is even more possible with today’s technology and global connections.
The speed at which technology has been able to increase human productivity has been magical.
f. Grown-up wannabe. g. A broadcasting dating service. h. Just Buy This One, makes your
j. k.
i. PayPass, pay fast.
l. Robot workers. m. Lytro, shoot first, focus later.
a. Social vending machine. b. Win8 Live Tiles. c. Volkswagen Bulli concept, comes
shopping quick and easy.
with a portable central control.
d. Room service at the fingertip. e. Augmented reality.
Mobile health center. Capturing and publishing, all in one click.
k. l.
g.
b.
m.
h.
c. d.
i.
e.
B E F O RE T H E D A WN
P E GA D&E
S ec t i on 02
25
/
26
IMAGE BOARD
WO RLD TREND INSPIRATIONS
evolution / transforming / processing
desires / want to be / power superpower
TREND COLORS
B E F O RE T H E D A WN
P E GA D&E
S ec t i on 02 WO RLD TREND INSPIRATIONS
KEY WORDS >>
27
/
28
Superpower Desire Evolution Shortcut
Enchanted Pool
Super Machine
Cyber Intuition
Jetfire
Subconscious
Fingertip
Extra Sensory
B E F O RE T H E D A WN
P E GA D&E
S ec t i on 03 WO RLD TREND INSPIRATIONS
29
/
30
WAY BACK TO SMILES
With the dynamic changes happening all around us life can become overwhelming. Looking back at familiar and simple parts of life brings smiles, and new creative ways
of deals with the changes that take place. Having fun is just as important as being productive, new ideas mixed with the old can have wonderful outcomes.
- Arsene Houssaye
/
“Always have old memories, and young hopes.”
31
Way Back To Smiles
WO RLD TREND INSPIRATIONS
TREND
B E F O RE T H E D A WN S ec t i on 03
P E GA D&E
32
B E F O RE T H E D A WN
P E GA D&E
S ec t i on 03 WO RLD TREND INSPIRATIONS
33
/
34
i.
b. c.
j. a.
Modern Primitive
Hello, Hero
Time to go back to the simple life. Nostalgia will always have a place in the market.
The real legends and the memory weâ&#x20AC;&#x2122;ve shared with them will be there with us forever.
a. Talks like a human. b. Mingle in the chat room, with
i. In homage to the racing spirit. j. Pink Floyd, master revival. k. Reinvent the classic. l. Celebrate the old aesthetic.
Avatar Kinect.
c. d. Bhutan, the kingdom of happiness. Let the raw material shines.
d. e.
Fun-Maker
Childlike Charm
Something that can make you stop and smile is priceless.
Forever young, forever kid. Our inner child canâ&#x20AC;&#x2122;t be ignored.
e. NEX TPEDITION, customizes your f. Not Another Bill, spices up your
m. We all love Angry Bird. n. Happily ever after. o. The Vertical Village, toy-rized
g. Have you noticed? h. Light up the color as your wish.
p. Animated muse speaks for car. q. One Piece.
adventure.
ordinary days.
f.
k. l.
m. n.
urban housing blocks.
o.
q. h. g. p.
B E F O RE T H E D A WN
P E GA D&E
S ec t i on 03
35
/
36
IMAGE BOARD
WO RLD TREND INSPIRATIONS
playful / fun / friendly
joy / new perspective / simple life heritage / paused moment / sweet memory
soft / warm / clean / pure
TREND COLORS
B E F O RE T H E D A WN
P E GA D&E
S ec t i on 03 WO RLD TREND INSPIRATIONS
KEY WORDS >>
37
/
38
Simple Original Classic Warm Pure Memory
Revived Heritage
Surprising Charm
Purely Sky
Briarwood
Baby Cheek
Sacred Legend
Golden Memory
B E F O RE T H E D A WN
P E GA D&E
E pi l ogue WO RLD TREND INSPIRATIONS
39
/
40
2012 / 2013
When the night is almost at its end, the rays of sun have not shown yet, and the myth of doomsday flashes before our eyes. It is hard to see what is coming our way.
The doctrine we used to rely on has now fallen apart, The babble we have overlooked is now the fundamental rule. We are all in a transitional phase, Where frienemy may be the best companion throughout this journey.
If one man canâ&#x20AC;&#x2122;t do all the work, we can share the load. If everything stretches beyond our knowledge, just f o llo w in t ui t i on .
If the future is unseen, h ol d o n t o t he m em o ries at h and .
If darkness is too long to bear, at least put on a smile for the long awaited sunrise.
B E F O RE T H E D A WN WO RLD TREND INSPIRATIONS
About PEGA D&E PEGA D&Eâ&#x20AC;&#x2122;s team is comprised of 300 talented individuals of different industries and backgrounds around the world whose specialties include market analysis, consumer research, interaction design, product design, branding strategies, visual planning, material & color research, mechanical and electronic engineering. Through effective project management and reliable problem solving skills, PEGA D&E creates the most suitable solutions for each project. We embrace innovation, explore all possibilities and look for answers where none have been found, all this ensures that our clients have all the tools, products and knowledge they need to succeed in their market.
Design Audit User, Market & Competitor Analysis Product Analysis Industrial Design Advanced Concept Design Product Development Interaction Design Interaction Design Research Interface Design Color & Material Consultancy Trend Forecasting Material R&D, Implementation Branding & Product Identity Communication Plan Graphic / Multimedia /Packaging Design Engineering Mechanical Engineering Electronic Engineering Manufacturing Manufacturing Consultancy