cinema design
project media pac k
Research Findings Cinema attendance figures have risen slightly over the past few years but are still nowhere near their post-war peak. With the rise of home video rental and advances in home entertainment systems theatres experienced their lowest ticket sales in the 1980s. It was only after the introduction of American style multiplex theatres that sales increased. Although regarded as a breath of air in the lungs of a dying industry the spread of the multiplex across the country brought about a decline in traditional cinema. Unable to offer the modern technology or choice of the larger multi-screen venues independent cinemas began to close across the country. With the spread of the multiplex so the architecture and programming became increasingly homogenised. According to statistics from the British Film Institute the top 100 films of 2012 accounted for 92% of the
box office takings nationwide and specialised films (which accounted for 67% of all films released) took just a share of the remaining 8%. This could be just a reflection of popular taste is also certainly impacted by the lack of places screening less mainstream cinema. Specialised films were screened at an average of just 41 of 769 sites at their widest point of release. User research indicates recurring issues with the cinematic experience not least of which being increased ticket prices and expensive snacks. Most felt that a trip to the cinema no longer represents good value for money.
The
Vision
The vision is to create a space which will offer a different way to experience film. Specifically it should be focused on screenings of specialised and independent film in a way which is accessible to a wider audience. From the exterior the building should be sympathetic to it’s surroundings with some historically recognised hallmarks of cinematic architecture incorporated. The space should be specified with the latest digital projection technology and have auditoria which are both comfortable and accessible. Fixtures should be high quality and long lasting but also beautiful and unique. Final design specification should allow for flexibility to accommodate a variety of screening types, film festivals and relevant educational activities linked to film. The cinema should be a destination and experience in itself.
Design Requirements The main areas of this design are: the exterior signage, the lobby and entrance area (which is to include ticket sales, food concession, bar space and waiting/meeting area), toilet facilities (to include disabled access and child changing space) and a minimum of one auditorium to a maximum of three dependant on the size of the site and it’s catchment area. Consideration must be given to creating a space which reflects the rich history of cinema whilst also looking forward to new technologies. Guidance from the Independent Cinema Office suggest that more screens allow the business to function better and provide a greater level of choice to the audience. Although single screen cinemas are less common it may be assumed that the specification is for a temporary experimental theatre which exists as a pre courser to more developed and permanent arrangement.
The entrance space should incorporate provision to display movie posters and listings for future events. Posters should also be generated as part of this brief as an example of the desired ongoing relationship with local designers and artists within the marketing material. Throughout the design consideration must be made to ensure the space is accessible to all. The design itself should be dramatic and for this reason lighting design is key to the final outcome. Different lighting options should be built into the design to make the space adaptable to various events. Regulations for public spaces must be considered to ensure the space conforms to safety standards.
Ambiance The space should feel familiar and rooted in culturally transmitted expectations of traditional cinema. A dramatic experience should be created throughout the public spaces and through lighting be adaptable to different types of screening. Although referencing art deco and looking to concept art and futurism for style direction the space should not be allowed to become over themed. The space should feel authentic, modern and independent but familiar and welcoming.
Sustainability
Sustainability is not just about the sourcing of materials and carbon footprint (although these are important considerations in any design) but also about economic and cultural sustainability. The design must be able to transition with time and not fall out of fashion or be specifically dated to this period. If the design itself cannot endure then the lifecycle of the materials becomes irrelevant. Materials should be sourced locally and responsibly. Any products stocked on the concession stand should also meet similar ethical standards.
How success will
be measured
A successful outcome will answer the brief with a practical and aesthetically pleasing outcome. The design will be detailed and materials will be specified and supported with samples from suppliers. The client presentation will clearly show the variety and drama of the space. Spaces will be shown in various lighting options and details will be magnified and celebrated. The proposed plans can be measured against building regulations and standards to understand their practicality and real world application.
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