LEE JING LIN
17750
BADC6A
THE PRODUCTIVE
PAUSE S C H O O L O F D E S I G N C O M M U N I C AT I O N | T R A N S / M I S S I O N 2 0 1 7
LEE JING LIN
17750
BADC6A
THE PRODUCTIVE An argument for unconscious processing as a facilitator of novel insights for creative practitioners in Singapore and in turn, dispelling the cultural notion of idleness as unproductivity.
PAUSE S C H O O L O F D E S I G N C O M M U N I C AT I O N | T R A N S / M I S S I O N 2 0 1 7
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Historical:
Conceptions on creativity
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Framework:
The Creative Process by Graham Wallas
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Stage 1:
Preparation
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Stage 2:
Incubation
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Stage 3:
Illumination
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Stage 4:
Verification
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Problem:
Intention
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Ideation:
Conscious mental effort
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Activated brain region:
Default Mode Network
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Discussion:
Conscious / Unconscious
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Research:
Insight versus analytical solutions
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Condition:
Mundane activities
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Gaps in literature:
Local context
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Participants:
1. Working professionals 2. Freelancers 3. Students
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Research Instrument:
Qualitative interviews
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Research Inquiry 1: How efficient is the current creative process of creative practitioners? Is there room for improvement, or are they at their peak levels of efficiency and productivity?
THE PRODUCTIVE Research Inquiry 1: How efficient is the current creative process of creative practitioners? Is there room for improvement, or are they at their peak levels of efficiency and productivity?
- Quality (novel) over quantity
THE PRODUCTIVE Research Inquiry 1: How efficient is the current creative process of creative practitioners? Is there room for improvement, or are they at their peak levels of efficiency and productivity?
- Quality (novel) over quantity - Attitudes towards break-taking
THE PRODUCTIVE Research Inquiry 1: How efficient is the current creative process of creative practitioners? Is there room for improvement, or are they at their peak levels of efficiency and productivity?
- Quality (novel) over quantity - Attitudes towards break-taking - The “labour illusion�
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Research Inquiry 2: What do creative practitioners know or understand about Wallas’ theory of the four stages of the creative process?
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Research Inquiry 2: What do creative practitioners know or understand about Wallas’ theory of the four stages of the creative process?
- Knowledge and under standing of Wallas’ theory of the creative process
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Research Inquiry 3: What are some barriers hindering creative practitioners from embracing the incubation process?
THE PRODUCTIVE Research Inquiry 3: What are some barriers hindering creative practitioners from embracing the incubation process?
- Downtime not optimised for incubation
THE PRODUCTIVE Research Inquiry 3: What are some barriers hindering creative practitioners from embracing the incubation process?
- Downtime not optimised for incubation - Creativity stifled when alleviating boredom
THE PRODUCTIVE Research Inquiry 3: What are some barriers hindering creative practitioners from embracing the incubation process?
- Downtime not optimised for incubation - Creativity stifled when alleviating boredom - Misapplying incubation
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Conclusion:
Incomplete understanding of the fundamental theory behind creativity
PAUSE
Thank You!