2 minute read
Departure Thailand
2019-2022
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Creating a distinctive and powerful brand is essential for fostering connections with clients. An effective branding plan can increase customer loyalty, boost brand recognition, generate repeat purchases, and stimulate word-of-mouth promotion and recommendations.
At Departure Thailand, I achieved a range of design projects as Manager, Design from Nov. 2019 to Jul. 2022. These included
• leading branding workshops for repositioning and localization in Thailand, • devising Brand Guidelines for team members to adhere to and ensure visual brand consistency, • working with the Marketing team to develop sales campaigns, pinpointing Ideal
Customer Profiles (ICPs) to guide us in creating campaigns for the right audiences, • developing an e-commerce website for the business in Southeast Asia • establishing a seamless online-to-offline(O2O)—omnichannel—strategy, • designing Departure’s first UX-oriented store overseas, and • constructing a strong packaging and unboxing strategy and allowing the experience to leave a strong impression on consumers.
Brand Style Guidelines: bit.ly/Departure_Brand_Guidelines Omnichannel Strategy with ConnectPOS: bit.ly/Departure-ConnectPost Design Sharing: bit.ly/D_Design_Sharing E-commerce Website: departure.co.th
Departure style guide ensures a consistent brand experience for customers across channels.
Design system
Branding workshop Competitor analysis/mapping
2019-2022
Worked with a Japanese interior design team, we designed Departure’s first UX-oriented store overseas. Compared with regular travel retail, Departure focuses on the “traveler experience”, Departure Thong Lo is a store dedicated to customers who have a chance to experience and interact with products deeply. As we live in an era of advanced technology, the online-shopping experience is very important to Departure as well. We provide leisure and roomy space and an omnichannel sales allowing customers to connect their digital and physical world, which make them browse the color variations at a glance easily and quickly on iPad, and then experience the real product in person in order to help them make the right and suitable decision.
The store offers exquisite pavement slope, size guide and the luggage breakdown for the sake of allowing customers to explore the product they are interested, and Departure’s philosophy—With us, you can go anywhere. — comprehensively.
Traveler Experience Design: bit.ly/TL13_Design Store Walk-through: bit.ly/DTL-TWExcellencePCHOME Asymmetrical Floor Plan— Diagonal Composition represents a balanced composition of dynamically intersecting and crossing parallel and diagonal lines. Diagonal lines suggest movement and action to create dynamic and lively vibes
