brands i strategists i marketers TECHNOLOGY. FINANCE. ECONOMICS. FISCAL BENEFITS. STARTUP. ELECTRONICS. GADGETS. SOFTWARES. JAVASCRIPT. FISHING. MONEY. PROFITS. CREATIVE. CRAFT. COPYWRITE. DRAMA. THEATRE. MARKETING. LITERATURE. CLOUD. COMPUTING. COSMETIC. BEAUTY. FASHION. BUSINESS. ENTREPRENEURIAL JOURNEYS. TRAVEL. TRANSPORT. LOGISTICS. RATIONALE. PRODUCT. ENTERTAINMENT. CHEMICALS. COMPUTERS. REAL ESTATE. BEACHES. PUBLIC. UTILITY. DEFENCE. ARMY. COTTAGE. LIGHT. MANUFACTURING. MEDIA. SOCIAL MEDIA. PUBLISHING. MINING. WORLD WIDE WEB. REVOLUTION. ADVERTISING. RAW MATERIALS. . SCIENCE. WASTE. CUTURE. ART. THERMAL. LAW. INTE ECT. PROPERTY. STARTUP. ELECTRONICS. GADGETS. CRAFT. COPYWRITE. DRAMA. THEATRE. COSMETIC. BEAUTY. FASHION. BUSINESS. LOGISTICS. RATIONALE. PRODUCT. PUBLIC. UTI. DEFENCE. SOCIAL MEDIA. MINING. REVOLUTION. WASTE. CULTURE. ART. PHARMACEUTICAL. . ECONOMICS. FISCAL MONEY. PROFITS. .GST COSMO.
WHAT
MAKES
CONTENT
THE KING?
CIAL TERM INDUSTRY CONSUMERISM. SCIENCE. WASTE. CULTURE. ART. ARCHITECTURE. DESIGN. AGRICULTURE. AEROSPACE. TIMBER. PHARMACEUTICAL. THERMAL. LAW. INTELLECTUAL PROPERTY. TECHNOLOGY. FINANCE. ECONOMICS. FISCAL BENEFITS. STARTUP. ELECTRONICS. GADGETS. SOFTWARES. JAVASCRIPT. FISHING. MONEY. PROFITS. CREATIVE. CRAFT. COPYWRITE. DRAMA. THEATRE. MARKETING. LITERATURE. CLOUD. COMPUTING. COSMETIC. BEAUTY. FASHION. BUSINESS. ENTREPRENEURIAL JOURNEYS. TRAVEL. TRANSPORT. LOGISTICS. RATIONALE. PRODUCT. ENTERTAINMENT. CHEMICALS. COMPUTERS. REAL ESTATE. BEACHES. PUBLIC. UTILITY. DEFENCE. ARMY. COTTAGE. LIGHT. MANUFACTURING. MEDIA. SOCIAL MEDIA. PUBLISHING. MINING. WORLD WIDE WEB. TELECOMMUNICATIONS. WATER. INDUSTRIAL REVOLUTION. ADVERTISING. RAW MATERIALS. PRICING. . POLITICS. CONSUMERISM.
WHAT
MAKES
CONTENT
THE KING?
What do a few 20-year olds know about the world, that you wouldn’t? Well,
HOLD ON.
LET BRILLIANT IDEAS SPEAK WITH WORDS THAT MATTER.
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Content impacts brand image
The Whitepanda Advantage 1. What about us? 2. The Process 3. Content types 4. We’re collab-friendly!
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CONTENT IMPACTS BRAND IMAGE
So what is the difference between the coffee at your office desk and the latte at a premium cafe - apart from the tangible taste factor, it is how they choose to be viewed - the premium cafe will always talk about how they prepare coffee, or what makes their coffee better. Of recent, they also tend to talk about different types of coffee, where it originates from, traditions around coffee and so on. Eventually, it is creating a community of those who want to know more about what they are consuming, and also getting societal validation. All that brands need is limiting the gap between their identity and image. There is a way to get your audience to indeed build your identity with you, translating into an image - intuitive brand building. Branded content is all about constant engagement and adding value to the target consumer.
CREATING BRANDED CONTENT THAT
COUNTS!
Branded content isn’t just the advertisements you place on prime time tv or before youtube videos. It is beyond just selling the product or service, it is about selling the idea, the ‘why you do what you do’ - and more interestingly, how much do you know about what you do, sell or produce. A few years back, advertisers said, sex sells. Recently enough, it was activism. Soon, it will be knowledge. The foundation of human behaviour is driven by knowledge, and we’re here to create the knowledge economy. All brands need to realise that there are ways to engage your consumer, intrigue, inform and interact - it all eventually adds upto the monetary benefits, but it has a human touch to it. Buying decisions are always driven by emotion, and then backed up by logic, tap into that!
Search Engines love original content that is written in an authentic voice, and the keywords aren’t stuffed but placed organically. The brand opens up for relevant backlinking, making it a credible publisher for their industry. Engagement is fueled when you have new, informative and authentic content that can really inform, intrigue or create interaction in your audiences. New leads and sales appear when the content makes you a thought leader of sorts in your industry, people will trust you for your service or product!
Value addition to your brand helps in enhancing the brand image by bounds and leaps. You’re selling without really selling! The content can be informative, entertaining, You will attract great talent when you publish content that helps people learn, and then will consider you a credible organization to work at, learn and contribute to. Influence those who influence because they are the game players in defining what matters for their industry. For instance, when Seth Godin speaks anything, marketers around the world get influenced! It’s simple. Influencers are everywhere - from the physical workplaces to internet!
CONTENT SELLS WITHOUT SELLING OUT.
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THE WHITEPANDA ADVANTAGE
WHAT ABOUT US?
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Information, articulation and words are synonyms of power today. That’s the reason the power dynamic has shifted to the nerds being at the top. Real people look for real content that touches their heart and head at the same time. Most purchases are emotionally driven, and then backed up with logic. Wordsmiths fuel emotions with passion and knowledge. From niche experts, generalists to opinionated chaps – we connect people who have the knack to articulate with innovative people and organizations who need the power of articulation to inform, intrigue and interact! We’re White Panda - a platform that’s build of a wide community of content creators and a wide network of people who need this content, whether it is marketers who have a content strategy in place, but need to spread out, or brands looking to keep their consumers engaged. Our platform chooses from our community of content creators - from experts in their niche to the jack of all trades to get the right kind of content - however weird, niche or detailed the business needs are!
Let’s talk content! We begin with asking about your broad goals, specific needs and more about your organization. We’d love to meet you, but this list of questions helps us know you even better.
Content creators on board! We find just the right person - a well versed content creator from the industry is oriented about your needs from head to toe and they put their technical prowess and creative juices to the best use. With the draft ready, we take this step forward.
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THE PROCESS
Iterative edits to refine
Ready to Publish
After the first draft we bring our in-house content ninjas and pandas to work on edits and crafting content that sounds just right for the voice, tone and content that you want your business to speak, communicate to engage the target audiences!
Finally, after scrutinizing every word of the piece and understanding the overall intent, we send you a ready to publish piece within five business days, you can request changes until 72 hours (or 3 days).
Let’s talk content! Here’s is a list of the questions we ask you to be as close to your strategy or intent that we can be. Here’s some deeper insight into our process. We like to dive deeper into the experience you’re trying to create for your target consumers. We work towards analysing your intent and the value you want to create.
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How did you come up with the idea of your brand/service/ company? (Tell us your story)
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What is the story behind the people involved? (We can’t meet you in person, but we’d love to know the motive behind each person’s’ involvement in the organization)
3
What gap does your product/ service fill?
4
What were the challenges you faced while starting out and building this up?
5
How would you define your brand’s voice? (This is important to understand where you come from, you know the difference of voices between Ellen and Trump?)
6
What is your broad purpose as an organization? (Content builds up an image, and we’d like to know what’s the greater purpose)
7
What is the specific purpose of this particular piece and how does it fit into the bigger picture?
8
What is the ideal profile of the writer? (So we can find just the right person)
9
Who is at the forefront of this piece - who is the potential speaker of this content? (So that we know how high the stakes are, and what kind of content is expected)
10
Who is the target audience? Illustrate the typical persona types, and the ones you are specifically targeting.
11
What are the pain points of your consumers and the potential audience for the publication? (Help us understand what you think about your consumers)
12
What are some sources you’d suggest for us to use?
13
Do you have any specific formatting details we should take care of? (We’ve all got OCD for text sizes and typefaces)
14
You need any visuals to be accompanied with the text? If you already have one, please share it, or if you need suggestions, please mention. (Visual cues work well, if you develop them independently, that helps writers to know what kind of information works well.)
15
What do you intend to do with the piece - intrigue, interest or inform? (The tonality, voice and structure of the write-up depends on what the purpose is)
16
How do you suggest the call to action be placed - outright or inbound? Should the brand’s name be mentioned in the content? (This impacts the structure and material of the content piece)
17
What is your preferred length of article?
18
Any particular information that you’d like to highlight or place specifically? (This will also dictate the value perception and anticipation)
19
What is your intended brand perception and image? (So we know what impact you’re looking to create in the long term)
20
Please share links to your social media channels, blogs, website or any other platform where you connect with your consumers. (We’d like to gauge consumer reaction to your products, understand pain points, and deliver them content that solves their issues first hand)
21
Is there any specific industry jargon that you’d like us to know about? (So that it doesn’t sound pretentious)
22
Who are your competitors and what makes you different? (Highlighting your USP works wonders)
23
Please share any marketing, branding or press documents, for instance, a presentation deck, links, documents, press release, publications? (We need to internalize your vision and identity)
24
Share a benchmark piece that you’d like us to start with for the content piece - that could be something you’ve published, a reference, a competitor’s publication or a paper by an independent organization. (Set the bar of your expectations)
25
Share a detailed content marketing strategy and what your uncompromised expectations are. (The prominent standards for representation of your brand)
26
What is your target demographic? (Feel free to illustrate a day in their lives, the people they meet, the city, country, district they are from, what language/dialect they speak, or anything else that pops in your head)
IMMERSIVE PROCESSES HELP FUELING ARTICULATION IN THE APT WAY!
Content creators on board Here’s when our inhouse content ninja’s orient our creative pandas a.k.a content creators to the needs, goals, broad vision and specific requirements of your business. We collaborate with writers well versed in their respective industries. We have writers from everywhere, specialized at a variety of areas - however unique, niche or interesting your needs are!
HOWEVER UNIQUE, NICHE, WEIRD YOUR NEEDS ARE, WE’VE GOT A WRITER FOR YOU!
ALL WITH A PASSION FOR WRITING
{
PHYSICIAN. CRIME REPORTER. PACKAGING DESIGNER. FASHION BLOGGER. JAVASCRIPT SPECIALIST. ENTREPRENEUR. MANAGEMENT CHAP. STARTUP ENTREPRENEUR. MEDIA PROFESSIONAL. CAFE OWNER. YOGA INSTRUCTOR. FRONT END DEVELOPER. DESIGN RESEARCHER. TEA CONNOISSEUR. TEXTILE ARTIST. INTERNET OF THINGS EXPERT. CLOUD COMPUTING EXPERT. FASHION INFLUENCER. PSYCHOLOGIST. EDUCATIONIST. WINE TASTER. WATCH REVIEWER. USER EXPERIENCE ANALYST. SCRIBE. JOURNALIST. THEATRE ARTIST. ADVERTISING AGENT. LAWYER. HUMAN RIGHTS ACTIVIST. ARTIST. PHOTOJOURNALIST. ARCHITECT. COMEDIAN. URBAN GARDENER. MARKETING ANALYST...
and more joining our pool everyday.
Iterative edits to refine After the expert has penned down their prowess, there is a need to check whether the words are crafted well, they fit properly and are well targeted to your needs. This is where are in-house editing and content team comes into picture - they scrutinize every word, and collaborate with the writers to refine to a ready - to -publish piece. Here are a few checks that the piece goes through.
READING BETWEEN THE LINES IS ONE GREAT SKILL THAT ALL OUR CONTENT NINJAS POSSESS.
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Is the formatting alright - are all the bold / italic typefaces in place with bulleted points segregating data?
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3
Is the Call to Action enforced rightly in the right place?
4
12
Does the piece satisfy the current requirements?
Does the title sound like the voice of the brand?
9
Does the piece fit the broad vision of the company’s goals?
11 Is anything redundant or irrelevant or too obvious for the target audience?
Is the introduction too long - are individual sentences worded over 6 - 12 words?
5
Does every sentence of the piece make individual sense?
How credible are the sources used?
7 Does this sound perfect for the target audience and the company’s image?
1
Are all the paragraphs and sentences connected seamlessly with good transitions?
Is this completely original content and is it free of grammar errors? (Plagiarism & Grammar test)
WE MAKE SURE THAT THE CONTENT CREATED IS
WELL RESEARCHED ANALYSED ARTICULATED EDITED CRAFTED PROOFREAD VOICED PUBLISHED
Ready to Publish How is something ready to publish, when the business truly finds its voice in the piece! We’re always open for suggestions and corrections for the next 3 days after we send you the piece.
YOUR NEEDS?
MATCH MADE!
DRAFT, EDIT, CRAFT!
THE PROCESS IS SIMPLE.
READY TO PUBLISH.
CONTENT MEDIUMS ARE DIVERSE, THAT’S WHY CONTENT COMES IN ALL SHAPES AND SIZES.
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At Whitepanda, we firmly believe, that strategizing the right kind of content, hook and titles for different mediums can be extremely efficient for any business, from fashion to Information Systems.
CONTENT TYPES
Content can be absorbed in many different ways, whether it is through a 140 char tweet or a 30000 worded novel waiting to be read. There is no bounds to what can be created.
1 BLOGS
Ideallly worded between 500 to 800 words, blogs are great for generating interest, intriguing and engaging your audience. Blogs should be powerful and personal, that’s the key to connecting with your people, your section of the world! BLOG - CYBERSECURITY Focused towards the black nurse attacks on large servers, targetted to experts in the field.
2 ARTICLES
Articles are worded between 800 - 2000 words that give a great analysis or information on themes relevant to your target audience. The main purpose of an article is to inform and interest with enthusiasm.
ARTICLE - LIDER A startup in autonomy requires the right investment in the right technology to become a game changer.
3 PRESS RELEASE
4 PRODUCT DESC.
Press releases are a way to connect with your audiences directly to inform of the organization. From new innovations to an apology letter, an impact is laid when the words are weaved well to frame the public opinion of intent.
Purchases are a result of emotional drives and are reasoned with logic. Your product must be a great innovation, but what you need is that magic of character and personality that your product gets – the brand it becomes! Product descriptions help setting that connect.
5 EBOOKS
Whitepapers or EBooks are generally long content pieces that are targeted towards specific readers of industry experts. They are intended to engage and train while also stimulate the discovery of the knowledge source.
EBOOK - ADVERTISING With immense competition encompassing businesses in all industries, it is indispensable for them to develop strategies to stand out and reach to the new leads and customer.
EVERY WORD COUNTS WE ARE VERBIAGE CONSCIOUS
6 WEB COPY
Website content is branded copy, essentially it frames the first identity of your brand – is it quirky, modern or traditional? This helps you really speak with your consumers and audiences with honesty about the services you provide and what pain points it seeks to fill!
WEB COPY - KREATICA Kreatica is a design studio based out of Bangalore, specializing in Packaging, print, invitation and identity design.
SOME MORE OF WHAT WE’VE DONE MCAFFIENE
BREXIT
REACT / ANGULAR
A brand of beauty products intending to show caffiene as a lifestyle element (they make caffiene based beauty products)
Talks about Brexit and how it impacts Indian economics and banking.
Aiding Javascript developers to choose one framework over another highlighting the different utilities.
ILLUMINATE HEALTH
AGILE TEAMS
AI TAXI BUSINESSES
A solution helping bring all patient data in one place, this blog is particularly focused on medical non-adherance.
The blog talks about agile development in distributed team - from how they’re useful to how to make them work.
AI has enabled mobile taxi businesses to enhance user experience and convenience in all ways possible.
We’re always open to new forms of content creation and you can bank on us for new and custom mediums!
WORDS WEAVE KNOWLEDGE KNOWLEDGE BUILDS BUSINESSES
CONTENT MARKETING IS ABOUT MOTIVE, STRATEGY AND DIRECTION
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WE’RE COLLAB FRIENDLY! Content creation is an art. Great content creators are difficult to find, they’re artists waiting to be discovered. We facilitate businesses to meet content creators and in between, we also collaborate with both ends in creating content marketing strategies. We love collaborating with brands, product teams, marketing teams, advertising teams, content development teams, writers, wordsmiths, researchers, academicians and creators of all kinds!
LET’S MEET OVER SKYPE, EMAIL OR COFFEE.. AND DISCUSS CONTENT STRATEGY? www.whitepanda.in