THE SALTED LEMON

A charming local boutique bursting with stylish fun and flavor.

Whether you need a new cute romper for a night out or just want something that’s well made, The Salted Lemon boutique has everything you need to look and feel your best. Here you will find a curated collection of clothing sets, separates, statement pieces, accessories, footwear, activewear and comfy clothes you just want to live in.

The shop, also known as “TSL” by its faithful local and online following, is owned by a phenomenal entrepreneur named Myranda Herdman, 28, who brings a chic, breezy vibe into her boutique. Her youthful perspective combined with immense dedication and savvy business sense brings in one of the most vibrant and fun clothing collections downtown.

“ We try to hit every female,” Herdman said. “I say all the time, we are everyday clothing for everyday women. We all want to go to events. We all want to feel good, so I try to focus on comfort, practicality and style.”

Herdman’s knack for hand-picking strategic “capsule wardrobe” apparel from select vendors creates the perfect marriage between quality and price. Sticker shock is not her agenda — but to provide quality clothing you can wear year after year.

“We have our collections going on every week with a very high turnover,” she said “We keep the prices low too. Nobody wants to go shopping and spend $60 on an item and have it sit in their closet. We make sure what you buy here will last and can be worn with many other items in your wardrobe.”

TSL’s motto is “fashion for every woman.” Herdman’s goal is for everyone to feel included and have fun. Therefore, her boutique has something that can appeal to anyone walking in — from some cute handmade earrings to a male lounge set in the cozy “sideroom” of the store. At The Salted Lemon, you can get a custom shopping experience and a free consultation for creating a capsule wardrobe, which ultimately saves time and money. TSL’s easy selection of basics, neutrals and separates are hand-picked to mix and match to stretch your dollar without sacrificing quality.

“We try to make every collection interchangeable with the previous collection.”

In fact, when Herdman shops her stock, she does her utmost to check each piece in person for its quality and sizing.

“You should be able to wear these clothes to work, when you’re out with friends, at a festival or at home. If I’m not comfortable in it, I’m not going to stock it.”

Before Herdman opened The Salted Lemon’s brick-and-mortar location, she ran her business solely online.

But as the business’s popularity grew, it was clear that she needed a physical location. Though the business is no longer fully digital, she still hosts online collection reveals in which followers can place orders and pick them up at the store.

Herdman’s boutique also supports local female-owned businesses that create everything from hypoallergenic jewelry to custom dog bandana collars and pop sockets for smartphones. This includes hosting in-person events at the store, featuring talent like Southern Brim Hat Co. that taught guests to create a unique custom hat to pair with their favorite outfit.

The Salted Lemon is uniquely fun, refreshing and sweet like a chilled glass of lemonade on a hot day. Come in and take a look at what the boutique has to offer — you’ll be mighty glad you did.

The Salted Lemon is located at 246 E Davis St, Culpeper, VA 22701.