Business & Lifestyle

Page 1






































W

orldwide, communities have been put under unimaginable stresses and pressures, with the measures to lockdown and stop the spread of the virus being very frightening for many. During this time, a number of mental health professionals saw a rise in mental health-related illnesses. The South African Depression and Anxiety Group says they have been receiving more calls since the start of lockdown from people feeling anxious, lonely, worried and depressed. Many callers are stressed about a combination of issues including the spread of Covid-19, finances, relationship problems, job security, grief, gender-based violence and trauma. A large number of people also reported sleep difficulties during the lockdown. Even those who

previously had no sleep problems seem to be struggling with sleep disturbances. As South Africa phases out lockdown regulation, it won’t be easy going back to life as we knew it. The effects of the pandemic may be felt for years: many within the population will suffer health problems for years to come due to the physiological and psychological trauma at the forefront of this crisis. Psychotherapist Noel McDermott who has been looking at how communities can recover from the pandemic and how posttraumatic growth will play an important role in this, says that, as a nation, we can thrive in the face of adversity by controlling how we think and feel about these events, allowing for positive growth from the trauma that the virus has left behind.

“Now is the time to look at mental fitness and positive psychology techniques to allow ourselves to process these experiences and to move into a mindset of growth. We need to reformulate our mental health interventions now to move into post-trauma growth models and begin teaching ourselves the skills used in this approach, especially as we are likely to see social distancing measures in place for months if not years ahead”, he adds. When we speak of trauma and resiliency, often we’re thinking about bouncing back to where we were before it happened. However, McDermott says during this pandemic, it makes sense that many people are facing various levels of trauma and hardship. “Our normal ways of coping (our normal social life) have become


disrupted. However, despite these challenges, we have an opportunity to engage with new methods of coping and even growth.” During this time, McDermott advises that we develop an acceptance approach and learn to live more in-the-moment, reducing your expectations and the timescales, you try to manage, from the next 18 months to the here-and-now. This will give you back the power to manage your thoughts and feelings because we can’t change reality, but we can change ourselves. And, he adds, developing a growth mindset: finding what you embrace in any situation and can own as positive will move you out of survival mode and into a thriving mode. “Learning how to thrive in the face of adversity will

lead to positive growth from traumatic situations, helping you develop meaning and purpose and manage uncomfortable anxiety and depression” Counselling psychologist Dr Mark Hoelterhoff says: “Many of us now have a heightened awareness of the difficulties, stress and even trauma that we’re facing in the world today. There is no doubt that lifethreatening events can cause real suffering and take a significant toll on our mental well-being. However, is that the full story… does trauma debilitate us? “The theory of Post-traumatic Growth suggests that we can go beyond surviving trauma, we can thrive despite and because of trauma. Experiencing a traumatic event can have a transformational role in our resilience and can even facilitate growth. It’s not just about

bouncing back from these traumatic times, it’s about bouncing forward” Hoelterhoff says in moving forward, post-traumatic growth needs to involve “lifechanging” perspectives, new ways of relating to the world and engaging in ways that contribute to a process of meaningful change. Viwe Ndongeni-Ntlebi South African Depression and Anxiety Group (SADAG) To contact a counsellor between 8am-8pm Monday to Sunday, Call: 011 234 4837 For a suicidal Emergency contact 0800 567 567 24hr Helpline 0800 456 789






















The Mastercard Index of Women Entrepreneurs report recently revealed that in South Africa women in early-stage entrepreneurial activity dropped by 15.7%. This means only 18.8% of business owners are female, compared to 46.4% in Ghana, which is ranked as the country with the most women-led companies in the report. Pearl Maphumulo, MD of The Business Development Agency (Pty) Ltd, who spoke at a recent Intuit QuickBooks event, said after working with entrepreneurs from rural, township and urban areas, she discovered that many South African women did not seem to have as much confidence in themselves as business leaders, compared to men. Maphumulo said this could potentially be attributed to a cultural stigma which needs to be broken. To assist aspiring female entrepreneurs start and grow a business, Maphumulo provided pointers: * Research the market: Instead of duplicating something in an already over saturated market, think of ways to do what you do differently.

To do this, women venturing into entrepreneurship need to be supported not only on a technical level, but an emotional and psychological level, or else we risk missing the opportunity to inspire change and make a real impact in our country.

* Always continue to learn: When I started out as an entrepreneur, I didn’t have any formal education in entrepreneurship. However, I committed to attend relevant conferences, borrow books, join online workshops, apply for industry association opportunities, and sponsored programmes to develop myself. There’s so much available, equip yourself. * Manage your finances wisely: It’s one of the most critical aspects in running a successful business. However, seldom do entrepreneurs have the funds to hire dedicated finance personnel or outsource an accountant. Key for any SME is to invest in comprehensive accounting software, such as QuickBooks. This can assist in providing real-time insights for making decisions and managing cash flow. Another common mistake is failing to separate your business and personal finances, so be intentional in equipping yourself with this knowledge, it’ll save you many headaches.

Network Reporter The Mercury










Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.