MARKETING
LEGACY LOOKBOOK
02
JUNE 2021
DOES YOUR
SOCIAL MEASURE UP?
LOOKBOOK CONTENTS
J U N E
3
Cover Story: Social
4
Marketing Packages
5
Welcome to KW Special
6
Style Options
10
Father's Day Goodies
11
June Savings
12
Legacy Resources Team
15
Why Leverage Matters
LEGACY LOOKBOOK/ JUNE
2
THECOVERSTORY THE AVERAGE AMERICAN SPENDS OVER 2 HOURS ON SOCIAL MEDIA EVERY.SINGLE.DAY. ARE YOU TAKING ADVANTAGE OF YOUR SOCIAL MEDIA PRESENCE? The average American also knows 4+ Realtors... so how do you stand out in a sea of agents? KW provides SO MANY tools to help you conquer the Social Media world - and Legacy Resources is here to help you execute!
$50 $50 $40 $10 $35
Facebook Page Creation Facebook Banner Design 1 Social Media Post (1 post, 1 outlet concierge) Additional Cost Per Outlet Command Ad Creation (spend not included)
Super Agent Jeff Peterson utilizes the LR Leverage Package to stay on top of all things Social Media!
LEGACY LOOKBOOK/ JUNE
3
PACKAGES LEADS $125 $200 $25
Social Post (1/wk, 1 outlet)*
$65
New Smart Plan Creation
Social Post (2/wk, 1 outlet)*
$25
Existing Smart Plan Edit
Command Ad
$75
Door Hanger OR Postcard**
(spend not included)
$buildable
*additional outlets available for $10 per outlet, per post **additional $50 if you want both Door Hanger & Postcard
LISTINGS Coming Soon Social Post
Open House Social Post
Just Listed Social Post
Just Listed OR Just Sold Postcard**
Property Flyer or 2 Page Brochure*
Just Sold Social Post
$300 setup fee, $100/listing monthly
*additional $50 if you want both flyer & brochure **additional $50 if you want both JL & JS postcards
LEVERAGE
Included for up to 3 listings per month:
Social Post (2/wk, 2 outlets max)
Coming Soon - Social Post
2 Command Ads
Just Listed - Social Post
1 New Smart Plan Creation
Property Flyer OR Brochure**
1 Existing Smart Plan Edite
Open House - Social Post
1 Door Hanger OR 1 Postcard*
Just Listed OR Just Sold - Postcard*** Just Sold - Social Post
*additional $50 if you want both Door Hanger & Postcard **additional $50 if you want both flyer & brochure **additional $50 if you want both JL & JS postcards
$300 setup fee, $500 monthly
LEGACY LOOKBOOK/ JUNE
4
EXCLUSIVE WELCOME TO KW SPECIAL Affiliating with a new brokerage brings unique challenges - including branding your business to reflect your new firm home! Let our Legacy Resources Marketing Team take your branding transition off your hands with this exclusive special!
$99
For Just
Agents who have recently joined KW will receive the following Style Package Services (custom services are available for an additional cost).
- Business Card Design - Email Signature - Facebook Banner - Yard Sign Design - Open House Directional Design - "Joined KW" Social Media Announcement Graphic
LEGACY LOOKBOOK/ JUNE
5
STYLE
BEFORE WE BEGIN...
When you order a branding service from Legacy Resources Marketing, it is our goal to provide a product that fits your specific style. Prior to beginning the creative process, our Marketing Director will ask you to identify which of the styles below you believe best represents YOU.
Yard Sign Design $30 Rider Design $15 Open House Sign Design $30
Business Card Design $30
TRADITIONAL kw classic, black, white & red
LEGACY LOOKBOOK/ JUNE
6
MODERN
STYLE
sleek lines, monochrome
Yard Sign Design $30 Rider Design $15 Open House Sign Design $30
Business Card Design $30
LEGACY LOOKBOOK/ JUNE
7
BOLD
high contrast, eye-catching
Yard Sign Design $30 Rider Design $15 Open House Sign Design $30
Business Card Design $30
STYLE LEGACY LOOKBOOK/ JUNE
8
SOUTHERN formal fonts, pastels
Yard Sign Design $30 Rider Design $15 Open House Sign Design $30
Business Card Design $30
YOUR PREFERRED STYLE IS OUR STARTING POINT...
STYLE
The examples shown above are a simple way for our marketing department to begin understanding your personal marketing style. Once you select a style, we will work alongside you and your team to revise your selected products and tailor them to fit your business.
LEGACY LOOKBOOK/ JUNE
9
FATHERS DAY SOCIAL
Father's Day is Sunday, June 20th... don't forget to show the Dad's in your life some love! Shoot Britt an email to get this graphic tailored to your business or to create a brand new graphic specific to you and the Dad's you hold dear. CONTACT BRITT FOR CUSTOMIZATION. ($10)
[JUNE] POP BY PAIR THIS CARD OR PRINT ON EASY STICK LABELS (FIT 8 TO A PAGE) WITH ANY BBQ SEASONING / RUB FOR A FUN FATHER'S DAY TREAT! THESE BEST SELLING BOTTLES ARE SOLD 12 TO A PACK ON AMAZON! (CLICK HERE TO BUY) CONTACT BRITT FOR CUSTOMIZATION. ($10) LEGACY LOOKBOOK/ JUNE
10
SAVINGS
WIN THE LISTING So, you found a coupon but don't know what to use it on? Save BIG money on a custom Listing Presentation or Buyer Presentation.
First
3
Agents to email marketing@legacyresourcesnc.com with this month's code word will receive 20% off one individual marketing service in the month of June.
CODE WORD: POPS
20% OFF ONE INDIVIDUAL SERVICE **packages not included. valid only for new orders. cannot be used retroactively on previously ordered and/or billed services.
SAVINGS
Normally $200, just $160 with the coupon below!
LEGACY LOOKBOOK/ JUNE
11
MORE THAN JUST MARKETING THE LEGACY RESOURCES TEAM
LOGAN BURKE DIRECTOR OF PHOTOGRAPHY
(910) 200-6429 PHOTOGRAPHER@LEGACYRESOURCESNC.COM
ORDER INQUIRY
KATE FIELDING ADMINISTRATIVE NINJA
(919) 355-6994 INFO@LEGACYRESOURCESNC.COM
ORDER INQUIRY
JARED CALDWELL DIRECTOR OF VIDEOGRAPHY
(919) 673-7982 VIDEOGRAPHER@LEGACYRESOURCESNC.COM
ORDER INQUIRY
ELISE MELHORN DIRECTOR OF STAGING
(919) 621-5741 STAGING@LEGACYRESOURCESNC.COM
ORDER INQUIRY
JARETT VOGLER HOME INSPECTOR
(984) 212-9053 INSPECTOR@LEGACYRESOURCESNC.COM
ORDER INQUIRY
CHERI KLEBER PROPERTY MANAGER
(919) 368-1287 PM@LEGACYRESOURCESNC.COM
ORDER INQUIRY
JENNIFER BIRDSONG TRANSACTION COORDINATOR
((252) 655-1001 JENBIRDSONG@KW.COM
ORDER INQUIRY
LEGACY LOOKBOOK/ JUNE
12
VENDORSPOTLIGHT
JARED CALDWELL DIRECTOR OF VIDEOGRAPHY
Jared is a professional and corporate videographer/photographer born and raised in Raleigh, NC. He has always been passionate about helping people experience verbal and visual messages with more clarity so that deeper, richer communication is realized. We're not talking virtual tours... At Legacy Resources, Jared provides professional marketing video services to help agents tell their story, express their value and create a connection with potential buyers and sellers. This video is a fantastic addition to your website, facebook, digital newsletter and so much more! Curious what a custom marketing video could do to boost your business? Send Jared a quick message by clicking "Order Inquiry" below.
(919) 673-7982 VIDEOGRAPHER@LEGACYRESOURCESNC.COM
ORDER INQUIRY
LEGACY LOOKBOOK/ JUNE
13
LEGACY
LEGACY RESOURCES
PAIGE TODD
DIRECTOR OF LEGACY RESOURCES
(919) 605-6037 DIRECTOR@LEGACYRESOURCESNC.COM
BRITT CLOSE DIRECTOR OF MARKETING
(919) 433-7086 MARKETING@LEGACYRESOURCESNC.COM
ORDER INQUIRY
LEGACY LOOKBOOK/ JUNE
14
WHY LEVERAGE MATTERS ... and more importantly, why YOU NEED to learn how to leverage your business!
What makes you a GREAT Real Estate Agent? We're willing to bet that it's not your eye for design or keen ability to highlight the best of your sellers property on an 8.5x11 inch piece of paper - but rather your detailed organization, fierce negotiation skills, and relentless dedication to your clients. At this moment, we are braving a market that is notorious for creating stress and sucking time. So now, more than ever, it is crucial that you use wha time you do have wisely... In other words, focus on your money making activities! For our KW Legacy Realtors, those activities are calls, client follow ups, appointments, showings, open houses, closings (hopefully) etc... At the end of the day, whether your time is focused on generating additional business or simply caring for the business you already have, there typically isn't much left over. Let us help you realize what a Life Worth Living and a Business Worth Owning really looks like. The key? Leverage. Focus on what you do best - and let us handle the rest.
-Paige, Britt, and the rest of the Legacy Resources Team
LEGACY
LEGACY RESOURCES
LEGACY LOOKBOOK/ JUNE
15
L E G A C Y R E S O U R C E S Sincerest thanks to those who have ordered Legacy Resources Marketing Services. We continue to appreciate your trust and look forward to creating together in the future.