center of gravity Design Port folio /
Leia Perkins
center of gravity Design Port folio /
Leia Perkins
Copyright Š 2012. All rights reserved. No part of this publication may be reproduced, stored in a retrieval, or transmitted in any form or by any means without the written permission of the designer Leia Perkins.
Designer Leia Perkins leiaperkins.com Class BFA Portfolio Instructor Mary Scott Semester Fall 2012 Book Title Center of Gravity Cover Proline Uncoated Text Stock Premium Mohawk Printer Blurb Bindery Blurb Soft ware Adobe Creative Suite CS6 Typefaces Chronicle Text, Akzidenz Grotesk Photography Leia Perkins Camera Canon EOS 1
Academy of Art Universit y 79 New Montgomery St. San Francisco, CA 94105
For my mom, dad, and brother (heart the bear).
I have practiced gymnastics longer than anything in my life. It is through this discipline that I learned to find my body’s center. As a graphic designer I am learning to apply those same principles of balance from physical to both mental and visual. I believe all great design has its own center of gravity, a core idea that is the pivotal focus of interest.
No
table of contents
00
No
01
No
05
Art of the Olympians
Cumberland Falls Whiskey
p / 08
p / 64
No
02
No
06
Black Horse London Deli
Newts and Ladders
p / 30
p / 76
No
03
No
07
Greylock Gin
Psychology of Facial Features
p / 42
p / 88
No
04
No
08
Horror Film Posters
Kingdom Pet Store
p / 54
p / 100
c e n t e r o f g r av i t y
leia perkins design portfolio
No
01
Be yoUr aBSoLUte BeSt Project /
Focus /
art of the olympians
Branding Course /
identity two Instructor /
thomas Mcnulty Duration /
Seven Weeks
08
sec.
01
p j c t . a r t o f t h e o ly m p i a n s
i n s t . t h o m a s m c n u lt y
09
c e n t e r o f g r av i t y
leia perkins design portfolio
Project /
The goal is to re-design the visual identity system for Art of the Olympians. The design needs to capture audiences of all ages and gain more exposure. Concept /
Inspired by the Olympic podium this symbol represents strength and a passion for always trying to better yourself. This word mark visually creates a balance between Art and Olympians. The letters ‘t’, ‘h’, and ‘n’ are connected to represent people holding the Olympic flags and gives the symbol motion. The letters have been slightly modified to give a personal and memorable quality. The three bars represent the organizations Museum, Gallery, and Education Department of Learning.
10
sec.
01
p j c t . a r t o f t h e o ly m p i a n s
i n s t . t h o m a s m c n u lt y
11
c e n t e r o f g r av i t y
12
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sec.
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p j c t . a r t o f t h e o ly m p i a n s
i n s t . t h o m a s m c n u lt y
13
c e n t e r o f g r av i t y
14
leia perkins design portfolio
sec.
01
p j c t . a r t o f t h e o ly m p i a n s
i n s t . t h o m a s m c n u lt y
15
c e n t e r o f g r av i t y
16
leia perkins design portfolio
sec.
01
p j c t . a r t o f t h e o ly m p i a n s
i n s t . t h o m a s m c n u lt y
17
c e n t e r o f g r av i t y
18
leia perkins design portfolio
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01
p j c t . a r t o f t h e o ly m p i a n s
i n s t . t h o m a s m c n u lt y
19
c e n t e r o f g r av i t y
20
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sec.
01
p j c t . a r t o f t h e o ly m p i a n s
i n s t . t h o m a s m c n u lt y
21
c e n t e r o f g r av i t y
22
leia perkins design portfolio
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01
p j c t . a r t o f t h e o ly m p i a n s
i n s t . t h o m a s m c n u lt y
23
c e n t e r o f g r av i t y
24
leia perkins design portfolio
sec.
01
p j c t . a r t o f t h e o ly m p i a n s
i n s t . t h o m a s m c n u lt y
25
c e n t e r o f g r av i t y
26
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01
p j c t . a r t o f t h e o ly m p i a n s
i n s t . t h o m a s m c n u lt y
27
c e n t e r o f g r av i t y
GALLERY EDUCATION MUSEUM
leia perkins design portfolio
�
I DIDN’T SET OUT TO BEAT THE WORLD; I JUST SET OUT TO DO MY ABSOLUTE BEST.
�
AL OERTER
LOGIN
28
sec.
01
p j c t . a r t o f t h e o ly m p i a n s
i n s t . t h o m a s m c n u lt y
Kader Klouchi GALLERY
Kader Klouchi Allison Wagner EDUCATION MUSEUM
A Spirit Unleashed with French Olympian
Featured French Olympian/Artist Kader Klouchi
Art of the Olympians Foundation Inc Al Oerter Center for Excellence 1300 Hendry St. Fort Myers, FL 33901
March 24, 2012 - April 24, 2012
artoftheolympians.org 1.239.332.5055
Featured Artists Works
Al Oerter—USA
LOGIN Jean-Blaise Evequoz—Switzerland
Peggy Fleming—USA
Florence Griffeth-Joyner—USA
29
c e n t e r o f g r av i t y
leia perkins design portfolio
No
02
conQUer BoLD fLavorS Project /
Focus /
Black Horse London Deli
Packaging Course /
Packaging two Instructor /
christine george Duration /
Seven Weeks
30
sec.
02
pjct. black horse london deli
inst. christine george
31
c e n t e r o f g r av i t y
leia perkins design portfolio
Project /
Establish the branding and packaging for an existing deli or fictional deli of choice. Create a system that will include a logo, packaging, and an overall cohesive brand. Concept /
My goal was to create a brand with a memorable name and packaging to match. The idea was to use bold flavors and spices to inspire the overall mood of the packaging. A combination of energetic colors and patterns allows for a flexible system than can be carried out into many combinations and applications.
32
sec.
02
pjct. black horse london deli
inst. christine george
33
c e n t e r o f g r av i t y
34
leia perkins design portfolio
sec.
02
pjct. black horse london deli
inst. christine george
35
c e n t e r o f g r av i t y
36
leia perkins design portfolio
sec.
02
pjct. black horse london deli
inst. christine george
37
c e n t e r o f g r av i t y
38
leia perkins design portfolio
sec.
02
pjct. black horse london deli
inst. christine george
39
c e n t e r o f g r av i t y
40
leia perkins design portfolio
sec.
02
pjct. black horse london deli
inst. christine george
41
c e n t e r o f g r av i t y
42
leia perkins design portfolio
sec.
03
pjct. greylock gin
i n s t . t h o m a s m c n u lt y
No
03
UP WitH a tWiSt Project /
Focus /
greylock gin
Packaging Course /
Packaging four Instructor /
thomas Mcnulty Duration /
four Weeks
43
c e n t e r o f g r av i t y
leia perkins design portfolio
Project /
Create new graphics for any existing alcohol brand. Start by creating an evolutionary design that maintains the current bottle shape and color. For the second part of this assignment, Create a revolutionary design using the same product line. This bottle is meant to be the premium line with a much higher price point. Concept /
Simple, yet sophisticated branding and color choice were the main ideas to establish an upscale and popular brand. Gin is a little less popular among today’s young professional crowd and my main goal was to create a brand that will change that by focusing on elegant graphics and textures inspired by the seven botanicals that are infused in Berkshire Mountain’s Greylock Gin.
44
sec.
03
pjct. greylock gin
i n s t . t h o m a s m c n u lt y
45
c e n t e r o f g r av i t y
Current
46
leia perkins design portfolio
E volut ionar y
Re volut ionar y
sec.
03
pjct. greylock gin
i n s t . t h o m a s m c n u lt y
47
c e n t e r o f g r av i t y
48
leia perkins design portfolio
sec.
03
pjct. greylock gin
i n s t . t h o m a s m c n u lt y
49
c e n t e r o f g r av i t y
50
leia perkins design portfolio
sec.
03
pjct. greylock gin
i n s t . t h o m a s m c n u lt y
51
c e n t e r o f g r av i t y
52
leia perkins design portfolio
sec.
03
pjct. greylock gin
i n s t . t h o m a s m c n u lt y
53
c e n t e r o f g r av i t y
leia perkins design portfolio
No
04
it’S JUSt a Movie Project /
Focus /
Horror film Posters
Print Course /
Print two Instructor /
roland young Duration /
four Weeks
54
sec.
04
pjct. horror film posters
inst. roland young
55
c e n t e r o f g r av i t y
leia perkins design portfolio
Project /
Create a poster series based on one or more films. Concept /
The aim of these posters is to promote fictional locations from two of my favorite horror films. The first campaign showcases the lake where Jason Voorhees drowns in the unforgettable classic Friday the 13th directed by Sean S. Cunningham. The second displays a morbid yearning for consumerism even after life has expired. Zombies instinctively head towards the iconic Monroeville Mall seen in George A. Romero’s Dawn of the Dead.
56
sec.
04
pjct. horror film posters
inst. roland young
57
c e n t e r o f g r av i t y
58
leia perkins design portfolio
sec.
04
pjct. horror film posters
inst. roland young
59
c e n t e r o f g r av i t y
60
leia perkins design portfolio
sec.
04
pjct. horror film posters
inst. roland young
61
c e n t e r o f g r av i t y
62
leia perkins design portfolio
sec.
04
pjct. horror film posters
inst. roland young
63
c e n t e r o f g r av i t y
leia perkins design portfolio
No
05
notHin’ it can’t cUre Project /
Focus /
cumberland falls
Packaging Course /
Packaging three Instructor /
christine george Duration /
four Weeks
64
sec.
05
pjct. cumberlanf falls
inst. christine george
65
c e n t e r o f g r av i t y
leia perkins design portfolio
Project /
Create a new brand and packaging for a bourbon whiskey. Also design a few extra applications that will help to compliment the brand. Concept /
I came up with a brand that would be able to produce the best quality for a lower price point. The rugged texture was inspired by old whisky crates and helps to convey a homemade quality. I wanted this brand to feel comforting and evoke a sense of ease.
66
sec.
05
pjct. cumberlanf falls
inst. christine george
67
c e n t e r o f g r av i t y
68
leia perkins design portfolio
sec.
05
pjct. cumberlanf falls
inst. christine george
· 1 9 2 6 ·
CUMBERLAND FALLS K E N TUC K Y S T RA IGH T
BOURBON WHISKEY
69
c e n t e r o f g r av i t y
70
leia perkins design portfolio
sec.
05
pjct. cumberlanf falls
inst. christine george
71
c e n t e r o f g r av i t y
72
leia perkins design portfolio
sec.
05
pjct. cumberlanf falls
inst. christine george
73
c e n t e r o f g r av i t y
74
leia perkins design portfolio
sec.
05
pjct. cumberlanf falls
inst. christine george
75
c e n t e r o f g r av i t y
76
leia perkins design portfolio
sec.
06
pjct. newts and ladders
inst. christine george
No
06
cLiMB anD SLiDe Project /
Focus /
newts and Ladders
Packaging Course /
Packaging three Instructor /
christine george Duration /
Six Weeks
77
c e n t e r o f g r av i t y
leia perkins design portfolio
Project /
Redesign or create a new board game and packaging. Concept /
All board games have a moral. Some of the simplest board games come with the most profound life advise. Most people would think Chutes and Ladders (which I customized to Newts and Ladders) is a children’s game, and it is. However, people of all ages can benefit from a game that truly captures the duality of up against down, and good against evil. We must always remember that for every ladder we hope to climb, a slide is close by, and for every slide, a ladder will soon compensate.
78
sec.
06
pjct. newts and ladders
inst. christine george
79
c e n t e r o f g r av i t y
80
leia perkins design portfolio
sec.
06
pjct. newts and ladders
inst. christine george
81
leia perkins design portfolio
E V A H N FU
82
c e n t e r o f g r av i t y
sec.
06
pjct. newts and ladders
inst. christine george
83
c e n t e r o f g r av i t y
leia perkins design portfolio
INSTRUCTIONS
SET IT UP POSITION THE GAMEBOARD SO ALL PLAYERS CAN EASILY MOVE THEIR PIECES FROM DIAMOND TO DIAMOND. EVERYONE CHOOSES A PIECE TO PLAY. ANY EXTRA PIECES ARE OUT OF PLAY. CHOSEN PIECES START OFF THE BOARD NEAR DIAMOND 1. GET READY FOR THE FUN!
HOW TO PLAY EVERYONE SPINS THE SPINNER. THE PLAYER WITH THE HIGHEST NUMBER GOES FIRST. PLAY PROCEEDS TO THE LEFT. ON YOUR TURN, SPIN THE SPINNER AND MOVE YOUR PIECE, DIAMOND BY DIAMOND, THE NUMBER SHOWN ON THE SPINNER.
CONTENTS GAME BOARD SPINNER 4 PLAYER PIECES
84
sec.
06
6
5
pjct. newts and ladders
inst. christine george
1 4
2 3 85
c e n t e r o f g r av i t y
86
leia perkins design portfolio
sec.
06
pjct. newts and ladders
inst. christine george
87
c e n t e r o f g r av i t y
leia perkins design portfolio
No
07
reaD My face Project /
Focus /
Psychology of facial features
Print Course /
Print one Instructor /
Megumi Kiyama Duration /
four Weeks
88
sec.
07
pjct. psychology of facial features
i n s t . m e g u m i k i ya m a
89
c e n t e r o f g r av i t y
leia perkins design portfolio
Project /
Create a campaign for a potential TED talk lecture. Come up with an interesting topic and create a poster series that advertises the discussion. Concept /
The human face communicates a wondrous number of visual signs. I have always found it fascinating that we are so hard wired to recognize facial expressions that we actually identify them in inanimate objects. I found appliances and weird objects that appear to be making familiar expressions and gave them life by adding captions that match the implied emotion.
90
sec.
07
pjct. psychology of facial features
i n s t . m e g u m i k i ya m a
91
c e n t e r o f g r av i t y
92
leia perkins design portfolio
sec.
07
pjct. psychology of facial features
i n s t . m e g u m i k i ya m a
93
c e n t e r o f g r av i t y
94
leia perkins design portfolio
sec.
07
pjct. psychology of facial features
i n s t . m e g u m i k i ya m a
95
c e n t e r o f g r av i t y
46 9 4
leia perkins design portfolio
sec.
07
pjct. p th se y cchoollloegc yt i o n f fparcoi jaelc tf e a t u r e s
inst. m l ieagn u n mg i k i ya m a
47 9 4
c e n t e r o f g r av i t y
98
leia perkins design portfolio
sec.
07
pjct. psychology of facial features
i n s t . m e g u m i k i ya m a
99
c e n t e r o f g r av i t y
100
leia perkins design portfolio
sec.
08
pjct. kingdom
i n s t . t h o m a s m c n u lt y
No
08
Let yoUr Pet rULe Project /
Focus /
Kingdom
Packaging Course /
Packaging four Instructor /
thomas Mcnulty Duration /
nine Weeks
101
c e n t e r o f g r av i t y
leia perkins design portfolio
Project /
Work with a group to produce a range of packaging products for a fictional company. Design the parent brand and packaging as well as at least three sub brands within the parent company. Design the packaging for all products and goods sold in the store. Concept /
We decided as a group to create a high end pet store that produces organic quality goods for house pets. Knowing that a majority of pet owners treat their animals as part of the family, we thought a higher end animal supply store would attract a huge clientele. We created a company that houses four sub brands catering to everything from land and air animals to amphibians.
102
sec.
08
pjct. kingdom
i n s t . t h o m a s m c n u lt y
103
c e n t e r o f g r av i t y
leia perkins design portfolio
Endorsed House Brand
Animal /
Dogs, Cats, Birds, Bunnies Keywords /
Healthy, Organic, Fun
104
sec.
08
pjct. kingdom
i n s t . t h o m a s m c n u lt y
Private Label Brands
haven
Animal /
Birds Keywords /
Sophisticated, Dainty, Light PET BAKERY
Animal /
Dogs, Cats, Bunnies Keywords /
Playful, Charming, Friendly
Animal /
Amphibians Keywords /
Colorful, Relaxing, Sleek
105
c e n t e r o f g r av i t y
106
leia perkins design portfolio
sec.
08
pjct. kingdom
i n s t . t h o m a s m c n u lt y
107
c e n t e r o f g r av i t y
108
leia perkins design portfolio
sec.
08
pjct. kingdom
i n s t . t h o m a s m c n u lt y
109
c e n t e r o f g r av i t y
110
leia perkins design portfolio
sec.
08
pjct. kingdom
i n s t . t h o m a s m c n u lt y
111
c e n t e r o f g r av i t y
112
leia perkins design portfolio
sec.
08
pjct. kingdom
i n s t . t h o m a s m c n u lt y
113
c e n t e r o f g r av i t y
114
leia perkins design portfolio
sec.
08
pjct. kingdom
i n s t . t h o m a s m c n u lt y
115
c e n t e r o f g r av i t y
leia perkins design portfolio
haven PET BAKERY
116
sec.
08
pjct. kingdom
i n s t . t h o m a s m c n u lt y
117
c e n t e r o f g r av i t y
118
leia perkins design portfolio
sec.
08
pjct. kingdom
i n s t . t h o m a s m c n u lt y
119
c e n t e r o f g r av i t y
120
leia perkins design portfolio
sec.
08
pjct. kingdom
i n s t . t h o m a s m c n u lt y
121
c e n t e r o f g r av i t y
leia perkins design portfolio
a face for a naMe Project /
Selected identities
122
pjct. selected identities
123
c e n t e r o f g r av i t y
124
leia perkins design portfolio
pjct. selected identities
125
c e n t e r o f g r av i t y
126
leia perkins design portfolio
pjct. selected identities
127
c e n t e r o f g r av i t y
128
leia perkins design portfolio
pjct. selected identities
129
c e n t e r o f g r av i t y
130
leia perkins design portfolio
pjct. selected identities
131
Thank you Lady’s First /
Chelsea Arrington, Donna Roggi, Dawn Stienbock, Jessica Giboin, Mandela Robinson, and Eleanor Yeager Gentlemen /
David Scott, Andrew Johnson, Josh Sanders, Kyle Mannschurck, Zac Curtis, and Philippe Duhart Coaches /
Mary Scott, Thomas McNulty, Christine George, Roland Young, Darrell Hayden, and Megumi Kiyama
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