Leigh Wortley OUGD 303
Brief: Editorial illustration taking scientific articles and to make illustrative interpretations of them to be used as a masthead for the New Scientist magazine.
Audience
New Scientist readers
Concept:
The New scientist website provided a range of topics but which have the overriding topic of science.
1/4
Background: New Scientist magazine was launched in 1956 “for all those men and women who are interested in scientific discovery, and in its industrial, commercial and social consequences”. The brand’s mission is no different today - for its consumers, New Scientist reports, explores and interprets the results of human endeavour set in the context of society and culture. New Scientist online was launched in 1996 and now carries an archive of over 76,000 content pieces. They have developed our site to include specific
channels to cater for their audience’s wide variety of interests. The website includes news and features, engaging headlines, fascinating stories and amazing facts, delivered through the latest news slots, in-depth articles, video, blogs and commenting. New Scientist explains why a development is significant as well as putting social and cultural context around it, delivering more insight than any other current affairs or science source.
Leigh Wortley OUGD 303
2/4
Illustrations: There was no specific theme other than interpreting the brief in humours/ thought provoking ways.
Leigh Wortley OUGD 303
3/4
Application: The illustrations needed to fit without the constrains of the New Scientist masthead. Sometimes the illustration had to be adapted to fit the format or scaled so the text and information would not get lost.
Leigh Wortley OUGD 303
Illustrated Supliment: An illustrative supliment would be included with the subscribers copy of the New Scientist housing the depicted artlices in a5 format. This would collect all the illustrations together with their acompanying articles.
4/4