Lovecast is made for couples, by a couple. Neil and Jinjing were from different parts of the world, and decided to celebrate their marriage at the college campus where they first met. Inspired by the fact that it is hard to get all their friends and families coming to this single location, they decided to start Lovecast, to help more couples connect with their dearest on their wedding day.
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Our mission is to connect
every couple with friends and family on their wedding day.
We believe that distance
and time should not be a barrier for celebrating important events with your loved ones.
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We will do everything to help our lovely wedding couples and their guests help celebrate this magic coming-together moments. 5
For the wedding couple, we want their wedding to be romantic and full of joy, and at the same time personal and memorable. Beyond that, they will want to invite many friends and family to witness their vows of love. They will use technology in their daily lives and in wedding planning.
For the wedding guests (the couple’s friends and family), we know our guests know our couples well and are excited for their union. Some guests can not make it to the wedding location due to various reasons, but would love to view the wedding as it happens (or right after the wedding). Wedding guests will be in the mood of celebration, so they want to share the wedding news to all relevant people, congratulate the couple, and even send the couple gifts.
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We are modern.
We use modern technology to connect people.
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We are joyful.
Its a big celebration.
We are friendly.
Rest assured we are here to help and answer questions.
We are approachable. We make live stream easy for both couple and guests.
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Lovecast represents love, joy, harmony, celebration and a connected experience beyond the limit of distance or time. 9
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The Logo Design
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72 pixels
#BB6B6C RGB 187 107 108 CMYK 24 67 49 4
751 pixels
#EF9A9B RGB 239 154 155 CMYK 3 48 27 0
1479 pixels
116 pixels
PRIMARY LOGO
DIMENSIONS 751 X 1479 PIXELS
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#F5F4F4 RGB 245 244 244 CMYK 3220 #EF9A9B RGB 239 154 155 CMYK 3 48 27 0
ALTERNATE LOGO & BACKGROUND COLOR
13 RUBIK BOLD | AVENIR WITH ROUNDED EDGES
BLACK & WHITE LOGO VERSIONS
RUBIK BOLD | AVENIR WITH ROUNDED EDGES
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The Typography
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TITLE & HEADER
LOGO DESIGN
SUBTITLE & SUBHEADER
RUBIK BOLD 30pt
AVENIR BOOK & RUBIK MED
RUBIK MED 20PT
BODY TEXT
Tagline
ALT BODY TEXT
RUBIK REG 16PT
JENNA SUE REG
ADAM 16PT
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LOGO ICON & FAVICON
19 PRIMARY COLORS
LOGO ICON & FAVICON
BLACK & WHITE CONTRAST COLORS
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The Color Palette
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#F5F4F4
#EF9A9B
#BB6B6C
RGB 245, 244, 244 CMYK 3, 2, 2, 0 PANTONE 663 C
RGB 239, 154, 155 CMYK 3, 48, 27, 0 PANTONE 197 C
RGB 187, 107, 108 CMYK 24, 67, 49, 4 PANTONE 695 C
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LOGO & TAGLINE
23 RUBIK BOLD & AVENIR | JENNA SUE
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Photography Credit Pg 2
Come Together Studio www.cometogetherstudios.com/
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Klaudia Kaye Photography https://www.klaudiakaye.com/ weddings
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Paradise Point Resort & Spa
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Secret Garden
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Brides.com
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Jeremy Wong
LOVECAST BRAND BOOK 2020
THIS BRAND BOOK BELONGS TO: JINJING LIANG & NEIL PARKER
THIS BRAND BOOK WAS DESIGNED IN SAN JOSE, CA BY LEILA SAN JOSE LSJ DESIGNZ LAYLUH512@GMAIL.COM LAYluh512.wix.com/lsjportfolio
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ALTERNATE LOGO & BACKGROUND COLOR
27 RUBIK BOLD | AVENIR WITH ROUNDED EDGES