Leisure& Tourism MAGA ZINE July 2018
Staycations set to boost UK Tourism Industry 37
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Hotel Industry news Page 8
Holiday Park Developments Page 12
Attractions News Page 16
How immersive technology is changing the customer experience?
Table of Contents The industry magazine for Leisure, Hospitality and Tourism providers
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Page 04 - Feature
Staycations set to boost UK tourism economy Page 06 - Feature
How technology is changing the way consumers interact with hospitality providers Page 08 Hotel News & Developments Page 10 Why public spaces are essential for urban development Page 12 Holiday Park Developments Page 16 Attraction News Page 18 PVC or Paint? Why murals are the ‘green’ option Page 20 Industry Events Calendar
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Leisure & Tourism
Feature Article
Staycations set to boost UK Tourism Industry
Leisure & Tourism
An increasing number of Brits are opting for a getaway closer to home, with 57% of holidaymakers staying on home soil this summer. Figures from Visit Britain showed a 5% increase in the number of domestic holidays in Britain last year, compared to the same period in 2016. Industry experts link the trend with post-Brexit anxiety among Britons, with the weakness of the pound and uncertainty of the future playing a major role. This growing demand inevitably creates huge opportunities for holiday providers across the UK, with the staycation craze set to boost the UK economy by £31bn. The general travel trend towards experience-based holidays is in full force with staycations, with increasing demand for unique accommodation like tree tents and underground bunkers. Secluded and unspoiled destinations are also desired, with places like Snowdonia and Skye increasing in popularity. Despite these trends, a traditional trip to the seaside remains the firm favorite, with 55% of British holiday-makers heading to the UK’s beaches this year. Cornwall has remained Britain’s top holiday destination for the last 4 years. The UK’s rural landscape is the second most popular destination, with a third of adults taking a rural break this year. Top destinations for these holiday-makers include the Cotswolds, the Lake District, and the Scottish Highlands. Visit England Director, Patricia Yates highlights that “the huge range of quality destinations and tourism products on offer across the country, and the ease, convenience, and certainty of budgeting for a domestic trip, are all contributing to people choosing to take more holidays at home”.
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Feature Article
How immersive technology is changing the customer experience The ability to offer a visitor the opportunity to explore an alternative reality has hit the headlines in recent years, with the leisure and tourism industry at the forefront. Immersive technology is the ideal supplement for marketing and promotional campaigns, offering customers a chance to experience a destination from the comfort of their home. The benefits for
using this technology in your business are endless, not only does it create a deeper customer engagement and transform your digital presence, it also helps you reach new audiences and accelerate sales. Implementing the latest technology is essential to stay relevant and to keep up with the competition.
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www.mi360.co.uk
mi360 360 degree Virtual Tours, Aerial Photography and Video mi360 are leading providers of 3D/VR virtual tours and aerial video productions. Creating unique, fully interactive and immersive virtual tours, it’s ideal to showcase your venue and location.
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Fired Up Technologies Audio visual solutions Fired Up Technologies have extensive experience of working within the leisure sector and have developed unique audio visual solutions, helping organisations entertain and retain their customers, and also strengthen and develop their brand.
www.fireduptech.co.uk
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Hotel News
Historic Lutetia Hotel Reopens
After a â‚Ź200 Million-euro revamp Lutetia opens The historic Lutetia hotel, where Ernest Hemingway and Pablo Picasso once stayed, will re-open in July after a 200 million-euro ($233 million) revamp aimed at making it fit to take on the fierce competition in Paris.
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Elivi Hotels officially opens Elivi Skiathos Raising the bar for five-star luxury on the island. Elivi Skiathos will offer 104 rooms, villas and suites set within unrivalled natural beauty.
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Bvlgari Hotels & Resorts adds to hospitality collection This newest addition to The Bvlgari Hotels & Resorts collection comes after the first Bvlgari Chinese property opened in Beijing in September 2017. The 48-storey tower will include 82 guestrooms, including 19 suites, offer views of Bund, Pudong financial district and the Huangpu River and Suhe Creek.
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Europe’s most anticipated hotel opens It’s only six storeys high, but The Fontenay, Hamburg, Germany is one of Europe’s most anticipated new hotels. taking four years to complete and running over time by almost two years the hotel is being hailed for its unique form – a form that created structural complexities leading to the delays.
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Leisure & Tourism
Why public spaces are essential for urban development With over half of the world’s population living in cities, and another 3 million each week moving to urban centres, cities must innovate their urban spaces and build infrastructure to support tomorrow’s ever increasing urban population. Public spaces often receive poor planning and neglect despite the large amount of research advising that public space investment can develop livable and sustainable cities.
Storage & Outdoor Furniture Erlau Outdoor Equipment Specialists
Pedalo Box Erlau’s Pedalo box is a multi use item that can be used in many areas; in inner cities, at stations, in new housing developments or as a storage area for private use at home. Aside from storing bicycles the units can also be used for scooters, rollators, wheelchairs or prams. By offering secure bike storage in public spaces, communities can increase biking participation, further creating environmentally friendly and active cities with this simple public space innovation.
Erlau’s Pedalo Box
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Smart Waste Management Connexion & Hull City Council Hull City Council and technology company Connexin have partnered to launch a groundbreaking new pilot project which will introduce sensors in smart bins across the city. The addition of sensors to the bins across the city allow real time data to enable efficient waste management across the city maximising efficiency, saving money, time, fuel and CO2 emissions.
Pavement Bankside Boardwalk Bankside Boardwalk is an initiative funded through Transport for London’s Future Streets Fund. The project which is a first for the UK aims to develop an experimental street restructure expanding footpaths creating a colourful, innovative streetscape through the commissioned modular boardwalk. The pavement structure may not seem like the first point of innovation but is a suprisingly multifaceted product which has multiple innovation possibilities that are nearly endless.
Boardside Boardwalk Project by: Better Bankside Design Consultancy: SteerGroup Built By: TrueForm Funded by: Transport for London’s Future Streets Fund
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Holiday Park Developments
Onsite ou world’s la off-road mountain tree-top centre.
Photo Credit: Northern Powerhouse Developments
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Proposals for Afan Valley move further forward
utdoor activities will include the argest downhill ski slope, go-karting, adventures, canoeing, climbing, n biking, paintballing, zip wires, courses and an extreme sport
Due to open in 2021, deep in the heart of South Wales, Afan Valley Adventure Resort aims to attract 260,000 visitors in its first year. Set over 450 acres of pristine forest park and wide open countryside, the destination will be split into four separate activity zones:Alpine Snow Sports, Off Road Trails, Forest Thrills and Xtreme Adventures.
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Holiday Park Developments
Longford Forest in Newcastle Wood near Ballymahon, Co. Longford, is set to open in summer 2019. More than 100 indoor and outdoor activities will be on offer, as well as the sub-tropical swimming paradise with water rides, a luxury spa and a range of restaurants, cafes and shops.
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Center Parcs to open first resort in Ireland Ireland’s first Center Parcs resort will cater for 2,500 guests, in 466 luxury lodges and 30 apartments, with over 100 on-site activities.
Center Parcs CEO, Martin Dalby “We are now at full steam ahead on the build to deliver Ireland’s first Center Parcs resort here in County Longford.”
Photo Credit: Center Parcs Resort
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Photo Credit: Marc Aktins/Huf
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Attraction News
Tate St Ives wins Museum of the year award Following a £20m extension in October 2017, the infamous Cornish gallery has beat out Ferens Art Gallery, Brooklands Museum, Glasgow Women’s Library and the Postal Museum in London to win ‘2018 Museum of the Year’ award.
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fton+Crow
Tate St Ives received 11,000 visitors on opening weekend The museum which reopened in October last year received a full refurbishment of the original galleries, including an extension by Jamie Fobert Architects creating a 500 sq metre gallery, doubling the venue size for curators and contemporary art shows. Photo Credit: Marc Aktins/Hufton+Crow
Stephen Deuchar, Art Fund director and chair of the judging panel, said “The new extension to the gallery is deeply intelligent and breathtakingly beautiful, providing the perfect stage for a curatorial programme that is at once adventurous, inclusive and provocative� Photo Credit: Marc Aktins/Hufton+Crow
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Author: Sarah Hodgkins
Owner of Charlotte Designs www.charlottedesigns.co.uk
PVC or Paint? Why murals are the ‘green’ option There is a good reason why many of the worlds most influential companies are employing murals in their interiors (or exteriors!). Never before has ambience been so important, with the increasing trend for posting photographs of everything and anything, suddenly how where we work/eat/drink/live looks, is of the utmost concern. There are even lists of the most Instagrammable restaurants in some cities and most include some kind of wall art, simple white colored walls are no longer what staff and customers expect. So is it is not surprising that wall murals have been growing in popularity recently; a picture as they say, paints a thousand words. The simple fact is that large scale wall art attracts attention, unlike any other art form, and therefore, attracts employees and customers. One of the best things about wall murals is that it gives your company a unique look, as it is made according to your exact requirements. A unique look makes your business stand out from the rest, and makes it more likely to stick in the mind of a potential customer. A wall mural allows you to create the atmosphere you want in your business, which will suit your personality, your business’ decor and of course, your budget. Whether we are talking printed wall murals that are applied like a wallpaper or decals, or a hand painted piece of art, the effects on your staff and customers will be very similar, so it is worth exploring how they differ and which is best for what situation.
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1. Cost. With printed murals, there are a few things to think about; the cost of the image, the printing/shipping and the cost of having it applied to the wall. With painted it is a one cost, which is helpful with budgeting. Taking all things into consideration, the difference in cost between printed wall murals and painted is negligible, so as to not be a differentiator. 2. Surface. Printed wall murals need to be applied to a flat well prepared surface, painted murals can be applied to bare brick, breeze block, wood, metal and other uneven surfaces. Painted murals can be made completely waterproof, so are better suited to areas such as kitchens and bathrooms. 3. Environment. This is becoming increasingly important. Why would you want to have large amounts of PVC stuck to your walls, when you can do exactly the same with paint? Most stickers (in fact ALL stickers that I have found in the UK), are essentially plastic and will be around long after you and I have gone. With painting you have control. My standard paints are low VOC (Volatile Organic Compound, the ‘nasty’ in paint) ie. 15g per litre. I can also offer my clients mineral paints that have very low VOCs ie. 1g per litre at an additional cost. These paints adhere in a different way, are breathable and great for those suffering with allergies. Drop me a line if you would like to know more about these paints. Worth thinking about what messages your choice of decoration sends to your clients and staff. 4. Longevity. This depends on the environment, many restaurants shy away from certain printed materials that contain solvents, but in short, in most commercial environments, there is little difference in how the murals will wear. It is worth bearing in mind that if a printed mural is damaged, it will have to be replaced, whilst a painted mural can be repaired. Many of the public areas murals that Charlotte Designs
produces are treated with a protector which makes them fairly indestructible. 5. Flexibility. This is one area where the painted mural has a huge advantage. The main issue with printed murals, once they are printed, that is it. If it doesn’t quite fit, or the client changes their mind, there is no other option than starting again. However, painted murals can be changed and added to right up to the last minute. Murals have been reversed at the last minute, new elements added or removed and even colour schemes changed. 6. Timescales. The process of producing printed and painted murals is quite different. The design process is quite similar, however, mural printing will depend on how busy the printer is. Large scale painting of a mural will certainly take longer that installing a printed mural once it is printed. So all in all, printed murals may have a quicker turn around than painted ones. 7. Overall look and feel. Whilst there are always practicalities to take into consideration when selecting the right product for the project, the overriding factor will be, how does it look? Both photographs and painted art have their unique qualities, the printed wall mural can be reproduced exactly if continuity is required. With painted murals, you are getting a genuine, original piece of art.
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Event Calendar a
September
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October
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11TH SEPTEMBER
3-5TH OCTOBER
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Hotel Insights Forum NEC Birmingham
Russian Association of Amusement Parks and Attractions Expo Moscow, Russia
Fam NE
https://www.hotelinsightsforum.com/ 12-13TH SEPTEMBER
BALPPA Autumn Conference 2018 Sussex, UK http://www.balppa.org/events/ conferences-regional-meetings/ autumn-conference-2018-2/ 12-13TH SEPTEMBER
Euro Attractions Show 2018 Amsterdam http://www.iaapa.org/expos/euroattractions-show/home
http://www.raapa.ru/en/raapa-expoosen-2018 16-17TH OCTOBER
Independent Hotel Show Olympia, London
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7-8
Ho NE
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http://independenthotelshow.co.uk
7-8
16-21ST OCTOBER
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Motorhome and Caravan Show NEC Birmingham http://mcshow.co.uk/
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7-8
Pu NE
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November
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December
8TH NOVEMBER
29TH NOVEMBER - 2ND DECEMBER
mily Attraction Expo EC Birmingham
Games & Amusement Fair Zhongshan Convention Center, China
tp://www.familyattractionexpo.co.uk/
http://www.zsgaf.com/
8TH NOVEMBER
7TH DECEMBER
oliday Park & Resort Innovation EC Birmingham
Loo of the Year Awards St Johns Hotel, Solihull, UK
tp://www.holidayparkshow.co.uk/
http://www.loo.co.uk/2/
8TH NOVEMBER
estination Hotel, Resort & Spa EC Birmingham
tp://www.destinationhotelexpo.co.uk/
8TH NOVEMBER
ublic Space Innovation EC Birmingham
tp://www.publicspaceinnovationshowco.uk/
-16TH NOVEMBER
APA Attractions Expo lando, Florida, USA
tp://www.iaapa.org/expos/iaapatractions-expo/home co.uk/
TH NOVEMBER
ALPPA Leisure, FEC and Indoor Play Trade hibition ayton Manor, UK
tp://www.balppa.org/events/ minars/leisure-fec-indoor-play-tradehibition-2018/