Edition 1; 2014 – 2015
What was your first module like? Internship at RTL Nederland
Leisure Trend
Utrecht
The first edition of the Leisure Magazine of the academic year 2014 – 2015! We would like to thank the students who have helped by giving input for this issue. This magazine is filled with a lot of information about school and about the leisure industry. We hope you enjoy reading this issue. We wish you all the best for the coming year! If you have any question or comments you can send an email to secretariaat.lm@stenden.com
For now, we would like to introduce ourselves.
Pem Versluijs
I am 21 years old and I am from Amersfoort. I live in Leeuwarden for three years now. At the moment I work in a cafĂŠ in Amersfoort, which is partly the reason why I am still there every weekend. The other part of the reason is that my boyfriend lives in Amersfoort. When I am graduated I am not sure yet what I want to do. Maybe I want to study something else but it is also possible I am going to start my own company. For now, I am enjoying my time as a student!
Carla Poelman
I am 24 years old. I live in Groningen with my boyfriend and our two cats. Besides my study Leisure Management I work at the technical support of cable provider Ziggo. Last year I did my minors, both in event management and I would like to do my internship in the event industry as well. Next module I will begin with my thesis and I am going to do some assignment from the second year.
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Dean speaking
4
Module evaluation and lecturers
6
Meet StuRa LM
7
Internship at …. RTL Nederland
8
Sources of wellbeing; Happiness and Quality of Life
11
Meet Aris Leeuwarden
12
Theatres are back in business
14
Event Management at Stenden
16
What to attend?
18
Chantal Bleeker – Alumna
20
First year, first module
24
Help! I am going on Grand Tour
26
Editor’s choice
28
Easy cooking
30
How to study successfully
32
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Dear reader, When you read these words you will have almost finished the first module of this academic year. Still, I hope you all had a leisurely vacation, and have returned from your holidays with a fresh mind. A special warm welcome to all new students; we are very glad you decided to come to Stenden Leisure Management. This year we broke a record; in total 241 new students have started with the LM course, 32 at our facility in Emmen and 209 in Leeuwarden. 62 new students decided to go for the 2 year Associate Degree programme, the other 179 students started the 4 year Bachelor course. In our International course we have 50 students, including students from Germany, Italy, Canada, Lithuania,
Estonia, Bulgaria and England. Welcome to The Netherlands! When we look at prior education we can conclude that about 40 percent of the new students has a HAVO diploma, 45% an MBO diploma, 3 % finished VWO, 10% has an international degree and 2% passed the admissions test (colloquium doctum). As always, female students form the majority (65%). It will not come as a surprise to you that most Dutch students come from the Northern provinces. This academic year we will keep on improving the Leisure Management course. At the moment, we are working hard on refreshing our curriculum. Based on the new national LM competence profile, we are developing inspiring and exciting new course material. A major change is that, in the Page | 4
future, students will be getting more freedom and responsibility in developing their own learning questions.
For now, I wish you good luck with your studies and do not forget to take your leisure seriously!
Another important issue is the communication to you. We want to inform you in time when, for example, teachers are ill or when changes occur in the schedules. Normally, we place announcements on Elo, so make sure you check it every day! If you have any suggestions how we can make further improvement, let us know!
Martin Groters Academic Dean
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At the end of every module we ask you to fill in the module evaluation and to give your opinion about the lectures. We already know that it is very difficult to provide the students with lectures that fit their needs, the reason for this is because every student has his or her own way of learning and has different needs. One student would like to get inspired and the other one is looking for more depth into the literature, or has the need for examples from the working field so they can bring this into practice. Sometimes the lecture is given by a very experienced lecturer, and other times the lecturer is less experienced. We try to look at the needs of every student when we plan a lecture about a certain topic. Still this is very difficult.
By
Hilda
Koops
Last spring I followed an extra course on giving inspiring and interesting lectures together with some of my colleagues. We also learned to use theatre techniques and to use our voice in a more specific way. Also we have learned to make use of the space in the room. These tips were very useful for giving lectures. This extra course has inspired me to give my lectures in a different way. The making of the new lectures took a lot of time, the result of this is that I was very satisfied about the lecture. Students gave me a compliment about the new way of lecturing and other students thought the lecture did not fit their needs. They thought it was too difficult and too long. In short the giving of lectures for a large group of students is a profession. We have to practice, listen to feedback and take courses, but it remains difficult to fit all the needs of the students. I would like to ask you to give specific feedback in the module evaluations about the lectures so that we know what the needs of the students are, so we can adjust our lectures.
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StuRa Leisure Management was first run by a completely other team and when they all left to go on internship, exchange or grand tour, the complete StuRa LM fell apart. Some of us have tried to pick up the pieces since then. When we started, we did not really know what to expect and we had never really heard of the StuRa. We wanted to change all of this. In our minds, the StuRa was not active enough and more problem focused, so changes had to be made.
“We want to improve the educational programme.” Now the StuRa consists of seven students who are going to renew the concept. Leo (27), a second year student of the international stream, he is the head of the StuRa. Eileen (20) is in the events department and is in the second year of the international stream. Katja (20), a second year student from the international stream and is part of the feedback and development department. Tabea (21) is a third year student from the international stream and is in the marketing department of the StuRa. Alexander (21) takes care of the event department, is 21 years old and in the second year of the international stream. Jauke (23), a first year student of the Dutch stream, he is in the marketing department. Femke (19) is in the first year of the international stream and takes care of the feedback and development. Starting StuRa New students starting Leisure Management became aware of us as soon as they started. They have to be aware that we are always there to help them with any problem they may have concerning school or affecting their school progress. First we started recruiting for new members and tried to formulate new concepts for StuRa and maybe a name change. This all lead to us being busy internally for the first six months but now we are finally ready to implement all of this. First off, we are no longer focussed on problems, but more on solutions. It may sound cheesy but it does help with the communication towards the teachers and the dean Martin Groters. If we can already brainstorm about solutions and pitch the ideas with the teachers, it is a lot easier to get them to implement changes. This solution based thinking will also encourage teachers to come to us with problems as well, then we can think of solutions together.
Activities As for being active, we are in the process of developing new events to attract students. Just a few weeks ago we already had a dodgeball tournament for the new international stream. This to ensure that they get to know their study coaches in a friendly and open way. This will hopefully lead to less people leaving school as they can feel more at ease with their study coaches.
“Developing new events to attract students.” Achievements So what do we want to achieve with StuRa? A lot of things really, first the improvement of the educational programme but also things like communication between the Dutch and the international stream (another problem we felt was there during our first year). Also more events should be organised to get the different streams and years coming together to exchange knowledge and just have a great time. Further ideas and concepts will kept secret for a little bit longer but something we really want to explore as soon as possible is a feedback desk just like StuCo has every module. We have seen that they get great feedback which can and will help their education to improve. We are not afraid to learn from those that we now consider a better organisation. But through this learning process we also hope to become the best student council Stenden has to offer. If you have anything you think StuRa can help with, you can find their office in room 0.76. They are present on Tuesday from 11.00h until 14.00h. You can also contact them on sturalm@stenden.com Page | 7
Ferdi Pool 22 years old Groningen Internship at RTL Nederland Hilversum
“Everyday is different. It is so awesome!”
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RTL Live Entertainment is a full-service event company which organises events of all sizes. The events are sometimes RTL related (co-) productions (like the RTLpress releases, “The voice of Holland on tour”, “GTST Live”, the finals of “Holland’s next Top Model” and the “RTL zomerfestival”) and sometimes other (co-) productions (like “Voetballer van het jaar gala”, “Musicals in Concert” and big company parties). I am working for the productions department.
The things I enjoy the most is the chaos during an event, contact with the artists and personalities from the world of events and of course the kick you get when we have set up a great event with everything that belongs to it! So far I do not have things I do not like, however I think I will get bored of processing invoices at a certain moment.
marketing, finances and the project management team are in the same office. To be short, the production department is executing the event. In other words, organising, preparing and managing the whole event. Special internship A classmate told me about a vacancy at the RTL Live Entertainment sales department and I applied immediately. With six others I was chosen out of 75 people for a job interview. After the interview the company and I both thought that I would fit better in the productions department. I had another interview with another manager and after two weeks they called me that I was chosen to be the new employee for the productions department! Awesome! Before starting an internship School related preparation were contracts, information forms about the company, Progress list check, meetings with the Industrial placement department and assignments for SLB. Other preparations were appointments at the internship company, finding a home, register in Hilversum, changing DUO, moving to Hilversum, and probably a lot more!
Tasks at RTL Nederland My internship is very divers. At the office I mainly work on events scripts, processing invoices and having contact and meetings with all kinds of stakeholders. On event days I guide the artists, inform staff and guests when necessary and walk around constantly to check if everything is going right. To see every detail of every show is something I really like. Besides, it's awesome to get to know all kinds of 'BN-ers' and professionals from the event industry. I work together with two managers on the production department. Besides productions the departments sales, Page | 9
Typical day at work On the 'office days' we wear casual clothing, on normal events and during some meetings we wear businesscasual clothes or suits and on galas we wear a smoking. On the office days I start at 9.30h and I go home around 18.00h. Around half past 12 we go lunch with the whole department. I start my day with checking my e-mail and answer e-mails if necessary. Then I discuss with the managers what has to be done that day.
and the crew about the when which person has to be at what place, rehearsals and final checks. Every day is different and is filled in differently. As said, sometimes I am done at 18h, but the last three days there were three events and I wasn’t home till 1 o’clock in the night!
The day after an event I am primarily busy with taking care of answering questions, make sure all the invoices are processed, etcetera. When there is an event we are busy with the preparations like the right signs on the right places, red carpets on their places, check the cleaning, etcetera. But also having conversations with the artists
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Sources of wellbeing; Happiness and Quality of Life Visiting an ATLAS conference in Budapest By Amber Herrewijn It is Tuesday, the day that the New announced a huge storm. However Martin and I managed to fly to Budapest with a little delay. As our taxi races through the city at 1 a.m. in the morning I try to catch a glimpse of the 7th largest city in Europe. The next morning there is rain, rain and more rain so again our taxi window reveals little. At the annual ATLAS conference (held in the University of Budapest) 96 delegates travelled from 28 (!) different countries. The conference opens with a rather awkward presentation on tourist undergoing plastic surgery combined with giraffes sightseeing (huh?) followed by a presentation on wellbeing and wellness (conclusion: sustainable is old school, wellbeing is sexy!) And then...the first parallel sessions! A great presentation on the effects of being European Capital of Culture and later on a meeting with other Event specialist discussing topics like 'retaking the city', the Eurovision Song Contest as a knowledge platform and 'Sense of authenticity'. The second day kicked of with a presentation on health and happiness. Author and presenter Dina Glouberman pointed out that turning points and new beginnings are the heart of a healthy life. She elaborated on human beings like snakes. Snakes shed their skin, because the snake grows and the skin does not. Our skin is made of our values and beliefs. And at some point you need to take a close look at it and shed that skin. What a nice analogy! During the parallel sessions I listened to topics varying from the Hongkong MICE industry (MICE as in Meetings, Incentives, Conferences and Events), to the transfer of knowledge on a large Italian public event. Interesting stuff from an international perspective.
ATLAS: The Association for Tourism and Leisure Educations was established in 1991 to develop transnational educational initiatives in tourism and leisure. ATLAS provides a forum to promote staff and student exchange, transnational research and professional development. Currently there are member in about 70 countries.
discussion about 'staged authenticity'. How cultural was this evening and what do we, as leisure experts, think of being part of such a tourist product? And did we, by visiting this place, contribute to the preservation of local folklore or did we help to demolish it? The next day was already the last conference day and I reflected on my newly gained insights. The leisure and tourism industry evolves rapidly: consumers become presumes who need self-fulfilment, challenge and joy. But this I already knew. I made new friends and valuable contacts with new exchange possibilities for students and potential guest speaker whenever in town. I gained an international perspective on my field of expertise. But most importantly I learned about doing research. As an event management lecturer I am a practical person. I pursue a managerial approach with the most optimal outcome. However, this is not what research is about. It is not about the result, it is about the evidence. Evidence for your statement, assumption or hypothesis. The result is less relevant, as long as you use the proper methodology and the evidence is there. Learning, living, being. Thinking about quality of life, it made me realise that gaining and sharing knowledge is an important thing that makes me happy. It contributes to my wellbeing and hopefully I am able to shine a little bit of happiness on my hard- working, over-stimulated and eager students...
In the evening a conference dinner was organised. Two busses drove us to a 'ranch' were a horse show took place. Some volunteers were asked to assist with the whip (I could not resist..;-)) and whipped of the bottle of whine in an instant) and later to dance an Hungarian dance. There was good food and nice whine, but also the Page | 11
Team photo: (From left to right) Top: Rik Pijp, Jelmer Visser, Torgrim Sommerfeldt Middle: Marquise Simmons, Tjoe de Paula, Dexter Hope, Miles Jackson-Cartwright, Phillip Bach, Ryan Watkins Bottom: Jesse Markusse
Do you feel like doing something different in the weekend? Something sporty? Then visit a game of Aris Leeuwarden is perfect for you! Aris Leeuwarden is a basketball club from Leeuwarden. They play in the Dutch Basketball League since 2004, led by coach Tom Simpson. The team consists of 10 players. Six of them are Dutch, three are from the United States of America and one is from Norway. There is a lot of talent in the team. One of the players even played European Championship qualifying matches. The players all have the drive to win, passion for the game and there is a good atmosphere in the group. The boys all want to work hard for each other, which adorns this team. The team is also known as a very social team. For instance, they provide clinics for kids at primary schools, visit kids in the hospital and give lectures about the consequences of bullying. The home games are played in het Kalverdijkje, that has recently been renovated. Now they play on a real NBA floor. This wooden floor is the Rolls Roys of sports floors and can be found nowhere else in Europe than in Leeuwarden. Do you want to see them play? Feel free to come take a look and support them! For you as a student, there is a special deal! When you show your student card, you will get a 25% discount on the entrance fee. So gather along your fellow students and we will see you at the game!
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Theatres are back in business! By Pem Versluijs Last years all businesses have been suffering from the economic crisis. But now we finally are climbing out a little. We were wondering how this crisis had influence on the cultural sector – specifically on theatres – and how they coped with the lack of financial possibilities. We thought they might had a hard time dealing with all the budget cuts from the government. Now that the crisis is more or less over – if we may believe the minister of finances Jeroen Dijsselbloem (van der Groot via nu.nl, 2014) – how that has effect on the visitor number of theatre. Image 1: Development of purchasing power (CBS, 2014) Horizontal: mutation compared to the previous year in %
As we all know, the economic crisis has its origin in the United States of America (Rijksoverheid, 2014). In the year 2000 the banks took too much risk in mortgage lending. After that the FED (central bank in the U.S.) lowered the interest on loans to restore the trust in the market. In 2007 the interest rate increased again and people could not pay their mortgage which meant they had to sell their house. This led to a loss for banks: people could not repay their mortgage. Europe decided in 2008 to help America. The Netherlands is an export land with an open economy, that is why the helping hand had big consequences for the Dutch economy. The economic crisis has also influence on our purchasing power (ANP, 2014). The year 2013 was the fourth year in a row the purchasing power was decreased (CBS, 2014). In image 1 below the development of the purchasing power of the last thirty years can be seen.
The next question is how the crisis had influence on the theatres. People had less money so logically they had to cut on things less necessary. Which means theatres should have less visitors then before. The Rijksoverheid (2012) mentions that the subsidised sector should have less notice of the recession. Yes, there is a mild decrease of the growth of the amount of visitors at that moment. They say the subsidised sector has generally a loyal audience which is mostly high educated, a bit older and has a higher purchase power. The effect of the budget cuts should be noticed in 2013 because it is defined for four years. .
“Youp van ‘t Hek has not always been as known as he is now” Nevertheless, there has been a dropping amount of visitors as can be seen in image 2. This can be related to the increase of the prices for theatres, cinemas and festivals with about 25 percent since July 2009 (CBS, 2014). The increasing prices can be related to the budget cuts of the government and to the tax increase in 2011 (NOS, 2014). Luckily this was reversed after protest but unluckily for the visitors the prices were not adept after that.
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According to Jan Hoekema – chairman of VSCD: the union of theatre and concert hall management – it has helped to strengthen the relationship with the audience: “The efforts of theatres, festivals and concert halls to strengthen the relationship with the public have paid off”.
Image 2: visitor number theatres in millions per year (nritmedia, 2014)
But what did the theatres do when their budget was cut? Every theatre has it own ways to handle the lack of subsidies. It is possible to just look at the small things like turning off the lights but a solution can also be found in sharp negotiations with artist agencies. According to Pietie van Veen – former programmer of Stadschouwburg de Harmonie – the gap of the subsidy cut can be filled by commercial rental, bringing in sponsors and invest in marketing to increase the promotion of performances which can lead to more visitors. The hardest thing is that you cannot only programme known artists, you also want to give undiscovered talent the opportunity to expose their self. “Youp van ‘t Hek has not always been as known as he is now.” The visitor number can also be increased because of reduced prices when you have a CJP pass or a culture card. Luckily, after 5 years the visitor number increased in 2013. This can be seen in image 2.
What about 2014, can we say the visitor number will increase again, will it remain the same or worse? DNB (De Nederlandse Bank) says the purchasing power will increase next year with 2,5% (NOS, 2013). Also the wages are predicted to increase with about 0,9% compared to 2014. Despite these positive things, the Netherlands will not be at the same economic level as it was before the crisis started. These things will improve the purchasing power but people have to spend their money. Looking at the purchasing power we can say the visitor number might increase again. But maybe people are still careful with spending money. This means it is hard to predict what the number will do. If we all go to the theatre, we can help get the theatres completely back! Would you like to go to a performance? Take a look at “Editor’s choice” we have looked up some performances you might like.
“The efforts have paid off” As mentioned before the visitor number is finally growing again. Carefully, but growing. In 2012 – when the visitor number was the lowest – there were a total of 10,9 million people who visited the theatre. In 2013 this number grew to 11,2 million people which is an increase of 3% (Nritmedia, 2014). Some facts about 2013: - +3% visitors - +11% more tickets sold - 33.383 performances and concerts - 3.608 FTEs
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Event Management at Stenden; A unique experience! The specialisation Event Management at Leisure Management By Amber Herrewijn “Organising events and projects is an important skill of a Leisure Manager. Events are increasingly used to intensify customer/consumer relations, for either a brief or long period of time. The industry has indicated that trained event managers are so versatile and knowledgeable that they can be employed anywhere in an organization”. A nicely written sentence posted on the website about the Specialisation track within Leisure Management. Specialisation track you say?! Aha. Didn’t you know you have the opportunity to specialise yourself and get an additional notification on your diploma? Leisure students have the opportunity to choose between four specialisation tracks; Tourism Management, Sports Management, Arts and Culture Management and Event Management. The idea is simple; If you choose two minors, do an internship ánd write a thesis focussing on one of these expertise areas, you have done the Specialisation track! Let’s take a closer look at one of the most popular specialisations; Event Management.
“Organising events and projects is an important skill of a Leisure Manager.” A Leisure Manager needs to know how to design, produce and execute all sorts of leisure activities, especially large and complicated events. Events have been organised since the beginning of time as amusement for the crowd (and to distract the people from poverty and oppression). Today events are still organised for fun, but mostly used as ‘live-communication’ tool to communicate with (potential) target audiences. Event managers most importantly work project based, and the foundation for project management is laid in the second year of Leisure Management with Leisure
Projects. The minors Event Management 1 and 2 continue on project management but much more into depth, including five other areas. During the minor Event Management 1 (EM1) master classes are offered, as well as a fieldtrip of ± one week to London or another international city. In weekly sessions you gain knowledge on design and conceptualisation, marketing, finance and meeting architecture. Management skills sessions support you in developing personal leadership skills. And yeah, by the way, EM1 can be done in Bali (Indonesia) and Port Alfred (South Africa). Nice! During Event Management 2 you will work with and for experts in the MICE (Meetings, Incentives, Conferences & Events) industry that enables you to build upon your network and master yourself in marketing, design, leadership and programming. And if you do not want to build upon your network in Leeuwarden, you can go to Bangkok (Thailand), South Africa or Qatar to follow EM2. Not bad.
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Looking for an internship, Leisure offers partnerships with international as well as local and national partners. The Amsterdam RAI for example is a popular place for interns. Not only do they operate on an international level, their quality, service ånd sustainability standards has brought them to be a leading exhibition centre within Europe. And many Stenden interns receive job offers and work at the sales, exhibition or hospitality department. Specialising yourself in Event Management means that you are creative, can come up with solutions, that you are a planner and that you are structured and flexible at the same time. Many Leisure students have found their way in the MICE industry and work organising music festivals or travel the world organising huge events for international companies. Following a specialisation track means that you will get and stay in contact with the track’s coordinator. This person will support you in the choices you have to make and will help you find the best placement or research questions for your final thesis. Coordinator of the Event Management Specialisation is Ms. Amber Herrewijn. She worked in the event industry for years organising theatrical events for companies up to 1.000 participants. Besides lecturing and being an entrepreneur, she is
currently finalising her master in International Event Management at Brighton University.
Questions on Event Management? Contact Amber at amber.herrewijn@stenden.com or 06-29151365
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EIBTM2014
What to attend as a Leisure Professional? We learn a lot at imaginable that practice. These attend in your Manager.
our education. But it is also you want to see some things in events are conferences you can professional life as a Leisure
18 – 20 November Tickets: website / Barcelona EIBTM is the leading global event for the meetings, incentives, conferences, events and business travel industry, taking place in Barcelona. The event gathers over 15,000 Meetings industry professionals for three days of focused business opportunities, though provoking professional education and networking to drive your business into the future. www.eibtm.com
Artiesten Beurs
en
Evenementen Best of Events International
Event 15
11 – 12 January 2015 €15,00 / Beursgebouw, Eindhoven
21 – 22 January 2015 From €20,- / Dortmund
The conference where supply and demand in the event industry can meet and do business. AEB exists already for 27 years. The unique exhibition for organising events in the entertainment industry. Enjoy great diversity of entertainment and live performances.
The Best of Events International is the sector’s leading meeting place for business communications, live marketing, event services and congress. You get the chance to meet professionals from the industries and get up to date with the latest trends in the event industry.
You will meet peers in an inspiring and knowledge-rich environment. The imaginative stand and the top speakers create fertile ground for making new contacts, initiate new collaborations and creating new ideas.
www.aeb.nl
www.boe-messe.de
www.event.nl
1 – 2 April 2015 Register for newsletter / Jaarbeurs Utrecht
ART Rotterdam
Kunst RAI
Fringe Festival
5 – 8 February 2015 27 – 31 May 2015 €13,50 – €17,50 / Van Nellefabriek €12,50 - €15,00 / Amsterdam RAI Rotterdam
7 – 31 August 2015 Edinburgh
The fair to discover young art. Around the Van Nellefabriek many shows, artist presentations and exhibitions will be organised. For example by Modriaan Fund and We Like Art. Also in 2015 the twentieth year of the Cultural Treaty Vlaanderen–Nederland will be celebrated.
The Kunst RAI is a national art fair for modern and contemporary art from bots Dutch as well as foreign artists. A one audience fair with 60 high class galleries who reflect the diversity, quality and pluralism of the historic rich offer of Dutch art. Besides that, Kunst RAI celebrated its 30th anniversary this year.
The Edinburgh Festival Fringe is the largest festival in the world and takes place every August for three weeks in Scotland’s capital city. Join in the celebration of arts and entertainment. Edinburgh too far away? There is also a festival in Amsterdam. Tickets are not available yet, but keep this in mind.
www.artrotterdam.com
www.kunstrai.nl
www.edfringe.com www.amsterdamfringefestival.nl
Make sure you check in advance where you have to buy tickets. For some of the events you have to register for some you do not. For others it will not be possible yet to buy tickets.
As a student it is possible to go to EIBTM for free. It is possible to go with a group of students but you have to register in time because there are limited places.
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Chantal Bleeker - Alumna Chantal Bleeker has graduated Leisure Management in 2009. First she has studied law and when she was working at Holland Casino she had the opportunity to study part time Leisure Management at Stenden. Now she works in Centraal Museum in Utrecht as head of commercial businesses. You have studied Leisure Management, why did you choose for this programme? That is the funny thing, I have never chosen for this. Originally I studied law and after I would like to do another education on an HBO level. I have always worked for Holland Casino and in that time, Holland Casino had a business school. They offered commercial economy via IN Holland, then they had some conversations with Stenden about offering Leisure Management. Leisure always has been a passion of mine so when it was possible they called me with the question if I wanted to do the
programme. The reason why I did it was that I really like the industry. If I had to learn something I did not like, my grades would not have been this high. If I had the chance again, I would have made the same decision. I would choose for Leisure and I would choose for Stenden. How does the programme connect to the working field? There were a lot of students from Holland Casino in my class, almost 80 percent. But it was still Leisure Management, no Holland Casino Management. The programme is so broad that you can easily switch jobs if you want to. One learns different things from the different parts of the industry through theory and then you get a lecture. The lecturer is not a lecturer or a professor who only knows the theory, the lecturer is someone who works in the field and can tell you everything about practice. How easy is it to connect the theory you learned to the stories from the lecturer in
practice! Learning is not like high school anymore: hear it and forget it again. You remember it because of that connection you have made. And all those reports you have to make in a certain way, I still do it that way.. What part of the programme was most useful? I actually think almost everything is useful. But for instance English was less useful for me because we have a lot of international visitors at Holland Casino, which is the reason I had to talk English and German. Most useful for me was and is my personal development. You are head of commercial businesses at the moment, what does this function mean? As head of commercial businesses I am responsible for everything what brings in money for the museum. I am head of three other departments. First entrance and shop, ticket prices go via me and the prices of the things we sell in the shop as well. The prices in the shop can be calculated through formulas and I discuss the ticket prices with someone else because that depends on the market. Second restaurant and cafĂŠ and third the events on multiple locations. You are busy with companies which are potential sponsors for the museum, how does that work? I have been in England lately and there museums get only few subsidies from the government. Despite that, there are no entrance fees. The museums in England see themselves more as a company that has to make its own money. This is how they are more ahead of the Netherlands. To make it really simple: they offer packages for other companies. The company gives money and they get something in return for that. This really depends on the person you have to deal with. Some find it more important to expose their selves and some find their staff more important so you give them a party for the personnel in return. Nowadays you always have to give
something in return, there is no more simple and clean sponsoring. This is why a relationship with a potential sponsor is very important. Being a company which makes its own money as a museum is a bit strange because a museum is not really commercial. You really have to keep the identity in mind. We have to stay authentic because we are still a museum. This is where Imagineering is important. Giving visitors an experience is very normal nowadays. You see experiences everywhere. Are there any things you would like to do in your career? The amount of time I work here is too short to say something about that. I always wanted to work in a museum and that is what I do right now. If you ask me again in half a year or a year I think I am more able to answer this. Do you have some advice for the current student? It is a shame students still choose to do their internship in their own region. Students nowadays think more about travelling and how many hours they are going to spend, while this is the moment to learn the basic skills in the industry in real life during your internship. Leisure is something which finds place in the west of the Netherlands, except for sports. If you want to do something with sport, stay in the north. But doing an internship at a bigger company will look good on your resume, it is good for your experience and for your own development. When you choose for your own region, that is fine, but now you have the opportunity to work in a bigger company. Make use of the companies through the whole country, look a bit further then just Friesland and Groningen. Also use the guest lecturers, they work in the field and always have possibilities for internships. Listen to them and give them a hand after the lesson. In that way you are one step ahead: they already know your face when you look for an internship.
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Visit Centraal Museum? Now for â‚Ź7,50 Besides the permanent exhibition There is Piet Paris until 30 November 2014 www.centraalmuseum .nl
Searching for a subject for your thesis? Think about Centraal Museum: How does the sponsoring work in England and would it work in the Netherlands?
Searching for an internship? Think about Centraal Museum: Experience event from A to Z
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As we all know, we were very excited to be a student. A new school, finally going to learn things we might actually like, a new city and new people which means new friends. The StudyStartWeek is always fun: a lot of new impressions, a lot of fun games and a lot of drinking. Then we had one weekend to get back to real life because we had to start school on Monday. On the first school day of the new school year everyone gets so much information we cannot see the wood for the trees. Luckily it will be alright eventually even though we do not realise that in the beginning. Since the first module is over, we were wondering how our first year students have experienced their first module. We went out to ask them.
Xander Horselenberg From Hengelo Before Leisure Management: Leisure and Hospitality in Enschede (MBO) Stenden University in Emmen Associate Degree I expected that the first module was hard and that it probably would be a big change between MBO and HBO. It did really meet my expectations because the level of education was higher than the MBO level. I also think that the first module was interested because everything was new. Last weeks were very educational. I learned a lot and it was a lot of fun as well! For me, I think the most fun thing until now was the Study Start Week because I have met all new people and of course it was a great and fun week. I also like the management skills classes because they were very interesting. When I have my diploma I do not know yet what I want to do. I hope to find out during the next two years.
I expected that we would gain a lot of experience in the first module. Things like how the school works and how to find our way in the school. I also expected the first module to be tough because it is all new and we had to find a way to learn things Stenden expects from us. The module did meet my expectations, I had to work hard individually to improve myself during my study. The last weeks were very interesting. I have explored a whole new kind of studying and I think it was fun as well. I also think we have a nice group with YE and PBL which make the lessons more fun. Unfortunately the schedules are very annoying, the times lessons are scheduled are really strange. The assignment I like the most until now is starting our own company with YE. It is a great way to learn and we have to communicate with a lot of different people. When I have my diploma I would like to work in a festival organization: B2S, Q-dance or ID&T. That is my biggest dream so far!
Rinaldo Stopel From Almelo Before Leisure Management: Marketing and Event organization in Almelo (ROC) Stenden University Emmen Associate Degree Page | 24
Femke Torensma
Last year I organised some stuff on my own like a small arts festival and a fundraising market. This is how I knew I wanted to follow the Leisure Management programme. I expected the first module to be a From Emmen big change from my former education. I expected the school to be big and formal. It did not meet my expectations though. I think the Before Leisure Management: school is really small and cosy. The education is not formal at all, HAVO teachers are really nice and actually just like the students. Last weeks were great. I really love it here. My class is nice and I met so Stenden University Leeuwarden many fun people! The most fun assignment for me was the PBL case International Leisure in which we had to make our own Leisure poster. First I thought I wanted to be an event manager within the arts and cultural sector after I get my diploma. But after the fieldtrip we had, I also got excited for the other sectors, so I am not sure about that anymore.
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Every year students from Leisure Management are going on Grand Tour for their minors. This year
third year Leisure students are going on Grand Tour.
them are on Grand Tour both module three and four.
“Discover the world while you study! Stenden’s Grand Tour creates a unique situation that enables to develop your intercultural and personal skills.”
According to the website of Stenden University there are several reasons to go on Grand Tour. Be independent
of
are going during the fourth module.
It is possible to go to one of the international Branch Campuses in South Africa, Qatar, Thailand or Bali. We wanted to know how students prepare their trip and why they are going. We talked with two students about what they do before they go on Grand Tour. Besides that, to help all the students who are considering going on Grand Tour or are going to one of the international Branch Campuses Stenden offers, we asked a student who went to Bali last year to think of some tips and tricks.
Develop your talents
of them are going in module three.
Esther de Groot (21) went to Bali and after that to Malaysia for Grand Tour last school year. She has experienced the tour and that is why we have asked her to give some tips and tricks for the students who are going on Grand Tour, like: -
-
-
Buy something like hand sanitizer to clean your hands ones in a while Make sure you arrange your vaccinations in time and look at your health insurance for reimbursements Look for world deals of KLM, a friend of mine bought her ticket during those deals and she did not have to spend the €300,- I did spend Buy a USB stick for printing assignments
The Grand Tour office also has some tips. They told us many students are late and sometimes too late requesting their visa and arranging all the things they have to arrange. Especially for South Africa there are a lot of things to think of before you go there. Make sure you go to the meetings and do everything in time.
Broaden your vision Boost your language skills Have a fantastic time Learn to know another culture Meet inspiring people
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EsmĂŠe (19)
Rick (23)
Originally she is from Switzerland but when she was four years old she moved to the north of The Netherlands. In the third and fourth module, she is going to Bali and Bangkok.
He lives in Leeuwarden. He is going to Bali during the third module.
1. Why are you going? I am going because it is a once in a life time chance to experience the culture abroad. 2. What minor(s) are you going to do? Event management 1 and 2. 3. How do you prepare for such a trip? I try to organize as many as possible in advance, this means that I already have a passport and vaccinations. My visa needs to be prepared too. Furthermore, I will follow the course that is offered by Stenden about the Indonesian language and culture. 4. Have you contacted the Grand Tour Office? Yes I have, I wanted to know which other students were going so I asked for list with names. 5. Why should everyone else go? Because it is really a once in a life time chance. At this moment, most of the students do not have many obligations which makes it a lot easier to experience a foreign culture!
1. Why are you going? Otherwise, I would never visit Bali because it is a long trip for a short break. This is a great opportunity for me to stay for such a long period in a country like Indonesia. In addition, I cannot think of a better location to study. 2. What minor(s) are you going to do? In Bali, Events 1 3. How do you prepare for such a trip? I had to request my passport again because the one had expired. I also still have to apply for my vaccinations and visa. 4. Have you contacted the Grand Tour Office? I did not receive a confirmation mail about my trip. That is why I contacted the offices. Luckily they assured me that it was all arranged and that I could expect my confirmation mail soon. 5. Why should everyone else go? Life is inexpensive there and I think it is a great country to stay. You have the chance to see some of the country and its culture. The country also has a great nightlife – if am informed right.. Besides that, you can follow the minor Event Management 1!
Interstellar
Ashton Brothers, Treasures
Nederlands Dans Theater 1, Sleeping Beauty
6 November 2014
15 November 2014 €28,75 / in De Harmonie
27 November 2014 €27,50 / in De Harmonie
With Matthew McConaughy and Anne Hathaway. “A group of explorers make use of a newly discovered wormhole to surpass the limitations on human space travel and conquer the vast distances involved in an interstellar voyage.” (IMBd, 2014)
The audience and the international press calls it a “definite must see”. Their shows consist of acrobatics, music and magic. According to De Volkskrant: “Your jaws will drop in amazement and until the final round of applause they will not close.”
A modern version of the fairy tale Sleeping Beauty. A spoiled Aurora is looking for some excitement in her life. She falls in love with a junk and an injection needle causes her to fall asleep. The Gazette (Canada) “Those who see this Sleeping Beauty will never forget it.”
www.ashtonbrothers.nl
www.ndt.nl
Explore the North
Jeans, Tropical Heat
Lucky Fonz III, Neurose, geur & maneschijn
28 & 29 November 2014
29 November 2014 €26,- / in the Muzeval
4 December 2014 €17,75 / in De Harmonie
A cultural festival with the city centre of Leeuwarden as the stage for music, literature, performances and more.
A Young cast presents “Tropical heat” with a mix of romantic duets, show music and sensational melodies. A bit of salsa, a pinch of folk and a big wink to theatre. A new chapter is added to the Jeans series.
Lucky Fonz III, actually Otto Wichers, is called a troubadour. You might know from “De Wereld Draait Door” or “De Slimte Mens”. He is making a new step in his career with old and new Dutch material.
www.explore-the-north.nl
www.jeanstheatershows.nl
www.luckyfonziii.com Page | 28
The Hobbit: The battle of the Miss Montreal five armies 3D 10 December 2014
20 March 2015 €25,- / in the Muzeval
“The Company of Thorin has reached Smaug’s lair; but can Bilbo and the Dwarven reclaim Erebor and the Treasure? And, if so, can they hold on to is?” (IMBd, 2014)
You may know Miss Montreal aka Sanne Hans from the television series “De beste singer-songwriter van Nederland”. In October 2008 she launched her first single Just a Flirt. Now she is in the theatres with her programme S-SS-SSS-Sanne. www.missmontreal.nl
If you want to go more often to the theatre, concerts, a museum or borrow books and music from the library, or you think it is too expensive to go, consider buying a culture card. For only €5,- you can get a discount at Poppodium Romein, Tryater, Theatre the Harmonie, the library, Princessehof Ceramics Museum, Slieker Film, Fries Museum and the Jeugdtheaterschool. More information on www.culturecard.nl
Tip! Want to do something fun with your friends? Go to MR. BRIGHTS QUIZ NIGHT at Café Scooter’s. Every Wednesday evening from 20.00. Make a team with a maximum of five persons, grab a beer and answer those questions. More information on www.cafescooters.com
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Every student knows the feeling. You come home after a long day of school and you still have to cook, but you do not feel like it. The easiest thing to do? Order a pizza! Healthy or cheap? Absolutely not. We have looked up some healthy, cheap and easy recipes for you.
Spicy spaghetti with vegetables and goat cheese
How to cook in 30 minutes? 1. Cook the spaghetti al dente according to the package instructions. Meanwhile, heat the oil in a frying pan and fry the garlic for 1 minute. Add the vegetables and fry until al dente. Add the chili pepper and thyme leaves (as much as you like). 2. Pour off the spaghetti and mix it with the vegetables. 3. Put the pasta on plates and crumble the goat cheese above it. The recipe is for four persons. These are the nutritional values per portion. 535 kCal; 21 g proteins; 24 g fat; 59 g carbohydrates (www.ah.nl)
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Zucchini gratin with lemon schnitzel
How to cook in 30 minutes? 1. Place the zucchini slices on the baking tray. Sprinkle them with parmesan cheese and pepper. Drizzle with 2 tablespoons of olive oil. 2. Cut the schnitzels into wide strips. Grate the peel of one lemon and save the lemon juice. Cut the other lemon into wedges. Preheat the oven grill. Put the zucchini in the center of the oven for 4 – 5 minutes. 3. Divide the remaining oil over two frying pans. Bake the meat in a pan for about 3 minutes per side and stir the rösti in the other pan. 4. Remove the meat from the pan and add the lemon juice, 4 tablespoons of water, the lemon zest, honey, salt and pepper to the shortening. Serve the schnitzel with the lemon sauce, zucchini and rösti. Garnish with olives and lemon wedges. The recipe is or four persons. These are the nutritional values per portion. 710 kCal 47 g proteins 32 g fat 54 g carbohydrates. (www.boodschappen.nl)
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How to study successfully By Carla Poelman Sometimes you have stress for school. But guess what! It is completely normal. Though, normally people do not like to have stress. If you are one of them, this would be really useful to read. Here you can learn how to study effectively and how to make an effective working plan. How to study effectively Do not read the entire book! According to the University of Amsterdam students should not read the entire book when learning or studying. A whole book can look frightened , doesn’t it? The first step is to exploratory read the book. In this step there are seven small ones: Read the title, subtitle and the author of the book. Read the back cover of the book. On the back cover of the book there is mostly information about the goal of the book and information about the author.
Table of content. What can be expected, is there an overall summary or is there a summary per chapter? Read the foreword, do not read the foreword when it is used to thank people, less useful information! Read the conclusion if the book has one. You get an overview of the book. Read the summary if the book has one. Read the introduction. Here you can find the purpose of the book. The next step is to exploratory read the chapters. Do not read them intensive! For only ten minutes: read titles of the paragraphs, headers, titles, conclusions and summaries.
The third and last step is to exploratory read the paragraphs. This means you read every first sentence of each paragraph. If necessary you can read the whole paragraph in detail.
How to make an effective working plan Also for a working plan there are some steps to make. When making a plan, you have to ask yourself four questions according to the University of Leiden: 1. What am I going to do? 2. When am I going to do it? 3. How am I going to do it? 4. What happens if I cannot make it in time? What am I going to do Seems logically right? Well, when you are making a working plan, your first question always will be what am I going to do. Make clear what your tasks are and if you can handle them in the available time. Also think about things you need to finish your task. When am I going to do it? The planning itself. A complete working plan consists of some elements. First there is the planning of your study activities and other activities on the long term. This will be an overview in months. Second there is the planning of your study activities and other activities on the short term. This will be an overview in weeks. In this way, you can see what you have to do per week.
something. You can also try working together with another student. This promotes the activeness and you are working on the material together. What if I cannot make it in time?! It is not the end of the world you know. Probably your working plan is not flawless and that is okay. That is the reason why you have to calculate time for unexpected activities in your schedule. In that case it is not that bad when things take a bit longer than you thought in the first time. Also think up front about some what-if scenarios. What if I do not have time to start with that project I have to hand in next week? Think about where the priorities are. The big project or the thing you were working on earlier. How to learn effective The TU Delft (Technical University Delft) claims says that everyone has his own learning style. Effective for one, does not have to be effective for another. However, they have a few tips for us to learn effective. 1. Practice intensive and on a regular basis It sounds clichĂŠ but practice does make perfect. Our brains develop structures and those connections make us remember things. 2. Pay attention to what you want to learn Make sure you have a good working environment: an environment without things that distract you from working. 3. Be emotionally involved Make it fun for yourself!
Third there is the division of your time for the upcoming days from your study activities and other activities. Now you can also see when you free time is. Make sure to have some time open for unexpected activities. How am I going to do it? For all your study related activities it is important to have a good working place. Try out some places to find out at which place you are the most productive. Try the library, at home, some will also be most productive in a cafĂŠ or
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Sources
Colophon
ANP. (2014). Crisis treft Nederland zwaar: vier jaar koopkrachtdaling. Consulted on 1 October 2014 through http://www.iturl.nl/sn4n9e
Redaction Team Carla Poelman Pem Versluijs
CBS. (2014). Dagje uit flink duurder. Consulted on 1 October 2014 through http://www.iturl.nl/snNjfj
Design & Layout Pem Versluijs
CBS. (2014). Koopkracht daalt ook in 2013. Consulted on 1 October 2014 through http://iturl.nl/snUQb Groot, van der E. (2014). Is de financiële crisis voorbij? Consulted on 2 October 2014 through http://www.iturl.nl/snAZ1 NOS. (2014). Dagje uit flink duurder. Consulted on 1 October 2014 through http://www.iturl.nl/snz-_h NOS. (2013). DNB: koopkracht gaat groeien. Consulted on 1 October 2014 through http://www.iturl.nl/snQtD1 Nritmedia. (2014). Publiek gaat meer naar theater. Consulted on 1 October 2014 through http://www.iturl.nl/snemd Rijkoverheid. (2014). Onstaan kredietcrisis. Consulted on 1 October 2014 through http://www.iturl.nl/snFAZJ
Coach and client Mijke Bos José Westerhof In cooperation with Martin Groters Hilda Koops StuRa LM Ferdi Pool Amber Herrewijn Fosuah Kwaku-Day (Aris Leeuwarden) Chantal Bleeker Xander Horselenberg Rinaldo Stopel Femke Torensma Esmée Ronner Rik van Raak Esther de Groot
Contact secretariaat.lm@stenden.com
Universiteit Amsterdam. (2014). Hoe lees je slim? Leesstrategieën. Consulted on 8 October 2014 through http://www.iturl.nl/sn9ta6 Universiteit Leiden. (2014). Studieondersteuning: werkplan. Consulted on 8 October 2014 through http://www.iturl.nl/sn416
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