FitTech PEOPLE
When you’re undertaking fitness activities, unless you’re on a stationary bike, in most cases it’s not safe or necessary to be tied to a screen, especially a small screen Anantharaman Pattabiraman CEO and co-founder, Auro What was your background before co-founding Auro? I was an algorithmic trader for Goldman Sachs, where I spent 11 years before starting Auro. Since childhood, sports and fitness have been my passion and I’ve played all kinds of sports including cricket, football and badminton.
How did the idea for Auro come about? While I was at Goldman Sachs, I really struggled to find as much time for team sport and instead took a keen interest in running. I was looking for a coach and I struggled to find a good one that would work around my ridiculous schedule. I had been exposed to the boutique fitness class concepts in London and I wanted to motivation to people like myself, who need it on demand. I wanted to build a consumer-
© AURO
bring the boutique style of training and
Pattabiraman was an algorithmic trader at Goldman Sachs for 11 years
focused product that would bring best-in-class training and technology and deliver this at scale with
for a bunch of great tech companies
new classes every week. The classes
personalisation.
including Qualcomm and Samsung so I
are led by experts in their field – you
knew he would be the right partner for
can train with ex-Olympian Ben at
me in this venture.
home using body weight or go for a
How did you and Karthik Narayanan come together to co-found Auro?
What exactly is Auro?
guided run with our triathlon coach Lucy, or just find your zen with Michael
Karthik and I are distant cousins and
Auro is a connected fitness/wellness
we have known each other since
app. We provide on-demand classes
childhood, having been in the same
in 11+ categories for fitness or wellness
fitness class and most products just
school as well. He had gone on to work
for the home, gym or outdoors, with
make you listen to stock music. We
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in a meditation class. Music is such a key aspect of a
