Life Fit Group refinances and buys Fitness Loft

German fitness operator, Life Fit Group, led by Martin Seibold, has snapped Loft Holding GmbH and its fitness brand Fitness Loft. The company has also announced it has gone through a refinancing process by way of increasing its existing bond facility.

Life Fit has a wide range of businesses within its portfolio, spanning all parts of the market from the Full-Service-Best-Price (FSBP) segment, through to boutiques. It’s also the master franchise partner for

Fitness Loft’s 27 locations across Germany join the Life Fit portfolio

Xponential Fitness brands such as Pure Barre and Club Pilates in Germany.

Fitness Loft joins the company’s other brands, Fitness First Black and Fitness First Red, Smile X, In Shape, Elbgym, Barry’s and The Gym Society.

“The Fitness Loft studios fill geographical gaps in the Life Fit portfolio and increase our portfolio in the full service best price segment to over 50 per cent, “ says Martin Seibold, chief executive of Life Fit Group.

The company has highlighted that FSBP operations are among its most profitable.

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