Netflix gets into fitness with Nike Training Club

Nike has partnered with Netflix to stream 30 hours of Nike Training Club (NTC) workouts across all territories in ten languages. The first part of the series launched early in the new year with five training programmes – the rest will be landing throughout 2023.

They are: Kickstart Fitness with the Basics (13 episodes); Two Weeks to a Stronger Core (seven episodes); Fall in Love with Vinyasa Yoga (six episodes); HIIT & Strength with Tara (14 episodes); and FeelGood Fitness (six episodes).

Overall 90 Nike workouts of different lengths, catering for all fitness levels, will be on offer to Netflix’s 223m members worldwide. The workouts will span yoga, strength and high-intensity genres and Nike master trainers Joe Holder, Kirsty Godso and Betina Gozo are among the dozen of athletes leading the sessions.

Netflix first launched in Canada in 2010 and since then has expanded into 190 countries. The streaming platform’s strong original programming set it apart from its competitors, but it is also expanding into other areas such as wellness.

Netflix also launched a partnership with Headspace in 2020 – also a Nike collaborator in the health space.

Netflix is not the first subscriptionbased channel to partner with a fitness platform. In 2021 Fiit’s content deal with Sky led to 20 per cent of Fiit users accessing workouts on Sky Q.

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