Pure Gym Arabia launches first club in Dubai

Pure Gym Arabia, the franchise partner of Pure Gym Group in the Middle East, has opened its first club in Dubai.

The launch of the Nad Al Sheba club is part of the company’s plans to open more than 20 gyms across the UAE.

Facilities at Nad Al Sheba include a spacious and well-stocked free weights area, cardio zone and cycle studio.

Workout classes, personal training and a women-only area are also provided, as well as more than 220 pieces of equipment.

These include battle ropes, plyo boxes and TRX areas.

“Opening our first gym in the United Arab Emirates marks a significant milestone in our company’s growth and we’re thrilled to bring our unique approach to fitness to the people of UAE,” said Susan Turner, CEO of Pure Gym Arabia. “We’re committed to providing our members with the best possible experience and we can’t wait for them to see what we have in store for them.”

“Following our openings in Saudi Arabia over the last year, the UAE was an obvious choice to continue our expansion,” said Humphrey Cobbold, CEO of Pure Gym Group.

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