Fitness First’s Red Monday gets 1,000 members

Fitness First’s annual Red Monday campaign, which ran across the UK on 16 January 2023, increased visits by a third and resulted in sign-ups from a thousand new members.

Member attendances during January are 13,000 a day, on average, across all 39 clubs, but Red Monday brought in 17,885 – a 32 per cent increase.

The fitness chain has run a Red Monday campaign for the last ten years on the third Monday

The Red Monday campaign brought non-members, friends and family into clubs in January, to motivate members and expand its consumer base.

Residential clubs, such as St Albans, Bedford and Milton Keynes, reported an attendance increase of 17 per cent on the day. However, it was the chain’s city-based clubs – which had been hit hard by falling member numbers due to the pandemic – that benefited the most. Red Monday saw 5,000 city club visits, a 78 per cent increase to 2022.

“We’re delighted by the impact of the campaign and the results from our city-based clubs are particularly promising,” said Fitness First’s head of marketing, Anne-Laure Kujawski.

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