news
A
Founded in 2012, F45 is part-
ustralian HIIT chain F45 Training has
owned by actor Mark Wahlberg
filed a notification
and currently has nearly 1,500
to list on the New
studios in 63 countries. In 2019, Wahlberg and FOD
York Stock Exchange. The franchised studio
Capital, a fund managed by
operator hasn’t announced
Michael Raymond, invested
a date for the initial public
in F45 through MWIG, a
offering (IPO) – nor the number
private investment vehicle.
PHOTO: *F45 TRAINING
F45 heading to the stock market - plans 23,000 studios
F45 announced its plans
of shares or their price – but does reveal that the funding
to list on the US-based
raised through the listing
NASDAQ stock exchange in
will be used to repay debt
June 2020, after securing a
and to fuel future growth.
deal with Crescent Acquisition Corporation, a special purpose acquisition company.
F45 currently has nearly 1,500 studios in 63 countries
The agreement was ended
We believe there is a significant opportunity to meaningfully expand our franchise studio footprint by 7,000 in the US and 23,000 globally
in October, with F45 CEO Adam
meaningfully expand our
US growth accelerate, with
Gilchrist saying the public
franchise studio footprint in
average net franchises sold
markets at the time “were
the United States,” F45 said in
per month increasing from
not the right option for F45”.
the filing, adding that it plans
12 in 2017 to 32 in 2019.
Those concerns, however,
to open up to 7,000 studios in
“Due to COVID-19, that figure
the US and 23,000 globally.
decreased in 2020 to 10.”
now seem to have been eased. “We believe there is a
F45 Training
significant opportunity to
“Prior to COVID-19, we had seen the pace of our
More: http://lei.sr/u5E5U_H
exclusive partnership with boutique fitness operator Barry’s, the latest sign
PHOTO: FORME
F
orme Life has signed an
PHOTO: FORME
Barry’s signs content partnership with Forme Life
of the blurring of boundaries between the at-gym and at-home fitness experiences. The partnership deal is the first time Barry’s has
Barry’s provides the most engaging boutique fitness experience in the industry
aligned with an at-home, connected fitness platform and marks the debut of the recently announced Barry’s X digital offering.
The deal is the first for Barry’s with a digital platform
Trent Ward
The deal will also see the Forme units – mirrored
designer Yves Béhar and is
on-demand personal training
industry and we could not
displays with voice control and
marketed as a “complete
sessions as well as recovery,
be more excited to partner
touch screens – being sold in
home fitness studio concept”.
including sound baths.
with them to bring their
Barry’s locations in the US. Forme was launched in 2020 by Trent Ward and industrial
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Issue 6 2021 ©Cybertrek 2021
Through the mirror displays,
Ward said: “Barry’s provides
designed by Béhar, users can
the most engaging boutique
access a variety of live and
fitness experience in the
content on Forme.” More: http://lei.sr/r8G8R_H
