HCM people
Preston Lewis believes VR can help people stick to a fitness programme
Preston Lewis Co-founder, Black Box VR
22
Issue 7 2021 ©Cybertrek 2021
What’s your background? I’m a fitness fanatic with a love for creative problem-solving. I grew up in a very athletic family with a love for sport and fitness. Throughout my childhood, I was always training and ended up earning a scholarship for pole-vaulting in college. I started my first business when I was 13, adopting the latest technologies to source products from abroad. I built this into a seven-figure creative agency that I ran while studying international business and finance and then sold it before joining Bodybuilding.com. There I met my Black Box VR co-founder, Ryan DeLuca, who had started the company and together with an amazing team, we ran the most-visited fitness website in the world. Our love of innovative tech, combined with expertise in exercise, sports psychology, nutrition and supplements helped the company grow to nearly US$500m in annual revenue.
photo: black box vr
Game designers have figured out how to keep people unhealthily addicted to games. If only you could be the hero in a game that levelled up your life
Black Box VR is the world’s first virtual reality gym, combining HIIT and resistance training with immersive gaming. Co-founder Preston Lewis talks about getting people addicted to fitness through VR
