Q&A
Mia Kyricos The Ecosystem of Wellbeing is a new protocol developed and trademarked by Kyricos and Associates and designed to give a framework for the development and delivery of wellness interventions. Spa Business finds out more from the company’s founder
What’s changing at Kyricos & Associates?
The essence of our business hasn’t changed, but the approach has. I like to think it’s changed with the times, but the reality is, it’s been informed by my personal learnings advising on wellness strategies for organisations of all kinds. We need to move beyond products, services and programmes and think strategically and holistically – to make wellness a part of how companies and organisations behave and operate, not just what they offer. For example, it’s not only about hotels offering spa and wellness treatments to guests but also about the example GMs and corporate leaders set, how they operate, source and recruit talent and deliver experiences. It’s also about how they show up and give back to their communities and their overall impact on the planet. With this lens, we’re changing the way we support organisations that want to leverage wellness as a strategic differentiator and at the same time, impact the wellbeing of people, planet and community. In my opinion, this is what’s expected of 21st century organisations. We call this approach the Ecosystem of Wellbeing and have recently trademarked this term. What inspired you to create this new framework?
The pandemic was a time of great realisation and inspiration. I left a job, a company and a city I loved and returned to my own consultancy that, candidly, didn’t inspire me anymore. I knew I had to rediscover my inspiration and work through some personal disappointment, which involved everything from deepening my meditation practice and prioritising the things in life that give me the greatest joy, to researching crazy concepts such as love as a business strategy – which I would later learn was not so crazy, hence my title change to ‘chief love officer’. 88 spabusiness.com issue 2 2022
Kyricos says the new ecosystem is enabling her to ‘live her purpose’
