Greek wellness market ripe for investment

The Greek wellness economy was recently under the spotlight at the inaugural Global Wellness Economy conference, hosted in Athens, Greece.

The event sought to promote and showcase the country’s potential to become a leading health and wellness tourism destination.

The programme featured keynotes from international industry leaders – such as Anna Bjurstam and Andrew Gibson – about the opportunities and challenges facing Greece as it seeks to establish itself in the health and wellness market.

“Greece possesses multiple strategic advantages that make it one of the most popular tourist destinations year-round,” said George Patoulis, president of event organiser Greek Health Tourism Council – a partner of the Greek Government.

“We have all the key elements for the recovery and maintenance of health and wellbeing. The quality of the services provided combined with competitive pricing make wellness tourism in Greece an advantageous, attractive field of activity for investors from all over the world.”

Encouragingly, Patoulis revealed that there are currently 48 spa and wellness destinations in Greece, but more than 700 new projects are on the way.

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